Emily Caron

Consensus Hard To Come By Around Student-Athlete NIL Opportunities

  • There is little consensus on what NIL opportunities in action will actually look like given the NCAA’s vague guidelines, or who will see the most success in the space.
  • There is consensus, however, that the rules changes will benefit both student-athletes and the outside companies involved.

When the NCAA’s Board of Governors took another step toward allowing student-athletes to profit off of their name, image and likeness by supporting the allowance of conditional endorsements as well as outside money-making opportunities, it opened the door for a new path for brands and marketing agencies to connect with the college space. How this all plays out is yet to be seen – or decided, as official recommendations will not be made until October – and likely will not […]

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NCAA Takes Another Step Towards Athlete Endorsements and Compensation

  • “Allowing promotions and third-party endorsements is uncharted territory,” Michael Drake, chair of the board and president of Ohio State, said.
  • The recommendations outline ways athletes can make money from their names, images, and likenesses but leave room for discretion at the NCAA and school level.

The NCAA’s Board of Governors has moved to support rule changes to allow student-athletes to receive compensation for their name, image, and likeness in a much-anticipated modernization of the organization’s amateurism rules. Conditional third-party endorsements will now be allowed, as well as outside compensation related to social media, other businesses, and personal appearances.  In essence, student-athletes will now be allowed to profit off of their name, image, and likeness as long as schools are not involved in payments and school […]

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College Social Accounts Piggyback Off NFL Draft Success

  • Ohio State generated 1.6 million social media interactions across all platforms over the draft, according to SkullSparks - just ahead of second-place LSU.
  • TCU’s Instagram account had the highest growth percentage of any Power 5 team in the days during and around the draft.

The 2020 NFL Draft operated with few hiccups despite its virtual shift, drawing a record-setting number of viewers across all three days of its coverage. That benefited the league and its teams, as well as the schools from which the new professional players were drafted. College social accounts, which put extra effort in creating content for this year’s draft to compensate for lack of live sports, piggybacked off the success of the draft and their players. For those schools, the […]

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Capitals Take College Hockey Fair Virtual and Find Unexpected Benefits

  • Since Capitals’ star Alex Ovechkin was drafted in 2004, youth participation in the D.C. region has increased by 221%.
  • "If you’re in Florida, it’s a tough go if you want to come to D.C. to participate in this, but because it’s virtual, we literally have programs from across the country," says GMU coach.

2020 was set to mark the 13th year of the Washington Capitals college combine and fair, an event established in 2007 to encourage collegiate participation and educate parents and high school hockey players on the available opportunities. Instead, it marks the first virtual iteration of the event, one that has presented its unique challenges as well as opportunities.  The annual event is hosted in conjunction with the American Collegiate Hockey Association, or ACHA, which has over 500 college and university-affiliated […]

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Nationals Seek Momentum to ‘Finish the Fight’ Without Baseball

  • Reruns of the team’s World Series run, live player watch parties, and fan and community-focused content have become the Nationals focal points during the pandemic.
  • Nationals Park has even been put to use. The team partnered with World Central Kitchen to utilize the ballpark as a cooking/distribution site to provide thousands of free meals.

Dr. Anthony Fauci, a DC resident, the nation’s leading COVID-19 expert and a member of the White House’s coronavirus taskforce, is among the masses wishing it were safe for sports to resume. On national television, he said he wanted to see his team, the Nationals – the reigning World Series champions – back in action as soon as safely possible as conversations around when sports will return continue. “People say, ‘Well, you can’t play without spectators,’” Fauci said during an […]

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‘College GameDay’ Success Fuels Disney’s Draft Approach on ABC

  • ‘GameDay’ crew bring college football expertise to draft, say coaches Mack Brown, James Franklin and Matt Campbell.
  • Disney leverages broadcast channels and personnel to expand coverage to the widest demographic possible.

Over the last two years, The Walt Disney Company has taken a wall-to-wall coverage approach to the NFL Draft, broadcasting the event across several networks and platforms. But while most of ESPN’s coverage takes the vantage point of the NFL, looking to fulfill hardcore football followers, the inspiration for ABC’s approach comes directly from “College GameDay,” the increasingly popular pregame show. “GameDay’s” broadcast aims to provide an inside-out view of college football, while also speaking to a broader audience than […]

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NFL Prospects Improvise Draft Training as Virtual Meets Its Limits

  • Georgia QB Jake Fromm was run off of a high school field while filming a self-made pro day video. Oregon’s Justin Herbert was lifting weights with his brothers on his deck.
  • With the NFL offseason in question, the creative at-home training will have to continue after the draft - and that might be where it gets harder.

NFL prospects have had to think outside the box in terms of draft training to stay in shape after weight rooms, gyms, and training facilities were closed on account of the COVID-19 pandemic. Even access to public spaces has been limited in several states.  Even though pro days and team visits were canceled, prospects still need to be in peak physical condition leading up to the draft – they just haven’t had their typical means to accomplish that. “It’s been […]

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NFL Scouts Finding Zoom Doesn’t Pass the Eye Test for Player Evaluations

  • Depending on the team, anywhere from a quarter to a third of their draft boards have incomplete information, former NFL scout Jim Nagy said.
  • Demand for additional information and clips of prospects grows, while some teams look further back at a player’s ability to transition to college from high school.

The NFL draft itself is going to be different enough this year – gone are the flashy Las Vegas plans, fountains at the Bellagio, and the handshake with Roger Goodell. Instead, players have been instructed to shoot videos themselves, while Goodell plans to announce picks from his basement.  But the coronavirus-caused changes have also impacted the draft process that happens before the first name being called.  Starting in mid-March, teams pulled scouts off the road, pro days where prospects get […]

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Colleges Fill Pro Day Void With Social Content Ahead of NFL Draft

  • “We're in a spot where we would've had content for 20-something guys who would've participated in our pro day. Since they didn't get that, how can we spotlight them?”
  • College social media teams are working to drive attention to many of their players who missed pro days and NFL interviews ahead of the draft - as well as during.

In the absence of live sports, all eyes have turned to the 2020 NFL Draft. Professional teams are preparing for a virtual draft, fans are adjusting to the idea of Zoom-quality content, and players bracing for a small blow to the pomp and circumstance that usually surrounds one of the most anticipated days of their playing careers. College teams are always part of that process, but their role has shifted in this virtual draft world. After almost all pro days […]

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Athletic Departments Prep for Long-Term Fundraising Hit

  • “Some schools rely on donations more than others, but everybody uses those dollars,” former Miami fundraiser Jesse Marks said.
  • Football season ticket sales are commonly tied to giving at large universities, where many schools “need to maintain 90% season ticket renewal rate” to meet fundraising needs.

Athletic departments are going to take a financial hit as a result of the economic fallout from the global spread of coronavirus.  But while the reduced NCAA and conference disbursements are top of mind on the immediate horizon, fundraising and sponsorship revenue drops loom large in the long term, especially at larger institutions. In a recent survey of more than 100 FBS athletic directors, 75% of athletic directors saw donations as the most at-risk revenue stream for the 2020-21 fiscal […]

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