FanGrounds is the Centerpiece of Richmond Raceway Reimagined, $30 million Infield Redevelopment Project, at America’s Premier Short Track.
Seven months ago, NASCAR’s executives merged the creative, design, editorial, social media and NASCAR Productions crew into one team, with one goal in mind.
Richmond Raceway is leading the charge among International Speedway Corporation tracks with a new ticket sales strategy that includes growth and improvements to its ticket office and staff to better serve NASCAR fans. Richmond was also the first ISC track to shift to the new Tickets.com platform, which includes mobile ticketing technology. One of the key modifications Richmond made was building out its ticket sales staff to have more dedicated support for inbound and outbound sales support. Previously, inbound calls […]
NASCAR has developed longstanding relationships with Mobil 1 and Mars, both of which are marketing products through a relationship with the sport.
The crew at Anheuser-Busch knows that with 2018 being a career year for Kevin Harvick, fans will want to get their hands on the cans.
Chip Ganassi Racing has a diverse portfolio of sponsorships for its teams, which compete in four different racing series – NASCAR, INDYCAR, IMSA and WEC.
With an RV and a racing simulator, Richmond Raceway has taken its marketing and activation for the 2019 NASCAR season to the next level.
For the last few years, Toyota has backed 10 percent of the 300-plus drivers attempting to race their way into the A-main on the final night of racing.
Alex Zanardi designed hand controls to be able to continue racing and will pilot a BMW for Rahal Letterman Lanigan Racing in the upcoming race.
Ahead of the 2020 Summer Games in Tokyo, Toyota has expanded its Olympic commitment, partnering with the National Governing Bodies of six new sports.
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