MLS has altered its commercial guidelines, and will now allow its clubs to sign jersey-front sponsorships with companies in both the sports betting and spirits categories. In addition, the league has liberalized several other policies as it relates to partners in those categories, which will also allow for a sports betting or spirits company to sign a stadium naming rights deal with an MLS club. The changes, which were discussed by the league and its board of governors at its […]
Digital payment network Zelle has signed on as the official payment partner of the TBT, replacing the jumbo check presentation to winners of the tournament.
Many of Wimbledon’s traditions are linked to its 1877 founding, from its strict dress code for both players and attendees, the absence of sponsor branding around the court to its popular strawberries and cream concession item, which dates back to Tudor England. But despite its historic roots, the All England Lawn Tennis Club is investing heavily in digital and social fan-facing initiatives, aiming to make sure its 142-year-old event is “future-proof.” “Being accessible to the audiences of the future is […]
The social networking service is now launching its latest effort around the 2019 FIFA Women’s World Cup, which will celebrate the best tweets about the best female soccer players in the world.
According to NBC Sports, the Stanley Pup campaign has had more than 18 million impressions this postseason.
“We encourage all of the players to think of themselves as more than just football players,” said NFLPA Senior Player Manager Dior Ginyard.
Dunkin’ became an NHL league-level sponsor in 2017, which was the company’s first-ever national sports league partnership.
In August, Concacaf appointed its first-ever head of women’s football – former Canadian women’s national team player Karina LeBlanc.
The Major League Soccer Players Association has taken back control of the MLS players’ group licensing rights from the league, signing a new agreement with REP Worldwide to serve as the exclusive partner and strategic advisor for those rights.
Last year’s inaugural Women’s International Champions Cup did not have a presenting sponsor.
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