Esports

Overtime Chris Toussaint

Overtime Expanding Esports Strategy From Team Ownership to Content

Overtime, the sports media network focused on grabbing Gen Z, is making a bigger play in esports. The company recently hired Chris Toussaint as head of esports, a position which will allow the 20-year-old seasoned esports professional to lead both the media position of Overtime as well as the company’s Fortnite team. Toussaint has spent the past seven years in the industry, including the past two with Magic Gaming building its NBA 2K organization. “If you look at how we’ve […]

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Player Wellness Campaign Promotes Healthy Living For Esports Teams

Even though he was a competitive gaming novice when he joined esports organization Gen.G as its vice president of strategic partnerships last March, Martin Kim caught on quickly to the stereotypes surrounding gamers: They play too many video-games – many of which are violent – and they don’t exercise enough.  When he worked for the Los Angeles Dodgers from 2011 to 2017, Kim noted the team’s interest in educating its ballplayers about mental health. They had a sports psychologist on […]

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Why The Washington Post Chose To Cover Esports

A few years ago, Washington Post assignment editor/producer Mike Hume was hanging with a former colleague from ESPN talking about the growth of esports. What if the daily newspaper launched an esports section, thought Hume. And covered it with the same determination and smarts that’s won the paper 47 Pulitzer prizes? Three years later, Hume’s brainstorm has become a reality. On October 15, the Post will roll out Launcher, a new subsection of the sports department devoted to video games, […]

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Complexity Gaming Finds Home In GameStop Performance Center

The Dallas Cowboys know first-hand what a top-of-the-line team headquarters and practice facility can do for an organization’s business as well as its players and employees, opening the 91-acre, $1.5 billion The Star in 2016. After the Cowboys acquired a majority stake of esports organization Complexity Gaming in November 2017, CEO Stephen Jones saw an opportunity where a new facility could help take things to the next level.  That led to the creation of the GameStop Performance Center, an 11,000-square-foot […]

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Dignitas Looks To Level Up With Capital Raise, New Parent Company

Dignitas, one of the longest standing esports organizations, is using a new round of funding to form a new parent company helping it invest further into sports and entertainment. The organization, which was founded back in 2003, was acquired in September 2016 by Harris Blitzer Sports & Entertainment, who also owns and operates the New Jersey Devils and Philadelphia 76ers, among other investments. In June 2019, Dignitas merged with Clutch Gaming, an esports team owned by Fertitta Entertainment, which is […]

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esports partnerships strategy

How 3 Big Brands Navigate Esports Partnerships Landscape

As brands look to solidify their standing with the next generation of consumers, they’re turning to esports with more aggressive partnership strategies. Among the brands leading the way in esports sponsorships are AT&T, Bud Light and Honda, all of which see the potential in an industry growing at a rapid clip with strong consumer engagement. According to Deloitte, 30% of U.S. consumers pay for a gaming subscription service and 41% play a video game at least weekly. For a brand […]

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Riot Games Sees More Deals Ahead Around League Of Legends

As League Of Legends heads into its World Championship season, developer Riot Games said that interest in corporate partnerships around the game is at an all-time high. Naz Aletaha, head of global partnerships at Riot Games, said that there has been an “influx of interest from world-class and globally recognized brands at both the global and regional level.” Last month, Riot Games expanded its relationship with Mastercard, signing a multi-year deal with the brand with it becoming the exclusive financial […]

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Overwatch League Signs Multi-Year Deal With Kellogg Around Cheez-It and Pringles

Kellogg is the latest company to partner with the Overwatch League, signing a multi-year deal with the esports property that will include co-marketing initiatives around its Cheez-It and Pringles products. The deal will begin alongside the 2019 Overwatch League Playoffs, which begin in earnest on September 5 and culminate with its Grand Finals on September 29 at the Wells Fargo Center in Philadelphia. As part of the deal, the Cheez-It Grooves and Pringles Wavy brands will be the presenting sponsor […]

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Dallas Morning News Expands To Esports, Expects Other Outlets Will Follow

With newspapers vying for relevance in today’s media landscape, The Dallas Morning News is expanding its Dallas sports coverage – but not the Cowboys. In an effort to diversify its esports reporting, the Dallas-based newspaper announced that it will be covering the Dallas Fuel, a founding member of Overwatch League, through the remainder of the 2019 season. It will use this season’s coverage to gauge interest in the team as it prepares to move to North Texas full-time in 2020. […]

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AT&T ESL Partnership

AT&T, ESL Show Plenty of ‘White Space’ In Esports Partnerships

Sports have long been one of the primary vehicles for brands to reach a large swath of key demographics, and now esports is entering the same realm.  As the category continues to grow massively, well-known brands like AT&T are expanding their partnerships in esports and exploring what is essentially a blank canvas for sponsors to play with, said Paul Brewer, senior vice president of brand partnerships with ESL North America. AT&T recently announced an expanded partnership with ESL North America […]

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