For many families, while there’s nothing quite like an outing to a baseball game, the cost of attending a game with young children adds up quickly. The Washington Nationals are hoping to attract more with the organization’s newest promotion. Washington will run a Kids Eat Free at Nationals Park program from July 22 to Labor Day, offering up a hot dog, choice of chips or apple sauce and a soda or water to members of its Jr. Nationals Kids Club. […]
Baseball in Las Vegas is scorching hot, and not just because the temperatures are finally hitting their summer triple-digit norms. The city’s Triple-A team, the Las Vegas Aviators, opened the new Las Vegas Ballpark to start the 2019 season and the ballpark has made all the difference as the team is breaking records and experiencing a turnaround that is even surprising their executives. The team is averaging 9,396 fans, which leads the Minor Leagues in attendance. The capacity of Las […]
A groundswell of local fan fervor helped to save the Columbus Crew and keep the club in the city. Now, with a new stadium on the horizon, the Crew are focused on creating a fan experience in its new home that is worthy of that support. To aid in that process, the Crew have signed a partnership with IBM Services to help create a roadmap for the club to follow as it looks to create a unique and engaging environment […]
(SRi is a proud partner of Front Office Sports) In 2019, sports teams and leagues must continue to make strides in improving their live event experiences in order to keep fans coming through the gates. We at Front Office Sports partnered with Sponsorship Research International (SRi) to survey our reader base to get a better idea of the specific improvements being made in this area of sports along with what can still be done better. Below are a few highlights […]
As MLB invades Cleveland during its 2019 All-Star Week, Ohio-bred clothing company Homage is celebrating the occasion with a baseball-themed pop-up shop. Homage has set up a pop-up shop on Cleveland’s East 4th St., where House of Blues is located. It took over the music venue’s preexisting retail store and converted it into their own. Within it, Homage is highlighting an abundance of its All-Star- and MLB-related products that should interest baseball fans, while also featuring its more wide-ranging sports […]
For the Corpus Christi Hooks, the Houston Astros’ Double-A affiliate, the allure to come to one of their games should extend just beyond the play on the field. “We have a beautiful panoramic view of the harbor bridge across Corpus Christi Bay – the USS Lexington is in view,” said Dan Reiner, communications coordinator for the Hooks. But in an era when most fans’ eyes and hands are more synced to their phones than their surroundings, Reiner said the team […]
A venue renovation can do wonders for the fan experience. So too can placing a higher emphasis on customer service. The Atlanta Hawks made investments on both fronts this past season, and it paid off. The Hawks ranked first in the NBA in overall game experience in the league’s Game Experience Survey, an annual survey of ticket buyers in each of the 30 markets. The survey found 79% of Hawks fans responded that Atlanta’s game experience was “Great” or “Outstanding” […]
AXS Senior Vice President Brian Peunic has seen teams improve the purchasing process for fans by using data to tailor their sales strategies.
As the season draws near, the 14-time Grey Cup champions have a new partnership with in-stadium media veterans Game Changer MVP.
Radio-frequency identification solutions like Connect&GO’s FastPass allow sports teams and venues to give fans a more personal and convenient experience.
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