Ian Thomas

MLS Opens Jersey Sponsorship Category To Sports Betting Brands

MLS has altered its commercial guidelines, and will now allow its clubs to sign jersey-front sponsorships with companies in both the sports betting and spirits categories. In addition, the league has liberalized several other policies as it relates to partners in those categories, which will also allow for a sports betting or spirits company to sign a stadium naming rights deal with an MLS club. The changes, which were discussed by the league and its board of governors at its […]

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Wimbledon Celebrating Its History While Prepping For Future

Many of Wimbledon’s traditions are linked to its 1877 founding, from its strict dress code for both players and attendees, the absence of sponsor branding around the court to its popular strawberries and cream concession item, which dates back to Tudor England. But despite its historic roots, the All England Lawn Tennis Club is investing heavily in digital and social fan-facing initiatives, aiming to make sure its 142-year-old event is “future-proof.” “Being accessible to the audiences of the future is […]

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