Front Office Sports

Shot Callers: TJ Adeshola, Head of U.S Sports, Twitter

Twitter continues to be the platform where live sports discussion lives. As a result, the platform remains a very important place for the company’s partners to reach sports fans as well as listen in on what the important subjects of discussion are amongst sports fans. FOS Editor Ian Thomas chats with Twitter’s TJ Adeshola about the brand’s sports partnerships strategy and the platform’s continual importance in the sports space. Edited highlights appear below: On Twitter embracing the conversation surrounding women’s […]

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Charlotte 49ers Begin 2019 Season With New Fan Strategy

(Varsity Partners is a proud partner of Front Office Sports) Change is a chance for a fresh start. With the beginning of a new academic year and a new fall sports season, the University of North Carolina at Charlotte have a chance to do that in terms of their brand. In the last year and a half, the athletic department has hired a new athletic director in Mike Hill, a new head football coach in Will Healy, and made new […]

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Shot Callers: Ben Reynolds, Co-Founder & CEO, Spalk

(Citrin Cooperman is a proud partner of Front Office Sports) The space of sports broadcasting has grown leaps and bounds in the last ten to fifteen years. With the help of automated and remote production technology, events can now be broadcast with relatively little budget and with less effort than in years past. FOS Editor Ian Thomas chats with Ben Reynolds of Spalk about how his company’s virtual commentary tools are changing the way sporting events are broadcast as well […]

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2019 VenuesNow Conference Comes To New York City

(Oak View Group is a proud partner of Front Office Sports)  After two years in Los Angeles, the 2019 VenuesNow Conference will be held Sept. 10-11 at the Hilton Conrad with CAA ICON as the presenting sponsor. Those who have attended VenuesNow’s the flagship event in the past can expect the same great discussions and insight from the sports and entertainment industry’s best, but now with a kind of New York flair.  The speaker lineup will include a one-on-one with […]

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The Future of Live Sports Broadcasting

(Spalk is a proud partner of Front Office Sports) It’s hard to believe that it was less than 85 years ago that the Olympic Games were first broadcast live on TV.  In those short 85 years, sports broadcasting has gone from shaky, black and white transmissions available only to a few hundred television sets around the stadium, to events like the recent Cricket World Cup, where the International Cricket Council and their broadcast partners televised the event in over 220 […]

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How Parents Can Save For Young Athletes’ College Education

(Citrin Cooperman is a proud partner of Front Office Sports) As part of a great American pastime, over three million kids in the U.S. play youth baseball. However, very few will enjoy the distinction of playing at the championship series. Youth baseball players are between 10 and 12 years old, which means that in the next six to eight years, many of these kids will be moving into dorms and starting college classes. According to the National Center of Education […]

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Mountain West Begins New Football Season With “At The Peak” Campaign

(Old Hat are proud partners of Front Office Sports) This Saturday, the University of Hawai‘i will play host to Arizona marking the 21st season of Mountain West Conference football. The league comes off it’s 20th Anniversary year with a number of new branding elements as part of the “At The Peak” campaign developed in conjunction with Old Hat. With new leadership at many of the league’s 12 member institutions, a refresh of the Conference’s branding elements made sense. “As a […]

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Shot Callers: Kristin Bernert, SVP of Business Operations, Madison Square Garden

With two incoming stars in R.J. Barrett of the Knicks and Kaapo Kakko of the Rangers, New York sports fans will have plenty of reasons to find their way to Madison Square Garden this fall and winter. FOS Editor Ian Thomas chats with Kristin Bernert of Madison Square Garden about the exciting coming seasons for New York sports and what it’s like to serve the fan bases of those teams. Edited highlights appear below: On the excitement surrounding the 2019-2020 […]

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The Winning Brands of the 2019 Women’s World Cup

(MVPindex is a proud partner of Front Office Sports) At the 2019 FIFA Women’s World Cup, the United States Women’s National Team claimed their latest in a series of major victories. Many of the brands sponsoring the tournament were also big winners posting on social media more than two thousand times over the course of the event. MVPindex compiled the numbers from what brands won the sponsorship and social media game in their latest report.  Here are a few highlights: […]

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LA Clippers Director of Social Media Alessandro Gasparro on Preparing For The New Season

Subscribe: iTunes | SoundCloud Over the better part of the last decade, the NBA has become famous for two things in particular: social content and an entertaining free agency period. The LA Clippers are taking advantage of both with Director of Social Media Alessandro Gasparro. Gasparro is a graduate of the University of Michigan with experience at a number of of the countries top teams and agencies. He recently joined the Los Angeles Clippers in August of 2018 after three years with Endeavor […]

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