Front Office Sports

MaxOne’s SmartCoachAi Gives Athletes An On-Demand Digital Trainer at Home

  • M1 SmartCoach has seen a 1000% increase in downloads and has skyrocketed to a top 20 app on the app stores.
  • The M1 SmartCoach is the first on-demand digital trainer that combines personal data and proven training concepts empowering athletes to get better.

(MaxOne is a proud partner of Front Office Sports) Basketball athletes who want to take their game to the next level are always seeking out the latest and greatest tool, or a coach that can help them reach that goal. In 2020, both of these things can be found within a smartphone. For many athletes, the season was cut short and training has been put on hold. While this may spell trouble for those seeking to get better at their […]

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Varsity Partners Grows Team, Offers Unique Insight Into Current State Of Sports

  • VP's new Vice President of Business Development aims to help the organization grow their footprint.
  • The group will host a virtual educational session for college sports marketers on Tuesday, March 31st.

(Varsity Partners are proud partners of Front Office Sports) It’s a strange and unprecedented time for the sports industry, but live events will eventually return. In the meantime, sports professionals can use this time to take stock of what is truly important personally and professionally and possibly even emerge from social isolation with new ideas. Varsity Partners, a group of fan strategy and branding experts in college sports, are hoping to do just this and inspire others to do the […]

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Sports Industry Coronavirus Primer

  • 54.5% of industry executives believe that it would be at least 60 days before leagues resume play
  • Sports business insights around the impact of COVID-19 on the Olympics, esports, and sports betting

In an effort to help make sense of how Coronavirus is impacting the US sports industry, we’ve put together this quick report of proprietary data from FOS reader surveys and additional research. All FOS survey data is based on a minimum of 250 responses from industry executives.  The wait is about to get longer… On March 12th, the day following the NBA’s decision to suspend the season, 64.5% of our audience would have attended a sporting event the next day […]

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Xcite Interactive Offering Free Trial For Duration of Coronavirus Outbreak

  • The company's Trivia application will be available for free for the next two months if teams sign up by March 27th.
  • The game can be accessed via a mobile app or a vanity URL.

(Xcite Interactive is a proud partner of Front Office Sports) Due to the continuing spread of COVID-19, teams and leagues all over the world find themselves having to pause play indefinitely while fans practice social isolation by staying home. These teams and leagues face the unprecedented dilemma of having to find creative ways to engage with their fans during what would usually be their most active time of year.  Xcite Interactive wants to help ease the burden of these organizations, […]

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Office Hours: VaynerSports’ Gary and AJ Vaynerchuk on Agency Life, Ups and Downs, and the Future of Sports

Subscribe on Apple Podcasts Powered by RedCircle Welcome to a new episode of Office Hours: a podcast with Front Office Sports CEO Adam White and figures from the sports industry centered around three basic questions: “What’s on your mind today?”, “What are you excited about?”, and “Any big ideas or theories you want to share?” On today’s episode we’re joined by Gary and AJ Vaynerchuk, founders of VaynerMedia, a social-media focused digital agency, and VaynerSports, a full-service athletic representation agency. Gary Vaynerchuk […]

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Steven Cohen’s Multiple and the Other Approaches in Sports Franchise Valuation

  • The most likely buyer of a team is an individual billionaire or a consortium lead by a high net worth individual.
  • Sports franchises are generally not valued using an income approach.

(Citrin Cooperman is a proud partner of Front Office Sports) Steven Cohen, the billionaire hedge fund manager who recently ceased negotiations to buy the New York Mets, had a deal on the table for $2.6 billion for an 80.0% stake in the team.  Based on the Met’s 2018 revenue -the most recent publicly available information, this would imply a 21.4x revenue multiple and a capitalization rate of 1.7%.  A capitalization rate is the implied rate of return that an investor […]

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Canucks Utilize Data To Build Fanbase During Vancouver’s Continued Transformation

  • The Canucks have been able to take action more quickly on fan feedback to improve the fan experience.
  • By adopting StellarAlgo’s predictive tools and Customer Data Platform, the team has seen an increase in the conversion rates of their campaigns.

(StellarAlgo is a proud partner of Front Office Sports) Located in one of Canada’s fastest growing and most diverse cities, the Vancouver Canucks are quickly adapting to their surroundings in trying to grow their core group of fans. One of the biggest challenges for any professional sports team in this regard is understanding their fan data and how it’s changing over time. To face this challenge, Canucks Sports and Entertainment (CSE) is in the fourth year of a partnership with […]

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Shot Callers: Kari Cohen, General Counsel, New York Red Bulls

While Kari Cohen only joined the New York Red Bulls in January as the club’s new general counsel, the accomplished sports executive sees a bright future ahead for soccer in the U.S. But while she is new to the sport, Cohen is not new to the field of sports law, most recently serving as the deputy general counsel at BSE Global. Cohen sat down with Front Office Sports Editor Ian Thomas to chat about what drew her to this role […]

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The Brand Guide To Optimizing Sponsorship Performance

  • Marketers can become familiar with the definition of Sponsor Media Value.
  • Teams and brands will need to make adjustments to campaigns throughout the season to maximize value.

(GumGum Sports is a proud partner of Front Office Sports) Fans are exposed to hundreds of different brands every time they watch a game on television or in person. Brands are willing to invest thousands or, in some cases, millions of dollars in order to make sure that they stand out. But with that kind of money on the line, brands can’t afford to run an ineffective campaign. In GumGum Sports’ latest report, titled “Deals To Dollars: The Brand Guide […]

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