Front Office Sports, Author at Front Office Sports

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OKC Dodgers Generate Significant Leads For Partners With Digital Activations

Oct 18, 2019

(SQWAD is a proud partner of Front Office Sports) The Oklahoma City Dodgers are the Triple-A affiliate of the Los Angeles MLB club of the same moniker. While the club has changed names and affiliations a few times, OKC baseball fans have been cheering them on for nearly 60 years. In 2019, they are still finding new ways to connect their fans with their trusted partners thanks to digital activations from SQWAD. The Dodgers partnered with SQWAD this season using […]

Video

by Front Office Sports

Shot Callers: Oris Stuart, Chief Diversity and Inclusion Officer, NBA

By Front Office Sports

Oct 16, 2019

The NBA believes that diversity and inclusion can be a driving force behind innovation and can greatly help in improving the business of basketball. FOS Senior Writer Michael McCarthy chats with Oris Stuart of the NBA about his unique role within the organization and how the league works to bring the game of basketball to all people. Edited highlights appear below: On what his job entails (0:23) Stuart: “We support all of the activities across the league that are targeted […]

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Athletes In Business

by Front Office Sports

Recapping the 2019 Athlete x Brand Summit

By Front Office Sports

Oct 16, 2019

(BrandForward is a proud partner of Front Office Sports) On September 24th, BrandForward hosted the latest in their Athlete x Brand events at the headquarters of the Pac-12 Network in San Francisco. Throughout the day, athletes and representatives from brands, players associations, agencies and media platforms came together for a day of conversation and networking. Participants also had the chance to ask questions and learn from experts in this subsection of the sports industry in a variety of panels. “Each […]

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College Athletics

by Front Office Sports

INFLCR and Teamworks Tackle Subject Of Empowering Young Athletes

By Front Office Sports

Oct 14, 2019

(INFLCR is a proud partner of Front Office Sports) The world is constantly changing and that change is only expedited by the evolution of technology. In order to be prepared for the challenges that they will face on and off the field, young athletes will need to be equipped with the proper tools to succeed both physically and mentally. Athlete success is core to the mission of both INFLCR and Teamworks, who recently announced a partnership. INFLCR Founder and CEO […]

Podcasts

by Front Office Sports

Social on the Sidelines: Prepping For The NBA Season

By Front Office Sports

Oct 11, 2019

Subscribe: iTunes | SoundCloud A new NBA season begins this month and social media managers across the league are getting their content and departments ready. In this episode of Social on the Sidelines, hosts Shahbaz Khan and Amara Baptist, both NBA social pros themselves, recap what goes into preparing for a new season including media days, training camps, and introducing new players. They also discuss how to sustain quality work from start to finish in a season. Edited highlights appear below: On finding […]

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Video

by Front Office Sports

Shot Callers: Scott Shirley, CEO and Co-Founder, Pledge It

By Front Office Sports

Oct 9, 2019

(Pledge It is a proud partner of Front Office Sports) Since its inception, Pledge It has supported campaigns for over 500 professional athletes. Moreover, their platform features thousands of everyday competitors, from runners to workout warriors, launching campaigns centered on metrics such as miles run or reps completed. FOS CEO Adam White sat down with Scott Shirley of Pledge It to discuss the company’s unique approach to fundraising and how it is being embraced in the United States. Edited highlights appear […]

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Marketing

by Front Office Sports

Conviva Social Insights Leaderboard Allows Sports Brands To See Competitor Metrics

By Front Office Sports

Oct 9, 2019

(Conviva is a proud partner of Front Office Sports) While athletes compete on the field, marketing and content teams are competing off the field for share of attention in the form of views, watch time and social media engagements. When you compete against each other, understanding what performs well on your own accounts is important, but equally important is understanding what is doing well within your industry or league. It’s difficult to know just how that content stacks up against […]

Company News

by Front Office Sports

Front Office Sports Adds Four More to Team

By Front Office Sports

Oct 4, 2019

Front Office Sports is proud to formally announce the addition of four talented team members. After a busy summer of hiring, FOS now boasts a full-time staff of nine employees. Below you will find a brief bio of the four new employees added this summer as well as ways to follow them on social media and how to contact them. Reesa Lawrence – Digital Brand Strategist Reesa Lawrence joined FOS in August after interning at B/R Kicks for the summer. […]

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Media

by Front Office Sports

Nielsen Rolls Out New Fan Insights Platform In Nine Countries

By Front Office Sports

Oct 3, 2019

(Nielsen is a proud partner of Front Office Sports) For sports teams, properties, and sponsors, gathering data about the purchasing behavior of fans just became even easier. Nielsen has announced the launch of Nielsen Fan Insights. This online platform will provide users with a comprehensive view of fans’ interests, media consumption behaviors, brand attitudes and purchasing habits all over the globe. At launch, Nielsen Fan Insights will cover the U.S., U.K., Germany, France, Spain, Italy, China, India and Japan. The […]

Media Video

by Front Office Sports

Shot Callers: Dennis Page, CEO, SLAM Media

By Front Office Sports

Oct 2, 2019

Since 1994, SLAM has combined coverage of the worlds of basketball and hip hop with steadily increasing success. Now a multimedia company, SLAM continues to cover this intersection of sports and culture in new and inventive ways. FOS Editor Ian Thomas sits down with Dennis Page of SLAM to discuss the origins of the magazine, the brand’s resurgence in the last two to three years, and what’s on the horizon. Edited highlights appear below: On the early days of SLAM […]