When Madison Square Garden Co. acquired a controlling stake in Counter Logic Gaming in July 2017, the massive sports and entertainment company aimed to leverage its expertise in traditional stick and ball sports business into the world of esports. In these last two years, that has come to life in a variety of ways for the esports organization, ranging from new and more deeply integrated sponsorships to player health and wellness upgrades that put CLG athletes more in line with […]
With viewership a new development in esports and massive growth expected, Allied Esports has big plans for future, taking a page from the World Poker Tour.
As the NHL held its second Gaming World Championship, experiencing viewership growth across the board, executives are optimistic about the future.
Despite League of Legends’ rapid growth, Riot Games waited to push for non-endemic brands. Now, the brand is bringing in partners in unique ways.
For Season 2, the NBA 2K League is diving into the lives of its players in the content series “Locked In,” hoping to attract new fans.
Partnering with TV Azteca, Allied Esports hopes to tap into an underserved esports market in Latin America, particularly Mexico.
The Overwatch League’s first Homestand Weekend was a success. But what will happen in 2020 when a special attraction becomes a regular menu item?
From Foot Locker to Walmart to Champion to K-Swiss, mainstream brands are getting in on esports fashion as esportswear grows into a lifestyle brand.
NASCAR started its first esports league in 2009, long enough to see a cottage industry balloon into a global behemoth. Now they’re growing with it.
A vibrant esports economy has emerged in Central Florida, and an industry-leading esports arena at Full Sail is set to boost it even further.
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