How 3 Big Brands Navigate Esports Partnerships Landscape
As brands look to solidify their standing with the next generation of consumers, they’re turning to esports with more aggressive partnership strategies. Among the brands leading the way in esports sponsorships are AT&T, Bud Light and Honda, all of which see the potential in an industry growing at a rapid clip with strong consumer engagement. According to Deloitte, 30% of U.S. consumers pay for a gaming subscription service and 41% play a video game at least weekly. For a brand […]