Ed Moran

european etour

European eTour and Topgolf Seek Toehold In Crowded Esports Field

  • Competing against an array of competitors in golf, the European Tour is leaning into esports to differentiate itself.
  • During its inaugural event on January 17, the European eTour drew roughly 63,000 viewers for the day-long spectacle.

The sport of golf is crowded with competition and regulation. Each of professional golf’s four major championships is run by a different governing body, and the biggest pro tours – including the PGA Tour and European Tour, sit atop a field that includes the Asian Tour, the PGA Tour of Australasia, the Sunshine Tour, and others. On January 17, another tour joined the ranks- and will have no trouble distinguishing itself in the crowd. The European Tour, in partnership with DreamHack […]

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How Black Panther And Iron Man Found A Home With The Brooklyn Nets

  • Multiple sports teams have used partnerships with Marvel Entertainment around bobbleheads to drive attendance.
  • Games featuring bobbleheads like Black Panther and Iron Man have drawn sell-out crowds and marked significant increases over the Nets' average home attendance.

Mark Fine has seen the power of bobbleheads in professional sports first hand. In July 2017, as executive director of marketing for the New York Mets, the team worked with Marvel Entertainment to design a Thor bobblehead based around pitcher Noah Syndergaard. It was the first time that Marvel worked with a professional athlete to customize him as one of the characters in the Marvel Universe. The unprecedented nature of the Syndergaard-Thor collaboration brought fans to Citi Field in record […]

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carolina-hurricanes-college

Carolina Hurricanes Reaching Students With College Colors Campaign

  • Being in Raleigh, NC, has gifted the Carolina Hurricanes with a large fanbase: college students.
  • With their College Colors campaign, the Hurricanes have partnered with 13 local colleges to feature a co-branded hat at select home games at PNC Arena.

Circling the city of Raleigh, North Carolina lies one of the richest groupings of colleges and universities in the country. Known as the ‘Research Triangle,’ it is comprised of elite collegiate sports programs like Duke, North Carolina, and North Carolina State. Other well-known colleges in the area include East Carolina, Charlotte, and UNC-Wilmington, among others. As the most prominent professional sports team in the Raleigh area, the Carolina Hurricanes have looked to take advantage of the numerous local colleges and […]

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Houston Rockets Bringing Art To Life Outside Toyota Center

  • The Houston Rockets are looking beyond the Toyota Center to highlight their city's arts scene.
  • Over the summer, the Rockets worked with local artists to design murals on the eight electrical boxes outside the Toyota Center.

In the last few years, the city of Houston’s emerging arts scene has taken to the streets, with murals and street art highlighting the city’s culture becoming ubiquitous. The Rockets and marketing manager Hunter Segesta took notice as well, looking to integrate art into a mural inside of the Toyota Center. While brainstorming the idea in 2017, the Rockets came across Houston-based artist Franky Cardona.  In the months leading up to the 2017 World Series, Hurricane Harvey swept through Houston, […]

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tpi-global-locker-room

Marques Colston Helping Athletes Catch New Investments

  • As a partner at The Players' Impact, Marques Colton is looking to help professional athletes bolster their business portfolio.
  • The TPI-owned Global Locker Room is a digital platform that helps pro athletes find entrepreneurial and investment opportunities.

While Marques Colston is most known for his ability to catch passes on the football field, he’s been using his post-NFL career to pass business opportunities to his peers. Colston is a partner and managing director of The Players’ Impact, a group that connects professional athletes to the startup ecosystem. He became a partner in 2018 when the Boston-based firm evolved from an investment club into an advisory company for athletes wanting to invest. In 2019, The Players’ Impact began […]

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Clemson-LSU Caps Off Successful CFB Season For ESPN, FOX Sports

  • The CFB National Championship officially marks the end of the 2019 season for ESPN and Fox Sports.
  • ESPN's College GameDay had its most-watched season since 2015, and Fox Sports' Big Noon Kickoff saw a 22% bump in average viewership.

Thanks to new tweaks and an exciting 2019 college football season, both ESPN and FOX Sports saw significant viewership upticks in the coverage of the sport. ESPN’s College GameDay wrapped up 2019 with its most-watched season since 2015 and its second-best since the show expanded to three hours in 2013. It was also only 5,000 viewers shy of its 2015 viewership average of 1,961,000, the best on record since 2013. College GameDay averaged 1,956,000 viewers per show on both ESPN […]

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Vikings Going The Distance To Reach Fans Beyond Football

  • A 10-6 record and a playoff isn't all that Minnesota Vikings fans had to cheer for in 2019.
  • Vikings faithful also enjoyed products like the team's AR-friendly commemorative cups, Pass or Play game, and the "Where's Viktor's Mustache?" children's book.

To better reach existing fans as well as develop new ones, the Minnesota Vikings are turning to both new and traditional forms of media to find success.  Ahead of their Week 10 matchup versus the Dallas Cowboys, the Vikings rolled out their new “Pass or Play” game on their mobile app, said Vikings Executive Director of Digital Media and Innovation Scott Kegley. Minnesota collaborated with Sportshub to develop this game, the first of its kind in the NFL.  Following the […]

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ravens-social-media

On-Field Success Reflected In Ravens’ Social Media Presence

  • A 14-2 record isn't all that the Baltimore Ravens had to cheer for in 2019.
  • During the 2019 season, the Ravens saw year-over-year follower increases across their YouTube (+230%) and Instagram (+43%) profiles.

With an NFL-best 14-2 record during the 2019 season, the Ravens have seen the team’s on-field success translate to its social media platforms. “We tried to establish a look that fits and sets up our team brand, which is tough and gritty and hardworking,” said Ravens Director of Social Media Garrett Downing. “A blue-collar town, the underdog role – and so we try to have that come out in our content.” While YouTube is the Ravens’ oldest social media page, […]

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nba-2k-league-communities

2K League Teams Using Esports Centers To Connect With Communities

  • As it enters its third season of play, the NBA 2K League team saw another team create its own esports facility.
  • With their Legion Lair, the Cleveland Cavaliers' Cavs Legion became the fourth 2K League squad to add their own esports center.

As the Cleveland Cavaliers moved into a renovated Rocket Mortgage FieldHouse this season, its esports team also got an upgrade. Cavs Legion Gaming Club opened a new esports center, Legion Lair, in Cleveland’s Battery Park neighborhood in November.  It is one of the four public-facing venues across the NBA 2K League; others include Mavs Gaming’s Gaming Hub, Blazer5 Gaming’s One Center Court, and T-Wolves Gaming’s Experience Center, according to the 2K League. The Legion Lair is the latest step in […]

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NBA Looks To Superserve Fans With ‘Virtual Content Factory’

  • Managing content catered to 1.6 billion basketball fans worldwide can be difficult for the NBA.
  • Through its own cloud-based platform, the Virtual Content Factory, the NBA can now better streamline the entire lifecycle of its content.

Creating and maintaining control of the content catered to 1.6 billion basketball fans worldwide can provide headaches for the NBA.  As a global sports league, the NBA – for some time – has not always been the sole provider of in-game content. It shares that responsibility with numerous other properties and media companies. On top of that, all 30 NBA teams have their own social media departments, players are more active in their content creation, and regional sports networks are […]

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