Ed Moran

Phoenix Suns Embrace Mobile Ticketing, Payments On New App

  • Heading into the 2019-2020 season, the Phoenix Suns brought mobile ticketing to their venue via the Phoenix Suns + Talking Stick Resort Arena Mobile App.
  • The app is designed to improve the fan experience by allowing fans to access mobile tickets for events at Talking Stick Resort Arena.

Last season, the Phoenix Suns’ struggles extended well beyond the court. While the team had the NBA’s second-worst record, it also had limited mobile ticketing or digital payment capabilities for fans who attended games at the Talking Stick Resort Arena. This offseason, the team set to change that. While the on-court product has been improved early in the season, off the court the team has implemented new measures for fans that aim to make their experiences as frictionless as possible. […]

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Pittsburgh Penguins Shooting Their Shot On YouTube

  • In early October, the Pittsburgh Penguins became the latest NHL team to launch their own YouTube Channel.
  • As of November 18, the Penguins have posted 162 videos and accrued nearly 6,450 subscribers on YouTube.

For years, Leo McCafferty wanted the Pittsburgh Penguins to expand their social media reach to YouTube. The Penguins’ senior director of marketing and content, McCafferty was hoping to see that come to fruition last year when he attended a conference hosted by the Google-owned platform. Heading into the event, McCafferty expected YouTube to talk about how it’s a place for people with short attention spans. However, after hearing from executives that a person’s average “dwell,” or watch time, on the […]

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No Luck, No Problem For Indianapolis Colts

  • Life without longtime QB Andrew Luck hasn't been as strenuous for the Indianapolis Colts as many expected.
  • Heading into Week 11, the Colts have seen year-over-year bumps in average home attendance and group sales.

A quarterback change can derail an NFL team’s season. In Indianapolis, Andrew Luck’s sudden retirement from the Colts could have been the catalyst for a steep decline for the franchise. Since his departure, it has instead been business as usual for the Colts. Not only has the team weathered the storm on the field, but they’ve also been able to withstand the noise and media buzz centered around Luck’s unexpected news off it as well. “We stepped our way through […]

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NCAA College Basketball Heads North To Canada For The Inaugural Naismith Classic

  • On Nov. 16, the Naismith Memorial Basketball Hall of Fame is hosting the inaugural Hyundai James Naismith Classic basketball tournament at Scotiabank Arena in Toronto.
  • Home of the Toronto Raptors, Scotiabank Arena will feature matchups like Tennessee v. Washington, Buffalo v. Harvard and St. Bonaventure v. Rutgers.

Since the Toronto Raptors’ 2019 NBA title last season, basketball in Canada is in high demand. Now a new tournament is hoping that enthusiasm extends to the college level as well.  On Saturday, November 16, the Raptors’ Scotiabank Arena will host the inaugural Hyundai James Naismith Classic. The one-day college-basketball event is a tripleheader that will feature the University of Tennessee vs. The University of Washington, University at Buffalo vs. Harvard University, and St. Bonaventure University vs. Rutgers University. “There […]

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Sixers Crossover To The Arts With Local Art Exhibition

  • Wanting to meet their fans through other avenues, the Philadelphia 76ers are hosting the inaugural “76ers Crossover: Art Exhibition, presented by Reebok.”
  • From November 16 to 19, fans can attend the free event, which will feature over 200 pieces of Sixers-related artwork created by artists from 13 countries.

As the Philadelphia 76ers have improved on the court, so too has the profile of their players off it. As the team looks to build deeper connections with fans, the 76ers are looking to Philadelphia’s art scene for assistance. “We really want to capitalize on this and meet our fans in other areas of their life,” said 76ers CMO Katie O’Reilly. From November 16 to November 19, the Sixers are partnering with Reebok to host the “76ers Crossover: Art Exhibition, […]

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MLS’s Diversity Hiring Grades Dip In 2019

  • In its 2019 Racial and Gender Report Card, MLS received an overall score of 82.9% - a 2.1% drop from 2018.
  • It also received C and A marks in its gender and racial hiring practices, respectively.

In 2019, Major League Soccer showed signs of strides, as well as setbacks, when it comes to embracing gender and racial diversity in the workplace. According to the 2019 MLS Racial and Gender Report Card from the University of Central Florida’s Institute for Diversity and Ethics in Sports, MLS received a B with a combined score of 82.9% for its gender and diversity hiring practices. This represented not only a 2.1% drop in the overall score but a decline from […]

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NBA, Budweiser Bringing Fans Together With Branded Beer Cans

  • The Philadelphia 76ers fans are one of eight NBA teams to release a co-branded beer can with Budweiser.
  • The Cavaliers, Knicks, Lakers, Magic, Mavericks, Trail Blazers, and Jazz are the seven other teams.

Alongside the start of the NBA season, the Philadelphia 76ers are trying to give the Sixers faithful a taste of Philadelphia history.  Heading into the 2019 campaign, the team partnered with Budweiser to release co-branded collector’s edition beer cans that will be sold on beer-store shelves across the Philadelphia and South Jersey and also at Wells Fargo Center. The co-branded cans include many historical references to Philadelphia. The red, white and blue color scheme highlights the city’s part in the […]

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Gen.G, University Of Kentucky Partner To Connect With Local Community

  • Heading into 2020, The University of Kentucky has partnered Gen.G to help it develop its esports presence.
  • The Gen.G-UK partnership will include work in academic, community, and professional development.

The University of Kentucky has long been known for its milestones on the basketball court. For almost two years now, the university has taken strides in formulating what might be its next successful sports program: esports. Heading into 2020, Kentucky has partnered with Gen.G and JMI Sports to allow the esports organization to help develop the university’s esports and gaming program. The program is included in the Wildcats’ Smart Campus Initiative, which previously provided all first-year students and many of […]

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Being The “Voice Of The Fans” Helps Ravens Reach One Million Instagram Followers

  • On October 24, the Baltimore Ravens became the latest of 18 NFL teams to reach one million Instagram followers.
  • In 2019 alone, Baltimore has added over 153,000 Instagram followers - and grown from roughly 734,000 followers in 2017.

Baltimore Ravens Director of Social Media Garrett Downing remembers 2011 as a turning point for his department.  At the time, the Ravens’ social media accounts comprised of only Facebook and Twitter. Instagram was still relatively unknown to the masses – as was Snapchat. Now with the conclusion of the last decade rapidly nearing, Baltimore has shown how its social media strategy has evolved. On October 24, it reached one million Instagram followers – a jump from roughly 734,000 in July […]

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Dartmouth-Princeton Caps Off College Football’s 150th Anniversary Week

  • Princeton-Dartmouth at Yankee Stadium on Nov. 9 caps off Anniversary Week, which celebrates the 150th anniversary of college football's debut.
  • Princeton was apart of college football's first-ever game - a Nov. 6, 1869 showdown against Rutgers.

On November 6, 1869, college football played its first-ever competitive game.  That day, Rutgers and Princeton were the two schools to introduce the United States to college football.  Just over 150 years later on November 9, 2019, the latter team will be celebrating its role in the sport’s genesis when it takes on Dartmouth at Yankee Stadium. “It is exciting to have a game in Yankee Stadium between two teams that will be at or near the top of the […]

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