Squash Demographics Attracts High Profile Sponsors
The sport of squash may only has roughly 1.71 million players in the U.S., but a non-traditional tournament venue has not only helped to grow its visibility but also present sponsors with a unique opportunity. That venue is Grand Central Station in New York City, where squash’s J.P. Morgan Tournament of Champions has been held dating back to 1999. The tournament will have roughly 13,000 ticketed attendees, but promoter John Nimick said there is another viewer the Tournament of Champions […]
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Shot Callers: James Giglio, CEO, MVP Interactive
(Citrin Cooperman is a proud partner of Front Office Sports) The digital age has drastically changed the world of fan engagement even on the concourses of big stadiums. FOS Editor Ian Thomas chats with MVP Interactive CEO James Giglio about the brand’s unique experimental technology and what it adds to the atmosphere of sporting events. Edited highlights appear below: On the beginnings of the company (1:34) Giglio: “It was the winter of 2012 and the Tampa Bay Rays’ Brian Killingsworth took […]
Shot Callers: Mike Schabel, CEO, Kiswe
(Citrin Cooperman is a proud partner of Front Office Sports) Thanks to the power of technology, sports fans can consume their favorite teams, leagues, and events from anywhere in the world. In addition, thanks to companies like Kiswe, fans have access to alternate versions of the broadcast and commentary. FOS Editor Ian Thomas spoke with Mike Schabel of Kiswe about where different audiences consume their content and the challenges of reaching each of those audiences on their preferred platforms. Edited […]
Shot Callers: Oris Stuart, Chief Diversity and Inclusion Officer, NBA
The NBA believes that diversity and inclusion can be a driving force behind innovation and can greatly help in improving the business of basketball. FOS Senior Writer Michael McCarthy chats with Oris Stuart of the NBA about his unique role within the organization and how the league works to bring the game of basketball to all people. Edited highlights appear below: On what his job entails (0:23) Stuart: “We support all of the activities across the league that are targeted […]
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USWNT’s Jimena Panduro On Social Success With The World Champs
Subscribe: iTunes https://api.podcache.net/episodes/b8ec785c-3df5-4305-a9d3-ebc4558cd46c/stream.mp3 The United States Women’s National Soccer Team returned from France this summer with another World Cup championship. That victory has created a new, but familiar sense of excitement for staffers around the team in many capacities as well as new opportunities for social content. In this episode of Social on the Sidelines, hosts Shahbaz Khan and Amara Baptist chat with USWNT Content and Social Media Manager Jimena Panduro about her professional journey, the excitement of the latest championship, advice for aspiring […]
Social on the Sidelines: Prepping For The NBA Season
Subscribe: iTunes | SoundCloud A new NBA season begins this month and social media managers across the league are getting their content and departments ready. In this episode of Social on the Sidelines, hosts Shahbaz Khan and Amara Baptist, both NBA social pros themselves, recap what goes into preparing for a new season including media days, training camps, and introducing new players. They also discuss how to sustain quality work from start to finish in a season. Edited highlights appear below: On finding […]
LA Clippers Director of Social Media Alessandro Gasparro on Preparing For The New Season
Subscribe: iTunes | SoundCloud Over the better part of the last decade, the NBA has become famous for two things in particular: social content and an entertaining free agency period. The LA Clippers are taking advantage of both with Director of Social Media Alessandro Gasparro. Gasparro is a graduate of the University of Michigan with experience at a number of of the countries top teams and agencies. He recently joined the Los Angeles Clippers in August of 2018 after three years with Endeavor […]
Social on the Sidelines: Live Podcast with Bryan Graham of Bleacher Report
Subscribe: iTunes | SoundCloud In the span of a few years, Bleacher Report has grown into one of the world’s most prominent sports media brands with a social media following of tens of millions. Bryan Graham, the brand’s director of social content strategy, has been at the forefront of much of that growth throughout the last four years. In a special episode of Social on the Sidelines, Shahbaz Khan chats with Graham about the brand’s rise to social media prominence, his own professional […]