Pat Evans

Little League sponsors

Little League Sponsors Evolve To Seasonality Approach

At the core of Little League International’s sponsorship program is deepening the relationship between the partners and the local leagues across the country and globe. The past 18 to 24 months have seen an expansion of sponsorship programming from existing partners, Little League CMO Liz DiLullo Brown said. From long-term partners like Honda to a new “Unity Band” initiative from adidas, Little League sponsors are deepening participation.  “The involvement and interest has grown and changed in a positive way,” said […]

Read More
Marques Ogden Speaker

Marques Ogden Speaks From Experience Falling From the Top

Marques Ogden felt he did everything right after he retired from the NFL. The former offensive lineman lived on a budget, retired with plenty in the bank and started a multi-million dollar business after his playing days were finished.  Then things came to a screeching halt. In 2012, the construction company he started while still in the league ran into financial problems, in part he claims because of a partner company that wouldn’t pay. He tried to keep the company […]

Read More
Las Vegas Basketball

Las Vegas Cementing Itself As Basketball Powerhouse

Looking for the Mecca of Basketball? Try Sin City. As the USA Basketball training camp wound down in Las Vegas, it put a cap on a busy summer of hoops in the desert. As usual, the city hosted the NBA Summer League, along with a slew of AAU tournaments. But this year, the city also welcomed the WNBA All-Star Game along with USA Basketball, which returns every so often. While events kept basketball fans, players and professionals alike flocking to […]

Read More

Has Sports’ Social Media Snark Gone Too Far?

Social media has provided teams and properties something they’ve never had before – the ability to give their brand a voice. That has been a boon for teams, helping them connect with existing fans in new ways, as well as draw in new followers. However, as all properties look to make that voice a distinct one that sticks out from the crowd as well as avoiding coming across as too corporate or unrelatable, some have hit snags, especially when it […]

Read More
Barstool New Amsterdam

New Amsterdam, Barstool Deliver Differentiated Commerce Opportunity

During episode 112 of the Barstool Sports podcast Spittin’ Chiclets last October, host and former NHL player Ryan Whitney mentioned his favorite vodka drink during an ad read: vodka and pink lemonade, which he dubbed the “Pink Whitney.” Now, the podcast’s presenting sponsor, New Amsterdam Vodka, has released a specialty flavor based on the drink in partnership with Barstool. In the first month of the partnership between the two entities, New Amsterdam Vodka posed the question to Whitney and co-host […]

Read More
NBA USA Twitch

Broadcast Innovation Key To NBA, Twitch Partnership

Broadcast innovation is at the heart of an expanded partnership between the NBA, USA Basketball and Twitch.  Twitch will live stream 76 games of the Jr. NBA Global Championship games this week. The streaming platform will also live stream USA National Team exhibition games, beginning with Friday’s Blue vs. White game in Las Vegas followed by four international exhibitions.  The NBA was one of Twitch’s first partners outside of gaming as the two entities have come together in deals the […]

Read More
Royals Social

Royals Use New Hires To Push Social To New Levels In Down Year

The Kansas City Royals haven’t had the same success on the field this season as recent years, but a revamped digital strategy has the fanbase as engaged as ever. Following last season, there was a realization there would be struggles the Royals fanbase wasn’t accustomed to during the past few seasons, which includes the World Series Championship team in 2015.  That realization led to an expansion of the digital content team, said Erin Sleddens, the Royals senior director of digital […]

Read More
Jed Collins Financial

Former NFL Fullback Jed Collins Wants to Make Sure Wallets Stay Full

Jed Collins knows what it’s like to be blindsided by NFL cuts and how a career as a professional athlete can be like walking on a tightrope. For seven years, Collins played in the league as a fullback, adopting a “dirtbag” persona, he said, that wasn’t really him but helped him eventually stick on rosters after being released “a baker’s dozen times” his first two years. He now embraces those struggles and uses his experience as a professional athlete to […]

Read More
Valdes-Scantling brand

Valdes-Scantling Not Waiting On Breakout Year To Build His Brand

Athletes using their elevated status for business success isn’t a new concept, but Marquez Valdes-Scantling isn’t waiting for his on-the-field recognition to get his off-the-field efforts in order.  The second-year Green Bay Packers wideout has been named by several publications as a breakout candidate this season as one of the top targets for Aaron Rodgers, who has commented early in training camp on the young receiver. Following a rookie season when the fifth-round draft pick hauled in 38 catches and […]

Read More
AT&T ESL Partnership

AT&T, ESL Show Plenty of ‘White Space’ In Esports Partnerships

Sports have long been one of the primary vehicles for brands to reach a large swath of key demographics, and now esports is entering the same realm.  As the category continues to grow massively, well-known brands like AT&T are expanding their partnerships in esports and exploring what is essentially a blank canvas for sponsors to play with, said Paul Brewer, senior vice president of brand partnerships with ESL North America. AT&T recently announced an expanded partnership with ESL North America […]

Read More

End of content

No more pages to load