Ed Moran

Tennis’s Next Big Star? Call Her Coco

While most 15-year-olds are getting ready to go back to school, Coco Gauff is busy with something else: grabbing the tennis world’s attention. With the 2019 US Open beginning on August 26, the Delray Beach, Fla., native expects to be a premier attraction – both on and off the court. For fans, they can catch Gauff’s US Open debut on August 27, when she faces off against 18-year-old Russian Anastasia Potapova on Louis Armstrong Stadium.  The center-stage treatment that the […]

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SheIS, USTA Aiming For Progress At 2019 US Open

As complicated as its history may be, the United States Tennis Association has always been at the forefront of gender equality. From its equal-pay push in the early 1970s to its relationship with American tennis legend Billie Jean King, the organization and its flagship event, the US Open, are always looking to move the needle when it comes to women’s rights. Heading into the 2019 US Open, the USTA will aim to increase the awareness of female sports through its […]

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While Youth Baseball Soars, Participation In Little League Is Fading

For Chris Chavous, he grew up with a passion for baseball similar to many across the world. As a former Little League player, and now as the president of Warner Robins American Little League in Warner Robins, Ga., is eagerly tuning in to the 2019 Little League World Series to see youth players who also have that same passion. But while millions of people have been tuning in to watch these 10-to-12-year-old kids, that hasn’t led to higher Little League […]

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MLB Cooks Up Another NYC FoodFest With Global Plans On The Menu

For baseball fans, the arrival of late September means playoff chases and World Series dreams. MLB is hoping they’ll also bring their appetites. On September 21 and 22, MLB will be hosting its third-ever FoodFest in New York City. Sponsored by Budweiser, the event will be held on Fifth Avenue near Bryant Park. All 30 MLB clubs are involved with the event, tasked with creating one concession food item indicative of their team and city’s culture and community.  According to […]

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USTA Preps Fan Experience For New Era Of U.S. Open Tennis

One year removed from the conclusion of a five-year, $600-million renovation to the U.S.T.A. Billie Jean King National Tennis Center, fans from all facets of the globe will be attending the 2019 US Open, beginning on August 26. To jumpstart this moment, Nicole Kankam, managing director of the USTA, began by making sure the tournament is more accessible and affordable for spectators than ever before. “Every year I think we look to take the US Open experience to the next […]

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The Summer Of New Balance

When it comes to sports apparel and sneaker brands, there was one clear winner during the 2019 summer – it doesn’t have a swoosh, but does own stripes – just not Adidas’.  According to Patrick Cassidy, New Balance’s global director of consumer marketing, one word has reverberated around the sports apparel company this summer: momentum. With teenage tennis star Coco Gauff set to appear in the US Open on August 26, it will be the crescendo on what has been […]

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Summer Classic Event Seminal Part Of SLAM 2.0

When SLAM Magazine was purchased by independent investor JDS Sports in 2017, many wondered what this meant for the 25-year-old basketball publication going forward. Now nearing the two-year anniversary of this acquisition, “SLAM 2.0,” as employees put it, is pushing to differentiate itself from other industry leaders. One way SLAM is doing that is via events. On August 17 and 18, SLAM will be hosting its second-annual Summer Classic Volume II at New York City’s Dyckman Park. It serves as […]

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From Chula Vista to Maine-Endwell: Two Towns’ Journeys After LLWS Triumphs

On paper, there are few similarities between Chula Vista and Maine-Endwell. Chula Vista, Calif., is the second-largest city in San Diego County and home to over 270,000 residents. Maine-Endwell are two hamlets just west of Binghamton, New York, that have a combined population of roughly 16,500. Chula Vista is where people go for palm trees and year-long beach weather; around Maine-Endwell, people often quip that there are more farm animals than people, and where snowfall comes in abundance – and […]

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Cards’ Offseason Changes Help Attendance Numbers

With October baseball looming in the distance, the St. Louis Cardinals are still in playoff contention. Regardless of how they finish their season, the Cardinals can find solace in knowing that fans still showed up to Busch Stadium in 2019.  According to a proprietary attendance-modelling formula from Two Circles, WPP’s sports property-facing agency, St. Louis had an average home attendance of 42,019 in 2018 – a decline of roughly 1.2% year-over-year. This season, not only are the Cardinals expected to […]

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Dallas Morning News Expands To Esports, Expects Other Outlets Will Follow

With newspapers vying for relevance in today’s media landscape, The Dallas Morning News is expanding its Dallas sports coverage – but not the Cowboys. In an effort to diversify its esports reporting, the Dallas-based newspaper announced that it will be covering the Dallas Fuel, a founding member of Overwatch League, through the remainder of the 2019 season. It will use this season’s coverage to gauge interest in the team as it prepares to move to North Texas full-time in 2020. […]

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