Brendon Kleen

WNBA Teams Go Virtual to Generate Revenue Amid Bubble Tourney

  • Teams have seen relatively strong season-ticket deferral numbers thanks to digital meet-and-greets and 2019 sales.
  • Monetizing content and responding quickly to merchandise opportunities represent areas of growth across the WNBA.

When it became clear in the late spring that the WNBA season would be delayed and fans kept out of arenas, league executives came together to plan not only for 2020 but beyond.  As WNBA Commissioner Cathy Engelbert and the players’ association negotiated the structure of a season, a group message among the league’s chief operating officers kept executives in lock-step and moving toward continued growth. “We’re competitors on the court, but off the court, we’re all pulling for the […]

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