Pat Evans

FC Cincinnati Stadium

Privately Financed

  • This article was first published in the FOS Daily Newsletter. Subscribe here.
  • MLS teams currently have more than $2 billion worth of stadiums in development.

As MLS expands, teams are moving away from the publicly-financed stadium route. There are currently seven teams developing privately-financed homes worth a collective $2.85 billion. Teams and owners taking on the onus of these major projects is likely a relief to communities that have offered up billions of dollars for new MLB, NBA, NFL, and NHL arenas the past several decades, and in some cases shown regret since. Cincinnati, for example, shelled out $1.2 billion in taxpayer money for the […]

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Adam Silver

Restarts At Risk

  • This article was first published in the FOS Daily Newsletter. Subscribe here.
  • Adam Silver said the NBA could come to a halt if coronavirus runs rampant.

The plan to restart the NBA season in Orlando is still on track, but as cases spike across the country – and the league – Commissioner Adam Silver said a spread in the NBA community could stop it for a second time. “Never full steam ahead no matter what,” Silver said during the TIME 100 Talks. “One thing we are learning about this virus is much [is] unpredictable, and we and our players together with their union look at the […]

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Barstool Transfusion

Barstool Launches Non-Alcoholic Mixer In Latest Push Into Beverage Category

  • Barstool’s “Fore Play” podcast teamed up with Owen’s Craft Mixers to design The Transfusion mixer.
  • The Transfusion is the latest Barstool co-branded beverage product, following in the footsteps of Pink Whitney, a flavored vodka that’s sold 500,000 cases this year.

As Sam ‘Riggs’ Bozoian and Josh Miller played a round of golf while in Miami for the 2020 Super Bowl, they stumbled upon a natural partnership – another Barstool Sports beverage. Bozoian, the host of Barstool’s “Fore Play” podcast, has long enjoyed a drink called The Transfusion, which is made with grape juice and ginger ale. While playing with Miller, the co-founder of craft cocktail mixer company Owen’s Craft Mixers, the pair sipped on Owen’s Mint Cucumber Lime and a […]

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LBJ

LeBron’s $100 Million Play

  • This article was first published in the FOS Daily Newsletter. Subscribe here.
  • LeBron James is doubling down giving Black creators more opportunities.

LeBron James is growing his media empire. James and longtime business partner Maverick Carter have raised $100 million to build out The SpringHill Company, a consolidation of the pair’s three entertainment companies. The new endeavor brings UNINTERRUPTED, production company SpringHill Entertainment, and brand and culture agency The Robot Company together. “I’ve always wanted to use the platform of basketball to empower those around me,” James said in a statement. “Now I’m incredibly excited about the opportunity to build a company […]

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Houston Dash

Sports Are Back

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  • Starting Saturday, U.S. team sports are back.

The NWSL kicks off tomorrow as the first U.S. team-based sport back in action with the Challenge Cup in Utah. The month-long tournament will feature eight of the league’s teams as the Orlando Pride had to drop out due to several players testing positive for the coronavirus. NASCAR, PBR, the PGA Tour, and UFC have all been back in action, as well as the English, German, and Spanish top-tier soccer leagues. With MLB announcing its return this week, the NHL […]

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NFL Tackling COVID-19

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  • The NFL will work to improve voter registration and education.

NFL owners agreed to sell advertising on tarps placed on lower rows of seats this season, which will help limit COVID-19 exposure to those on the field. The NFL also cancelled the annual Hall of Fame Game in August and postponed the enshrinement ceremony for this year’s Hall of Fame class. The league also discussed its health protocols for training camps and season. “We’re setting up a very ambitious testing program,” NFL Chief Medical Officer Allen Sills said. The NFLPA […]

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Climate Pledge Arena

Amazon’s Prime Real Estate

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  • Amazon’s first naming rights deal won’t put its name on a venue.

Amazon is making its way into the naming rights game, starting with Seattle’s new arena. But the future home of the NHL expansion team and the WNBA’s Seattle Storm will not have Amazon on its building – instead, the company has opted to name the venue Climate Pledge Arena. It’s a nod to the campaign started by the company in 2019 to push to be net zero carbon certified by 2040. “Instead of naming it after Amazon, we’re calling it […]

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Climate Pledge Arena

Amazon Signs On For New Seattle Arena Naming Rights

  • Amazon has secured the naming rights to NHL Seattle's new arena.
  • Climate Pledge Arena will be the first zero carbon certified arena in the world.

Amazon has signed a long-term deal to become the naming rights partner to the new arena being built in Seattle that will house the city’s new NHL team and the WNBA’s Seattle Storm. The arena, which will be called Climate Pledge Arena, is named after ‘The Climate Pledge’, a campaign started in 2019 by Amazon and environmental activist group Global Optimism calling for signatories to be net zero carbon across businesses by 2040.  The facility is currently undergoing a massive […]

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LCS

Esports Leagues See Increased Interest From Partners During Pandemic

  • In the last three months, NBA 2K League added partners including Gamestop, Jostens, SAP, and Tissot, while deepening existing partnerships with companies like HyperX. League of Legends Champions Series added deals with Verizon and Samsung.
  • Advertising and sponsorships already represent 69% of all esports industry revenue.

The start of the NBA 2K League’s 2020 season came to a halt during the coronavirus pandemic similar to its traditional sports counterpart, the NBA, which itself paused play on March 11. But rather than remain inactive, the 2K League launched multiple tournaments during the break as it looked to figure out ways to best host its regular season and events virtually, including the 2K League Three for All Showdown involving fans. The season eventually started in early May, but […]

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NWSL Gameplay

NWSL Kicks First

  • This article was first published in the FOS Daily Newsletter. Subscribe here.
  • NWSL Commissioner talked Orlando, Challenge Cup, fan engagement, sponsorship, expansion and more.

The NWSL will be the first U.S. team-based league to return to play on Saturday with its Challenge Cup. Commissioner Lisa Baird joined Fundamentals yesterday to chat about the league’s approach and growth. On the Orlando Pride pulling out of the tournament after several players tested positive for COVID-19: “My first reaction, of course, is empathy … We did have a plan in place. If we were not fully prepared to handle this, who knows what had happened, we were […]

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