Turn Two for Youth Brings Baseball to Underserved Children
(Varsity Partners are proud partners of Front Office Sports) Eric Smith and Billy Owens raised their families on baseball. The two close friends regularly coached youth teams in the Charlotte area, and both saw their own children develop into strong players over the years. The two would also take their families on vacation together. During one trip to Turks and Caicos, the pair befriended a local baseball coach who did not have enough gloves for a full team. When Smith […]
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Shot Callers: Don White, CEO, Satisfi Labs
(Citrin Cooperman is a proud partner of Front Office Sports) Artificial intelligence has ushered in a new age in college and professional sports. Thanks to technology like chat bots, organizations can be much more efficient with their manpower in serving the needs of fans before, during, and after games. FOS Editor Ian Thomas sits down with Don White of Satisfi Labs to discuss the importance of understanding fan behavior and how artificial intelligence helps teams throughout professional sports do just […]
Shot Callers: Amy Huchthausen, America East Conference
The America East Conference has seen several great successes in recent years, from UMBC men’s basketball’s upset over Virginia to postseason success in men’s and women’s lacrosse. The league has also made important strides in mental health advocacy as well as diversity and inclusion. FOS Editor Ian Thomas sat down with Amy Huchthausen, Commissioner of the America East Conference, to talk about the league’s success in recent years, capturing the big moments, and the league’s off the field initiatives. Edited […]
Inside Pizza Hut’s Sports Marketing Strategy with Marianne Radley, CBO of Pizza Hut US
Marianne Radley has been the Chief Brand Officer of Pizza Hut since February of 2018. In this role, she oversees the company’s brand strategy, marketing and advertising efforts, customer acquisition, food innovation and culinary initiatives. This, of course, includes the brand’s many activations within the sports world. FOS Editor Ian Thomas sat down with Radley for a wide-ranging conversation on the brand’s sports marketing goals, how they plan to take advantage of the Super Bowl this year, and why how […]
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Podcasts
Social on the Sidelines: Live Podcast with Bryan Graham of Bleacher Report
Subscribe: iTunes | SoundCloud In the span of a few years, Bleacher Report has grown into one of the world’s most prominent sports media brands with a social media following of tens of millions. Bryan Graham, the brand’s director of social content strategy, has been at the forefront of much of that growth throughout the last four years. In a special episode of Social on the Sidelines, Shahbaz Khan chats with Graham about the brand’s rise to social media prominence, his own professional […]
LA Dodgers Social Media Manager Sue Jo on Sustaining Creativity
Subscribe: iTunes | SoundCloud The keys to a good social media presence for a sports team are providing fans with access, engaging with them, and posting crisp content. One of the better examples of all these things in Major League Baseball currently is the Los Angeles Dodgers. A graduate of Columbia College Chicago, Sue Jo is now the social media manager for the Dodgers. She is in her fourth year of working with the organization following a stint as a content producer with […]
NFL Social Content Manager Jordan Dolbin on Building Athletes’ Social Presence
Subscribe: iTunes | SoundCloud As personal branding continues to create opportunities for professional athletes, leagues are creating programs to help players improve their social presence with greater resources and education. Jordan Dolbin is leading one such program at the National Football League. A graduate of Baker University and the University of Minnesota, Dolbin is now the manager of social content with the NFL. Dolbin joined the NFL in 2015 after a number of internships within sports and a stint as a teaching assistant […]
NBA Reporter Seerat Sohi on Building a Career as a Journalist
An NBA Reporter at Yahoo, Seerat Sohi joins Social on the Sidelines to discuss her journey into NBA content, her start in sports, and more.