College Athletics

How Schools Owned The Early Signing Period On Social Media

From strategy to execution, social media professionals across the country pulled out all the stops. College football programs highlighted their new players with some fire content. (image via @ut_creative on Twitter) 2017 brought a significant change to the college football recruiting world with the addition of the early signing period. Now instead of waiting until February to announce the latest crop of players to join the program, NCAA teams were able to officially sign high school seniors starting on December 20th. With […]

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How Student-Athletes Turn Into Student-Interns at South Carolina

With their new “Beyond Sports” program, USC is making sure their student-athletes get valuable experience away from sports. USC football players at their recent “Max Day”. In their time away from football, the school has created a program to help them excel in the professional world. (Photo via @JustinKing) Have you ever looked at a student-athletes’ LinkedIn page and realized they don’t really have any professional experiences? There’s no way they could because most of their time goes into participating in […]

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Five Reasons You Should Attend Emerging AD

The conference takes place July 9–11th near Atlanta, GA. Emerging Administrators Academy aims to develop our next leaders in college sport. With an emphasis on the division 2, division 3 and the NAIA level, it has a unique blend of athletic administrators, including from the division 1 level, sharing best practices and resources of senior level administrators. As a participant, you will have access to some of the best administrators in the country, who are committed to the development of the […]

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Meet Kortne Gosha, MTSU’s 28 year-old COO

He’s a man on a mission and he won’t be denied till he gets there. Kortne Gosha — Associate Athletic Director & Chief Operating Officer, Middle Tennessee State University What if I told you… Leadership has no age requirement. Just ask Kortne Gosha (go-shay), the 28 year-old Chief Operating Officer at Middle Tennessee State University (MTSU). If we were to consider the shortest perceived paths to “the high chair” atop an athletic department, certain areas of expertise/involvement would likely come to mind (none […]

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Georgia Tech Plans To Part Ways With Russell Athletic

Tech is no longer the last Power-5 team to have a deal with Russell Athletic Photo via Georgia Tech Athletics On Monday morning, Georgia Tech athletic director Todd Stansbury made the announcement that the Yellow Jackets would not renew their partnership with Russell Athletic when their current deal expires in June 2018. Stansbury told the Atlanta Journal-Constitution that, “We’ve got another year in our contract, so we definitely, with the direction that Russell’s kind of moving in corporate-wise, we’re going to […]

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#NACDA17 from a NACDA Intern’s Perspective

After many 15 hour days, it is fun to reflect on the opportunity. Pictured with my former coworker from my Navy internship, Terence McGowan, who was attending the NAADD Convention. As a NACDA intern for the 2016–17 year, myself and the three other interns (Hannah Mordica, Grace Falkenbach and Nathan Anderson) have been gearing up for the 2017 NACDA & Affiliates Convention at the World Center Marriott in Orlando, Florida since our first day at the national office. Back in […]

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Division II Lynn University to Challenge Six Division I Schools

The nine-game South Florida Showdown will be hosted on Lynn’s Campus The showdown will include sports from baseball to golf. Photo via Who wouldn’t want to take a trip to South Florida during the school year? That is what Lynn University is betting on with their newly announced South Florida Showdown. Lynn University Athletic Director Devin Crosby has invited six NCAA Division I schools to take on the Division II Fighting Knights during the 2017–18 season. Dubbed the South Florida […]

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A Look Back at Some of College Sports’ Best Sponsorship Activations

These three activations can serve as motivation for all of us. The University of South Florida and Big Frog T-Shirts partnered to bring Bulls fans this t-shirt cannon during the men’s and women’s basketball season. Photo courtesy of Adam Schemm. It’s no secret that sports fans love to be involved with their teams. From dancing their way to the big screen to getting a retweet to wearing gear, fans love feeling like part the team. The same can be said about brands. […]

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