Pat Evans

Blue Wire Whistle
FOS Exclusive

Blue Wire Expects New Partnerships to Accelerate Growth

  • Blue Wire has partnered with Whistle and Las Vegas Review-Journal to bolster their podcast efforts.
  • The company's founder expects the B2B partnerships to accelerate revenue growth.

As Blue Wire Media looks to grow, the sports podcast network is branching into partnerships with existing media brands. Blue Wire announced partnerships with Whistle and the Las Vegas Review-Journal to produce and distribute podcasts for the two established brands. “There’s an opportunity to do this with great sports brands like Whistle, which has established a great understanding and brand on YouTube, but don’t know much about podcasting,” Blue Wire CEO Kevin Jones said. “Instead of having a brand hire […]

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Mickelson Amstel Light

Heineken Turns To Mickelson To Help Revive Amstel Light

  • Heineken lost focus on its Amstel Light, but looks to breath new life into the brand.
  • In an incentivized deal, the beer company has partnered with Phil Mickelson.

Heineken is turning to a familiar face as it attempts to bring the beer brand Amstel Light back to relevance. The company has entered into a “true business partnership” with golfer Phil Mickelson as the brand refocuses on a brand that was lost in the shuffle.  Quinn Kilbury, Heineken USA head of partnerships and consumer experience, said Amstel Light was a victim of prioritization when Heineken Light launched in the U.S. “Whether that was correct or incorrect, there is an […]

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Truly Natural Light Seltzer

Truly, Natural Light Pushing Hard Seltzer Further Into Sports

  • A $3 million category in 2015, hard seltzer reached $550 million in 2018 and could reach $2.5 billion by 2021.
  • Hard seltzer still only has a 60% consumer awareness and brands view sports as way to broaden the reach.

With massive potential upside in the alcohol industry, some hard seltzer makers are making a strong push into sports. While AB InBev’s Bon & Viv made a major splash this summer with its NFL partnership, Boston Beer Co., the makers of Sam Adams beers, has used seltzer as a gateway into its first national sports deal with the NHL. While the company’s deal with the league is portfolio-wide for Boston Beer, its seltzer Truly was called the “jewel” of the […]

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BWW BMF Sauce

BMF Sauce Latest Buffalo Wild Wings ‘Experience Building’ Promotion

  • Buffalo Wild Wings launched one-day only sauce to drive traffic for UFC fight.
  • BWW is focused on being experiential, whether food and beer, offering events on TV or its BetMGM app.

As Nate Diaz and Jorge Masvidal duked it out in Madison Square Garden, Buffalo Wild Wings across the country served up a special sauce. Because the November 2 UFC 244 was for a specially-created “BMF Belt,” or “Baddest Mother F***er,” rather than an official UFC title belt, Buffalo Wild Wings activated around its partnership with the mixed martial arts organization with the BMF wing sauce. The sauce was available only for dine-in customers on the day and night of the […]

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Formula 1 U.S. efforts

Plenty of Road Left For Formula 1 As Circuit Increases U.S. Efforts

  • Formula 1 U.S. viewership is up nearly 20% year-over-year.
  • Netflix documentary series is credited with boosting U.S. Grand Prix ticket sales in Austin.

Formula 1 has made its presence felt in the U.S. in the lead up to this year’s U.S. Grand Prix.  On October 29, the circuit held the F1 Hollywood Festival in Los Angeles, while drivers put on a live show in Hollywood, including burnouts and stunt displays. It was the third festival in the U.S., following events in Miami and Chicago earlier in the year. ”Los Angeles is an iconic city, known for all-things showbiz and we are extremely excited […]

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5G Sports Benefits

5G Providers Continue To Lean on Sports To Demonstrate Possibilities

  • Verizon’s 5G network will be in 10 NBA arenas throughout the season.
  • For now, 5G is largely limited by consumer devices.

Sports continues to be one of the industries showing the power of 5G, providing some of the best use cases for the next generation of connectivity. As major telecommunications firms AT&T, Verizon and T-Mobile continue to deploy 5G coverage, they continue to tout sports venues as a perfect place to demonstrate the technology before it becomes ubiquitous. Verizon counts its latest deployments as three NBA arenas: Phoenix’s Talking Stick Resort Arena, San Francisco’s Chase Center, and Denver’s Pepsi Center. Madison […]

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Texans London Game

Texans Keep Traveling Fanbase Priority In First London Game

  • Texans are one of the last two NFL teams to play in London.
  • The team's focus is on making fans from Houston feel at home.
  • For fans at home, Texans want to bring London to them through content.

As the Houston Texans get ready to head across the pond for the first time this weekend, so too are their fans. Those rabid Texan fans will be the focus of the Houston organization as they land in the United Kingdom this week as the Texans take on the Jacksonville Jaguars November 2 at Wembley Stadium in London. “We haven’t looked at it as an opportunity to grow our fanbase,” said Jennifer Davenport, Texans senior vice president of marketing and […]

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theScore Bet app

theScore Bet Aims for Seamless Integration With News App

  • theScore Bet app launched in September in New Jersey.
  • 11 states are in the works through a partnership with Penn National Gaming.
  • CEO John Levy expects significant revenue from betting app to drive the media company.

As theScore Bet begins to build its user base, the company’s founder and CEO John Levy said the venture was a long time coming. Levy, who started the Canadian-based theScore in 2012, said the idea of the company moving into sports betting has percolated for years and was essentially planned for the entire time. The new effort, which was launched in New Jersey at the beginning of September, makes theScore the first media company to create and launch a sports […]

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Lofa Tatupu ZoneIn

After Injuries Derailed NFL Career, Linebacker Starts ZoneIn CBD

  • Left with chronic pain from football and 10 surgeries, Lofa Tatupu discovered the benefits of CBD.
  • With a projected $23 billion industry by 2023, Tatupu sees plenty of runway for his ZoneIn CBD.

Lofa Tatupu had a promising start to his career with the Seattle Seahawks, as the linebacker was a Pro Bowler in his first three seasons.  Then, Tatupu ran into injury issues in 2008, which stymied his career. He played his last NFL game in 2010, before going on to a post-career life full of chronic pain and lethargy.  That was until he started dabbling with CBD, which he said has given him a new life and a new career as […]

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Warriors Chase Center Tickets

Warriors Keep Ticket Prices Stable In Chase Center Move

  • Warriors kept season ticket prices stable while renewing 70% of season tickets in move to San Francisco.
  • Efforts to make tickets accessible include $25 ticket programs for every game.

As the Golden State Warriors kick off their first season in the Chase Center, the organization is making a cognizant effort to keep ticket prices stable. Despite moving from the oldest arena in the NBA to a long-awaited, state-of-the-art arena that’s 1,500 seats smaller and plays home to one of the best teams in the league, the Warriors have kept ticket prices relatively stable, said Brandon Schneider, the team’s chief revenue officer. “We weren’t really concerned, we knew that everything […]

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