Allied Esports Recognizes Opportunity in Mexico With New Partnership
Overwatch League’s First Homestand Weekend Sets the Stage for Geolocation
Esports Fashion Levels Up as Esports Continue into Mainstream
NASCAR Builds on Deep Esports Roots with Second League
Full Sail University Anchors Strong Orlando Esports Ecosystem
Nike and US Soccer Team Up for Shoppable Snapchat Lens
Liverpool FC Ready to Build Overseas Brand on U.S. Tour
Daytona Tortugas Hope to Push Women’s Sports Forward with NPF Deal
NFL Teams Re-Engage Fan Bases through Draft Parties
Rutgers Draws From Fyre Festival to Celebrate Football Milestone
Warriors Surprise Nearly 20,000 Fans with Google Home Minis
Oakland Coliseum Scores Naming Rights Partner
Kansas City Royal Whit Merrifield Highlights Boulevard Brewing Campaign
Michelob ULTRA Grows its Brand Alongside Brooks Koepka
Wilson Leverages FIBA Deal to Expand 3×3 Presence
Partnering with TV Azteca, Allied Esports hopes to tap into an underserved esports market in Latin America, particularly Mexico.
The Overwatch League's first Homestand Weekend was a success. But what will happen in 2020 when a special attraction becomes a regular menu item?
From Foot Locker to Walmart to Champion to K-Swiss, mainstream brands are getting in on esports fashion as esportswear grows into a lifestyle brand.
NASCAR started its first esports league in 2009, long enough to see a cottage industry balloon into a global behemoth. Now they're growing with it.
A vibrant esports economy has emerged in Central Florida, and an industry-leading esports arena at Full Sail is set to boost it even further.
Blast Pro Series launches its U.S. presence with a Counterstrike tournament in Miami, focusing on attracting casual fans to esports.
With 90 sponsors already, the league is looking at everything from finding ways to elevate the studio and venue experience to delivering more engagement.
As players associations start to form within esports leagues, leaders are hopeful they can start to help solve the issues facing players in the industry.
For Riot Games, the sponsorship strategy isn’t about stacking up sponsorship partners, but rather finding companies with aligned philosophical values.
We figured out what fans and gamers can expect from the world of competitive video games in 2019 with the help of a few industry professionals.