Ian Thomas

NWHL’s Boston Pride Scores New Owner

The NWHL’s Boston Pride has been purchased by a team of investors led by Miles Arnone, a managing partner at private equity firm Cannon Capital. The acquisition makes the Pride the only NWHL team currently owned by an outside investor. The other four teams are currently owned by the league. Arnone, who has more than 20 years of investment experience working with start-ups and turnarounds, is based in Boston. Crave Better Foods, which signed a partnership with the NWHL this […]

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Turner Sports, Bleacher Report See Growth Ahead For Champions League In Year Two

Deeming its first year of coverage a success, Turner Sports and Bleacher Report are aiming to further ramp up content around the UEFA Champions League as it enters its second season as a rightsholder. The broadcaster shocked many in the sports industry when it acquired the U.S. English language rights to both the Champions League and the Europa League. Turner Sports agreed to pay more than $60 million annually for the rights, which run through the spring of 2021, outbidding […]

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NASCAR, Coca-Cola Driving Deeper Bond Around Support For Military

Coca-Cola has long been one of the most invested and recognized brands in auto racing, thanks in large part to its association with NASCAR that has dated back more than 50 years. But as the two partners began to look at their relationship ahead of the 2018 expiration of its official sponsorship, there was a feeling that more could be done. “When you have a multi-decade partnership, there are some points where you may feel like you’re going through the […]

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Professional Bowlers Association & Bowlero Hope New Deal Is A Strike

By acquiring the Professional Bowlers Association, the sanctioning body for the sport, Bowlero Corp. is hoping that bringing the recreational and professional sides of bowling more closely together will raise the overall sport in the process. Bowlero Corp., which operates the bowling center brands Bowlero, Bowlmor Lanes, AMF Bowling Co., and Brunswick Zone, is the world’s largest owner and operator of bowling centers with more than 300 in the U.S. alone. The company says it serves more than 28 million […]

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NWHL Signs Live Streaming Deal With Twitch

The National Women’s Hockey League has signed a three-year exclusive live-streaming partnership with Twitch. The deal will bring all of the NWHL’s games and programming to the platform, which will be available for free globally on any device that can access Twitch. The NWHL has also launched a Twitch account. The deal will start alongside the NWHL’s 2019-2020 season, which is set to begin on October 5. The league said that not only will games appear on Twitch, but so […]

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Overwatch League Signs Multi-Year Deal With Kellogg Around Cheez-It and Pringles

Kellogg is the latest company to partner with the Overwatch League, signing a multi-year deal with the esports property that will include co-marketing initiatives around its Cheez-It and Pringles products. The deal will begin alongside the 2019 Overwatch League Playoffs, which begin in earnest on September 5 and culminate with its Grand Finals on September 29 at the Wells Fargo Center in Philadelphia. As part of the deal, the Cheez-It Grooves and Pringles Wavy brands will be the presenting sponsor […]

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MLS, ESPN Move MLS Cup Final To ABC In 2019

MLS will air its MLS Cup final on ABC in 2019, putting the league’s championship match back on that network for the first time since 2008. The match will also be aired on the Univision Network and TUDN in the U.S., as well as on TSN and TVA Sports in Canada, which will give the MLS Cup final its broadest domestic distribution ever. The shift in networks comes amid MLS shortening its playoff format this season. While the 2018 playoffs […]

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Berman Joins NLL As League Prepares For Growth

After more than 13 years of working in the NHL league office, Jessica Berman felt that she reached a point in her career that if an opportunity came about that would challenge and help her further develop professionally, she’d consider it. That presented itself as an opportunity with National League Lacrosse, which Berman will join as its new deputy commissioner and executive vice president of business affairs. Berman, who most recently was vice president of community development, culture and growth […]

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NYCFC Finding New Fans Through Differentiated Events

When New York City FC fans arrived at the adidas Fifth Avenue flagship store in Manhattan for a meet-the-team event, they might have expected the traditional approach that some of these events follow – players seated at a long table, where a fan can walk down the line and get an item signed and then walk away. But as the more than 150 fans arrived, the scene was quite different. A quick look around the room and you might spot […]

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How Little League Is Using Social Media To Grow Its Fanbase

While sports fans flock to social media to engage with the Little League account alongside the Little League World Series, the real work for the organization happens in those other 11 or so months during the year when that traffic doesn’t come just quite as easy. Front Office Sports chatted with Brian McClintock, Little League senior director of communications and who oversees its efforts on social media, about its approach and how it grows its audience during its big event. […]

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