Front Office Sports

Office Hours: Justin Forsett, CEO & Co-Founder, Hustle Clean

Listen/Download on Apple Podcasts I Spotify Podcasts Powered by RedCircle Welcome to a new episode of Office Hours: a podcast with Front Office Sports CEO Adam White and figures from the sports industry. This season is focused on athletes, both current and retired, who have found success in business endeavors off the field. On today’s episode, we’re joined by Justin Forsett, former NFL running back turned CEO & Co-Founder of Hustle Clean. Forsett entered into the league in 2008 after being drafted by the Seattle […]

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Fundamentals: Minor League Baseball CMO David Wright

  • David Wright — Chief Marketing Officer for Minor League Baseball — joins Fundamentals on Tuesday, May 26th.
  • The episode will begin at 12pm ET on Tuesday, streamed live on this page.

Welcome to the latest episode of Fundamentals with Ian Thomas, a Front Office Sports interview show featuring leading operators and voices of the sports industry. On Tuesday, we were joined by David Wright, the Chief Marketing Officer of Minor League Baseball, to discuss the organization’s approach throughout the shutdown of live baseball, along with some insight on what the “new” fan experience may look like for MiLB clubs.

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Webinar: Exploring Brand Activations In Esports

  • Authenticity is the key to any brand activation in esports
  • Esports can present opportunities for traditional sports organizations to connect with new fans

(GumGum is a proud partner of Front Office Sports) Now more than ever, esports are presenting new and innovative ways for brands and rights holders to establish meaningful connections with fans and consumers. However, a certain level of understanding is key to fully grasp the opportunities esports have to offer. In this webinar, Joe Marsh, CEO of T1 Entertainment & Sports, and Tia Smith, Esports Lead from GumGum Sports join FOS CEO Adam White for a discussion on how brands […]

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It’s Time to Take TikTok Measurement Seriously

  • TikTok is now an essential part of an organization's digital strategy
  • Conviva drastically cuts time needed to gather TikTok data analytics

(Conviva is a proud partner of Front Office Sports) TikTok has grown up fairly quickly. It went from a fringe social network used by tweens to a must-have for every professional sports team and organization. As of now, more than 75% of the sports teams in the NFL, NBA, MLB, NHL, and MLS have accounts and are already putting up serious numbers.  Now, as the platform hits 2 billion downloads, it’s clear that things are beginning to change. What was […]

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Fundamentals: Women’s Professional Leagues

  • We welcome a three-person panel to Fundamentals on Thursday, May 21st.
  • The episode will begin at 12pm ET on Thursday, streamed live on this page.

Welcome to the latest episode of Fundamentals with Ian Thomas, a Front Office Sports interview show featuring leading operators and voices of the sports industry. On Thursday May 21st, we will be hosting a three-person panel featuring Keia Clarke (New York Liberty / WNBA), Mike Golub (Portland Thorns / NWSL) and Hayley Moore (Boston Pride, NWHL) to discuss women’s professional leagues, the progress being made in their respective organizations and leagues, and the challenges they face moving forward. The episode will begin […]

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How Pro Athletes Are Empowering Female And Minority Entrepreneurs

  • Chiney Ogwumike and Jaylon Smith are prime examples of athletes advocating for these groups
  • Ogwumike negotiated a 50% salary increase for WNBA players

(The NFLPA is a proud partner of Front Office Sports) Roughly 20% of businesses in the United States are owned by women or minorities. In today’s climate, professional athletes are finding ways to advocate for these groups as entrepreneurs and to highlight their contributions to the business world.  Earlier this year, the NFLPA hosted a Pitch Day event where nine diverse companies pitched a panel of judges for the opportunity to obtain marketing funds, mentorship, and NFLPA licensing rights. Athletes […]

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Endorser: Factoring For Your Cash Flow

  • Endorser aims to fill the void from banks by providing cash advances to live events on sponsorship, media rights, and licensing agreements.
  • Organizations can get up to a $10 million cash advance

(Endorser is a proud partner of Front Office Sports) Endorser, a newly launched financial services startup out of Miami, wants to make things a bit easier for live events in sports and entertainment to get back on their feet.  In 2019, a survey by the Federal Reserve showed 66% of U.S. small business employers faced financial challenges. 43% of those polled stated their most common challenge was paying their operating expenses, and 46% stated they planned to take out additional […]

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Fundamentals: Angela Ruggiero on Innovation in Sports

  • Angela Ruggiero — CEO/Co-Founder of the Sports Innovation Lab — joins Fundamentals on Tuesday, May 19th.
  • The episode will begin promptly at 12pm (noon) ET and will stream live on this page.

Welcome to the latest episode of Fundamentals with Ian Thomas, a Front Office Sports interview show featuring leading operators and voices of the sports industry. On Tuesday May 19th, we will be joined by Angela Ruggiero, CEO/Co-Founder of the Sports Innovation Lab and a four-time Olympian who is a member of the Hockey Hall of Fame. More about Angela Ruggiero…(extended bio courtesy Sports Innovation Lab) Angela Ruggiero is a leading figure in the global sports world, having served as an elite athlete, […]

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How The NFL is Using Dynamic Content Marketing and Effective Targeting to Serve Products to Fans

  • @NFLStyle serves ads to fans related to their favorite teams
  • The league's strategy for selling this gear extends through the whole year

(imre is a proud partner of Front Office Sports) Fans’ obsession with their favorite sports isn’t confined to the regular season. It is an affair that lasts throughout the entire year. Pro sports leagues must then find creative ways to bring consumer products to their fans through tools like social media. The National Football League, for example, has devoted their @NFLStyle accounts on Instagram, Facebook, Twitter and Pinterest to connect fans through the latest style trends, hottest gifts, player fashion, […]

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Spinzo’s FeatureFest Highlights New Opportunities For Sports Sales Teams

  • New features from Spinzo give sales teams, as well as fans, an easier experience
  • New upgrades and features will be released every day this week

(Spinzo is a proud partner of Front Office Sports) In a time of constant adaptation for the sports industry, sales teams face added pressure to create attractive packages for fans and close deals. There are ways to keep the wheels turning, however.  Spinzo’s group sales platform can help teams in the live events industry advance their business goals even while live events are sidelined. Over the past eight weeks, Spinzo has accelerated their technical development pace to introduce several new […]

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