Pat Evans

Naomi Osaka

Naomi Osaka’s Record Year

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  • Tennis star Naomi Osaka made $37.4 million in prize money and endorsements the past 12 months.

22-year-old Naomi Osaka has surpassed on-court rival Serena Williams as the highest-paid female athlete in the world. The two-time Grand Slam winner earned $37.4 million in prize money and endorsements the past 12 months – a record for single-year earnings, beating Maria Sharapova’s $29.7 million in 2015. Of the top 100 earners in sports this year, two are women: Osaka, at No. 29, and Williams, at No. 33. Osaka benefited by signing an apparel deal just after winning two Grand […]

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Mariners

Amazon Goes Local

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  • Amazon is reportedly looking to invest in local news and sports podcasts.

Not only is Amazon reportedly looking to buy more sports TV rights, the internet giant also wants localized sports content. From news to sports, Amazon is looking to invest in podcast companies using the Alexa Fund, named after its voice tech platform. Localized sports podcasts have grown the past several years, including podcast networks Locked On and Blue Wire, which has been linked to Amazon. Traditional radio still dominates local audio ad spends, drawing $14.5 billion of an overall U.S. […]

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McDavid Celebrates

NHL Reveals Plans

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  • The NHL has revealed its plans for return, including 24 teams in two hub cities.

The NHL will return this season by jumping right into the playoffs with the top-12 teams in each conference heading to two hub cities for round-robin play before beginning a playoff tournament. Each team will be allowed 50 personnel in the hub cities and will enact a comprehensive COVID-19 testing protocol. Formal training camps will begin no earlier than July 1. Potential Hub Cities: Chicago Columbus, Ohio Dallas Edmonton Las Vegas Los Angeles Minneapolis/St. Paul Pittsburgh Toronto Vancouver In Other […]

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The Match II

Match II Sets Records

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  • Tiger Woods and Peyton Manning won while the event raised $20 million.

Tiger Woods and Peyton Manning took home bragging rights from Sunday’s “The Match: Champions for Charity” against Phil Mickelson and Tom Brady, but the foursome delivered a hole in one for tournament organizers and Turner.  With 5.8 million average viewers across TNT, TBS, truTV and HLN, the program became the most-watched golf event ever on cable TV. Other Notable Numbers: 38 Million video views on Bleacher Report digital and social platforms 5 million social engagements and 172 million impressions for […]

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Peloton Bike

Peloton Speeds Ahead

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  • Peloton’s CEO says a cheaper bike is a priority to fuel continued growth.

While the future of group fitness remains cloudy, Peloton continues its push for industry dominance. The company’s sales jumped 66% in the third-quarter, and it now has more than 2.6 million members. CEO John Foley said Peloton is focused on developing a lower-priced bike model. “If you can get to 20 bucks a month per person, you’re starting to get below Planet Fitness-style, low-end gym chain affordability, and we think that that’s a pretty big opportunity for Peloton,” Foley said. […]

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NFL crowd

Leagues Making Moves

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  • The NFL is currently planning on full stadiums; other leagues move forward with comeback plans.

The NFL expects stadiums to be full this fall. NFL Vice President of Football Operations Troy Vincent said that’s the league’s position of the moment, and will change if and when the medical community says otherwise. Vincent also said the league has prepared plans for half and three-quarters stadium capacity. The NFL stands to lose $5.5 billion if there are no fans in person this season. College football is less unified. University of Michigan President Mark Schlissel said there’d be […]

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Canelo DAZN

DAZN Needs Cash

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  • DAZN looks to raise cash as sports hiatus has stalled the online broadcaster.

DAZN owner Len Blavatnik is reportedly looking to sell an equity stake in the startup streaming service, but an outright sale isn’t out of the question. Without sports, customers have paused subscriptions and the broadcaster has looked to defer rights payments to leagues. DAZN has $4.5 billion in commitments for exclusive broadcasting rights that include top-level European soccer leagues and boxing. Reports suggest the $3.6 billion valuation the company reached when Japanese advertising agency Dentsu bought 10% in 2018 is […]

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Dodger Stadium gate

Gamblers Turn to Stocks

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  • The three largest U.S. stock brokers added nearly 800,000 customers in March and April.

Without sports to wager on, it appears bettors are heading to the U.S. stock market. Three of the four largest U.S. online brokers- Charles Schwab, ETrade, and Interactive Brokers – have combined to add 780,000 new customer accounts in March and April. March is normally a hot time for sports bettors, but with no NCAA basketball tournament, the shift to cheap online accounts helped the market recoup a third of its value from the pandemic-caused selloff. Google Trends data shows […]

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Michael Jordan

Last Dance Legacy

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  • Following the success of ‘The Last Dance,’ ESPN is leaning heavily on documentaries.

Success of ‘The Last Dance’ may be enough to fuel ESPN in the absence of live sports. The Michael Jordan docuseries is now the network’s most-watched documentary and the positive numbers have led ESPN to move up the release dates of three other ‘30 for 30’ documentaries. The network has also ordered a nine-part series on Tom Brady that will air next year.  ‘The Last Dance’ By The Numbers Averaged 5.6 million U.S. viewers across the 10 episodes. 23.8 million […]

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Georgia hurdle

A Seismic $4 Billion

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  • Without college football, Power Five schools will face an altered future landscape.

A lost college football season would cost the 65 Power Five schools at least $4 billion.  As many as 20 FBS athletic departments have announced pay cuts and furloughs to staff as schools have endured heavy losses without spring sports and March Madness. Conferences, meanwhile, are announcing scheduling changes and eliminating tournaments to help shave costs. Approximately 50% of FBS athletic departments are self-sustaining, meaning expenses don’t exceed revenue and require student fees or university support to fill gaps. Without […]

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