Fan Experience

Season Ticket Renewal Extensions Likely Preserving Team Brands

  • In tight economic conditions, teams are extending leniency to season ticket holders to protect important relationships.
  • Sports, one of the first industries to be hit, could be a pillar for other industries to look at as they come back.

At the height of the season ticket renewal season, teams will need to navigate choppy waters during the coronavirus outbreak. Ticket experts warn if the situation isn’t dealt with carefully, it could be a brand-damaging situation.  FOS REPORT: 54.5% of industry executives believe that it would be at least 60 days before leagues resume play. With the economy reeling in the wake of coronavirus shutdowns, a focus on retaining season ticket holders with a flexible approach will be important, Aaron […]

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Denver Broncos Mexico

Broncos Building Mexican Fan Base Without Ever Playing in Mexico

  • The Denver Broncos have a top ten fanbase in Mexico, starting with the team's run of success in the 90s. Ten percent of the Broncos’ Facebook fans are from Mexico.
  • Along with social media, the team also runs a contest for Mexican super fans for an all-expenses paid trip to Denver.

The Denver Broncos are working diligently to build out a large Hispanic fanbase, particularly in Mexico. The team’s efforts began at the start of the 2016 season as the organization discovered its largest concentration of Hispanic fans outside of Colorado was in Mexico, particularly around Mexico City, Marisol Villagomez, Broncos senior marketing manager, said.  FOS REPORT: 54.5% of industry executives believe that it would be at least 60 days before leagues resume play. “It’s not really by chance,” Villagomez said. […]

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Xcite Interactive Offering Free Trial For Duration of Coronavirus Outbreak

  • The company's Trivia application will be available for free for the next two months if teams sign up by March 27th.
  • The game can be accessed via a mobile app or a vanity URL.

(Xcite Interactive is a proud partner of Front Office Sports) Due to the continuing spread of COVID-19, teams and leagues all over the world find themselves having to pause play indefinitely while fans practice social isolation by staying home. These teams and leagues face the unprecedented dilemma of having to find creative ways to engage with their fans during what would usually be their most active time of year.  Xcite Interactive wants to help ease the burden of these organizations, […]

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Suns Play Out Season On Twitch To Bring Fans Together Virtually

  • The Phoenix Suns drew in 221,000 views in its first Twitch simulation on NBA2K, including 126,000 unique viewers.
  • Acting fast, the team will now look for ways to monetize the platform.

Once the NBA season was suspended, Dean Stoyer brought his team in Phoenix together to figure out the path forward to keep fans engaged.  The Suns chief marketing and communications officer empowered his department to brainstorm, and out of it emerged the idea to simulate the rest of the season’s games on NBA2K, streamed on Twitch. “[Social Media Senior Manager Allison Harissis] and the social team thought beyond traditional broadcast and what are other ways to give to fans,” Stoyer […]

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Drone Racing League’s Virtual Approach Helping Spur Growth

  • With the 2019 season currently streaming in China, Drone Racing League viewership is up 70%.
  • DRL SIM Tryouts saw a 10% jump week-over-week on Thursday.

As coronavirus is keeping people across the globe indoors, the Drone Racing League is experiencing an uptick in viewership.  “It’s obviously a complicated time for the world and sports industry with so many leagues going offline, but it still needs sports more than ever,” Nicholas Horbaczewski, found and chief executive officer of Drone Racing League, said. “For us, a robotic sport sitting on the blurry line of digital and real-life and in part of the season emphasizing the digital part.” […]

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WWE Holds On to WrestleMania Lifeline As Other Pro Leagues Pause

  • North American ticket sales accounted for 75% of WWE’s live event revenue in 2019, led by WrestleMania.
  • The company’s upstart rival, AEW, has also not yet canceled any events.

(An earlier version of this story reported that SmackDown live will go on as planned. The show has been moved to Orlando and no audience will be present. ) A majority of North American sports leagues have postponed or outright canceled play this week in response to the coronavirus outbreak, leaving fans with slim pickings compared to a typical mid-March slate of games on television.  The NHL, NBA, and MLB are officially on hiatus for at least a few weeks, […]

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Tourism Agency Strategy Shifts as Virus Cancels Events

  • Palm Springs CVB is working to mitigate the loss of an event driving $400 million in economic impact.
  • A new marketing campaign will target markets within driving distance for tourism.

As the greater Palm Springs area is reeling from the cancellation of the BNP Paribas Open in Indian Wells, the tourism industry is taking a proactive approach. The tennis tournament was the first of now many sporting events to cancel, close to fans or postpone in the wake of the coronavirus, which is now officially a pandemic according to the World Health Organization.  BNP Paribas was expected to bring more than $400 million in economic impact to the Palm Springs […]

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The Players Championship Looks To Cement ‘Fifth Major’ Status

  • Golf’s unofficial fifth major is the only sporting event to allow youth aged 15 and under to attend free of charge alongside ticketed adults.
  • $15 million prize pool is the largest in golf. 2019 generated a record $9.25 million for local charities in Northeast Florida.

The Masters is famously known as “a tradition unlike any other.” The United States Open recently unveiled a new tagline, “From Many, One” as a nod to its 120-year major championship history as arguably golf’s toughest tournament. The Open Championship is not only the oldest golf tournament in the world, but is open to any golfer. The jury is still out on The PGA Championship, which was always known as the final major in the PGA Tour schedule until the […]

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Seattle’s Monorail to Follow Warriors and Suns’ Game Day Transport Plans

  • NHL Seattle will invest up to $7 million in the Seattle Monorail to launch its future program to allow fans free rides on the city’s trains.
  • Golden State Warriors see 35% of fans use San Francisco Municipal Transportation Agency rail to arrive at games.

The upcoming NHL team in Seattle is making up to a $7 million investment in the city’s monorail, with a plan to offer free transit rides to ticket holders. It’s a strategy that traces back to Golden State Warriors President Rick Welts, according to NHL Seattle Vice President of Transportation Rob Johnson. Johnson said he had already presented the transit idea before the Warriors announced their plan for free rides to ticket holders in July 2019. Still, once that campaign […]

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Savannah Bananas

Savannah Bananas Drop Sponsorships and Put Faith in Fan Experience

  • Savannah baseball team drops advertisers with no immediate plans to make up the 10-20% in revenue.
  • “We’re able to serve the fans strictly Bananas content,” team president says.

The Savannah Bananas are dropping sponsors in an effort to make more money. The collegiate summer wood bat league team made the announcement last week with no immediate plans to recoup the 10- 20% revenue loss caused by dropping advertisers, but team management is optimistic about the future. “I don’t think we have the answer today, but we don’t have to make up hundreds of thousands of dollars today,” Savannah Bananas President Jared Orton said. “On a short-term level? No. […]

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