Riot Games Wants Non-Endemic Brands That Buy Into Creative Approach
‘Locked In’ Goes Behind the Curtain With NBA 2K League Players
Allied Esports Recognizes Opportunity in Mexico With New Partnership
Overwatch League’s First Homestand Weekend Sets the Stage for Geolocation
Esports Fashion Levels Up as Esports Continue into Mainstream
NHL Keeps Running On Dunkin’ With New Deal
Concacaf Unveils First-Ever Women’s Soccer Plan
MLSPA and REP Worldwide Teaming Up to Promote MLS Players
Budweiser Signs On as Presenting Partner of Women’s International Champions Cup (EXCLUSIVE)
Alianza de Futbol Elevates U.S. Hispanic Soccer, Now With LaLiga’s Help
Teams and Leagues Cozy Up to CBD Brands
Are NFL Jersey Ads Next?
CohnReznick Sponsors a Dive Inside the Business of Baseball
Warriors Surprise Nearly 20,000 Fans with Google Home Minis
Oakland Coliseum Scores Naming Rights Partner
For Riot Games, the sponsorship strategy isn’t about stacking up sponsorship partners, but rather finding companies with aligned philosophical values.
We figured out what fans and gamers can expect from the world of competitive video games in 2019 with the help of a few industry professionals.
Gen.G, which is opening eyes around the industry, owns and fields teams across the world’s biggest competitions in the most recognizable gaming franchises.
Video gamers do not have to be professionals to enjoy playing competitively. Just ask GamerzArena, a company that is making its mark in the exploding space.
Los Angeles Lakers guard and avid gamer Josh Hart teamed up with gaming audio company Turtle Beach in new endorsement and consultant role.
One of the world’s most popular video game and the National Football League are connecting with fans through cosmetic DLC.
The UNLV School of Hospitality realized esports could blaze a trail academically and provide opportunities students may have never had before.
Want to pursue a career in esports? It's not all fun and games.
The deal with Mastercard helps pave the way for the creation of a global sponsorship program similar to what the Olympics boasts.
The Southern California USL side will be the first club in its league to field a competitive FIFA team.