Pat Evans


Sportsbooks Lukewarm on Early XFL Betting Potential

  • While football is among the most popular sports to bet on, sportsbooks aren't too high on the XFL prior to its first season.
  • Among the issues are lack of team loyalty from bettors and a lack of history for setting the odds.

Football is king when it comes to the multi-billion dollar sports betting industry. However, unlike the NFL and college football, the XFL is unlikely to be a big draw. While it’s less than a month from the new league’s Week 1 kickoff, U.S. sportsbooks aren’t too high on Vince McMahon’s latest project’s prospects. Still, it’s a new entity that will certainly bring in more money on game days than a day without it. William Hill U.S. Director of Trading Nick […]

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MLR Las Vegas Weekend

Las Vegas Continues Building Sports Destination With Rugby Weekend

  • Attempting to further establish itself as a global sports destination, Las Vegas will host five Major League Rugby games in February.
  • MLR Vegas Weekend is, in part, a response to the USA Sevens rugby tournament leaving following a decade in Las Vegas.

Las Vegas continues to build toward its claim as a global sports destination next month when Major League Rugby heads to Southern Nevada.  The league, entering its third season, will hold five games across two weekends in February. The move to host MLR games in Las Vegas is a way to escape the cold climates several of the league’s teams call home, said Rob Cornelius, president of Las Vegas-based Emersion Sports & Entertainment, which is hosting the weekend.  However, it’s […]

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New Mexico United Jersey

New Mexico United Creating ‘Derivative Value’ With Jersey Sponsors

  • New Mexico United split its jersey sponsorships into home and away.
  • Away jerseys hit major markets of interest to a New York finance firm, while home aims to build community.

Challenged by a small corporate market and the lack of a large established fan base due to its expansion club status, New Mexico United chose to use its most valuable sponsorship asset to drive interest in the club.    While most soccer clubs traditionally have one sponsor across the front of all of its jerseys, the USL Championship club split its jersey sponsorship into home and away.  For the away kit, New Mexico United signed a deal with New York-based finance […]

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Allegiant Marketing Strategy

Allegiant Stadium Technology Critical To Fan Experience

  • The Raiders and Cox Business partnered to ensure Allegiant Stadium will be among the most connected NFL stadiums.
  • With modern fan behavior, new stadiums require state-of-the-art connectivity or risk backlash.

With new NFL stadiums set to open in two of the world’s foremost entertainment cities, technology will be paramount to their success. Both Las Vegas’ Allegiant Stadium and Los Angeles’ SoFi Stadium are promising to deliver state-of-the-art technology integration to fans.  For the Raiders – who will officially become the Las Vegas Raiders later this spring – and the team’s fans, that can’t come soon enough. In Oakland, the team didn’t control its stadium, which lacked technological advancements, according to […]

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BetMGM Livestreaming

BetMGM Aims to Differentiate With Live Streaming Sports

  • BetMGM is now offering free live streams of sports from around the globe.
  • By creating a handheld sportsbook and offering in-play betting, the company hopes it can separate from other apps.

With sports betting spreading across the U.S. and mobile betting becoming a norm, operators are now looking for something that will differentiate them from the pack.  For BetMGM that means creating a handheld sportsbook experience through the creation of its own live streaming platform. BetMGM now offers free live streams of European soccer leagues, tennis, and other select sports. To watch, users have to register on the app and make a deposit in the account, which will then allow them […]

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sports merchandise

Sports Merchandise Opportunities Growing Beyond Jerseys, Logo Tees

  • Team merchandise lines are growing as fans seek to show off their loyalty outside the stadium.
  • From lifestyle brand partnerships to quick moment-in-time products, teams are looking for a way into the closet.

As fan habits change, so too are the ways teams are approaching merchandise.  Teams are filling out their retail stores with wider arrays of clothing options – well beyond jerseys and logo tees – and staying nimble and launching merchandise that ties into the moment. Several teams the past year have seen immense success capturing a moment and celebrating it with the fans, from the Carolina Hurricanes’ “Bunch of Jerks” and St. Louis Blues “Gloria” to the Washington National’s “Baby […]

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Detroit Practice Facility

NBA Practice Facilities Bringing in Community, Sponsorships

  • NBA teams are increasingly investing in bigger and better practice facilities.
  • With the investments come an increased focus on community, and partners recognize the value.

As the Detroit Pistons made their move from the Palace of Auburn Hills to Little Caesars Arena in downtown Detroit in 2017, the team also made a bigger commitment to be a part of the Detroit community – a new practice facility. In October, the Pistons opened the Henry Ford Detroit Pistons Performance Center, less than two miles from its new home court. The $90 million-dollar facility is meant to help contribute to the “continued rebirth and revitalization” of Detroit, […]

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Bridgestone Partnership Provides NHL Winter Classic Stability

  • As the title sponsor of the NHL Winter Classic for more than a decade, Bridgestone continues to build brand awareness with hockey fans.
  • The lengthy partnership allows both Bridgestone and NHL to build on what's worked in the past and innovate as they move toward accomplishing brand goals.

When the NHL launched the annual Winter Classic outdoor game on New Year’s Day in 2008, it aimed to give the league a high visibility position on what had historically been a professional sports-devoid holiday. The numbers over the last eleven years have proven that out, with the game consistently ranking as the most-watched NHL regular season game each year. The 2019 Winter Classic averaged 2.97 million viewers on NBC, including those who watched it on streaming platforms. In comparison, […]

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High School Showcase

High School Showcase Provides Hawks With Direct Access to Community

  • The Atlanta Hawks host two boys and girls high school basketball showcases each year in effort to connect with Georgia communities.
  • While fan consumption habits change, deeper community involvement has helped the Hawks develop new fans.

As sports teams continue to find more ways to engage with fans, the Atlanta Hawks are diving deeper into the grassroots with high school basketball. This season marked the third year the team hosted the Hawks-Naismith Holiday and Tipoff Classics. The events are held in conjunction with the Atlanta Tipoff Club, the administrators of the Naismith Awards. When the NBA changed its rules to allow its teams to host high school events in 2017, the Hawks immediately jumped at the […]

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NBA Veteran Drew Gooden Finds Success With Restaurant, Real Estate Investments

  • Gooden began his portfolio with an investment in Wingstop franchises.
  • His bread and butter is triple-net commercial real estate properties.

As Drew Gooden reached his 10th year in the NBA, he realized he wasn’t making money outside the sport.  During the four years following that, Gooden continued to play in the league, rebuilding his off-the-court career to support his post-career life. Gooden went with an industry he knew well: restaurants. Specifically, chicken wings and the quick-service restaurant, Wingstop. “From a customer perspective, I fell in love with the restaurant, it was something that pulled me in,” Gooden said, explaining how […]

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