Front Office Sports

How Sports Media Brand Playmaker Has Grown in a Time Without Sports

  • Playmaker has received over 2.2 billion Instagram impressions in the past year.
  • A unique approach to brand partnerships with record labels and more has continued to their growth.

(Playmaker is a proud partner of Front Office Sports) When live sports paused, most media companies found themselves scrambling for content and trying to prevent a decline. Playmaker, however, has found ways to continue their growth at an impressive rate.  The Florida-based digital media company showcases nostalgic, rare statistical, and behind-the-scenes content with relatable non-pro sports and gaming videos to engage with their audience on social media as well as their own website. Their offering has also included several episodic […]

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Fundamentals: USL President Jake Edwards

Welcome to the latest episode of Fundamentals with Ian Thomas, a Front Office Sports interview show featuring leading operators and voices of the sports industry. Today, a special Friday episode with USL president Jake Edwards to discuss the professional soccer league’s return to live play, its place in the U.S. soccer hierarchy, and the plans for some teams in the league to play in front of fans.

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Fundamentals: Missy Franklin

  • Olympic gold medalist Missy Franklin joins Fundamentals on Thursday, July 9th.
  • The episode will begin at 12pm ET on Thursday, streamed live on this page.

Welcome to the latest episode of Fundamentals with Ian Thomas, a Front Office Sports interview show featuring leading operators and voices of the sports industry. On Thursday, we will be joined by Olympic gold medalist swimmer Missy Franklin to discuss her life after swimming, sponsorship deals, business opportunities, and more. RELATED READING: Missy Franklin Finds Her Lane In Retirement With Long-Term Brand Deals (Feb 2020)

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Fundamentals: Patrick Mouratoglou

Welcome to the latest episode of Fundamentals with Ian Thomas, a Front Office Sports interview show featuring leading operators and voices of the sports industry. Today’s episode features acclaimed tennis coach and entrepreneur Patrick Mouratoglou, who has coached Serena Williams since 2012 and organized the “Ultimate Tennis Showdown” round-robin tournament underway in France. Today’s episode begins at 9am ET.

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Office Hours: Isaac Rochell, Founder, Local Human

Listen/Download on Apple Podcasts I Spotify Podcasts Powered by RedCircle Welcome to a new episode of Office Hours: a podcast with Front Office Sports CEO Adam White and figures from the sports industry. This season is focused on athletes, both current and retired, who have found success in business endeavors off the field. On today’s episode, we’re joined by Isaac Rochell, Los Angeles Chargers defensive end and founder of apparel company Local Human. A product of Notre Dame, Rochell has used his time during […]

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Fundamentals: Drone Racing League President Rachel Jacobson

Welcome to the latest episode of Fundamentals with Ian Thomas, a Front Office Sports interview show featuring leading operators and voices of the sports industry. Today’s episode features Rachel Jacobson, the newly-appointed President of Drone Racing League. Before taking the role with DRL, Jacobson worked for the NBA as SVP of Global Partnerships. Upcoming Episodes…Tues July 7: Patrick Mouratoglou — Pro Tennis CoachSign up for email reminder. Thurs July 9: Missy Franklin — Olympic Gold Medalist SwimmerSign up for email reminder.

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Fundamentals: TBT Founder/CEO Jon Mugar

Welcome to the latest episode of Fundamentals with Ian Thomas, a Front Office Sports interview show featuring leading operators and voices of the sports industry. Today’s episode featured Jon Mugar, the founder and CEO of The Basketball Tournament — commonly known as TBT. Jon provided a live tour and inside look at TBT’s “bubble” setup as they prepare for their quarantined tournament beginning on July 4th in Columbus, Ohio. **The live tour begins at about the 8:40 mark of the episode** Upcoming […]

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How A Mascot Can Be A Digital Key Component of Fan Engagement

  • The social media presence of Western Kentucky's mascot Big Red generated over two million impressions in April.
  • Mascots can be an important part of digital fan engagement, as well as in-person.

Going back to the cancellation of the 2020 NCAA basketball championships, diehard college sports fans have been searching for ways to engage with their favorite teams and alma maters. Sirius XM found a way to provide this throughout what would have been the spring sport season with their college mascot bracket contest.  In this contest, mascots were paired off and fans voted on their favorites to move into subsequent rounds. This provided a unique opportunity for the marketing team of […]

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