Emily Caron

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College Football’s Crowded All-Star Landscape Endures

  • The return of the Hula Bowl in 2019 added another game for college football seniors.
  • The Senior Bowl reigns supreme with nearly 1,000 pro personnel in attendance, compared to 200 at the NFLPA’s Collegiate Bowl and 50 scouts for the Hula Bowl.

Aloha Stadium saw the return of the Hula Bowl this winter after a 12-year hiatus. But as just 4,000 spectators – albeit twice the Hula Bowl’s last crowd before it was temporarily discontinued in 2008 – sparsely speckled the state’s largest stadium at the end of the college football all-star game cycle, the question became whether or not there is a market for another college football all-star game. The Hula Bowl’s return means there are now four major all-star games […]

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Missy Franklin Finds Her Lane In Retirement With Long-Term Brand Deals

  • "You definitely become more aware of your own brand after retirement,” Franklin says.
  • Franklin has continued her relationships with Speedo, Dasani, USA Swimming Foundation and more while adding the likes of Bridgestone and Laureus to her list of partnerships.

When you ask six-time Olympic medalist Missy Franklin about life after swimming, you won’t hear about regret or retirement.  Instead, the 24-year-old smiles as she shares the story of life after her December 2018 decision to step away from the sport: she’s gotten married, bought a home and become a dog mom, all amid what would better be classified as a new chapter as opposed to the end of an old one. All of which she’s glowingly “grateful” for, she […]

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University of Houston Already Exceeding Expectations With XFL Partnership

  • The university expects to top $1.4 million in special events revenue this year, much of which they attribute to the arrival of the XFL’s Roughnecks.
  • New field turf, WiFi enhancements among benefits that extend beyond the field.

The XFL’s Roughnecks have made their home in the heart of southeast Texas at the University of Houston’s TDECU Stadium. The partnership promised financial upside for both parties, but the benefits the university has seen already have been better than the Cougars imagined.  TDECU Stadium got its first glimpse of Houston’s new hometown team in January when the entirety of the XFL came to the city for training camp, which was expected to spur close to $7 million in revenue […]

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Q&A: Big East Commissioner Val Ackerman

  • The Big East has started initiatives in esports, mental health and more under Ackerman’s leadership.
  • Ackerman, co-chair of the NCAA’s working group on NIL, said the ultimate decision “will change the college landscape, no matter what happens, forever.”

Big East commissioner Val Ackerman is a jack of all trades. She’s been a college student athlete and then a professional basketball player. She was an NBA lawyer turned executive. She was the late David Stern’s right hand woman and then the founding President of the WNBA. She has served as the President of USA Basketball and worked with FIBA, the U.S. Soccer Federation and NYU. She’s been on countless boards and committees, from the Knight Commission on Intercollegiate Athletics […]

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Senators Critical Of NCAA’s Inaction At Student Athlete Compensation Hearing

  • First-ever Senate hearing on NCAA athlete pay draws sharp dissent from lawmakers.
  • “We’ll see what they're able to present us in April and how firm those policies are,” chairman says.

WASHINGTON, D.C. – The conversation surrounding name, image and likeness in college athletics continued on Capitol Hill on Tuesday as chairman Sen. Jerry Moran, R-Kan., and his subcommittee heard from NCAA president Mark Emmert and other college administrators during a Senate hearing on the state of student athlete compensation. After California passed a law in September allowing athletes to profit from the use of their name, image and likeness, more than 25 states have either passed or begun working on […]

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The Budding Brand of Bronny James

  • In less than nine months, Bronny's Instagram following has grown by 3.5 million.
  • Sierra Canyon has drawn crowds as large as 17,378 fans at a single game this season, more than triple the average attendance at a men's DI college clash.

Bronny James stands, navy warmup still on, listening as Sierra Canyon’s starters are called out by the announcer at coastal New Jersey’s Metro Classic tournament. He’s not one of them. But as each drawn out, drum-rolled name reverberates through the three thousand person arena, the 15-year-old freshman’s face is still the focus of hundreds of cell phones and dozens of camera crews on site. He bides his time on the bench and checks in just before the close of the […]

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Maryland, Pitt Add Their Names to Continuing College Athletics Facilities Arms Race

  • Maryland's athletics department has made a $25 million contribution to start the school's 'Building Champions' project.
  • Pitt cites an immediate need as its reason to debt finance their 'Victory Heights' endeavor.

The college athletics facilities arms race is as alive as ever with two new universities, Maryland and Pittsburgh, joining the competition just weeks into 2020. The pair of new participants both announced massive athletics facilities projects that will impact the majority of their teams, but each will take a unique approach to financing and building the facilities that will help them compete for bragging rights and bolstered success. Recent college facilities renovations have ranged from Minnesota’s $190 million plan announced […]

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SEC Schools Begin to Answer Million-Dollar Question About Alcohol Sales

  • Texas A&M's gross total alcohol revenue for 2019 was approximately $2.4 million after expanding sales to the general public.
  • Other schools, like Alabama - who already made a profit of $48.2 million in 2018 - have still abstained from adding alcohol into their game day experience.

When the SEC announced its decision to lift the stadium-wide ban on alcohol sales at collegiate events late last spring, individual institutions were faced with a literal million-dollar question: Should we sell alcohol at our stadiums and sporting events? After a full football season following the conference’s ruling – where alcohol sales were implemented safely, and highly profitably, at a number of SEC schools – the revenue boost and enhanced fan experience appear to have calmed fears about the potential […]

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Miami Football Leverages More Than Ed Reed’s Legacy With Hire

  • Former Hurricane returns to Coral Gables with brand, recruiting and rebuilding value.
  • Reed most recently served as head coach in the Under Armour All-America game.

Hall of Fame safety Ed Reed is returning to his alma mater to join Manny Diaz’s program at Miami as the team’s chief of staff, the university announced Thursday. With the hire, the team is not only capitalizing on the former star’s legacy and connection to the Canes golden years from a branding perspective, but they can also tap into Reed’s recruiting connections from the work he’s done since retirement.  Reed, who most recently served as an assistant defensive backs […]

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How LSU’s Social Media Team Mirrored Football’s Dominance This Season

  • LSU football’s social media accounts added a league-high 434,973 new followers this season across all platforms.
  • The team’s top-performing video generated more than 24.5 million views and over 543,000 engagements across Twitter and Instagram.

A shower of purple and gold confetti rained down on Mercedes-Benz Stadium on a January Monday night after Joe Burrow finished a record-setting season with one final record-setting night. During LSU’s unprecedented 15-0 run, Burrow won the Heisman trophy, set a single-season record for passing touchdowns, was responsible for an FBS record number of total touchdowns and threw for the most passing yards ever in a championship game as the Tigers’ took down a record seven teams ranked in the […]

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