Esports

Gen.G, University Of Kentucky Partner To Connect With Local Community

  • Heading into 2020, The University of Kentucky has partnered Gen.G to help it develop its esports presence.
  • The Gen.G-UK partnership will include work in academic, community, and professional development.

The University of Kentucky has long been known for its milestones on the basketball court. For almost two years now, the university has taken strides in formulating what might be its next successful sports program: esports. Heading into 2020, Kentucky has partnered with Gen.G and JMI Sports to allow the esports organization to help develop the university’s esports and gaming program. The program is included in the Wildcats’ Smart Campus Initiative, which previously provided all first-year students and many of […]

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nascar stock car

NASCAR’s Esports League Sets Pace As It Moves Towards Year Two

  • NASCAR's esports league went from idea to reality in less than one year. The final four teams will now race for the championship.
  • The sanctioning body expects to do a better job promoting both races and its gamers next season, while adding sponsors.

Wednesday night marks the conclusion of the first eNASCAR Heat Pro League season, an initiative launched so quickly by the sanctioning body and its partnering founders that no revenue expectations were ever set internally for this season, according to sources. Instead, the goal for year one was to forge lasting relationships with next-generation racing fans through esports. The season also began in May, just weeks after NASCAR, game developer 704Games, and Race Team Alliance, fully figured out logistics for the […]

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Recent $12M Investment Accelerates Nerd Street Gamers’ Rapid Growth

  • The latest success story in 2019 for Nerd Street Gamers is raising $12 million.
  • Nerd Street Gamers CEO and co-founder John Fazio hopes to see upwards of 70 esports facilities developed in the near future.

When Nerd Street Gamers was founded in 2011, CEO and co-founder John Fazio said the goal was simple: “to bring competitive gaming to everybody and increase the number of opportunities in life that they get from gaming.” Now, as esports and gaming has exploded over the last eight years, NSG has grown by leaps and bounds alongside it. In 2018, the company had 277% revenue growth year over year. Topping that this year is the news that it has raised […]

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Magicgaming

Magic Gaming’s Growth Tied to Basketball, Esports Crossover Strategy

  • The Orlando Magic franchise sees an opportunity to grow its brand through esports to appeal more to younger generations.
  • Magic Gaming team sponsors include the likes of Papa John’s, Box Water, Full Sail University, and Orlando Health.

It’s peculiar to think of an esports team backed by a prominent NBA sports franchise as a startup. But that’s exactly what most teams in the NBA 2K League consider themselves. Case in point: Magic Gaming, the esports arm of the Orlando Magic. The NBA 2K League, comprised of 23 teams, was founded in 2017 in the midst of what was a seismic shift in how investors and the sports business industry began to view competitive gaming. Its popularity is […]

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Overtime Chris Toussaint

Overtime Expanding Esports Strategy From Team Ownership to Content

Overtime, the sports media network focused on grabbing Gen Z, is making a bigger play in esports. The company recently hired Chris Toussaint as head of esports, a position which will allow the 20-year-old seasoned esports professional to lead both the media position of Overtime as well as the company’s Fortnite team. Toussaint has spent the past seven years in the industry, including the past two with Magic Gaming building its NBA 2K organization. “If you look at how we’ve […]

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Player Wellness Campaign Promotes Healthy Living For Esports Teams

Even though he was a competitive gaming novice when he joined esports organization Gen.G as its vice president of strategic partnerships last March, Martin Kim caught on quickly to the stereotypes surrounding gamers: They play too many video-games – many of which are violent – and they don’t exercise enough.  When he worked for the Los Angeles Dodgers from 2011 to 2017, Kim noted the team’s interest in educating its ballplayers about mental health. They had a sports psychologist on […]

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Why The Washington Post Chose To Cover Esports

A few years ago, Washington Post assignment editor/producer Mike Hume was hanging with a former colleague from ESPN talking about the growth of esports. What if the daily newspaper launched an esports section, thought Hume. And covered it with the same determination and smarts that’s won the paper 47 Pulitzer prizes? Three years later, Hume’s brainstorm has become a reality. On October 15, the Post will roll out Launcher, a new subsection of the sports department devoted to video games, […]

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Complexity Gaming Finds Home In GameStop Performance Center

The Dallas Cowboys know first-hand what a top-of-the-line team headquarters and practice facility can do for an organization’s business as well as its players and employees, opening the 91-acre, $1.5 billion The Star in 2016. After the Cowboys acquired a majority stake of esports organization Complexity Gaming in November 2017, CEO Stephen Jones saw an opportunity where a new facility could help take things to the next level.  That led to the creation of the GameStop Performance Center, an 11,000-square-foot […]

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Dignitas Looks To Level Up With Capital Raise, New Parent Company

Dignitas, one of the longest standing esports organizations, is using a new round of funding to form a new parent company helping it invest further into sports and entertainment. The organization, which was founded back in 2003, was acquired in September 2016 by Harris Blitzer Sports & Entertainment, who also owns and operates the New Jersey Devils and Philadelphia 76ers, among other investments. In June 2019, Dignitas merged with Clutch Gaming, an esports team owned by Fertitta Entertainment, which is […]

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esports partnerships strategy

How 3 Big Brands Navigate Esports Partnerships Landscape

As brands look to solidify their standing with the next generation of consumers, they’re turning to esports with more aggressive partnership strategies. Among the brands leading the way in esports sponsorships are AT&T, Bud Light and Honda, all of which see the potential in an industry growing at a rapid clip with strong consumer engagement. According to Deloitte, 30% of U.S. consumers pay for a gaming subscription service and 41% play a video game at least weekly. For a brand […]

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