Fan Experience

Savannah Bananas Turn to Facebook Fan Subscriptions For Streaming

  • Bananas Insiders costs $4.99 per month and already has 500 subscribers.
  • Game broadcasts, beginning July 1, will feature drone camera angles and fans calling the shots.

The Savannah Bananas are preparing for a new normal sports teams in the age of the coronavirus: playing games with a reduced number of fans in the stands. Fifty percent less, to be exact. “Our usual capacity is 4,100,” Jared Orton, president of the Savannah Bananas, said. “We don’t foresee our capacity growing due to the pandemic, which means there are going to be a lot of fans that aren’t going to be able to come to our games.” The […]

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2020-us-open-fanless

US Open To Go On As Scheduled, But Without Fans

  • The US Open will be taking place this year from Flushing Meadows without fans.
  • The 2019 US Open set an all-time attendance record with 737,872 fans coming to the USTA Billie Jean King National Tennis Center during the main draw.

There won’t be any record crowds attending the 2020 United States Open this year. The United States Tennis Association – the host of the event – will hold this year’s tournament without any spectators, according to a source at the USTA. While fans will not be in attendance for the 2020 US Open, it will still be taking place as scheduled from August 31 to September 13, according to the source. All relevant third parties have agreed to these terms, […]

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Sharks, Golden Knights Turn to Gaming and Online Shows to Reach Fans

  • Both franchises launched subscription-based fan clubs for out-of-market supporters in 2019.
  • However, fan outreach during the pandemic has relied more heavily on social media.

The NHL’s San Jose Sharks and Las Vegas Golden Knights launched subscription-based fan clubs featuring exclusive merchandise and behind-the-scenes content for out-of-market supporters in 2019. But the coronavirus pandemic has caused each to rely on a more holistic digital approach to connect with their fan bases while the hockey season remains suspended. San Jose’s content strategy during the NHL’s hiatus has been highlighted by its embrace of EA Sports’ NHL 20 video game. What began as a rendition of the […]

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Dolphins stands

Dolphins Plan For Fewer Fans

  • The Miami Dolphins are released initial plans to bring fans back, including scaling back to 15,000 fans inside the 65,000-seat Hard Rock Stadium.
  • SI reports teams would lose $100 million each in local revenue if season is played without fans.

As the return of live sports draws closer, teams and leagues are figuring out how to eventually welcome back fans. For the Miami Dolphins that will mean a drastic reduction in stadium capacity and several new guidelines to keep fans safe. Miami Dolphins President and CEO Tom Garfinkel made an appearance on “Good Morning America” to showcase Hard Rock Stadium’s social distancing guidelines including: – A maximum of 15,000 fans rather than 65,000 – Different time slots for entry – […]

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bucket o' balls

Korean Baseball Leads Sports Return

  • The South Korea's KBO League opened up its season on May 5.
  • ESPN will broadcast a game a day Tuesday-Sunday.

For fans tuned into ESPN early this morning, something may have caught their eye – live professional baseball. That came courtesy of the KBO League, the highest level of professional baseball in South Korea. The network struck a deal with the league to broadcast six games a week, as well as the entire 144-game season and its postseason.  The KBO was started in 1982 and consists of 10 teams from across South Korea, all owned by some of the country’s […]

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NFL Draft Parties Going Virtual In 2020

  • Due to the coronavirus pandemic, the NFL Draft will not be held in Las Vegas on April 23.
  • Teams like the Los Angeles Chargers, Miami Dolphins, Pittsburgh Steelers, and San Francisco 49ers are instead bringing this week’s draft parties online to their numerous social media platforms.
  • Due to the coronavirus pandemic, the NFL Draft will not be held in Las Vegas on April 23.
  • Teams like the Los Angeles Chargers, Miami Dolphins, Pittsburgh Steelers, and San Francisco 49ers are instead bringing this week’s draft parties online to their numerous social media platforms.

Last year, the Los Angeles Chargers hosted one of the largest NFL Draft parties in league history. By Chief Marketing Officer Steve Ziff’s estimation, more than 30,000 people registered for the event – held at Santa Monica Pier – with as many as 16,000 fans in attendance to celebrate the moment that the Chargers selected Jerry Tillery with the 28th pick. “That was a really good sign of the positive spirit of the fans here in LA and how accepting […]

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Venues Face Hurdles To Get Fans Into Seats When Sports Return

  • From temperature checks to added hand sanitizers, sports venues are weighing their options to ensure fan safety upon the return of live events.
  • As of right now, the Bundesliga and PGA Tour are the only two major sports properties that have announced plans to return to play.

Sports will come back – on television first. But when stadiums are given approval to have fans back in the stands, operators will face obstacles to make sure that everyone is safe.  One of the nation’s leading experts in the coronavirus response, Dr. Anthony Fauci, commented on the return of sports with Snapchat’s Peter Hamby, suggesting Major League Baseball could be back by July 4 with no fans in the stands.  “There’s a way of doing that,” Fauci said. “Nobody […]

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Territory Trot Aims To Unite Florida Panthers Fans With Virtual Race

  • NHL team aims to keep fans active while benefiting the local COVID-19 response.
  • Virtual races are gaining popularity as mass gatherings continue to be banned.

Near former NHL player Shawn Thornton’s Florida home, he can run trails winding through the Everglades.  Now the senior vice president of business operations for the Florida Panthers, Thornton has been thinking of ways to keep fans engaged, while also ensuring the team is giving back to the community despite the NHL being on hiatus. “As I’ve been running now, I’ve never seen so many people around my neighborhood,” Thornton said. “Everyone has nothing but time on their hands. So […]

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Season Ticket Renewal Extensions Likely Preserving Team Brands

  • In tight economic conditions, teams are extending leniency to season ticket holders to protect important relationships.
  • Sports, one of the first industries to be hit, could be a pillar for other industries to look at as they come back.

At the height of the season ticket renewal season, teams will need to navigate choppy waters during the coronavirus outbreak. Ticket experts warn if the situation isn’t dealt with carefully, it could be a brand-damaging situation.  FOS REPORT: 54.5% of industry executives believe that it would be at least 60 days before leagues resume play. With the economy reeling in the wake of coronavirus shutdowns, a focus on retaining season ticket holders with a flexible approach will be important, Aaron […]

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Denver Broncos Mexico

Broncos Building Mexican Fan Base Without Ever Playing in Mexico

  • The Denver Broncos have a top ten fanbase in Mexico, starting with the team's run of success in the 90s. Ten percent of the Broncos’ Facebook fans are from Mexico.
  • Along with social media, the team also runs a contest for Mexican super fans for an all-expenses paid trip to Denver.

The Denver Broncos are working diligently to build out a large Hispanic fanbase, particularly in Mexico. The team’s efforts began at the start of the 2016 season as the organization discovered its largest concentration of Hispanic fans outside of Colorado was in Mexico, particularly around Mexico City, Marisol Villagomez, Broncos senior marketing manager, said.  FOS REPORT: 54.5% of industry executives believe that it would be at least 60 days before leagues resume play. “It’s not really by chance,” Villagomez said. […]

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