Ed Moran


Women’s Sports Outlets Turn To Classics and Collaboration In Sports-Less World

  • Even without live sports, women’s sports media outlets are focused on staying relevant with their readers.
  • Publications like Just Women’s Sports, The GIST, and Power Plays are altering their content efforts to reach more people.

In a matter of weeks, all of the progress that was made around women’s sports in 2019 has hit a severe roadblock by the coronavirus pandemic – a fact that is not lost on female sports media outlets. When The GIST launched in July 2018, it aimed to provide women with a way to learn what was going on in sports in less than five minutes. The twice-a-week newsletter covers both male and female athletics, but particularly emphasizes the latter […]

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Marlins Turn to Virtual Opening Day Game For Baseball-Hungry Fans

  • Although Opening Day didn’t happen on March 26, the Miami Marlins had a Virtual Opening Day versus the Philadelphia Phillies.
  • During this hiatus, Miami will continue to release content for baseball fans stuck at home due to the coronavirus pandemic.

On March 26 the Marlins were supposed to be hosting the Philadelphia Phillies at Marlins Park. Instead, they brought the game into the homes of their fans with the teams playing virtually on “MLB The Show 20,” with the controllers handled by Miami shortstop Miguel Rojas and Philadelphia first baseman Rhys Hoskins. FOS REPORT: 54.5% of industry executives believe that it would be at least 60 days before leagues resume play. “It was something our social media team came up […]

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Overtime Looks To Shine Spotlight On Young Athletes Who Lost Sports

  • Cancellation of sports nationwide inspires Overtime to create #WhosNXT hashtag for athletes whose seasons were put on hold.
  • Engagement on #WhosNXT posts is 55% higher than the 2020 US Sports Media average for IG videos.
  • Overtime execs have pivoted to map out three months of planned programming.

Overtime has built its business connecting directly with athletes, especially rising young stars who haven’t yet gone pro, by sharing their stories and video clips. So as the entire sporting world took a collective pause amid the coronavirus outbreak, Overtime CEO Dan Porter and his staff began to hear a similar story from those who have played their last game or lost a chance to compete for a championship. FOS REPORT: 54.5% of industry executives believe that it would be […]

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Without Basketball, Rockets Develop Content Plan With Heavy Fan Input

  • Rockets aim to give fans a sense of normalcy on their social media accounts.
  • Team has revived their #FanArtFriday campaign in effort to stay engaged with its supporters.

Steven Goldfried knows that these are not normal times. Since the NBA temporarily suspended its season on March 12, he has tried to make the abnormal appear anything but. “That’s very hard to do because there aren’t games being played,” Goldfried, the Houston Rockets’ director of digital content strategy, said. “These are not normal times, but if we can give them something that is a little bit comforting in terms of basketball content, then that’s what we’re going to try […]

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NHL Leans On Players To Entertain Fans At Home

  • One of the NHL’s goals during its hiatus is to better connect its players with their fans.
  • Thus far, more than 55 NHL players and coaches have worked with the league to create online content.

In recent seasons, the NHL has put a heavy emphasis on increasing the amount of storytelling that focuses specifically on its players, as well as their personalities.  But even as hockey has gone on hiatus due to the coronavirus pandemic, the league is still pushing that strategy forward, making one of the key pillars of communication during this time a direct line between players and fans, according to NHL Chief Marketing Officer Heidi Browning. FOS REPORT: 54.5% of industry executives […]

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PGA Tour Adopts Four-Step Social Media Strategy To Combat Loss Of Events

  • PGA Tour forced to pivot on social media without any scheduled events through May 24.
  • Last year during The Valspar Championship, the PGA Tour’s social accounts averaged more than 50 posts per day. Without the event, it’s averaging 8-10 posts per day.

Still feeling the impact of the coronavirus pandemic, the PGA Tour has restructured its online presence to adjust to a world without professional golf. “We had 144 athletes playing across 7:00 AM to 7:00 PM on a first-round type of thing,” Laura Neal, the Tour’s senior vice president of communications and media, said. “It’s just a constant turn – and you go from that to zero.” FOS REPORT: 54.5% of industry executives believe that it would be at least 60 […]

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Carolina Hurricanes Shoot For Kindness On Social Media

  • Canes aim to build communities on social media during this trying time.
  • Team acted similarly on Nov. 13, 2019, for World’s Kindness Day.

Amid the seemingly never-ending negative news cycle surrounding the coronavirus pandemic, people – and especially sports fans – are looking for a reprieve from the bad news that they are consuming daily. The Carolina Hurricanes have looked to counteract that on its social and digital media channels, aiming to not only be a source of entertainment but also to help them come together as a community. When the NHL released its statement pausing the 2019-2020 season, clubs across the league […]

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Baltimore Ravens Pump Up Podcast Content For Fans At Home

  • As more people practice social distancing, the Ravens are increasing their podcast content to interact with them.
  • Last year saw the Ravens generate more than 250,000 podcast downloads across their two series.

As more Americans are currently stuck at home, the Baltimore Ravens want to make sure they’re reaching fans as effectively as possible.  “Everyone’s kind of figuring out what to do and how to pass the time. Garrett Downing, the Ravens’ director of social media, said. “We want to reach our fans who are looking for ways to be entertained and be engaged with sports and our team.” For the Ravens, that means through podcasts, as the team is significantly increasing […]

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Oregon Basketball To Highlight Star Players During Dark Offseason

  • March Madness may be canceled, but Oregon will still be cheering on POY candidates in Sabrina Ionescu and Payton Pritchard.
  • Ionescu has helped women’s basketball avg. home attendance grow 623%, and Pritchard has driven men’s basketball to the biggest follower growth in the PAC-12 on IG.

In a typical year, Payton Pritchard and Sabrina Ionescu would currently be leading their respective University of Oregon men’s and women’s basketball teams in March Madness towards a potential national championship.  But, while the coronavirus pandemic might have robbed the Ducks of postseason glory, there is still plenty at stake for the university’s two most notable stars. Pritchard is on the shortlist for both the Naismith Award and Wooden Award as the best men’s college basketball this season. Ionescu will […]

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New York Giants Hunker Down With YouTube For Offseason Content

  • Coronavirus leads the Giants to alter their YouTube strategy during free agency.
  • Since August 2019, Giants’ YouTube has seen a 400% increase in subscribers and a 1,000% rise in hours watched.

When NFL free agency opens each team, team staffers like the New York Giants’ Nilay Shah are usually on high alert. Shah, the Giants’ vice president of digital marketing, and his team typically spend those first few days of the signing window capturing content as players come to the facility that fans eagerly consume, ranging from photos of the player signing their contract or that first on-camera interview as a member of their new team. However, as the coronavirus pandemic […]

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