Eddie Moran


Professional Bowlers Association Brings Sports Betting To Events

  • Celebrating its return to action this weekend, the PBA has announced that it will include online gambling into its events operations.
  • The partnership between the PBA and FOX Bet Sportsbook will be highlighted in the former’s Strike Derby event on FOX from 7 to 9 p.m. ET on June 6.

When the Professional Bowling Association returns to the lanes on June 6 for the first time since the coronavirus pandemic put a stop to live events, it will come with a new twist – sports betting. The PBA has signed a new deal with FOX Bet Sportsbook ahead of its PBA Strike Derby tournament at Bowlero Jupiter in Jupiter, Fl., which will be its first since March 15.  Subsequent events – the PBA Summer Clash on June 13 and a […]

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PGA Tour Exec Expects Remote Work To Play On In Future Years

  • While some sports companies have professed a need to be back in the office permanently, the PGA Tour is not as forceful about it.
  • Construction continues on a new headquarters for more than 750 employees, but a remote work plan for some workers is likely to stay in place.

Since canceling The Players Championship at TPC Sawgrass after one round of play on March 12, the PGA Tour has not only worked to get professional golf back on the course safely, but also to figure out a way to have its more than 900 employees get back to work. Before the pandemic, only 20% of the Tour’s workers worked remotely at tournament sites and other satellite offices. The remaining staff in Northeast Florida was mostly office-based at its Ponte […]

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YMCA Adapting and Adjusting To World Without Youth Sports

  • Currently, youth sports have come to a screeching halt, and organizations are scrambling to serve their communities.
  • The YMCA has done everything from online workouts to food distribution to help local families get through the coronavirus pandemic.

Editor’s note: This story has been updated to correct an error related to a statistic from the Aspen Institute. The coronavirus pandemic has brought youth sports to a screeching halt. Compounded by the cancellation of the annual Little League World Series tournament, the outlook for youth sports in the United States is looking bleak. One organization that has had to weather the storm is the YMCA, which has often been an outlet for children worldwide. Of the more than 60 […]

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Digital, Social Media Talent Adjusting To Work From Home

  • In sports, rarely do the digital and social media workers have time to work from home. Nowadays, that is far from the truth.
  • With the gradual sports of return to sports, many in digital and social media are wondering what the future of remote work entails.

Most of the time, when someone works in sports, they are either in the office or on the road. Working remotely or at home was almost always impossible for two reasons: the industry’s round-the-clock nature and its unwillingness to take those options seriously. Now more than ever, industry workers worldwide have been mainly continuing their work duties from home – but this is not everyone’s first foray into remote working.  At one time, Mark Fine had worked for the Harlem […]

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NASCAR Boosts At-Home Fan Experience On Facebook

  • With NASCAR’s return to empty racetracks, it is leaning more into technology to reach fans at home.
  • It has partnered with Facebook to launch Venue, a mobile app that aims to improve the second-screen experience for those watching live events.

Even without fans at races right now, NASCAR is making sure it provides them a quality experience – from their cellphones. The governing body is partnering with Facebook around the launch of the tech company’s new mobile app, Venue. Venue, which will be available on both iOS and Android, will look to improve the second-screen experience for fans watching sports at home. NASCAR, which will be the first sports partner with Facebook around the app, will utilize it to bring […]

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Sports Leaders Learn To Run Companies Remotely

  • From Erika Nardini to Jamey Rootes, sports executives nationwide are being forced to run their companies remotely due to the coronavirus pandemic.
  • Some see the viability of work from home post-coronavirus, while others are longing for their return to the office.

There is a popular saying that has been used for decades by figures like John Fitzgerald Kennedy and Al Gore that Houston Texans CEO Jamey Rootes thinks rings particularly true right now: the Chinese symbol for crisis is the combination of danger and opportunity.  “The danger is there, and it’s present and clear, but there are also the opportunities you have to look for,” Rootes said. “From the beginning of this, we really encouraged our team to not only persevere […]

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Work From Home Finding A Role In The Sports Business World

  • For over two months, the vast majority of sports industry professionals were forced to work from home, with surprisingly effective results.
  • While some sports execs believe that a return to normalcy is coming, others expect WFH to forever be a part of the industry.

For many people working in sports, long hours and an atypical work schedule were a badge of honor.  It was often emphasized that higher-ups in an organization would notice those who were in the office before 9 a.m. and who stayed long after their peers well into the night after games. That impression would eventually lead to good first impressions and, ultimately, a path towards upward mobility. That way of thinking has been called into question by the coronavirus pandemic. […]

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Sports Leagues Helping Fans Escape Through TikTok

  • With few live sports events going on, the NBA, NFL, NHL, and MLB are each using TikTok to distract fans from their uncertain realities.
  • An emphasis on challenge-driven content has helped entertain the Big Four leagues’ fans as they await the return of live sports.

Even without content from live action, sports leagues have focused on the accessibility and interaction of their social media platforms, especially TikTok. Those have been the driving principles for MLB as the league awaits the start of its season, according to Barbara McHugh, its senior vice president of marketing. “We do focus on trying to follow, comment on, and like our followers’ post as much as we can – when of course, when it makes sense,” she said. “Even for […]

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World’s Strongest Man Flexes Digital Muscle With New Snapchat Show

  • Although their relationship dates back to 2015, Snapchat and World's Strongest Man have made their most significant move.
  • Ahead of November’s 2020 competition, World’s Strongest Man has launched its first Snapchat show, World’s Strongest Man: Home Edition.

World’s Strongest Man has launched a new show on Snapchat as the Endeavor-owned property is looking to shine a new light on its athletes. The series, called World’s Strongest Man: Home Edition, features eight of the world’s most popular strongmen competing in two rounds of unusual strength obstacles. Each match-up will include a determined strength move – like deadlifts and overhead presses – which competitors are asked to compete with creative, at-home items. “World’s Strongest Man: Home Edition is about […]

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College Football Teams Keeping Tailgates Alive Online

  • While spring football might be on hold, some programs have turned to technology to keep the party alive for fans.
  • Teams like Penn State and Texas have hosted their own virtual tailgate parties for fans at home to participate in.

While there are plenty of activities synonymous with college football, there are none perhaps more unifying than tailgating. For decades, Saturday mornings across the country’s college campuses have meant games, grilling, and interaction with fellow fans before kickoff. Since mid-March, college sports have been put on pause due to the coronavirus pandemic. But to ensure the tailgate tradition continues, college football programs are taking it upon themselves to host virtual, social-distanced styled events. Penn State held its 2020 Blue-White Virtual […]

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