Spotlight: June Highlights

Media

Q&A: Jemele Hill Opens Up on Bubba Wallace, NFL Protests, and ESPN

  • Regardless of FBI’s Wallace investigation, ‘racism in NASCAR is an issue,’ warns Hill.
  • Once games return, Hill expects players from multiple sports to kneel for racial justice.

Jemele Hill has become a multimedia brand since leaving ESPN nearly two years ago. She serves as a contributing writer for The Atlantic and hosts a weekly podcast on Spotify dubbed “Jemele Hill is Unbothered.” In April she launched a podcast devoted to the HBO drama, “The Wire,” for Bill Simmons’ The Ringer. This summer, she and former ESPN colleague Cari Champion will co-star in a weekly Vice TV talk show called, “Disruptors with Jemele Hill and Cari Champion.”  Along […]

Athletic Brewing beer
Sponsorship

Athletic Brewing Pushing Non-Alcoholic Beverage Category Into Sports

  • Athletic Brewing’s $17.5 million Series B funding included Darren Rovell.
  • The non-alcoholic segment is growing 44% this year.

After launching in 2018, non-alcoholic beer brand Athletic Brewing has seen explosive growth and is looking toward sports to continue its climb.  The company maxed out capacity at its Connecticut production facility and has taken over the San Diego production facility of Ballast Point Brewing Co., expanding its beer-making capabilities tenfold. That will now allow Athletic Brewing to grow its presence in sports, both in terms of availability at events as well as through sponsorships “Our sports budget is as […]

Marketing

Sports Set To Return With Ample New Opportunities For Sponsors

  • Sports leagues and teams are still in the early stages of working out make goods for current sponsors.
  • A number of new assets are being explored, including virtual ads, seat tarps, and jersey patches.

As sports leagues navigate their way back to live games, stakeholders across the industry are trying to figure out the answer to the multi-million dollar question of how sponsors will be featured. Leagues and teams are currently working on make goods for existing partners, with options being explored ranging from seat tarp advertising to jersey patches and virtual signage on the field of play. Many of these conversations are still in the early stages.  Nielsen represents just one of the […]

tiktok-long-form-content
Media

TikTok Dives Deeper Into Long-Form Sports Content

  • Despite being known for its shorter videos, TikTok is taking an interest in long-form content.
  • Through live streams and content series, the social media platform has recently explored these efforts with sports brands like Jordan Brand and the NFL.

TikTok made its name by appealing mainly to Generation Zers with its short, binge-worthy videos that users gravitate towards.  But now as the platform looks to expand, TikTok has set its sights on providing long-form content through live streaming – something a growing number of sports-related accounts are taking advantage of. The latest example of TikTok’s live-streaming interests came during ESPN’s “The Last Dance” documentary series focusing on the Michael Jordan-era Chicago Bulls. TikTok collaborated with Jordan Brand on “The […]

Featured Stories

Videos

Fundamentals: USL President Jake Edwards

Welcome to the latest episode of Fundamentals with Ian Thomas, a Front Office Sports interview show featuring leading operators and voices of the sports industry. Today, a special Friday episode with USL president Jake Edwards to discuss the professional soccer league’s return to live play, its place in the U.S. soccer hierarchy, and the plans for some teams in the league to play in front of fans.

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Fundamentals: Missy Franklin

  • Olympic gold medalist Missy Franklin joins Fundamentals on Thursday, July 9th.
  • The episode will begin at 12pm ET on Thursday, streamed live on this page.

Welcome to the latest episode of Fundamentals with Ian Thomas, a Front Office Sports interview show featuring leading operators and voices of the sports industry. On Thursday, we will be joined by Olympic gold medalist swimmer Missy Franklin to discuss her life after swimming, sponsorship deals, business opportunities, and more. RELATED READING: Missy Franklin Finds Her Lane In Retirement With Long-Term Brand Deals (Feb 2020)

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Fundamentals: Patrick Mouratoglou

Welcome to the latest episode of Fundamentals with Ian Thomas, a Front Office Sports interview show featuring leading operators and voices of the sports industry. Today’s episode features acclaimed tennis coach and entrepreneur Patrick Mouratoglou, who has coached Serena Williams since 2012 and organized the “Ultimate Tennis Showdown” round-robin tournament underway in France. Today’s episode begins at 9am ET.

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Podcasts

Podcasts

Office Hours: Isaac Rochell, Founder, Local Human

Listen/Download on Apple Podcasts I Spotify Podcasts Powered by RedCircle Welcome to a new episode of Office Hours: a podcast with Front Office Sports CEO Adam White and figures from the sports industry. This season is focused on athletes, both current and retired, who have found success in business endeavors off the field. On today’s episode, we’re joined by Isaac Rochell, Los Angeles Chargers defensive end and founder of apparel company Local Human. A product of Notre Dame, Rochell has used his time during […]

Podcasts

Office Hours: Brent Celek, Owner, Pando Mortgage

Listen/Download on Apple Podcasts I Spotify Podcasts Powered by RedCircle Welcome to a new episode of Office Hours: a podcast with Front Office Sports CEO Adam White and figures from the sports industry. This season is focused on athletes, both current and retired, who have found success in business endeavors off the field. On today’s episode, we’re joined by Brent Celek, former NFL tight end turned real estate investor and owner of Pando Mortgage. After 11 seasons in the NFL, Celek retired after winning […]

Podcasts

Office Hours: Justin Forsett, CEO & Co-Founder, Hustle Clean

Listen/Download on Apple Podcasts I Spotify Podcasts Powered by RedCircle Welcome to a new episode of Office Hours: a podcast with Front Office Sports CEO Adam White and figures from the sports industry. This season is focused on athletes, both current and retired, who have found success in business endeavors off the field. On today’s episode, we’re joined by Justin Forsett, former NFL running back turned CEO & Co-Founder of Hustle Clean. Forsett entered into the league in 2008 after being drafted by the Seattle […]