Eddie Moran


LA Galaxy Travel Back To The Future With #MLSIsBack Post

  • With MLS’s return just weeks away, the LA Galaxy are blending the past with the present to commemorate the occasion.
  • The Galaxy’s #MLSIsBack post paid homage to the Back to the Future movies, generating nearly 280,000 views across Facebook, Instagram, and Twitter.

When MLS announced that it would be returning to the pitch on July 8, the LA Galaxy were looking for a way to cut through the expected clutter of #MLSIsBack posts across social media.  “When we got word that MLS was back we thought that, being in L.A., we’d have an interesting opportunity to potentially tell a funnier story or do something different than the rest of the clubs would be doing,” Brendan Hannan, Galaxy vice president of marketing, communications […]

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US Open To Go On As Scheduled, But Without Fans

  • The US Open will be taking place this year from Flushing Meadows without fans.
  • The 2019 US Open set an all-time attendance record with 737,872 fans coming to the USTA Billie Jean King National Tennis Center during the main draw.

There won’t be any record crowds attending the 2020 United States Open this year. The United States Tennis Association – the host of the event – will hold this year’s tournament without any spectators, according to a source at the USTA. While fans will not be in attendance for the 2020 US Open, it will still be taking place as scheduled from August 31 to September 13, according to the source. All relevant third parties have agreed to these terms, […]

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Chicago Bulls Continue Trip Down Memory Lane With Throwback Content

  • Even with the conclusion of “The Last Dance,” the Chicago Bulls are still reliving the past on social media.
  • From April 15 to May 24, the @chicagobulls FB, IG, and Twitter handles generated 366 million impressions, 55 million video views, and 900,000 shares on Last Dance-related content.

For the Chicago Bulls, remembering the glory days does not just stop at ESPN’s “The Last Dance.” While the documentary series is in the rearview mirror, the team is continuing to honor its past successes across its social media platforms. While the coronavirus pandemic put a pause on the NBA season in mid-March, Bulls Manager of Digital Content Joe Pinchin says that this gave the team a chance to transition to nostalgia content. Refocusing the team’s social media strategy toward […]

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Sports Brands Learning To Be Musically Creative On TikTok

  • TikTok’s recent music regulations are forcing digital and social media workers in sports to be more creative with their content.
  • While the embrace of original music is mostly being met with open arms, some wonder about its long-term effectiveness.

On its way to TikTok becoming arguably the most talked-about new social media platform, a common formula could be seen across the highest-trending videos: socially and culturally relevant pop-culture music. From Drake’s “Toosie Slide” hitting two billion views on the platform before becoming a publicly released single to the career-launching success of Lil Nas X’s “Old Town Road,” TikTok users have leaned on songs like these for content purposes. But as TikTok enacted strict limits on the music and soundtracks […]

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Top Rank Looks To Las Vegas For Boxing’s Return

  • After going nearly four months without a match, Top Rank Boxing has returned to the ring.
  • Top Rank returned on June 9 with Stevenson-Caraballo, averaging 397,000 viewers and a 0.17 rating for the 18-49 demographic.

As Top Rank Boxing planned its return to live fights, there was a unique focus to finding the right location. “You can find an arena, a studio… I’ve done fights in bullrings, football fields, outdoor football fields, indoor ballrooms – I’ve done them from all over,” Top Rank President Todd DuBoef said. “The first piece you have to find is the state.” Heading into May, there were upwards of 23 states that were entering the first steps of easing their […]

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TikTok Dives Deeper Into Long-Form Sports Content

  • Despite being known for its shorter videos, TikTok is taking an interest in long-form content.
  • Through live streams and content series, the social media platform has recently explored these efforts with sports brands like Jordan Brand and the NFL.

TikTok made its name by appealing mainly to Generation Zers with its short, binge-worthy videos that users gravitate towards.  But now as the platform looks to expand, TikTok has set its sights on providing long-form content through live streaming – something a growing number of sports-related accounts are taking advantage of. The latest example of TikTok’s live-streaming interests came during ESPN’s “The Last Dance” documentary series focusing on the Michael Jordan-era Chicago Bulls. TikTok collaborated with Jordan Brand on “The […]

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Sports Teams Turning Venues Into Theaters

  • With fans not allowed to attend sporting events, some teams are finding creative ways to bring them out to the stadium.
  • Clubs like the San Diego Padres and Texas Rangers are redesigning their venues to appear as drive-in music and movie theaters for their supporters to visit.

Although sports are slowly returning to a sense of normalcy, teams are turning to drive-in entertainment to bring themselves directly to their fans.  Originally supposed to open on March 23 ahead of the MLB season, the Texas Rangers’ new $1.1 billion home, Globe Life Field, is no longer a baseball field – at least for now. After officially opening its doors on May 29, the Rangers converted their stadium’s parking lot to host a four-day, drive-in concert series called “Concert […]

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Roundtable: Sports Executives On The Future Of Remote Work

  • Front Office Sports reached out to numerous high-ranking sports executives about their past feelings toward remote work and if the coronavirus pandemic has helped them change their attitudes.
  • While some leaders are eager to have all of their employees back in the office, others plan to maintain remote-work options in the future.

The coronavirus pandemic has made its mark throughout the world. No one has been immune to its damage, and the sports industry is a prime example.  If there were one positive to emerge from these past several months, it would be the sudden emergence of remote work in sports. Until now, the idea of working from home was largely taboo – especially in a networking and relationships-focused field like sports. Since the NBA shut down on March 12, most if […]

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ESPN, Top Rank Turn To Classic Matches To Appease Boxing Fans

  • While still waiting for fights to resume, ESPN and Top Rank have dug into the vault to tide its boxing fans over.
  • Classic fights like Ali-Frazier III and Mayweather-Pacquiao have drawn from 700,000 to 563,000 viewers, respectively.

When Top Rank CEO Todd DuBoef looks at 2020, he remembers a time – not that long ago – where boxing seized the attention of millions of sports fans. It was on February 22 that the world tuned in to see Deontay Wilder vs. Tyson Fury II at the MGM Grand Garden Plaza in Paradise, Nev. By generating $16,916,440 in official revenue, Wilder-Fury II broke the Nevada gate revenue record that dated back to 1999. Along with drawing 15,816 in […]

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Q&A: PBA CEO Colie Edison On What To Expect From Bowling’s Return

  • The Professional Bowling Association will return to live bowling on June 6.
  • For the first time ever, PBA will incorporate live gambling into its coverage, just one part of its digital offerings to fans at home.

Add professional bowling to the list of sports that are making an official comeback during the coronavirus pandemic.  The Professional Bowlers Association will be making its return on June 6 with its inaugural PBA Strike Derby. The event will be broadcast live on FOX and will feature eight PBA Tour players who are competing in a two-minute competition to record as many strikes as they can. They will then be placed into an elimination bracket, with the contest continuing until […]

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