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Wingstop Taps Twitch To Grow Its Customer Base Through Esports

  • Wingstop is not the first brand to partner with a key player in the esports advertising space on a promotion. However, it is a rare occurrence. In fact, most brands opt to go down the sponsorship route.
  • The chain's new activation has already outperformed Twitch’s key partnership benchmarks around engagement, according to its CMO. Expect more promotions on the part of the brand within esports to help build brand equity with gamers.

Amid a run of consistent sales growth, Wingstop is looking to esports to help bring in even more customers through its doors. In partnership with Twitch. the restaurant chain is enabling customers to order food directly on the streaming service’s website until December 16, as part of a limited time offer launched in late November. The new capability also features Wingstop’s WIng Calculator, which recommends flavors for streamers to try based on personal preferences. “Twitch is a huge part of […]

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Videos

Office Hours: Jemele Hill Talks Next Career Steps & Where Sports & Politics Collide

Subscribe on Apple Podcasts Welcome to a new episode of Office Hours: a podcast where Front Office Sports CEO Adam White has a discussion with figures from throughout the sports industry centered around three basic questions. Those questions are “What’s on your mind today?”, “What are you excited about?”, and “Any big ideas or theories you want to share?” Jemele Hill is currently a staff writer at The Atlantic and the host of the podcast “Jemele Hill is Unbothered” on Spotify. Hill […]

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Office Hours: Erika Nardini on Barstool’s Content & Commerce

Subscribe on Apple Podcasts Powered by RedCircle Welcome to another episode of Office Hours: a podcast where Front Office Sports CEO Adam White has a discussion with figures from throughout the sports industry centered around three basic questions. Those questions are “What’s on your mind today?”, “What are you excited about?”, and “Any big ideas or theories you want to share?” Erika Nardini is the CEO of Barstool Sports and has been in that role for the last three and a half […]

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Office Hours: Michael and Paul Rabil On Founding The PLL and More

Subscribe on Apple Podcasts Welcome to the first episode of Office Hours: a podcast where Front Office Sports CEO Adam White has a discussion with figures from throughout the sports industry centered around three basic questions. Those questions are “What’s on your mind today?”, “What are you excited about?”, and “Any big ideas or theories you want to share?” Mike and Paul Rabil are the co-founders as well as the CEO and CSO, respectively, of the Premier Lacrosse League. The […]

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Podcasts

Podcasts Video

Office Hours: Jemele Hill Talks Next Career Steps & Where Sports & Politics Collide

Subscribe on Apple Podcasts Welcome to a new episode of Office Hours: a podcast where Front Office Sports CEO Adam White has a discussion with figures from throughout the sports industry centered around three basic questions. Those questions are “What’s on your mind today?”, “What are you excited about?”, and “Any big ideas or theories you want to share?” Jemele Hill is currently a staff writer at The Atlantic and the host of the podcast “Jemele Hill is Unbothered” on Spotify. Hill […]

Podcasts Video

Office Hours: Erika Nardini on Barstool’s Content & Commerce

Subscribe on Apple Podcasts Powered by RedCircle Welcome to another episode of Office Hours: a podcast where Front Office Sports CEO Adam White has a discussion with figures from throughout the sports industry centered around three basic questions. Those questions are “What’s on your mind today?”, “What are you excited about?”, and “Any big ideas or theories you want to share?” Erika Nardini is the CEO of Barstool Sports and has been in that role for the last three and a half […]

Podcasts Video

Office Hours: Michael and Paul Rabil On Founding The PLL and More

Subscribe on Apple Podcasts Welcome to the first episode of Office Hours: a podcast where Front Office Sports CEO Adam White has a discussion with figures from throughout the sports industry centered around three basic questions. Those questions are “What’s on your mind today?”, “What are you excited about?”, and “Any big ideas or theories you want to share?” Mike and Paul Rabil are the co-founders as well as the CEO and CSO, respectively, of the Premier Lacrosse League. The […]

Media Podcasts

USWNT’s Jimena Panduro On Social Success With The World Champs

Subscribe: iTunes https://api.podcache.net/episodes/b8ec785c-3df5-4305-a9d3-ebc4558cd46c/stream.mp3 The United States Women’s National Soccer Team returned from France this summer with another World Cup championship. That victory has created a new, but familiar sense of excitement for staffers around the team in many capacities as well as new opportunities for social content. In this episode of Social on the Sidelines, hosts Shahbaz Khan and Amara Baptist chat with USWNT Content and Social Media Manager Jimena Panduro about her professional journey, the excitement of the latest championship, advice for aspiring […]