Pat Evans

Monday Morning Marketer: EDO President and CEO Kevin Krim

  • Eight of the top 10 TV programs to drive ad engagement the past year were live sports.
  • The hiatus is causing advertisers to reduce spending, produce creative messaging, and replanning media buys.

As live sports dried up, so too did some of the most valuable advertising real estate in the world. According to the advertising data analysis company EDO, eight of the top 10 programs for driving consumer search behavior were live sports. Data analytics company EDO focuses on the media and entertainment business, measuring the effectiveness of advertising through engagements. At the core of the company’s work is the motto, “Watch what people do, not what they say they’ll do.” To […]

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Boulevard Brewing Pivots To Digital With Whit Merrifield Campaign

  • In the second year of partnership with the Kansas City Royals second baseman, the KC brewery is finding new ways to connect with fans.
  • Boulevard wants to go deep with the Royals and Kansas City before spinning to other teams.

Last year, Kansas City’s Boulevard Brewing amplified its status as the Kansas City Royals’ official craft beer partner by also partnering with the team’s second baseman, Whit Merrifield.  The team’s partnership with the brewery began in 2017 – and expanded to include Merrifield last year as players could now take on partnerships with alcohol brands because of a change from the MLB Players Association. Prior to the change, active players could not have partnerships with alcoholic beverage brands.Despite the current […]

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Esports Betting Doubles Down In Absence of Live Sports

  • NBA 2K could help bridge the gap between traditional sports and esports fans.
  • A $30 billion global esports betting market could be set to double with an increased focus on the industry.

As the NBA 2K Players Tournament kicks off April 3, BetMGM is offering up a free-to-play game to engage its users.  While the BetMGM app option for the tournament between NBA players is only available in New Jersey, betting on esports is a clear sign of the times during the coronavirus outbreak. With the absence of most live sports – except Belarusian soccer – sport betting operators are turning more to these virtual events.  The bracket game’s deadline is Sunday […]

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American Cornhole League Goes Virtual in Effort to Maintain Growth

  • The second of four national tournaments was canceled in March with 1,200 players ready to compete in Cleveland.
  • A registered community of 60,000 players could grow with “less intimidating” virtual competition.

The American Cornhole League was primed and ready to start the second of its four national events in Cleveland on March 13. The event had sold out in an hour, with 1,200 players – and more than 700 on a waitlist – set to play on 175 cornhole sets at the Huntington Convention Center.  But as the broader sports industry shut down that week, so too did professional cornhole. For a burgeoning league, the impact was amplified. ACL’s national events are […]

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Drone Racing League Joins FanDuel as Fans Clamor for Live Event Betting

  • DRL SIM Tryouts has drawn more than 2 million streams since it started in late February.
  • The new free-to-play fantasy game carries a prize of $3,000 FanDuel credits. “It’s a sport that’s naturally suited to it, with short, repetitive races with lots of statistics.”

As sports betting operators scramble to find unique offerings to keep bettors engaged, they’ve turned to Belarusian soccer, ping-pong, virtual NASCAR or any other live activity during the coronavirus shutdown. Enter the Drone Racing League, which has signed a new partnership with FanDuel ahead of the DRL’s SIM Tryouts Championship.  FOS REPORT: 54.5% of industry executives believe that it would be at least 60 days before leagues resume play. The new free-to-play fantasy game is an extension of an already […]

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NASCAR Virtual Races Pave Way for Esports Expansion

  • With real drivers racing virtually, teams are still providing value to sponsors and partners.
  • The second week of racing drew 1.34 million to FOX and FS1, while nearly 13,000 played DraftKings’ free-to-play game for $10,000.

The lasting effects of the rise of virtual sports during the coronavirus outbreak will remain unknown for the time being. Still, NASCAR Managing Director of Gaming Scott Warfield has high hopes.  The eNASCAR Pro Invitational Series has drawn large audiences on TV and is helping build up a sports betting base and reach a new demographic that potentially could carry over once live races return, Warfield said.  FOS REPORT: 54.5% of industry executives believe that it would be at least […]

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Kentucky Derby Delay Sees Louisville Holding Out for September

  • The May race has been postponed for just the second time in its 145-year history.
  • With an estimated economic impact of nearly $400 million, the Derby is still critical to Louisville’s hospitality industry success.

For just the second time in its 145-year history, and first since 1945, the Kentucky Derby will not be held in May. Instead, it is now scheduled for September 5.  The shift in date, however, won’t change how important the first leg of the Triple Crown is to the city of Louisville, or how Louisville Tourism positions the event, which is the most important to the city’s economy. The other two legs of the Triple Crown- the Preakness Stakes and […]

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Podcast Startup Blue Wire Turns From Sports to Narratives and Partnerships

  • With seven-figure monthly downloads of its sports talk-focused shows, Blue Wire Media is turning to narrative-driven podcasts.
  • Backed by a recent $1.2 million investment round, the company is also continuing to build its B2B partnerships.

With a lack of live sports, Blue Wire Media is taking the opportunity to diversify its programming. The podcast company, built on hyperlocal sports talk shows, attracted a $1.2 million seed investment round in February.  But Blue Wire’s network of producers has since seen most of its topics dry up with the coronavirus-related postponements, founder and Chief Executive Officer Kevin Jones said. Already in the plans, however, was a drive toward more narrative-driven shows and entertainment-based shows.  FOS REPORT: 54.5% […]

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Nolan Ryan Takes the Long and Diverse View for Business Empire Growth

  • Ryan’s business endeavors range from cattle to coffee shops.
  • A Hall of Fame resume has helped life after baseball and helps get the family company in the door, but it’s the 'product’s job to stay there.'

Nolan Ryan’s name carries a lot of weight, especially in Texas.  But even so, the Hall of Fame pitcher was ahead of his time in the way he thought about life after baseball when he retired in 1993. FOS REPORT: 54.5% of industry executives believe that it would be at least 60 days before leagues resume play. “A lot of the players I played with after their careers were over, they hadn’t prepared for life after baseball and had nothing […]

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Minor League Teams Seek Employee Solutions to Avoid Layoffs

  • Teams like the Round Rock Express and Pensacola Blue Wahoos are keeping kitchens full with meal plans and takeout food.
  • In Modesto, California, the Nuts are loaning gameday staff to grocery store sponsors.

As many sports organizations have faced the question of what to do with employees during the sports industry’s hiatus, several minor league baseball clubs are getting innovative. Near Austin, Texas, the Round Rock Express have transitioned from selling tickets to selling family meal boxes. FOS REPORT: 54.5% of industry executives believe that it would be at least 60 days before leagues resume play. “Like everyone else, we’re trying to cut expenses that aren’t essential or necessary, and it’s been really […]

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