Daniel Oh

AI and Its Role in the Future of Sponsorship Valuations

The technology could end up saving companies time and money. The importance of getting sponsorship valuations right is critical. (Image via brandwatch.com) This is a follow up to my original piece about sponsorship valuations, where I highlighted GumGum’s role in changing the sponsorship marketplace. My piece a few weeks ago touched upon a future where agencies would have a shrinking role in sponsorship valuations. One thing that I failed to mention was that this would not necessary apply on a wide […]

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How TopSpin Became the Sports Industry Holiday Party

The charity has raised $3.5M to date through their ping pong events. (photo via TopSpin) “It began with some trash talk between me, Mark Tatum, and Emilio Collins. Who’s better than who at ping pong? Then we decided we’ll have a tournament and raise some money for charity. That was nine years ago.” — Peter Farnsworth, Founder, TopSpin TopSpin hosted their 9th annual event in New York on December 6 — a ping pong tournament featuring celebrities and top sports executives. From attendees to the organizing […]

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From Media to Agency: The Andrew Stallings Journey

Now working for Mosaic, Stallings has learned a lot along the way. (Photo via Andrew Stallings) After moving to a new city at a young age, hockey served as an escape for Andrew Stallings. At 10 years old, the impressionable young Stallings attended his first Roanoke Express game. It was his first hockey game ever, and to be clear, the Express were far from an NHL team. In fact, throughout the team’s 11-year history (1993–2004), Roanoke failed to advance past the […]

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GumGum Sports and the Future of Sponsorship Valuations

GumGum Sports’ partnership with the New Orleans Pelicans and Saints could be important for both sides. The beauty of many technological innovations — and indeed, particularly ones of modern significance, such as blockchain and artificial intelligence — are that they create vast new industries that had not existed prior. Unfortunately (or fortunately), this also results in the disruption of incumbent industries. The term “artificial intelligence”, in practice today, really refers to machine learning — which boils down to a bunch of mathematical algorithms used to solve problems […]

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A Concerning Trend: The Growing Gender Pay Gap in Sports Sponsorships

Unfortunately, the gap has been growing over the years. In 2017, Serena Williams earned $9 million less in endorsements than Novak Djokovic. (Julian Finney/Getty Images) While the broader topic of the gender pay gap is one that has been exhausted in the media and academic papers, articles such as these paint a picture that the pay gap is improving. Statements like this: “Peter Laatz, evp of sports marketing firm Repucom, attributes advertisers’ growing interest in female athletes to the potent purchasing […]

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How AT&T and Indi Cowie Have Created a Mutually Beneficial Partnership

This is a great example of how influencers and sponsors can work together in harmony. Influencer marketing, as a medium, has grown with the popularity of social platforms like Instagram. And, as I wrote in this piece here, sponsorship as a whole has evolved into a mutually beneficial relationship between the two parties, rather than a pure funding opportunity. One brand who has executed this to perfection is AT&T, via their recent partnership with Indi Cowie. AT&T’s Role AT&T made soccer […]

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WinView and the Illustrious Career of Tom Rogers

The former CNBC founder is now trying his hand at a gaming app for live sports. Tom Rogers (Image via WinView) Before TiVo, there was CNBC. Behind both was Tom Rogers. Now growing a new company, WinView, where he sits as Executive Chairman, he is on a path to continue innovating within the media landscape. Act 1: CNBC People don’t think of CNBC as innovative anymore, but when cable TV was starting to emerge following the 1984 Cable Act (which Rogers was involved […]

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The Future of Collegiate Sports Marketing: IMG College and Learfield’s Merger

What does it mean for schools across the country? The new acquisition has a chance to shake up college athletics marketing. (Photo via SMU Athletics) Last week, IMG College and Learfield announced that they were finalizing a merger (or really, an acquisition) — that would, combined, put the media and licensing rights for 85 percent of major programs under the control of one entity. Recently, college sports marketing has experienced a flurry of M&A activity, including Learfield’s own acquisition by Atairos Group only […]

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The Sports Game Riddle: What NBA 2K Solved

The success has turned the franchise into a sports icon. The details in 2K18 are ridiculously good. Note: the NBA 2K franchise is one that I am wholly partial to. While I had enjoyed many installations of EA’s NBA Live¹, NBA 2K11 felt like the first great basketball simulation that I had ever played. With that said, I will attempt to provide an unbiased analysis on what Take Two got right with NBA 2K. The Gameplan for Sports Sports video games differ […]

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Big Baller Brand and the Shrinking Value of a Legacy Brand Endorsement

Don’t look now, but the Ball family might be onto something. LaVar Ball is leading the charge for a new wave of athletes. (Photo via totalprosports.com) LaVar Ball can be a perplexing character, and when he announced the launch of Big Baller Brand, and its inflated price tags, the NBA community collectively groaned. In a vacuum, a lot of this doesn’t make a whole lot of sense: primarily because shoe brands have historically provided fantastic value to entry-level NBA players, […]

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