Kraig Doremus

A Look at the New Foundation of Richmond Raceway’s Ticket Sales

Richmond Raceway is leading the charge among International Speedway Corporation tracks with a new ticket sales strategy that includes growth and improvements to its ticket office and staff to better serve NASCAR fans. Richmond was also the first ISC track to shift to the new platform, which includes mobile ticketing technology. One of the key modifications Richmond made was building out its ticket sales staff to have more dedicated support for inbound and outbound sales support. Previously, inbound calls […]

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