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By creating this new event, the team behind it is aiming to attract new fans with upscale entertainment and hospitality experiences.
The company is bringing a team and league model to horse racing, aiming to enhance sponsorship and fan engagement opportunities.
America’s iconic sports venue has invested over $150 million since it last hosted the Breeders' Cup World Championships.
Godolphin, the world's largest horse racing stable, owns the “team” brand mentality and values its investment in marketing.
Different than other major sports, horse racing recognizes the opportunity it has to capitalize on a unique digital and social strategy.
Saratoga Race Course has become a popular destination for brands to activate unique sponsorships in front of a captive audience.