Front Office Sports

Montreal Alouettes Increase Fan Engagement With RFID Payment Solution

(Connect&Go is a proud partner of Front Office Sports) In professional football, halftime lasts roughly 15 minutes. This leaves a small window of time for fans to get in line, purchase concessions, and return to their seats without missing much of the action. Teams that take action to reduce time spent in line will, in turn, be rewarded by their fans. The Montreal Alouettes are currently in the fourth year of a partnership with Connect&GO: a Montreal based company specializing […]

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Former NBA Commissioner David Stern Looks Back On Career in Keynote at UMass Amherst

(UMass Amherst is a proud partner of Front Office Sports) Future sport industry leaders are cultivated through a critical understanding of the past, coupled with an innovative and curious eye towards the future.  As the Mark H. McCormack Department of Sport Management at UMass Amherst welcomed NBA Commissioner Emeritus David Stern to the stage to deliver his signature address, titled “The NBA: Technological Innovation, Social Responsibility and Grass Roots Activation Lead to Global Success,” students leaned in to listen from […]

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OKC Dodgers Generate Significant Leads For Partners With Digital Activations

(SQWAD is a proud partner of Front Office Sports) The Oklahoma City Dodgers are the Triple-A affiliate of the Los Angeles MLB club of the same moniker. While the club has changed names and affiliations a few times, OKC baseball fans have been cheering them on for nearly 60 years. In 2019, they are still finding new ways to connect their fans with their trusted partners thanks to digital activations from SQWAD. The Dodgers partnered with SQWAD this season using […]

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Shot Callers: Oris Stuart, Chief Diversity and Inclusion Officer, NBA

The NBA believes that diversity and inclusion can be a driving force behind innovation and can greatly help in improving the business of basketball. FOS Senior Writer Michael McCarthy chats with Oris Stuart of the NBA about his unique role within the organization and how the league works to bring the game of basketball to all people. Edited highlights appear below: On what his job entails (0:23) Stuart: “We support all of the activities across the league that are targeted […]

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Recapping the 2019 Athlete x Brand Summit

(BrandForward is a proud partner of Front Office Sports) On September 24th, BrandForward hosted the latest in their Athlete x Brand events at the headquarters of the Pac-12 Network in San Francisco. Throughout the day, athletes and representatives from brands, players associations, agencies and media platforms came together for a day of conversation and networking. Participants also had the chance to ask questions and learn from experts in this subsection of the sports industry in a variety of panels. “Each […]

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INFLCR and Teamworks Tackle Subject Of Empowering Young Athletes

(INFLCR is a proud partner of Front Office Sports) The world is constantly changing and that change is only expedited by the evolution of technology. In order to be prepared for the challenges that they will face on and off the field, young athletes will need to be equipped with the proper tools to succeed both physically and mentally. Athlete success is core to the mission of both INFLCR and Teamworks, who recently announced a partnership. INFLCR Founder and CEO […]

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Social on the Sidelines: Prepping For The NBA Season

Subscribe: iTunes | SoundCloud A new NBA season begins this month and social media managers across the league are getting their content and departments ready. In this episode of Social on the Sidelines, hosts Shahbaz Khan and Amara Baptist, both NBA social pros themselves, recap what goes into preparing for a new season including media days, training camps, and introducing new players. They also discuss how to sustain quality work from start to finish in a season.  Edited highlights appear below: On finding […]

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Shot Callers: Scott Shirley, CEO and Co-Founder, Pledge It

(Pledge It is a proud partner of Front Office Sports) Since its inception, Pledge It has supported campaigns for over 500 professional athletes. Moreover, their platform features thousands of everyday competitors, from runners to workout warriors, launching campaigns centered on metrics such as miles run or reps completed.  FOS CEO Adam White sat down with Scott Shirley of Pledge It to discuss the company’s unique approach to fundraising and how it is being embraced in the United States. Edited highlights appear […]

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Conviva Social Insights Leaderboard Allows Sports Brands To See Competitor Metrics

(Conviva is a proud partner of Front Office Sports) While athletes compete on the field, marketing and content teams are competing off the field for share of attention in the form of views, watch time and social media engagements. When you compete against each other, understanding what performs well on your own accounts is important, but equally important is understanding what is doing well within your industry or league. It’s difficult to know just how that content stacks up against […]

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Front Office Sports Adds Four More to Team

Front Office Sports is proud to formally announce the addition of four talented team members. After a busy summer of hiring, FOS now boasts a full-time staff of nine employees. Below you will find a brief bio of the four new employees added this summer as well as ways to follow them on social media and how to contact them. Reesa Lawrence – Digital Brand Strategist Reesa Lawrence joined FOS in August after interning at B/R Kicks for the summer. […]

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