MLB’s Flagship Store Will Be Tested By Timid Sports Retail Sales Trends
Major League Baseball expects its flagship retail store, set to open next year, to be a sanctuary for baseball fans to nerd out while also driving revenue. That’s according to MLB’s SVP of Consumer Products Denis Nolan, who said that after kicking around the idea of a flagship store in the U.S. internally for several years, the league found the right location and right partner in Legends Project Development to operate the 17,000-square-foot store that is now under construction. “We […]
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Shot Callers: Oris Stuart, Chief Diversity and Inclusion Officer, NBA
The NBA believes that diversity and inclusion can be a driving force behind innovation and can greatly help in improving the business of basketball. FOS Senior Writer Michael McCarthy chats with Oris Stuart of the NBA about his unique role within the organization and how the league works to bring the game of basketball to all people. Edited highlights appear below: On what his job entails (0:23) Stuart: “We support all of the activities across the league that are targeted […]
Shot Callers: Scott Shirley, CEO and Co-Founder, Pledge It
(Pledge It is a proud partner of Front Office Sports) Since its inception, Pledge It has supported campaigns for over 500 professional athletes. Moreover, their platform features thousands of everyday competitors, from runners to workout warriors, launching campaigns centered on metrics such as miles run or reps completed. FOS CEO Adam White sat down with Scott Shirley of Pledge It to discuss the company’s unique approach to fundraising and how it is being embraced in the United States. Edited highlights appear […]
Shot Callers: Dennis Page, CEO, SLAM Media
Since 1994, SLAM has combined coverage of the worlds of basketball and hip hop with steadily increasing success. Now a multimedia company, SLAM continues to cover this intersection of sports and culture in new and inventive ways. FOS Editor Ian Thomas sits down with Dennis Page of SLAM to discuss the origins of the magazine, the brand’s resurgence in the last two to three years, and what’s on the horizon. Edited highlights appear below: On the early days of SLAM […]
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Podcasts
Social on the Sidelines: Prepping For The NBA Season
Subscribe: iTunes | SoundCloud A new NBA season begins this month and social media managers across the league are getting their content and departments ready. In this episode of Social on the Sidelines, hosts Shahbaz Khan and Amara Baptist, both NBA social pros themselves, recap what goes into preparing for a new season including media days, training camps, and introducing new players. They also discuss how to sustain quality work from start to finish in a season. Edited highlights appear below: On finding […]
LA Clippers Director of Social Media Alessandro Gasparro on Preparing For The New Season
Subscribe: iTunes | SoundCloud Over the better part of the last decade, the NBA has become famous for two things in particular: social content and an entertaining free agency period. The LA Clippers are taking advantage of both with Director of Social Media Alessandro Gasparro. Gasparro is a graduate of the University of Michigan with experience at a number of of the countries top teams and agencies. He recently joined the Los Angeles Clippers in August of 2018 after three years with Endeavor […]
Social on the Sidelines: Live Podcast with Bryan Graham of Bleacher Report
Subscribe: iTunes | SoundCloud In the span of a few years, Bleacher Report has grown into one of the world’s most prominent sports media brands with a social media following of tens of millions. Bryan Graham, the brand’s director of social content strategy, has been at the forefront of much of that growth throughout the last four years. In a special episode of Social on the Sidelines, Shahbaz Khan chats with Graham about the brand’s rise to social media prominence, his own professional […]
LA Dodgers Social Media Manager Sue Jo on Sustaining Creativity
Subscribe: iTunes | SoundCloud The keys to a good social media presence for a sports team are providing fans with access, engaging with them, and posting crisp content. One of the better examples of all these things in Major League Baseball currently is the Los Angeles Dodgers. A graduate of Columbia College Chicago, Sue Jo is now the social media manager for the Dodgers. She is in her fourth year of working with the organization following a stint as a content producer with […]