Esports

Allied Esports Finds New Revenue Stream During Outbreak: Online Gaming

  • Rather than nightly live events in Las Vegas, the company now hosts two online daily tournaments.
  • Allied Esports CEO Jud Hannigan expects the now-growing ecosystem to help increase sponsorship values when life normalizes.

With the vast majority of the sports industry basing its business around live in-person events, many are now looking towards online events in the interim. Even for Allied Esports, the esports entertainment company that largely bases its U.S. business on live events, a similar pathway has emerged. FOS REPORT: 54.5% of industry executives believe that it would be at least 60 days before leagues resume play. Allied Esports, perhaps best known for its $20 million HyperX Esports Arena in Las […]

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USL Launching Rocket League Tournament Amid Season Pause

  • USL Championship and League One seasons are currently suspended until at least May 10 due to the coronavirus pandemic.
  • New esports effort aims to create something where "supporters and fans could come together again, compete, and share a few laughs."

The USL is launching a 32-team Rocket League tournament to engage fans and create a fun competition while on-field matches are postponed amid the coronavirus pandemic. It also represents the USL’s first league-level esports effort. The tournament, which will be called the USL eCup, will begin on March 31 and continue through April 24. It will be a World Cup-style event with a group stage and knock-out rounds featuring 32 USL Championship and USL League One clubs who will each […]

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NBA 2K League Turns to Fan Tournament While Season is Delayed

  • Competition will award $25,000 to fans, social influencers, and 2K franchises involved.
  • NBA is working with 2K on beginning its esport’s season online.

The NBA 2K League was set to tip off its third season on March 24, before delaying play over safety concerns relating to the ongoing coronavirus pandemic. Now, the esports organization is preparing to host a three-on-three online tournament involving fans, social media influencers, and top 2K gamers this weekend instead. A combined prize pool of $25,000 for Playstation 4 and Xbox One X brackets will be awarded to teams participating in the NBA 2KL Three for All Showdown.  FOS […]

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Major League Rugby Sends Players Home and Takes Tournament Online

  • With players from all over the globe, MLR felt it right to send players home- and turn to a video game format.
  • The tournament is also acting as a charity endeavor for the Feeding America COVID-19 Response Fund.

As the timeline for the coronavirus hiatus lengthened, Major League Rugby felt it was right to be among the first organizations to completely shut down its season. With more than half of the league’s players from overseas, the MLR decided to move the rest of the season to an online competition on the video game Rugby 20, with each team selecting a player to play in a makeshift tournament. “At the end of the day, it looked like it would […]

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NASCAR Leverages Star Racers In Digital Extension Of Season

  • Pro Invitational Series launches March 22 on FS1, using iRacing’s online simulator.
  • NASCAR esports league already reaping the benefits from the new fan initiative.

On March 22, NASCAR Cup Series drivers Denny Hamlin, Kyle Busch, and Clint Bowyer were all expected to be featured on FS1 as they raced at Homestead-Miami Speedway. But after the coronavirus pandemic postponed several events, those same drivers will instead be participating in a virtual version of the race broadcast on the cable network in an extension of NASCAR’s esports efforts. The Pro Invitational Series has been two weeks in the making, the product of about a dozen phone […]

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Riot Games Postpones Mid-Season Invitational Over Coronavirus

  • MSI welcomes League of Legends teams from 12 different leagues around the world each spring.
  • League of Legends summer splits will begin in May to accommodate schedule changes.

Riot Games, the developer of League of Legends, is postponing its Mid-Season Invitational until July amid the global outbreak of COVID-19. The international tournament pits the winners of spring splits from all 12 League of Legends leagues around the world each year. The 2020 tournament will be played over two weeks, beginning on July 3. The location of the event has not been determined.  “We need to remain flexible given how much the COVID-19 situation has impacted international travel and […]

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League of Legends Borrows NFL Primetime Strategy Amid New Format

  • Two marque matches are featured on Monday nights for the first time this season.
  • LCS format changes meant to boost quality of teams entering the World Championships later this year.

The League of Legends Championship Series (LCS) is weeks into its spring split of the 2020 season, following a restructuring of the North American league’s format that simplified the qualification process for the World Championships at the end of the year. The LCS also added a Monday night broadcast to feature marquee matchups in primetime. The strategy takes a page from more traditional sports leagues like the NFL, which aired its first Monday Night Football telecast in 1970. Other LCS […]

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Esports Chess League Taps Streaming and Quick Pace for Growth

  • Pro Chess League features 24 teams, half-hour games, and financial industry sponsors.
  • Top chess streamers earn $100,000 annually while working to expand audiences.

Two decades after being recognized as a sport by the International Olympic Committee, chess is still fighting to overcome a staid reputation for lengthy matches marked only by whispered commentary and the occasional clock punch. The Pro Chess League is looking to change that narrative by moving the game forward into the digital age by speeding up pace of play and streaming on Twitch to appeal to wider audiences. Chess.com, a website with more than 33 million active users, has […]

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Gaming Culture Content Drives Esports Growth

  • Companies will capitalize on casual esports fandom to grow sponsorship and merch sales.
  • Esports surpassed $1 billion in revenue in 2019.

Esports is evolving into an industry with a wide range of companies invested in growing international audiences and revenue.  Publishers and third-party stakeholders are increasingly betting on the sector’s potential and finding different entry points into the business by launching competitive leagues, owning teams, and organizing global esports tournaments. But in media circles, content continues to be king. Media executives are working to attract more market share by appealing to a much larger casual gaming culture and offering programming beyond […]

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Overtime Buys Fortnite Team to Double Down on Esports Content

  • Overtime has purchased Evade’s Fortnite team for an undisclosed fee.
  • The sports network will develop young influencers around the game title to boost revenue.

Overtime is buying Fortnite esports team Evade for an undisclosed fee in a bid to grow the company’s fan base for gaming content while also earning revenue.  The acquisition is the latest in a series of moves by the network to expand its reach into gaming.  “We’ve always been interested in gaming as a vertical from day one,” Overtime CEO Dan Porter said. “This move is about developing scale. We want to be the top gaming organization around content in […]

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