Front Office Sports

The Brand Guide To Optimizing Sponsorship Performance

  • Marketers can become familiar with the definition of Sponsor Media Value.
  • Teams and brands will need to make adjustments to campaigns throughout the season to maximize value.

(GumGum Sports is a proud partner of Front Office Sports) Fans are exposed to hundreds of different brands every time they watch a game on television or in person. Brands are willing to invest thousands or, in some cases, millions of dollars in order to make sure that they stand out. But with that kind of money on the line, brands can’t afford to run an ineffective campaign. In GumGum Sports’ latest report, titled “Deals To Dollars: The Brand Guide […]

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Shot Callers: Riley Mahoney, Senior Merchandise Manager, MLS at adidas

With Major League Soccer beginning its 25th season, the league worked with its jersey provider adidas to design new jerseys for each of the league’s 26 clubs. Riley Mahoney, senior merchandise manager at adidas for MLS, joins Ian Thomas to discuss the new threads for the 2020 season and the thought that went into designing them. Edited highlights appear below: On the approach to the jerseys for this season (0:18) Mahoney: “Really this journey started back in 2018. It’s a […]

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Sacred Heart MBA Program Prepares Former Student-Athlete For Marketing Role

(Sacred Heart University is a proud partner of Front Office Sports) One thing that sports and a strong education have in common: they prepare young people for the professional world. Katherine Haines, a former basketball student-athlete and current project manager at Media Planet, found an opportunity for both of these at Sacred Heart University.  An injury late in her playing career granted Haines a fifth year of eligibility, which Haines used to enroll in Sacred Heart’s MBA program and work […]

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Shot Callers: Janet Duch, President, New York Guardians

The XFL’s New York Guardians entered their inaugural season with a tough task on their plate. In a market like New York City, it’s difficult for fledgeling professional sports teams to stand out from the competition. The organization’s president, Janet Duch, sits down with Ian Thomas in the latest episode of Shot Callers to discuss the team’s launch and give her own perspective on taking over a new franchise. Edited highlights appear below: On important aspects of creating the team’s […]

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New Research and Course Offerings to Enhance Revamped Undergraduate Sports Curriculum at NYU School of Professional Studies Preston Robert Tisch Institute for Global Sport

  • Students have the opportunity to intern with many of New York's professional teams
  • "Psychology of Fandom" highlights new course offerings

(New York University is a proud partner of Front Office Sports) New York City has at times been referred to as the center of the universe. For the sports world, this is especially true, and it affords students earning a BS in Sports Management at the NYU School of Professional Studies Preston Robert Tisch Institute for Global Sport a unique opportunity. “All of the faculty here do a really great job of finding ways to incorporate the industry into the […]

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Shot Callers: Maribeth Towers, SVP of Consumer Products, Major League Soccer

Major League Soccer celebrates its 25th anniversary this season with the league’s brand stronger than ever. As a result, MLS will look to roll out a number of consumer products that will resonate with their growing fanbase and soccer fans at large. Maribeth Towers, SVP of Consumer Products for MLS, chats with FOS Editor Ian Thomas about the league’s approach to creating jerseys and products to please fans at the stadium and beyond. Edited highlights appear below: On unveiling jerseys […]

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Houston Cougars Beginning Plans For Fan and Brand Engagement

  • Houston has invested $307 million in athletics in the last seven years.
  • The Cougars are partnering with Varsity Partners to continue to develop fan engagement strategies.

(Varsity Partners are a proud partner of Front Office Sports) The University of Houston Cougars have been an integral part of the city’s sports culture going back to the days of Coach Bill Yeoman’s veer-option dominance, Phi Slama Jama’s culture changing style and Andre Ware’s prominence on the field.  For the better part of the last decade, the Cougars have strived to be one of the American Conference’s best examples of a “P6” school in many aspects. Over the past […]

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Office Hours: Yahoo Sports’ Geoff Reiss on Bowling, Finding Fans and NFL Media Rights

Subscribe on Apple Podcasts Powered by RedCircle Welcome to a new episode of Office Hours: a podcast with Front Office Sports CEO Adam White and figures from the sports industry centered around three basic questions: “What’s on your mind today?”, “What are you excited about?”, and “Any big ideas or theories you want to share?” On today’s episode, we are joined by Geoff Reiss, General Manager of Yahoo Sports. Reiss’s extensive resume in the sports media space includes time with Newsweek, ESPN, the […]

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Shot Callers: Deirdre Lester, CRO, Barstool Sports

Barstool Sports have grown significantly in revenue generation in the last several years thanks in part to a series of unique brand partnerships and the efforts of Chief Revenue Officer Deirdre Lester. Lester joins FOS Editor Ian Thomas in the latest episode of Shot Callers to discuss her time with Barstool Sports and the company’s approach to brand partnerships. Edited highlights appear below: On the growth of Barstool’s events side (1:54) Lester: “It’s immensely helpful, especially when we have the […]

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PlayersTV: The New Home for Athlete Lifestyle Content

  • Athletes from the NBA, NFL, and more are investors and partners
  • Will debut on Samsung TV Plus on March 25, 2020

(BrandForward is a proud partner of Front Office Sports) During NBA All-Star Weekend, Players Media Group announced its plans to launch PlayersTV, a new network dedicated to sports lifestyle and culture entertainment. The goal: making it easier for fans to access the athlete content they desire, and easier for athletes to reach their fans and monetize their content. PlayersTV launches March 25, 2020 on Samsung TV Plus.  “Being part of the PlayersTV family is an exciting opportunity to work in […]

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