Ian Thomas

LaLiga-Relevent Sports Partnership Expanding Reach In Year Two

When LaLiga and Relevent Sports Group announced last August that they were signing a 15-year joint venture to promote the league and soccer in North America, one element of the deal dominated the conversation – the plan to host a regular season LaLiga match in the U.S., which would be the first held outside of Europe. While that match has still not come to life – although the two sides say they’re making progress in making it happen – the […]

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USL Launching New Initiative That Celebrates Supporters

Soccer clubs have a unique connection with their fans – or better yet, supporters – that is unlike the relationship seen in any other sport. To pay homage, the USL is rolling out a new initiative across its USL Championship league that will see clubs do everything from feature fan-generated content to vote on a variety of things that will directly impact what their favorite clubs do on the field. Titled “Supporters Week,” the seven-day celebration will begin on August […]

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Relevent Sports Sees Growth Ahead For Women’s ICC Tournament

As more eyeballs are drawn towards women’s soccer following the 2019 FIFA Women’s World Cup, Relevent Sports Group is looking forward to a big second year for its women’s soccer tournament – and forecasting even bigger things ahead. The Women’s International Champions Cup, launched last year, follows a similar format as Relevent’s International Champions Cup, bringing the top clubs in professional soccer to the U.S. for one tournament. However, unlike the men’s ICC, a distinct advantage has helped the women’s […]

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LaLiga Keeping U.S. Media Rights With beIN Sports Through 2024

LaLiga is on the verge of renewing its U.S. media rights deal with beIN Sports that would keep the Spanish league on the broadcaster’s English and Spanish channels through the 2024 season, according to industry sources. LaLiga is currently in the last year of its existing deal with beIN, a partnership that dates back to 2012 and that was renewed in 2015. While the Spanish league boasts arguably the two most popular soccer clubs in the world in Barcelona and […]

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NHL Getting Assist From Players, Media Partners In Growing European Reach

As the NHL continues to build its reach in Europe, 23 players from teams across the league are dropping into the market to help further the cause. On August 15, the league and the NHLPA will hold its third European player media tour. The event is being held in Stockholm, Sweden at the headquarters of Viasat, which holds the NHL’s international media rights in Finland, Norway and Sweden. Dozens of media outlets are expected to attend, ranging from local news […]

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NWHL Sinks Teeth Into New Deal With Chipwich

The NWHL has signed a one-year deal with Chipwich to become the official ice cream sandwich of the league. It represents the first deal for the NWHL since it announced earlier this year in conjunction with the NWHLPA that it would be splitting all revenue from league-level corporate partnerships and media rights deals 50/50 with the players.  As part of the deal, Chipwich will sponsor select intermission activities during games and receive significant social media promotion, plus additional activations. Fifty […]

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NBC Sports Plots Plan To Deepen Premier League Reach In U.S.

As NBC Sports prepares to broadcast the Premier League for the seventh consecutive season, coordinating producer Pierre Moossa says the focus for this year is quite simple. “Everything is about increasing the reach of the Premier League across all of our platforms,” said Moossa. “Looking back at last season, we want to build on the success of trying to be anywhere that fans are consuming the Premier League, whether that’s on television, on YouTube, via a podcast or even live […]

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Q&A: Why The Northern Trust Is Expecting Its Biggest Event Yet In 2019

If the New York-New Jersey area were to build a golf tournament, what would it look like? For Julie Tyson, the answer is simple: The Northern Trust, the event teeing off on August 8 at Liberty National Golf Cup in Jersey City, New Jersey. “It’s quintessentially New York, said Tyson, who serves as executive director of The Northern Trust. From picturesque views of the Statue of Liberty, to a curated lineup of local food vendors and well-known brands, to a […]

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Inter Miami Building Front Office With Miami In Mind

Jorge Mas is very clear about the collective goal is for Inter Miami CF when it launches in MLS next season. “Our vision for our franchise is that it becomes MLS’s global brand,” said Mas, the Miami-born businessman who is the managing owner and CEO of the club. “We’re different and we’re here to change the game – we’re not here to do things that are status quo.” While it has been a slow build towards MLS dating back to […]

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MLS Seeing Attendance Decline At 2019 Halfway Point

As MLS begins the second half of its 2019 season following last week’s all-star game, attendance across the league is down roughly four percent. Atlanta United, fresh off setting a league regular season record Saturday with a crowd of 72,548, once again leads the league averaging 53,269 fans per game. That paces ahead of last year’s league-record average of 53,002. FC Cincinnati is also drawing well in its first season in MLS, averaging 27,691 fans across its 11 home matches […]

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