Michael McCarthy

Eagles Take Flight With Podcasting Strategy

When Philadelphia Eagles media executive Jen Kavanagh arrived at the team facility on June 27, she was pulled aside by a player. What if the Eagles launched a player’s podcast, he asked. What if he served as the star and host? Kavanagh, the team’s senior vice president of media and marketing, was smiling as she recounted the story in the team’s draft war room later that day – having active players buy into the team’s ambitious podcast strategy is half […]

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Norby Williamson Talks ESPN’s Big June — and Stephen A. Smith

ESPN enters the summer of 2019 on a roll. During June, the Worldwide Leader in Sports grew its audience 12% in the 7 a.m. to 7 p.m. ET window as shows such as Get Up, First Take and SportsCenter posted strong year-over-year growth. That double-digit increase helped power an overall 5% increase over the network’s 24-hour programming period compared to June 2018. For the month, ESPN topped all full-time cable networks in total viewers and men aged 18-34, 18-49 and […]

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ESPN To Show Alternate ‘Statcast’ Version Of HR Derby For Analytics Fans

For MLB fans fearful that their team’s slugger will be victim to the “Home Run Derby Curse,” ESPN has a broadcast of the competition for you. That topic will be addressed directly – with data to back why fans shouldn’t be concerned – during ESPN’s data-driven “Statcast” version of its annual Home Run Derby telecast. This alternate telecast will feature everything from 3D spray charts of home run distances and flight paths to exit velocities off bats and launch angles […]

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XFL Sees Transparency As Key To Business Success

During its short existence, the Alliance of American Football was often shrouded in secrecy. Nobody knew what to believe about the startup — until it suspended operations on April 2, less than three months into its first season. But unlike the AAF, the XFL is embracing transparency, according to Oliver Luck, commissioner and chief executive officer of the new spring football league. That starts with how it recruits players for its inaugural 2020 season.  “In today’s world, it doesn’t matter […]

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