Emily Caron

Live Golf Returns With Big Dollar Donations And Average Audiences

  • The TaylorMade Driving Relief event on May 17 drew a total average audience of 2.35 million viewers while raising more than $5.5 million for COVID-19 relief efforts.
  • Viewership was “in the ballpark for golf this time of year,” says sports communications expert, but ‘The Match: Champions for Charity’ on May 24 will likely draw more interest.

Live golf returned to television for the first time in two months on May 17, with the TaylorMade Driving Relief event drawing a total audience of 2.35 million average viewers across NBC, GOLF Channel, NBCSN, along with NBC Sports and PGA TOUR streaming platforms, according to Nielsen and Adobe Analytics. The event raised more than $5.5 million for COVID-19 relief efforts along the way, $4 million of which came from corporate partners. The live broadcast’s total audience delivery was comparable […]

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Contactless Tech Comes to Colleges for Game Day Sales at Just The Right Time

  • Learfield IMG College subsidiary signs mobile commerce deal to bring touchless payments and technologies to colleges.
  • Nebraska among the first schools to sign on for the suite of mobile options. Florida started in the mobile POS space in 2019.

Contactless payments and mobile point-of-sale offerings are coming to college sports venues just as institutions and athletic departments attempt to reconfigure operations and plan for new venue safety protocols in the wake of coronavirus. Sidearm Sports, a Learfield IMG College company, has signed a five-year partnership with mobile commerce company VenueNext to provide the technology to partner schools. Sidearm Sports powers collegiate websites and mobile applications and works with more than 300 NCAA DI programs – or 94% of DI schools. […]

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NFL Expands Life Skills Program to Prep College Players for Life After the Game

  • One set of courses is designed to help all college football players prepare for their futures, and another is specifically aimed at helping rookies transition to the league.
  • “We hear from a lot of players who go pro when they’re trying to figure out time management or money. We also hear from guys who don’t about how different things are.”

The NFL is expanding its College Outreach Program, which aims to help prepare collegiate student-athletes across the country for all that comes after college – whether that means a professional career in football or not. In conjunction with software platform Game Plan, which works with athletic organizations to deliver online education, the league added a new customized eLearning curriculum to the program. The curriculum provides college football teams with year-round, on-demand opportunities for continued education and growth to meet college […]

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Live Golf Returns to Television With Big Stars and Charity Efforts

  • The charity skins event featuring Rory McIlroy, Dustin Johnson, Rickie Fowler and Matthew Wolff will raise money for COVID-19 relief through corporate and crowd donations.
  • “We hope the pent up demand for live sports drives high levels of viewership and engagement and, in turn, awareness and fundraising for worthy organizations,” UHG said.

Live golf is returning to television providing networks with the opportunity to tap into what’s proven to be a hungry sports audience while raising money for COVID-19 relief. That will tee-off with the TaylorMade Driving Relief $3 million charity skins event on May 17, which is supported by UnitedHealth Group. World No. 1 Rory McIlroy and 20-time PGA TOUR winner Dustin Johnson will headline one of the two-person teams, with Oklahoma State University alumni Rickie Fowler and Matthew Wolff – […]

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Lacrosse’s Online Shift Outpaces Expectations as Pros and Industry Adapt

  • Virtual lacrosse training platforms that went into overdrive due to the pandemic are exceeding their own expectations.
  • Digital products from Attack Academy and First Class Lacrosse have seen exponential growth in the last two months, while US Lacrosse has expanded its online offerings.

The $19.2 billion youth sports industry has been hit hard by the pandemic. Aside from the long-term financial repercussions for organizations within the space, there’s growing concern about athlete development and keeping kids connected to sports they can’t play right now. As players adapt to that, the virtual training space has exploded. Lacrosse, one of the fastest-growing sports in America, has seen a particular increase in interest, with companies already involved seeing rapid growth and others working quickly to make […]

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Premier Lacrosse League Adds Sports Betting to Revenue Arsenal

  • The PLL announced a partnership with vendor Genius Sports to integrate sports betting into this summer’s PLL Championship Series.
  • Sports betting was estimated to be worth billions of dollars to professional sports leagues by the American Gaming Association.

As the Premier Lacrosse League looks to move forward amid the coronavirus pandemic, the league is introducing sports betting for the first time. In May, the PLL said that it would shift its 2020 season to a two-week quarantined and fanless tournament called the PLL Championship Series. At the time of the announcement, PLL COO Andrew Sinnenberg told FOS that it was already expecting increased fan and viewer interest as a result of not only the season’s “do-or-die” format, but […]

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Big 12 Commissioner Says Football Decisions Must Be Made ‘Between Early June And Late July’

  • Bowlsby joined Front Office Sports digital interview show Fundamentals on May 7, addressing topics ranging from NIL to the conference’s ESPN partnership.
  • "Those of us that are involved in the athletics enterprise are going to have to be responsive. I don’t think we can drive those decisions. That’s the tail wagging the dog."

Big 12 Commissioner Bob Bowlsby has set a timeline for his conference to make decisions about the upcoming fall football season, citing mid-summer as the window during which decisions must be made for schools in regards to a return to play. The conference and its member institutions are working with public health officials and state decision-makers as they try to preemptively plan for a number of possible shapes the football season could take. “We have tried to coordinate with public […]

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Georgia Tech Leads Brand-First Push in College Football

  • The concept of brand has become increasingly important in college athletics - especially in football - with name, image and likeness rules changes coming.
  • “Since I came back home to Atlanta, a large part of my focus has been on building an exciting brand and culture for our football program,” GT football coach Geoff Collins said.

When Atlanta native Geoff Collins came back to Georgia Tech in 2019 to take over as the football team’s head coach, he brought with him a traditional focus with a unique twist: bringing the program back to prominence, but doing so largely by elevating the “brand” of Yellow Jacket football.  This concept of brand is tied to almost every major corporation, sports entity, or celebrity in the country – yet never before has it had as prominent of a place […]

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Premier Lacrosse League Transforms 2020 Season Into Two-Week Fanless Tournament

  • The two-week quarantined and fanless tournament at a to-be-determined location will debut on NBC, NBC Sports Network and NBC Sports Gold this July.
  • The league’s second season was originally slated to start on May 29 in Foxboro, Mass. and run through September. Instead, a champion will be crowned at the tournament.

The Premier Lacrosse League’s 2020 season has been completely reshaped in light of the ongoing COVID-19 pandemic. Instead of following last year’s approach of a 14-weekend touring model in major markets, the league will launch the PLL Championship Series, a two-week quarantined and fanless tournament.  The two-part tournament will run from July 25 to August 9. The first week will feature a fourteen game, group-play format with all seven teams to determine seeding for the following week’s single-elimination tournament for […]

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Ironman Virtual Racing Success Creates Value for Sponsors

  • More than 72,000 people globally from 139 nations have joined the IRONMAN Virtual Club platform, and tens of thousands sign up for each weekend’s racing series.
  • Ironman plans to digitize more than 20 courses from around the world for its virtual racing series with the help of a new partner.

When the Ironman Group launched its Virtual Racing series at the beginning of April, the company sought to foster competition and community for the hundreds of thousands of Ironman athletes around the globe.  In the weeks after the launch, the platform has proven to be not only a place for participants to stay connected to the Ironman brand but also an appealing avenue for partners to connect with core audiences. Within a few days of the announcement of the platform, Ironman […]

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