Front Office Sports

UK Hiring Spree for The Athletic Creating Massive Industry Changes

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. It was not too long ago that the New York Times ran an article with the headline of “Why The Athletic Wants to Pillage Newspapers”. Fresh off a new funding round and plans to hire at least 55 people in the UK according to Digiday, The Athletic has created what some are calling a “journalist transfer window.” Publications are having “crisis” meetings… According to BuzzFeed […]

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ESPN to Launch Morning Podcast

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. As ESPN looks to grow its podcast presence, the company is turning to a new daily morning one starting in October. According to Ben Strauss of the Washington Post, the podcast is expected to include a mix of news coverage, trends in sports and feature stories done by ESPN’s team of reporters. Following a similar trend… In a recent episode of Shot Callers, Mike Greenberg […]

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MLB Jersey Patches ‘Inevitable’

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. Get ready for MLB jerseys to have sponsor patches. According to SBJ’s Terry Lefton, MLB executives say that the move is “inevitable” and that they “will get there” eventually.  It’s nothing new for the league… The league has had patches on uniforms during international events in 2000, 2004, 2008, 2012 and most recently in the 2019 Japan and London events.  According to MLB International Senior Vice […]

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Shot Callers: Mike Greenberg, Host, ESPN

Mike Greenberg, who many sports fans will remember as the co-host of ESPN Radio’s “Mike & Mike”, has hosted ESPN’s “Get Up!” since the show’s beginning in early 2018. The show has seen success in its first year and recently became a key part of ESPN’s coverage of yet another exciting NBA free agency period. Greenberg recently sat down Front Office Sports’ Michael McCarthy to discuss the initial success of “Get Up!”, covering NBA free agency, and lessons from nearly […]

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How do Adam Silver and Roger Goodell view influence of tech?

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. This past week, Adam Silver and Roger Goodell joined the likes of Reid Hoffman and Dara Khosrowshahi at the Allen & Co. conference in Sun Valley, Idaho. While there, CNBC caught up with them to get their thoughts on technology’s impact on sports.  Competition is fierce… Now more than ever, sports teams and leagues have to compete with everything from Netflix and Instagram to Snapchat and esports. […]

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Front Office Sports 2019 Spring Survey of Sports Business Professionals

(SRi is a proud partner of Front Office Sports)  In 2019, sports teams and leagues must continue to make strides in improving their live event experiences in order to keep fans coming through the gates. We at Front Office Sports partnered with Sponsorship Research International (SRi) to survey our reader base to get a better idea of the specific improvements being made in this area of sports along with what can still be done better. Below are a few highlights […]

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Inside The Huddle: Brands, Athletes, and Equity Deals with Ricky Medina

In the buildup to Front Office Sports’ Brand Marketing Huddle at the LA Stadium Premiere Center on July 11, we’re introducing you to the huddle leaders who will be lending their expertise to the conversation. Today, meet Ricky Medina: Senior Manager of Licensing and Business Development with the NFL Players Association. In this role, Medina leads negotiations for new licensing deals & partnerships while representing the intellectual property for a group player licensing program for all current NFL players. Growing […]

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UMKC Rebrands For More Local Appeal

(Old Hat are proud partners of Front Office Sports) Summer is a time of transition in the world of college athletics. For the athletic department at the University of Missouri-Kansas City, major changes have been seen in the last few months. The department recently unveiled a new brand identity that includes a name change from the “University of Missouri-Kansas City Intercollegiate Athletic Department” to “Kansas City Athletics.” The new brand identity also featured the unveiling of new logos: a primary […]

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Shot Callers: Mark Mastalir, Co-CEO of Halo Neuroscience

(Sports Tech Tokyo is a proud partner of Front Office Sports) As humanity’s collective knowledge of the human body continues to evolve, consumers are understanding more and more the importance of a healthy brain in order to become a better athlete. Because of this, they are willing to purchase products that can improve their neurological health right in the comfort of their homes. Mark Mastalir is the Co-CEO and Chief Marketing Officer of Halo Neuroscience: a neurotechnology company focused on human […]

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NFL Social Content Manager Jordan Dolbin on Building Athletes’ Social Presence

Subscribe: iTunes | SoundCloud As personal branding continues to create opportunities for professional athletes, leagues are creating programs to help players improve their social presence with greater resources and education. Jordan Dolbin is leading one such program at the National Football League. A graduate of Baker University and the University of Minnesota, Dolbin is now the manager of social content with the NFL. Dolbin joined the NFL in 2015 after a number of internships within sports and a stint as a teaching assistant […]

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