Ed Moran

Increased Focus On Diversity, Theme Nights Instrumental in MiLB Merchandise Sales Growth

With constant external concern over professional baseball’s lack of fan diversity and dry nature, Minor League Baseball has found success celebrating its multiculturalism and its unique theme nights, which is now trickling down to its merchandise sales. During the 2018 season, MiLB registered record-setting merchandise sales statistics among its 25-highest performing teams. During that stretch, MiLB posted over $73 million in retail sales — a 4.2% increase year-over-year. Since the 2011 season, MiLB has improved its merchandise sales numbers by […]

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Ohio Baseball Meets Ohio Clothing: Homage Unveils Pop-Up Shop At MLB ASG

As MLB invades Cleveland during its 2019 All-Star Week, Ohio-bred clothing company Homage is celebrating the occasion with a baseball-themed pop-up shop. Homage has set up a pop-up shop on Cleveland’s East 4th St., where House of Blues is located. It took over the music venue’s preexisting retail store and converted it into their own. Within it, Homage is highlighting an abundance of its All-Star- and MLB-related products that should interest baseball fans, while also featuring its more wide-ranging sports […]

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Baseball Teams Aim To Bring Fans In, While Keeping Phones Out

For the Corpus Christi Hooks, the Houston Astros’ Double-A affiliate, the allure to come to one of their games should extend just beyond the play on the field. “We have a beautiful panoramic view of the harbor bridge across Corpus Christi Bay – the USS Lexington is in view,” said Dan Reiner, communications coordinator for the Hooks. But in an era when most fans’ eyes and hands are more synced to their phones than their surroundings, Reiner said the team […]

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Topps Highlights MLB Player Business Successes with Vaynerchuk Card Collection

For sports-card aficionados, they know baseball season is nearing when Topps releases its annual card series. With Major League Baseball celebrating its 150th anniversary this season, the card company wanted to be inventive with its most recent release, Series 2. When it debuted in early June, it featured something unique: a collection with Gary Vaynerchuk. Working with Topps on an insert set titled, “Gary Vee’s Top Entrepreneurs in Baseball,” the media mogul added his own innovative imprint. Instead of featuring […]

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B/R, Bumble Court NBA Summer League Fans With Activation

With the 2019 NBA Summer League just weeks away, fans will be flocking to Las Vegas to watch the likes of Zion Williamson, Ja Morant, and RJ Barrett get their first NBA reps. Beyond basketball and Summer League, a new activation is aiming to help guests also focus on something just as interesting: their relationships. Thanks to the partnership between the Los Angeles Clippers and dating app Bumble, Bleacher Report is working with the duo for its second annual “Jump […]

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