Ed Moran


Without March Madness, Dayton Basketball Looks To Extend Success On Social Media

  • After more than doubling its Instagram following this season, Dayton looks to highlight its players this offseason.
  • Before coronavirus canceled March Madness, the Flyers were a projected #1 seed in the NCAA Men’s Basketball Tournament.

During March Madness, there are almost no certainties.  That extended to the University of Dayton, who despite not appearing on any major preseason college basketball rankings, appeared to be positioned for postseason success.  “Our staff thought this team could be good, but we didn’t know how good they could be,” Jonathan Asher, Dayton’s assistant director of content creation, said. “Maybe we’re cracking the Top 25, but it was not until we went to Maui. We played well right there, we […]

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The Players Championship Looks To Cement ‘Fifth Major’ Status

  • Golf’s unofficial fifth major is the only sporting event to allow youth aged 15 and under to attend free of charge alongside ticketed adults.
  • $15 million prize pool is the largest in golf. 2019 generated a record $9.25 million for local charities in Northeast Florida.

The Masters is famously known as “a tradition unlike any other.” The United States Open recently unveiled a new tagline, “From Many, One” as a nod to its 120-year major championship history as arguably golf’s toughest tournament. The Open Championship is not only the oldest golf tournament in the world, but is open to any golfer. The jury is still out on The PGA Championship, which was always known as the final major in the PGA Tour schedule until the […]

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FOS Exclusive

NASCAR Drops Title Sponsors From Crown Jewel Events

  • The 2020 season finale will now be known as the “NASCAR Championship Race - Phoenix.”
  • Move follows NASCAR’s broader shift away from traditional partnership strategy this season.

NASCAR and Phoenix Raceway have jointly announced a new race logo and branding strategy for its championship race this season, the first step in NASCAR’s long-term plan to regionalize the marketing and promotional strategy behind the championship race.  With the league’s season finale taking place at Phoenix Raceway for the first time in the track’s history, there will no longer be an entitlement sponsor. Previously known as the Bluegreen Vacations 500, the race will now be called the “NASCAR Championship […]

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ESPN To Launch Morning Highlights Show on Quibi for Platform’s Debut

  • The Replay will be available exclusively on Quibi when the platform launches on April 6.
  • Headed by Jeffrey Katzenberg and Meg Whitman, Quibi has raised more than $1.4 billion in funding.

ESPN has announced that a new digital show, The Replay, will be available exclusively on short-form video platform Quibi as the company gears up for its launch on April 6.  The network will be the exclusive multi-sport content provider in the U.S. for Quibi’s Daily Essentials, a curated list of news and entertainment, with The Replay focusing on breaking news in the sports industry. The Replay is intended to be a multi-sport show serving as an opportunity for fans to […]

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UCLA Gymnastics Lands Another Viral Hit With Performance and Packaging

  • Nia Dennis’ floor routine becomes the Bruins’ fifth annual viral sensation.
  • UCLA Gymnastics has the largest social media following of any women’s collegiate teams on Facebook, Instagram and Twitter.

Even before Nia Dennis’ near-perfect performance last weekend, UCLA Gymnastics has been vaulting to new heights on social media.  For each of the past five years, one viral phenomenon after another has helped the program reach more than 358,000 followers on Instagram. That is not only top among UCLA’s 21 teams, but when combined with their more than 750,000 Facebook and Twitter followers, the Bruins’ gymnasts have the largest social media following among all of women’s college team sports. FOS […]

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Chicago Bulls Become First Team To Launch Branded Content On TikTok

  • Bulls continue industry-leading success on TikTok with Benny the Bull.
  • #BullsBMOChallenge branded content has generated over 6M views on TikTok.

Since launching a TikTok account in July 2019, Benny The Bull has been on the forefront of the platform. The account’s more than two million followers outnumber any North American professional sports team, as well as the main accounts for UFC, MLB and the NHL. Looking to take advantage of that popularity, the Chicago Bulls have become the first professional team to release branded content on TikTok. Partnering with Chicago-based BMO Harris Bank, the Bulls engaged in choreographing and creating […]

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FC Barcelona Social Media Scandal Rocks Club’s Global Presence

  • Burner accounts attacking Messi, Piqué, and board members traced back to club, which has the largest social media presence in sports.
  • Election for club president slated for 2021; Bartomeu faces calls for resignation now.

FC Barcelona’s international presence extends far beyond the pitch and into the global social media space.  For a second consecutive year, Barcelona finished 2019 with the most social interactions of any sports club in the world. It generated more than 1.4 billion interactions across its Facebook, Instagram, and Twitter profiles, a 20% increase from last year. Barcelona also finished as the most-followed sports franchise worldwide, according to the Global Digital Football Benchmark study published by Result Sports in January 2020. […]

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How One Family Brought KultureCity To The Sports World

  • Rocket Mortgage FieldHouse is the first sensory inclusive arena certified in the U.S.
  • KultureCity has more than 65 global sports partnerships.

KultureCity is looking to sports to further its mission of making the world a better place for those who suffer from sensory sensitivity. The nonprofit helped make Rocket Mortgage FieldHouse the first certified sensory-inclusive arena in the United States. It also helped the Cavaliers’ esports team, Cavs Legion Gaming Club, make its Legion Lait Lit by TCP facility sensory inclusive. Uma Srivastava, KultureCity’s chief operating officer, says that the Cavaliers and the NBA were the first sports entities to work […]

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Meet ‘Hell’s Trainer,’ The Man Challenging All of Amateur Basketball

  • Famed pro sports trainer launches 12-month program for high school basketball players to skip college.
  • Two players will feature in ChamelonBX’s 2020 class, with five and seven expected in 2021 and 2022.

Frank Matrisciano has trained everyone from special operations forces to law enforcement officers and professional athletes. Blake Griffin, Von Miller, and Cordarrelle Patterson are among those who have worked with the intense, secretive man known in pro sports as “Hell’s Trainer.” Matrisciano is extremely protective of his identity, to the point of not appearing in photographs, but he’s not as secretive when speaking about college basketball’s growing number of injustices aimed at its players. “I believe [former Georgetown basketball coach […]

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NBA’s Virtual Content Factory Helps Teams Make Memories

  • Nineteen of the NBA’s 30 teams are currently using the league’s cloud-based platform.
  • About 10,000 pieces of content - amounting to roughly 128 terabytes - is stored on the cloud.

The impact of the passing of NBA legend Kobe Bryant was felt across the entire league. On January 26, just hours before the New Orleans Pelicans were scheduled to face the Boston Celtics at Smoothie King Center, news spread that Bryant, his 13-year-old daughter Gianna, and seven others had died in a helicopter crash. As the team began prepping for their Sunday night showdown on the court, staff were scrambling trying to create a video tribute that would pay homage […]

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