College Athletics

Big 12 Commissioner Says Football Decisions Must Be Made ‘Between Early June And Late July’

  • Bowlsby joined Front Office Sports digital interview show Fundamentals on May 7, addressing topics ranging from NIL to the conference’s ESPN partnership.
  • "Those of us that are involved in the athletics enterprise are going to have to be responsive. I don’t think we can drive those decisions. That’s the tail wagging the dog."

Big 12 Commissioner Bob Bowlsby has set a timeline for his conference to make decisions about the upcoming fall football season, citing mid-summer as the window during which decisions must be made for schools in regards to a return to play. The conference and its member institutions are working with public health officials and state decision-makers as they try to preemptively plan for a number of possible shapes the football season could take. “We have tried to coordinate with public […]

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Georgia Tech Leads Brand-First Push in College Football

  • The concept of brand has become increasingly important in college athletics - especially in football - with name, image and likeness rules changes coming.
  • “Since I came back home to Atlanta, a large part of my focus has been on building an exciting brand and culture for our football program,” GT football coach Geoff Collins said.

When Atlanta native Geoff Collins came back to Georgia Tech in 2019 to take over as the football team’s head coach, he brought with him a traditional focus with a unique twist: bringing the program back to prominence, but doing so largely by elevating the “brand” of Yellow Jacket football.  This concept of brand is tied to almost every major corporation, sports entity, or celebrity in the country – yet never before has it had as prominent of a place […]

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Q&A: Learfield IMG College’s Cole Gahagan

  • Gahagan said NIL rule changes will “be big. It's probably going to be complex.”
  • Fans will come back hungrier for sports, presenting a big opportunity for marketers.

On the latest episode of Fundamentals with Ian Thomas, Learfield IMG College President and CEO Cole Gahagan talked all things college sports marketing, including the direction of his company, the effects of COVID-19 on the industry and the potential impact of NIL rule changes. Learfield IMG College’s focus going forward: – Continued investment in data aggregation and mining to understand fans. – Creating a “true media company that’s engaging to fans and compelling to brand partners.” – Extend traditional sports […]

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Varsity Partners Hosts Brand Session for University Athletic Departments

  • Sideline Sessions will occur on Tuesday, May 12th at 2 pm EST.
  • Varsity Partners remains on the offensive, providing another tool for athletic department staff members to prepare for the eventual return of college sports.

(Varsity Partners are a proud partner of Front Office Sports) Recently, Varsity Partners deepened their engagement with the community of college athletics through the first in a new series of web-hosted conversations called “Sideline Sessions” Their first session gave college athletics administrators the chance to discuss ideas and concepts regarding the future of college athletics. This week will introduce the second session and focus on branding and identity within college athletics. Sideline Sessions 2.0: Common Brand Sense will be led […]

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Consensus Hard To Come By Around Student-Athlete NIL Opportunities

  • There is little consensus on what NIL opportunities in action will actually look like given the NCAA’s vague guidelines, or who will see the most success in the space.
  • There is consensus, however, that the rules changes will benefit both student-athletes and the outside companies involved.

When the NCAA’s Board of Governors took another step toward allowing student-athletes to profit off of their name, image and likeness by supporting the allowance of conditional endorsements as well as outside money-making opportunities, it opened the door for a new path for brands and marketing agencies to connect with the college space. How this all plays out is yet to be seen – or decided, as official recommendations will not be made until October – and likely will not […]

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Larry Scott

Q&A: Pac-12 Commissioner Larry Scott

  • Pac-12 Commissioner Larry Scott discusses NIL rule developments, COVID-19 ripple effects on Fundamentals.
  • NCAA President Mark Emmert spoke to NBC Sports about the NIL changes.

On the heels of the NCAA Board of Governors’ significant step towards allowing college athletes to make money through sponsorships, Pac-12 Conference Commissioner Larry Scott joined Fundamentals to talk about the impacts the new NIL rules could have on college sports as well as the ripple effects of COVID-19 with FOS reporter Emily Caron. Here are some of his select quotes: On Congressional involvement: “If Congress isn’t able to act, we’ll be in a world where there are different laws […]

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Zion excited

NIL Developments Get Support From NCAA

  • Student-athletes will now be allowed to profit off of their name, image, and likeness as long as schools are not involved in payments and school or conference logos are not used.
  • NIL rules changes are expected to take effect at the start of the 2021-2022 academic year.

The NCAA’s Board of Governors has moved to support rule changes to allow student-athletes to get paid for their name, image, and likeness in a much-anticipated overhaul of the organization’s amateurism rules. Conditional third-party endorsements will now be allowed, as will outside compensation related to social media, other businesses, and personal appearances. In essence, student-athletes will now be allowed to profit off of their name, image, and likeness as long as schools are not involved in payments and school or […]

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NCAA Takes Another Step Towards Athlete Endorsements and Compensation

  • “Allowing promotions and third-party endorsements is uncharted territory,” Michael Drake, chair of the board and president of Ohio State, said.
  • The recommendations outline ways athletes can make money from their names, images, and likenesses but leave room for discretion at the NCAA and school level.

The NCAA’s Board of Governors has moved to support rule changes to allow student-athletes to receive compensation for their name, image, and likeness in a much-anticipated modernization of the organization’s amateurism rules. Conditional third-party endorsements will now be allowed, as well as outside compensation related to social media, other businesses, and personal appearances.  In essence, student-athletes will now be allowed to profit off of their name, image, and likeness as long as schools are not involved in payments and school […]

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College Social Accounts Piggyback Off NFL Draft Success

  • Ohio State generated 1.6 million social media interactions across all platforms over the draft, according to SkullSparks - just ahead of second-place LSU.
  • TCU’s Instagram account had the highest growth percentage of any Power 5 team in the days during and around the draft.

The 2020 NFL Draft operated with few hiccups despite its virtual shift, drawing a record-setting number of viewers across all three days of its coverage. That benefited the league and its teams, as well as the schools from which the new professional players were drafted. College social accounts, which put extra effort in creating content for this year’s draft to compensate for lack of live sports, piggybacked off the success of the draft and their players. For those schools, the […]

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Capitals Take College Hockey Fair Virtual and Find Unexpected Benefits

  • Since Capitals’ star Alex Ovechkin was drafted in 2004, youth participation in the D.C. region has increased by 221%.
  • "If you’re in Florida, it’s a tough go if you want to come to D.C. to participate in this, but because it’s virtual, we literally have programs from across the country," says GMU coach.

2020 was set to mark the 13th year of the Washington Capitals college combine and fair, an event established in 2007 to encourage collegiate participation and educate parents and high school hockey players on the available opportunities. Instead, it marks the first virtual iteration of the event, one that has presented its unique challenges as well as opportunities.  The annual event is hosted in conjunction with the American Collegiate Hockey Association, or ACHA, which has over 500 college and university-affiliated […]

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