Danni Santana, Author at Front Office Sports

Author

Danni Santana

Danni Santana is a reporter at Front Office Sports.

He was previously a staff writer at Skift, where he covered the business of hotels and restaurants. He has also written for Digital Insurance, Crain's New York Business, Restaurant Business, and a number of other industry trade publications.

Danni is based in New York. He can be reached at danni@frntofficesport.com

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Fan Experience

by Danni Santana

MLB’s Flagship Store Will Be Tested By Timid Sports Retail Sales Trends

By Danni Santana

Oct 18, 2019

Merchandise sales for MLB, NBA, and the NFL are all flat or down in the high single digits over the last 12 months, NPD says.
The new outpost, set to open in Manhattan in 2020, will be the only official MLB league store location made available in the U.S.

Major League Baseball expects its flagship retail store, set to open next year, to be a sanctuary for baseball fans to nerd out while also driving revenue. That’s according to MLB’s SVP of Consumer Products Denis Nolan, who said that after kicking around the idea of a flagship store in the U.S. internally for several years, the league found the right location and right partner in Legends Project Development to operate the 17,000-square-foot store that is now under construction. “We […]

Esports

by Danni Santana

Magic Gaming’s Growth Tied to Basketball, Esports Crossover Strategy

By Danni Santana

Oct 17, 2019

The Orlando Magic franchise sees an opportunity to grow its brand through esports to appeal more to younger generations.
Magic Gaming team sponsors include the likes of Papa John’s, Box Water, Full Sail University, and Orlando Health.

It’s peculiar to think of an esports team backed by a prominent NBA sports franchise as a startup. But that’s exactly what most teams in the NBA 2K League consider themselves. Case in point: Magic Gaming, the esports arm of the Orlando Magic. The NBA 2K League, comprised of 23 teams, was founded in 2017 in the midst of what was a seismic shift in how investors and the sports business industry began to view competitive gaming. Its popularity is […]

Innovation

by Danni Santana

Bleacher Report Continues Commerce Push, Adds Pedro Martinez To Its World Tour Clothing Collection

By Danni Santana

Oct 14, 2019

Fresh off its World Tour Collection clothing launches for Dwayne Wade and Mariano Rivera this year, Bleacher Report has partnered with Hall of Fame pitcher Pedro Martinez, in efforts to sell apparel to fans commemorating the player’s 18-year baseball career. The campaign is the latest for Bleacher Report’s growing e-commerce team launched last year, as the Turner-owned media company attempts to grow revenue through branded content, merchandise, and offering unique sports experiences to fans. According to Bleacher Report’s Head of […]

Fan Experience

by Danni Santana

Goodyear Embraces Hospitality For Three Nights With Airbnb Partnership

By Danni Santana

Oct 10, 2019

The Goodyear blimp is synonymous with college football. And this year, the 150th season of the sport, the tire manufacturer is taking the opportunity to open the famed attraction up to fans in partnership with Airbnb. The short-term rental provider and Goodyear began discussions earlier this year to convert its blimp into an overnight hotel – with stays available between October 22 and October 24 – leading up to the Michigan Wolverines and Notre Dame Fighting Irish game in Ann […]

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