Pat Evans

Wrangler NFR

Wrangler Goes Back To Western Roots With Focus On Rodeo

  • Created with the help of cowboys in the 1940s, Wrangler is rooted in the western lifestyle.
  • The brand lost focus of the heritage with mass campaigns in the 80s and 90s, but Wrangler's new campaign recaptures its roots.

In the 1990s, Wrangler’s exposure to sports marketing was working with athletes like Brett Favre and the Earnhardts in marketing campaigns. Now the brand is returning to its sporting roots.  While the clothing company never strayed from its commitment to western culture and rodeo, Wrangler lost a little bit of focus, said Allen Montgomery, vice president and general manager of Wrangler Western. The company’s flagship sponsorship play, the National Rodeo Finals, is in full swing this week in Las Vegas […]

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B/R Betting

B/R Betting Game Show Set To Be Cornerstone of Caesars Palace Studio

  • Bleacher Report will officially launch the B/R Betting Game Show at Caesars Palace on December 12.
  • Studio at Caesars Palace sportsbook will continue to to host growing slate of B/R Betting content.

As sports betting continues its journey to legalization in states across the country, sports media companies are looking to develop their niche in the space. For the most part, many of those brands have felt the best bet is to stick close to the core values that built audiences before the striking down of PASPA in 2018. That’s specifically Bleacher Report is betting on with its content strategy for B/R Betting.  While Bleacher Report has dabbled in betting content through […]

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Miami Dolphins’ Partnership With Litecoin Gives Fans More Options

  • Fans can pay with cryptocurrency throughout Hard Rock Stadium
  • Litecoin, the sixth-largest cryptocurrency, is the official cryptocurrency of the Dolphins

The usage of cryptocurrency by the general public is still far from universal, but that’s not stopping teams from accepting payments at an increasing speed. For the most part, teams have started accepting cryptocurrency as a way to offer their fans more options, without any expectations. The Dallas Mavericks and Sacramento Kings, are just two of the many teams who have taken steps into the worlds of cryptocurrency and blockchain. As more teams adopt some form of cryptocurrency, the hope […]

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Coyotes Ambassador Program

Coyotes Ambassador Program Aims To Attract Younger Ticket Buyers

  • Looking to reach a younger demographic, the Coyotes are empowering their young fans.
  • The fans can sell tickets through social platforms, earning points that can be redeemed for rewards.

Currently on a seven-year playoff drought, the Arizona Coyotes have struggled to draw fans to Gila River Arena.    The team has had an average attendance in the bottom five across the NHL dating back to the 2010-2011 season. Last season, it had the third-lowest average attendance with 13,989 fans per game. But amid an influx of young talent on the ice as well as a promising new owner, the team is looking to draw in more young fans across Phoenix […]

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Jonathan Stewart

Jonathan Stewart Gets Creative In Business Following NFL Career

  • After 11 seasons with the Carolina Panthers and New York Giants, Jonathan Stewart is spending his time creatively.
  • Stewart is a partner at the marketing firm Coast Creative, as well as replica locker company LockerSource.

As Jonathan Stewart was running against defenses during his 11-season NFL career, his creativity was bubbling to the surface. While in college at Oregon, Stewart said he didn’t pursue an academic focus related to creativity, as it was a path he said he wasn’t attuned to.  But now that he is removed from his playing days he’s embracing his creative side as a partner in a marketing firm, Coast Creative, a creator with his wife at Charlotte Lately, as well […]

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New Belgium College Beers

New Belgium Brewing Looks To College Athletics To Foster Community

  • New Belgium Brewing started its college partnerships with Colorado State and has expanded to N.C. State.
  • A portion of sales head back to the universities to support students, athletics and academics.

As one of the largest craft breweries in the country, Colorado’s New Belgium Brewing continues to seek ways to further its community reach. Now, to do that even more effectively, it has turned to sports. The nearly 30-year-old brewery has released year-round beers in partnership with Colorado State University and North Carolina State University, called Old Aggie and Old Tuffy premium lagers, respectively. New Belgium also owns San Francisco’s Magnolia Brewing, which is brewing Dubs Golden Ale for the Golden […]

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Fort Myers Tip-Off

Fort Myers Tip-Off Continues Building Toward Future

  • The Rocket Mortgage Fort Myers Tip-Off builds with second season with growth in attendance.
  • While elevating the tournament field, Intersport continues focus on off-the-court programming.

A lack of “elite” early-season basketball tournaments was the impetus for the creation of a new tournament, the Rocket Mortgage Fort Myers Tip-Off. Now in its second year, the Fort Myers Tip-Off is continuing to build its status with longevity in mind, said Drew Russell, executive vice president at Intersport, the agency behind the tournament. Russell said only a few of the early-season college basketball events have a long-term view prioritizing high-quality competition and local community involvement. A notable example […]

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Big Boi Budweiser Hawks

Big Boi ‘Surprises and Delights’ With Budweiser and Hawks

  • The Atlanta Hawks and Budweiser activated Georgia's limited-edition Big Boi Tall Boy cans with special courtside seats.
  • During a November game, the Atlanta rapper made an appearance to further amplify the fan experience.

On November 20, Atlanta rapper Big Boi surprised the Atlanta Hawks crowd and told two fans to get out of his seats: a pair of big, fuzzy ones on the sideline. The seats are part of a Budweiser activation at the Hawks’ State Farm Arena, an opportunity for fans drinking the beer company’s Big Boi Tall Boy 25 oz. cans to win. Most nights, Big Boi isn’t at the games, but that Wednesday night was an opportunity for the three […]

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Maui Invitational

Maui Invitational Embraces Hawaiian Community For Lasting Impact

  • Since 1984, the Maui Invitational has hosted some of the best college basketball teams for an early-season tournament.
  • By embracing the Hawaiian Islands and high-quality competition, it continues to build a lasting legacy.

This week, a select few college basketball coaches will be roaming the sidelines in Hawaiian shirts, marking the return of one of the premier early-season tournaments, the Maui Jim Maui Invitational.  While early-season tournaments are a dime-a-dozen now, the Maui Invitational has a 35-year legacy and regularly includes some of the best teams in the nation. This year’s field includes two top-five teams in Michigan State and Kansas. But beyond just good basketball, there are a variety of reasons it […]

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Larry Hughes Big 3

Larry Hughes Pushing To Standardize Youth Basketball Skills Development

  • Following a career that included LeBron James and Michael Jordan as teammates, Hughes understands importance of skill development.
  • Along with his Larry Hughes Basketball Academy in St. Louis, he also has the backend Basketball Training Systems.

Many athletes use their sport as a platform into other non-sports business ventures, but former NBA guard Larry Hughes is using his post-playing career to transform basketball training. In April, Hughes, who retired in 2012 following a 13-year career, opened the Larry Hughes Basketball Academy in his hometown of St. Louis after four years of running a remote training company. Along with the academy is a Hughes-co-founded venture, Basketball Training Systems, a full-service platform to support youth basketball programs. While […]

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