Zach Seybert

Nike’s Billion Dollar Issue

Should the company be worried? Nike held an event unveiling the revamped jerseys for each team. Photo via YouTube. One of the bigger storylines of the NBA offseason (one that was littered with massive contract signings) was that Nike was taking over as the league’s official uniform supplier. This was a title previously held by Adidas, but their contract ended at the conclusion of the 2016–17 NBA season. When announced in 2015 that Nike would sign an eight-year, $1 billion deal to […]

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TUMI x Westbrook

A unique collaboration for one of the NBA’s biggest stars. Oklahoma City Thunder superstar point guard and 2017 NBA MVP, Russell Westbrook, has had quite the offseason. After the Thunder traded for Paul George, analysts immediately wondered if the team could compete with the Warriors for the Western Conference crown. Throw in the acquisition of Carmelo Anthony and now the conversation becomes more interesting. While the basketball world is sure to have fun debating hypothetical matchups in the West, Westbrook has […]

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Augmented Reality In Sports: Blurring The Lines Between Video Games And Real Life

AR might be the newest way for fans to feel even more connected to their favorite sports. The putting interface in “Rory McIlroy: PGA Tour.” Photo via clickon.co. Sports and technology are two industries that have intersected quite a bit through the years. With the rise of analytics and game preparation, teams and players are utilizing the newest tech to find an edge over the competition. Whether that is through virtual reality or analytics, the industry is constantly evolving. Recently, the […]

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The Technological Movement Surrounding America’s Pastime

MLB teams are using VR to help prepare their players. An example of VR use by MLB teams. Photo via latimes.com. Picture this: you step in the batting box in the bottom of the ninth inning with the bases loaded and the game on the line. Your team is at the end of a long road trip and a win headed into a day off could provide the boost you need for the rest of the season. The pitcher winds up […]

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Temple University Takes Sponsorship to New Level

Many are wondering if it is even legal within the NCAA. Temple Football players wearing 1–9 will have the opportunity to be sponsored. Photo via Temple Athletics. Sponsorships and sports seem to go hand in hand. Through unique activations, brands can gain awareness and exposure during sporting events such as the Atlanta Braves’ #BeatTheFreeze sponsorship activation with RaceTrac (a regional convenience store and gas station chain) or FC Viktoria Plzeň with dugouts that look like beer cans. With the NBA introducing […]

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With Amazon and Instagram, Nike Takes Next Step

With moves, Nike’s revenue could rise by $300 million to $500 million. With latest moves, Nike proves it is still the global leader. (Photo via AD) With the advent of Instagram Stories (sorry Snapchat), more and more brands have turned to advertising on the platform. Whether it is showing an endorser wearing their product, or just simply a picture of the product, the “swipe up” feature can now take users directly to an external web page. On this page, users have the […]

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The Warrior Games: A Patriotic Display Of Athleticism, Overcoming Adversity and Resilience

The Warrior Games provides a competition for those who have been wounded protecting our country. Photo via cityofchicago.org. The Fourth of July seems to be the pinnacle of summertime activities. Families go to lakes around the nation for a few days of BBQ, outdoor activities and firework displays to celebrate the birth of the United States. While those of us clad in the stars and stripes never forget about those overseas in camouflage who are protecting our freedoms, sometimes those […]

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Major League Baseball Invests In Life After The Game

Tapping of Northeastern is a good step for the league. Image via sportslogos.net All too often we hear about our favorite athletes going broke once they retire from their respective professional sport. Of the major four professional leagues in the United States (MLB, NBA, NFL, NHL), the NBA and NFL Player’s Associations set the standard for preparing players for life after their playing days are over. The NBPA has programs such as Sportscaster U., which prepares current NBA players for a […]

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#NACDA17 from a NACDA Intern’s Perspective

After many 15 hour days, it is fun to reflect on the opportunity. Pictured with my former coworker from my Navy internship, Terence McGowan, who was attending the NAADD Convention. As a NACDA intern for the 2016–17 year, myself and the three other interns (Hannah Mordica, Grace Falkenbach and Nathan Anderson) have been gearing up for the 2017 NACDA & Affiliates Convention at the World Center Marriott in Orlando, Florida since our first day at the national office. Back in […]

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NASCAR’s Drive for Diversity Creates Opportunities for Former Student-Athletes

From a pit crew combine to a driver program, there are options for everyone. Former student-athletes competing at the NASCAR Drive for Diversity combine. Photo via nascar.com When sports fans hear the word “combine” they likely think of the event in Indianapolis where draft prospects suit up in vibrant, skin tight Under Armour clothing to compete in a series of events in front of NFL scouts and executives. However, that is not the only combine where athletes are auditioning for […]

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