Shot Callers: Deirdre Lester, CRO, Barstool Sports

Barstool Sports have grown significantly in revenue generation in the last several years thanks in part to a series of unique brand partnerships and the efforts of Chief Revenue Officer Deirdre Lester. Lester joins FOS Editor Ian Thomas in the latest episode of Shot Callers to discuss her time with Barstool Sports and the company’s approach to brand partnerships. Edited highlights appear below: On the growth of Barstool’s events side (1:54) Lester: “It’s immensely helpful, especially when we have the […]

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Videos

Shot Callers: Deirdre Lester, CRO, Barstool Sports

Barstool Sports have grown significantly in revenue generation in the last several years thanks in part to a series of unique brand partnerships and the efforts of Chief Revenue Officer Deirdre Lester. Lester joins FOS Editor Ian Thomas in the latest episode of Shot Callers to discuss her time with Barstool Sports and the company’s approach to brand partnerships. Edited highlights appear below: On the growth of Barstool’s events side (1:54) Lester: “It’s immensely helpful, especially when we have the […]

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StellarAlgo CEO Vince Ircandia Talks Utilizing Fan Data

  • Understanding the audience can help lead to more loyal fans
  • Teams can have all the demographic info in the world, but they have to know what to do with it

(StellarAlgo is a proud partner of Front Office Sports) Teams at every level of sports want to build fan loyalty. They do this by making fans feel that they matter with a personalized approach to both sales and service. These things cannot be properly developed, however, without the right approach and tools for collecting and analyzing fan date. StellarAlgo CEO Vince Ircandia dropped by the Front Office Sports HQ to chat with Adam White about fan data and how pro […]

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Shot Callers: Payne Brown, President, Think450

Known as the “innovation engine of the NBPA,” Think450 works to find new ways to monetize the group licensing rights of NBA players as well as assist in providing a number of events and services to make the union stronger. FOS Editor Ian Thomas sits down with Payne Brown, president of Think450 to discuss collective bargaining agreements within North American sports, particularly the NBA, and some of the projects that Think450 has in the works. Edited highlights appear below: On […]

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Podcasts

Podcasts

Office Hours: Donn Davis on The Business of MMA

  • PFL has eclipsed 25% of UFC's audience in just five years
  • League could be profitable by 2021

Subscribe on Apple Podcasts Powered by RedCircle Welcome to a new episode of Office Hours: a podcast with Front Office Sports CEO Adam White and figures in the sports industry that’s centered around three basic questions: “What’s on your mind today?”, “What are you excited about?”, and “Any big ideas or theories you want to share?” On today’s episode, White is joined by Donn Davis, chairman and co-founder of the Professional Fighters League. A lifelong entrepreneur, Davis proved successful in technology, hospitality […]

Podcasts

Chicago Bulls’ Kamil Strycharz Talks Building A Career In Digital

Subscribe: iTunes Powered by RedCircle The Chicago Bulls are one of the most recognizable brands in basketball and this past weekend, they hosted NBA All-Star Weekend. Kamil Strycharz, the Bulls’ Digital Content Coordinator, joins Social on the Sidelines to chat with Shahbaz Khan and Amara Baptist about his role in building the team’s digital strategy and various digital projects. Edited highlights appear below:On how his job responsibilities break down (9:54) Strycharz:”I would say 20% of my job is game coverage. So […]

Podcasts

LSU Football Content Creators Talk Telling A Championship Story

Subscribe: iTunes Powered by RedCircle The LSU football team lit up the scoreboard this past season on the way to a national championship. In the same vein, the Tigers’ social media team generated plenty of positive attention through their content. Coordinator of Creative and Digital Content Matt Tornquist and Director of Creative and Digital Content Brandon Berrio have received much acclaim for their work with the Tigers for several years, but especially so in the wake of their latest championship. In […]

Podcasts Video

Office Hours: Peter Hutton on Facebook’s Next Step In Sports

Subscribe on Apple Podcasts Powered by RedCircle Welcome to a new episode of Office Hours: a podcast where Front Office Sports CEO Adam White has a discussion with figures from throughout the sports industry centered around three basic questions. Those questions are “What’s on your mind today?”, “What are you excited about?”, and “Any big ideas or theories you want to share?” Peter Hutton is the current Director of Sports Partnerships at Facebook. Previously, he spent just over three years as the […]