Anya Alvarez

nike-women's basketball

Nike Aims to Better Support Women’s Basketball with Apparel, Action

Women have begun to receive more recognition within sports, but the dollar figures have yet to catch up. According to a 2018 Statista report, women’s sports receive only 0.4% of total sports sponsorships. In a market where global sports sponsorships were worth $106.8 billion, just $427 million was spent on women’s sports. One of the companies aiming to improve those conditions is Nike, particularly for women’s basketball. But how, and what does support for growth of the game actually look […]

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