Spotlight: April Highlights

Marketing

Sports Marketers Shift Dollars and Prepare for Compressed Schedules

  • Brands begin to plan for condensed seasons once live games return.
  • Ad spending in the U.S. will decline by nearly 3% this year to $217 billion, according to Magna Global.

Agency executives and industry consultants offered predictions about how brands would seek to maintain and innovate after their advertising strategies were upended by the coronavirus pandemic. The first reaction of many was to pull back or rely on digital and social media channels to communicate brand messages without having them be associated with the virus. But a select number of companies have undergone a more aggressive approach, shifting dollars to new campaigns that urge consumers to stay indoors and practice […]

Esports

Esports Betting Doubles Down In Absence of Live Sports

  • NBA 2K could help bridge the gap between traditional sports and esports fans.
  • A $30 billion global esports betting market could be set to double with an increased focus on the industry.

As the NBA 2K Players Tournament kicks off April 3, BetMGM is offering up a free-to-play game to engage its users.  While the BetMGM app option for the tournament between NBA players is only available in New Jersey, betting on esports is a clear sign of the times during the coronavirus outbreak. With the absence of most live sports – except Belarusian soccer – sport betting operators are turning more to these virtual events.  The bracket game’s deadline is Sunday […]

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College Athletics

Athletic Directors Wary of Financial Futures Amid Revenue Stream Uncertainty

  • Only 8% of athletic directors said they project a decrease in revenue of more than 30% for 2019-20, but 35% are preparing for a significant drop in 2020-21.
  • ”A lot of departments that have had many years of just nothing but increasing revenues, for the very first time, they’re actually being asked to function like businesses.”

College athletic directors have a host of common concerns to juggle in the face of current uncertainties – but are agreed student-athlete welfare remains the top priority for athletic departments nationwide.  But while all departments across the FBS landscape are also concerned about their financial futures, different perspectives between smaller and larger schools are clear. In a survey on the “State of Athletics in the Face of Coronavirus,” the LEAD1 Association, which represents the athletics directors of the 130 member […]

Media

Aspiring NFL Cheerleaders Flock To Virtual Auditions

  • Clubs like Indianapolis Colts, Philadelphia Eagles, Denver Broncos, Miami Dolphins, and Kansas City Chiefs offering remote auditions.
  • While some NFL teams are waiting to resume in-person cheerleader auditions, others like Colts and Eagles are taking the process completely online.

The Baltimore Colts were the first NFL team to have full-time cheerleaders in 1954. More than six decades later, the Indianapolis Colts are at the forefront of another new strategy: virtual cheerleader auditions. Due to the coronavirus pandemic, there’s no way to audition cheerleaders in person. More than half a dozen NFL clubs, including the Colts, Philadelphia Eagles, Denver Broncos, Miami Dolphins, Detroit Lions, New Orleans Saints, and Kansas City Chiefs are utilizing cell phones, Skype, Zoom and other forms […]

Featured Stories

Videos

Fundamentals: Minor League Baseball CMO David Wright

  • David Wright — Chief Marketing Officer for Minor League Baseball — joins Fundamentals on Tuesday, May 26th.
  • The episode will begin at 12pm ET on Tuesday, streamed live on this page.

Welcome to the latest episode of Fundamentals with Ian Thomas, a Front Office Sports interview show featuring leading operators and voices of the sports industry. On Tuesday, we were joined by David Wright, the Chief Marketing Officer of Minor League Baseball, to discuss the organization’s approach throughout the shutdown of live baseball, along with some insight on what the “new” fan experience may look like for MiLB clubs.

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Fundamentals: Women’s Professional Leagues

  • We welcome a three-person panel to Fundamentals on Thursday, May 21st.
  • The episode will begin at 12pm ET on Thursday, streamed live on this page.

Welcome to the latest episode of Fundamentals with Ian Thomas, a Front Office Sports interview show featuring leading operators and voices of the sports industry. On Thursday May 21st, we will be hosting a three-person panel featuring Keia Clarke (New York Liberty / WNBA), Mike Golub (Portland Thorns / NWSL) and Hayley Moore (Boston Pride, NWHL) to discuss women’s professional leagues, the progress being made in their respective organizations and leagues, and the challenges they face moving forward. The episode will begin […]

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Fundamentals: Angela Ruggiero on Innovation in Sports

  • Angela Ruggiero — CEO/Co-Founder of the Sports Innovation Lab — joins Fundamentals on Tuesday, May 19th.
  • The episode will begin promptly at 12pm (noon) ET and will stream live on this page.

Welcome to the latest episode of Fundamentals with Ian Thomas, a Front Office Sports interview show featuring leading operators and voices of the sports industry. On Tuesday May 19th, we will be joined by Angela Ruggiero, CEO/Co-Founder of the Sports Innovation Lab and a four-time Olympian who is a member of the Hockey Hall of Fame. More about Angela Ruggiero…(extended bio courtesy Sports Innovation Lab) Angela Ruggiero is a leading figure in the global sports world, having served as an elite athlete, […]

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Podcasts

Podcasts

Office Hours: VaynerSports’ Gary and AJ Vaynerchuk on Agency Life, Ups and Downs, and the Future of Sports

Subscribe on Apple Podcasts Powered by RedCircle Welcome to a new episode of Office Hours: a podcast with Front Office Sports CEO Adam White and figures from the sports industry centered around three basic questions: “What’s on your mind today?”, “What are you excited about?”, and “Any big ideas or theories you want to share?” On today’s episode we’re joined by Gary and AJ Vaynerchuk, founders of VaynerMedia, a social-media focused digital agency, and VaynerSports, a full-service athletic representation agency. Gary Vaynerchuk […]

Podcasts

Office Hours: Yahoo Sports’ Geoff Reiss on Bowling, Finding Fans and NFL Media Rights

Subscribe on Apple Podcasts Powered by RedCircle Welcome to a new episode of Office Hours: a podcast with Front Office Sports CEO Adam White and figures from the sports industry centered around three basic questions: “What’s on your mind today?”, “What are you excited about?”, and “Any big ideas or theories you want to share?” On today’s episode, we are joined by Geoff Reiss, General Manager of Yahoo Sports. Reiss’s extensive resume in the sports media space includes time with Newsweek, ESPN, the […]

Podcasts

Office Hours: Donn Davis on The Business of MMA

  • PFL has eclipsed 25% of UFC's audience in just five years
  • League could be profitable by 2021

Subscribe on Apple Podcasts Powered by RedCircle Welcome to a new episode of Office Hours: a podcast with Front Office Sports CEO Adam White and figures in the sports industry that’s centered around three basic questions: “What’s on your mind today?”, “What are you excited about?”, and “Any big ideas or theories you want to share?” On today’s episode, White is joined by Donn Davis, chairman and co-founder of the Professional Fighters League. A lifelong entrepreneur, Davis proved successful in technology, hospitality […]