Fan Experience

Washington Capitals Ovechkin

Augmented Reality Has Its Limits, But Is Here To Stay In Sports

  • Familiar obstacles when it comes to integrating augmented reality for teams include the duration of time required to launch a new activation and challenges in finding the right vendor.
  • Organizations spanning all major sports leagues continue to roll out new AR initiatives in droves, with the market for the technology set for meteoric growth through 2025.

The sports industry continues to showcase the breadth of opportunities available to teams willing to implement augmented reality to boost the fan experience. To date, AR technology has mostly been used by organizations looking to build deeper connections with fans through collaborations with players and the introduction of gaming – all while simultaneously improving the in-arena experience by providing real-time venue information to guests. This innovation is all made possible by leveraging cameras already equipped on mobile devices. But similar […]

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New Belgium College Beers

New Belgium Brewing Looks To College Athletics To Foster Community

  • New Belgium Brewing started its college partnerships with Colorado State and has expanded to N.C. State.
  • A portion of sales head back to the universities to support students, athletics and academics.

As one of the largest craft breweries in the country, Colorado’s New Belgium Brewing continues to seek ways to further its community reach. Now, to do that even more effectively, it has turned to sports. The nearly 30-year-old brewery has released year-round beers in partnership with Colorado State University and North Carolina State University, called Old Aggie and Old Tuffy premium lagers, respectively. New Belgium also owns San Francisco’s Magnolia Brewing, which is brewing Dubs Golden Ale for the Golden […]

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Las Vegas Lights

Las Vegas Lights Keep Entertainment Top Of Mind With MLS Looming

  • Las Vegas Lights have dropped cash from a helicopter, signed a marijuana partner and hosted a giant water balloon fight.
  • Owner Brett Lashbrook wants the organization to embody the spirit of Las Vegas as it continues to grow.
  • Lights connected to a potential MLS expansion effort.

Bright lights, glitz, kitsch, debauchery.  That is what Las Vegas Lights Owner and President Brett Lashbrook wants his team to represent. Just like the Green Bay Packers embody the blue-collar midwest and Los Angeles Lakers capture the glitz and glamor of Hollywood, the Lights are trying to embrace the reputation of Sin City. “When we started, we thought of Jerry Tarkanian and the Runnin’ Rebels, so right away, we wanted to play and uptempo, fast soccer style,” Lashbrook said. “But […]

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XFL Summer Showcase
FOS Exclusive

XFL’s New Fan Advisory Network Will Guide Major League Decisions

  • Anyone can join the FAN, yet the network will act as a direct communication channel between the league and its most loyal viewers.
  • The XFL will release game rules, official team jerseys, and the league’s game ball to the public in the coming weeks.

The XFL aims to be a different kind of professional football league compared to both the NFL and its former namesake launched nearly two decades ago, and will lean on its most passionate fans to help it achieve that. A new Fan Advisory Network, launched Monday, is key to that strategy by acting as a direct communication channel between the XFL and its fans, according to league officials. Anyone can join the FAN. And in return, fans will be able […]

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No Luck, No Problem For Indianapolis Colts

  • Life without longtime QB Andrew Luck hasn't been as strenuous for the Indianapolis Colts as many expected.
  • Heading into Week 11, the Colts have seen year-over-year bumps in average home attendance and group sales.

A quarterback change can derail an NFL team’s season. In Indianapolis, Andrew Luck’s sudden retirement from the Colts could have been the catalyst for a steep decline for the franchise. Since his departure, it has instead been business as usual for the Colts. Not only has the team weathered the storm on the field, but they’ve also been able to withstand the noise and media buzz centered around Luck’s unexpected news off it as well. “We stepped our way through […]

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NBA, Budweiser Bringing Fans Together With Branded Beer Cans

  • The Philadelphia 76ers fans are one of eight NBA teams to release a co-branded beer can with Budweiser.
  • The Cavaliers, Knicks, Lakers, Magic, Mavericks, Trail Blazers, and Jazz are the seven other teams.

Alongside the start of the NBA season, the Philadelphia 76ers are trying to give the Sixers faithful a taste of Philadelphia history.  Heading into the 2019 campaign, the team partnered with Budweiser to release co-branded collector’s edition beer cans that will be sold on beer-store shelves across the Philadelphia and South Jersey and also at Wells Fargo Center. The co-branded cans include many historical references to Philadelphia. The red, white and blue color scheme highlights the city’s part in the […]

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Burgers, Beer, and Bottled Water: What Do Fans Really Want At The Game?

(Satisfi Labs is a proud partner of Front Office Sports) Food and sports: a pairing as old as we all can remember. Teams and stadium crews are constantly looking to improve their food and beverage options. But which food and beverage options resonate the most with fans in today’s marketplace? What are the differences between fans of different sports and leagues? How can the in-stadium culinary experience continue to be improved? How do the sales goals of concessionaires consistently align […]

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NFL Teams Feeding Fans New Concessions Benefits

  • Starting in 2020, the San Francisco 49ers' Member Inclusive Menu offers free select food and beverage items for season ticket holders.
  • This makes San Francisco the latest NFL team - after the Falcons and Ravens - to alter their concessions strategy.

San Francisco 49ers CMO Alex Chang sees fan conversations about concessions at football games going one of two ways. “If it’s something that you do well, you get credit for it,” Chang said. “If it’s something you don’t do well, you’re going to hear about it.” To better understand what their season ticket holders wanted, the 49ers would email postgame surveys after every home contest at Levi’s Stadium. After many years of reviewing customer responses, Chang saw that outside of […]

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Pro Sports Venues Continue Push For Cash-Free Fan Experience

  • The Utah Jazz's Vivint Smart Home Arena is the latest pro sports venue to implement cash-free features.
  • It joins Mercedes-Benz Stadium and Tropicana Field as three of the growing number of cash-free arenas in North America.

The Wu-Tang Clan once rapped that cash ruled everything. At an increasing number of professional sports venues across the country, that statement no longer rings true. Before the start of the 2019-2020 NBA season, the Utah Jazz’s Vivint Smart Home Arena became the latest venue to transition to a cash-free environment for food and beverage purchases. Certain areas around the arena’s main and upper concourses will only accept credit, debit, and prepaid cards and mobile payments during events.  The Jazz’s […]

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Shot Callers: James Giglio, CEO, MVP Interactive

(Citrin Cooperman is a proud partner of Front Office Sports) The digital age has drastically changed the world of fan engagement even on the concourses of big stadiums. FOS Editor Ian Thomas chats with MVP Interactive CEO James Giglio about the brand’s unique experimental technology and what it adds to the atmosphere of sporting events. Edited highlights appear below: On the beginnings of the company (1:34) Giglio: “It was the winter of 2012 and the Tampa Bay Rays’ Brian Killingsworth took […]

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