Allied Esports Sees Major Opportunity in Entertainment Side of Esports
With viewership a new development in esports and massive growth expected, Allied Esports has big plans for future, taking a page from the World Poker Tour.
Following Strong Second Year, NHL Execs See Big Future for Esports
As the NHL held its second Gaming World Championship, experiencing viewership growth across the board, executives are optimistic about the future.
Riot Games Wants Non-Endemic Brands That Buy Into Creative Approach
Despite League of Legends’ rapid growth, Riot Games waited to push for non-endemic brands. Now, the brand is bringing in partners in unique ways.
‘Locked In’ Goes Behind the Curtain With NBA 2K League Players
For Season 2, the NBA 2K League is diving into the lives of its players in the content series “Locked In,” hoping to attract new fans.
Allied Esports Recognizes Opportunity in Mexico With New Partnership
Partnering with TV Azteca, Allied Esports hopes to tap into an underserved esports market in Latin America, particularly Mexico.
Overwatch League’s First Homestand Weekend Sets the Stage for Geolocation
The Overwatch League’s first Homestand Weekend was a success. But what will happen in 2020 when a special attraction becomes a regular menu item?
Esports Fashion Levels Up as Esports Continue into Mainstream
From Foot Locker to Walmart to Champion to K-Swiss, mainstream brands are getting in on esports fashion as esportswear grows into a lifestyle brand.
NASCAR Builds on Deep Esports Roots with Second League
NASCAR started its first esports league in 2009, long enough to see a cottage industry balloon into a global behemoth. Now they’re growing with it.
Full Sail University Anchors Strong Orlando Esports Ecosystem
A vibrant esports economy has emerged in Central Florida, and an industry-leading esports arena at Full Sail is set to boost it even further.
Blast Pro Series Debuts in U.S. with Fan Focused Esports Tournament
Blast Pro Series launches its U.S. presence with a Counterstrike tournament in Miami, focusing on attracting casual fans to esports.
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