Front Office Sports

Inside the Huddle: Using Sports to Drive Business Goals with Steven Ziff

In the buildup to Front Office Sports’ Brand Marketing Huddle at the LA Stadium Premiere Center on July 11, we’re introducing you to the huddle leaders who will be lending their expertise to the conversation. Today, meet Steven Ziff: Chief Marketing Officer with the Los Angeles Chargers. He will be one of the leaders of the huddle “Your Eyes Here: Using Sports to Drive Business Goals”. Ziff graduated from the University of Central Florida with a degree in marketing. In […]

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Shot Callers: Charlie Greenwood, Founder of Triple Scout

(Sports Tech Tokyo is a proud partner of Front Office Sports) In the sports tech space, there are plenty of individuals and groups looking to consult with young companies looking to grow their operations. These consultants can be highly beneficial and look to partner with companies that fit well with their own skills and personalities. Charlie Greenwood is the founder and CEO of Triple Scout: his company that consults with investors, sports teams/leagues, and sports tech companies looking to understand what […]

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Shot Callers: Unmish Parthasarathi, Founder of Picture Board

(Sports Tech Tokyo is a proud partner of Front Office Sports) At the end of the day sports and entertainment are still about competing for eyeballs. Even in today’s globalized climate, the key attracting an audience remains the same in all parts of the world: tell a compelling story on a platform that makes sense. Unmish Parthasarathi is the founder of Picture Board Partners: a media company that helps startups, VC & PE funds, brands, publishers, entertainment & sports franchises, […]

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Spalk Helps MLSE Reach Multilingual Fan Base

(Spalk is a proud partner of Front Office Sports) Quite simply, Maple Leaf Sports and Entertainment (MLSE) are Toronto sports. MLSE owns the 2019 NBA Champions Toronto Raptors, Toronto Maple Leafs, Toronto FC, Toronto Argonauts, Toronto Marlies, Raptors 905 and Toronto FC II. MLSE recently partnered with Ryerson University to establish the Future of Sport Lab to help highlight and grow some of the world’s most promising technology startups.  “Through the Future of Sport Lab we continue to establish Toronto […]

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NCAA Updates Transfer Guidelines

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. After a cycle of transfer portal craziness and high profile eligibility cases that drew the ire of some fan bases, the NCAA is looking to tighten up some of the requirements when it comes to transfer guidelines.  According to Dan Wolken of USA Today, the NCAA Division I council approved a package of updated guidelines that could make it more difficult for college football and basketball players […]

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Inside The Huddle: Group Player Rights with Steve Scebelo

In the buildup to Front Office Sports’ Brand Marketing Huddle at the LA Stadium Premiere Center on July 11, we’re introducing you to the huddle leaders who will be lending their expertise to the conversation. Today, meet Steve Scebelo: Vice President of Licensing & Business Development at the NFLPA. Scebelo will be one of the leaders of the huddle titled “Standing Together: The Power of Group Player Rights”. After nearly three decades in the sports industry, Scebolo describes his entrance […]

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Tokyo 2020 Breaks Sponsorship Records

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. Tokyo 2020 is still over a year away, but that hasn’t stopped the Games from already breaking records.  According to the International Olympic Committee, the 2020 Games have generated record domestic sponsorship revenues of more than $3 billion. By the numbers… In order to rake in a record amount of sponsorship dollars, you have to have a great group of partners. Here’s a breakdown of how […]

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Are changes coming to the NBA season?

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. The 2021-2022 NBA season could look a little different than usual. According to Kevin Arnovitz of ESPN, the league is formally exploring how it might use its 75th anniversary season as an opportunity to test not only a midseason cup and postseason play-in tournament, but also a reduction in the 82-game regular-season schedule. What did the conversations cover? According to Arnovitz, the committee, made up of approximately a […]

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Shot Callers: Tracy Deforge, Founder of The Players’ Impact

(Sports Tech Tokyo is a proud partner of Front Office Sports) Athletes like Kevin Durant and Lebron James have made waves in recent years for their savvy investments as well as their play on the court. More and more professional athletes are following this path by finding ways to branch out as entrepreneurs while expanding their personal horizons. Tracy Deforge is the founder of The Players Impact: an exclusive group of professional athletes who invest in early stage companies together. […]

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Greenfly and Libris Partner To Make Managing Digital Assets Easier For Sports Brands

(Greenfly is a proud partner of Front Office Sports) For college and professional sports marketers, organizing and distributing content can be a tall task. With Greenfly and Libris, it just became significantly easier.  Greenfly is a social content collaboration and distribution engine trusted by brands like Major League Baseball, the Professional Fighters League, and the World Surf League. Libris by PhotoShelter is the simplest and fastest digital asset management platform on the market built for visual media and used by […]

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