Los Angeles Lakers guard and avid gamer Josh Hart teamed up with gaming audio company Turtle Beach in new endorsement and consultant role.
One of the world’s most popular video game and the National Football League are connecting with fans through cosmetic DLC.
The UNLV School of Hospitality realized esports could blaze a trail academically and provide opportunities students may have never had before.
Want to pursue a career in esports? It’s not all fun and games.
The deal with Mastercard helps pave the way for the creation of a global sponsorship program similar to what the Olympics boasts.
The Southern California USL side will be the first club in its league to field a competitive FIFA team.
A global company, which specializes in creative content for the esports generation, is helping change the way sports franchises cater to gaming fans.
Esports has arrived — mostly because they offer partners and sponsors access to a valuable demographic not nearly as impacted by traditional advertising.
Through a series of creative activations with Twitch streamers and YouTube creators, Ader has helped build strong promo awareness with unique engagements.
iRacing helped Byron land a ride with Hendrick Motorsports, one of NASCAR’s most storied teams.
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