Squash Tournament of Champions

Squash Demographics Attracts High Profile Sponsors

  • There's only 1.71 million U.S. squash players, but with median income of $300,000, they're a sought after demographic.
  • Pro tour tournament sponsors include J.P. Morgan, Oracle and Wall Street Journal.

The sport of squash may only has roughly 1.71 million players in the U.S., but a non-traditional tournament venue has not only helped to grow its visibility but also present sponsors with a unique opportunity. That venue is Grand Central Station in New York City, where squash’s J.P. Morgan Tournament of Champions has been held dating back to 1999. The tournament will have roughly 13,000 ticketed attendees, but promoter John Nimick said there is another viewer the Tournament of Champions […]

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