Athletes In Business

Recapping the 2019 Athlete x Brand Summit

(BrandForward is a proud partner of Front Office Sports) On September 24th, BrandForward hosted the latest in their Athlete x Brand events at the headquarters of the Pac-12 Network in San Francisco. Throughout the day, athletes and representatives from brands, players associations, agencies and media platforms came together for a day of conversation and networking. Participants also had the chance to ask questions and learn from experts in this subsection of the sports industry in a variety of panels. “Each […]

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Cannabis CBD athletes

Cannabis, CBD Industries Offer Athletes Plentiful Opportunities

Athletes have long been connected to marijuana – often maliciously or negatively.  Now as the CBD and marijuana industries are evolving, both current and former professional athletes are becoming some of the most influential voices helping to change the perception around the products. Perhaps the most vocal and successful marijuana entrepreneur athlete thus far is former NBA forward Al Harrington, whose company Viola recently closed on a $16 million funding round, led by Gotham Green Partners. Before the most recent […]

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Edyoucore Bart Scott Antoine Walker

Bart Scott, Antoine Walker Sharing Financial Lessons With Young Athletes

As more money flows into the world of sports and the pockets of athletes, it’s more important than ever to ensure young athletes are educated and older athletes are quick to join the cause. Former NFL linebacker Bart Scott and former NBA forward Antoine Walker are aiming to do just that, joining a new effort to help improve the financial literacy of fellow athletes. Launched this spring by former Morgan Stanley sports and entertainment division managing director Drew Hawkins, Edyoucore […]

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Q&A: Bryce Harper On His Approach To Business Off The Field

Bryce Harper has never been far from the spotlight. Compared to LeBron James in a Sports Illustrated cover story when he was 16 years old, his profile has only grown since he was chosen first overall in the 2010 MLB draft by the Washington Nationals, subsequently winning the 2012 National League Rookie of the Year award en route to six All-Star selections and a 2015 NL MVP. It only further increased this past winter, when he signed a 13-year, $330 […]

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Craig Robertson Trucks

Saints’ Craig Robertson Setting Up Generational Wealth With Trucking

It’s no secret athletes in recent years have expanded their business and investment dealings, helping shift a narrative of athletes going broke post-playing career. For Craig Robertson, the New Orleans Saints linebacker and captain, he is able to pinpoint a moment it hit for him: the 30 For 30 documentary “Broke,” which highlighted the ways athletes ended up penniless. “When that came out, it started a wave of younger guys focused on not going broke, and it continues with everyone […]

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Jerry Rice-A-Roni

Rice-A-Roni Connects With Jerry Rice In Natural Partnership

Jerry Rice finally has entered a partnership he’s waited on for years.  The Hall of Fame wide receiver is heavily involved in a new campaign with Rice-A-Roni and Pasta-A-Roni, and he couldn’t be happier to be partnered with the brand that shares his name and a city.  “We’re both San Francisco treats,” Rice said, in reference to the brand’s famous tagline. “I’ve always wanted to do something with them and it was just meant to be that it’s happening now.”  […]

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Sales Spike For Giants Rookie QB Daniel Jones Following Hot Debut

One win. That’s all it took for rookie New York Giants quarterback Daniel Jones to go from alleged draft day blunder to one of the NFL’s new merchandising stars. With the 22-year old quarterback leading the Giants to a 32-31 come-from-behind win over the Tampa Bay Buccaneers Sunday, sales of Jones’ No. 8 jersey have gone through the roof. Jones boasted the top-selling NFL player jersey both Sunday and Monday at online apparel retailer Fanatics, said company spokesman Brandon Williams. The […]

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Going From Picks To Kicks, Kam Chancellor Now Focusing On Fashion

Like many kids growing up, Kam Chancellor wished that he could wear what he wanted. From shoes to clothes, he couldn’t afford to buy the best that each had to offer. Since he retired from the NFL in 2018, Chancellor has made it a point to let others live a life he could only dream of as a child. In collaboration with his wife and business partner Tiffany, he recently unveiled the Chancellor Collection shoe line. Created in partnership with […]

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NFLPA Player Camps Continue To Grow

(The NFLPA is a proud partner of Front Office Sports) A shared interest and priority for most professional athletes is giving back to their community and to the world of youth sports. The NFL Players Association makes this a priority as well.  In 2019, the NFLPA assisted 208 different NFL players in the planning and execution of day camps that served over 61,000 kids across three different countries. Because of this, notable players like Malcolm Jenkins, Lamar Jackson, Kirk Cousins, […]

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Star-Studded Additions to Sounders’ Ownership Group

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else.  Watch out James Harden and Will Ferrell: the MLS celebrity ownership pick-up game just got even bigger. The MLS club announced yesterday that eleven families with connections to the Seattle area would be joining its ownership group. The new investors will take over part of a stake formerly held by Joe Roth, the Hollywood producer who helped the city land an MLS expansion spot […]

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