Fan Experience

USTA Preps Fan Experience For New Era Of U.S. Open Tennis

One year removed from the conclusion of a five-year, $600-million renovation to the U.S.T.A. Billie Jean King National Tennis Center, fans from all facets of the globe will be attending the 2019 US Open, beginning on August 26. To jumpstart this moment, Nicole Kankam, managing director of the USTA, began by making sure the tournament is more accessible and affordable for spectators than ever before. “Every year I think we look to take the US Open experience to the next […]

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USL Launching New Initiative That Celebrates Supporters

Soccer clubs have a unique connection with their fans – or better yet, supporters – that is unlike the relationship seen in any other sport. To pay homage, the USL is rolling out a new initiative across its USL Championship league that will see clubs do everything from feature fan-generated content to vote on a variety of things that will directly impact what their favorite clubs do on the field. Titled “Supporters Week,” the seven-day celebration will begin on August […]

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Cards’ Offseason Changes Help Attendance Numbers

With October baseball looming in the distance, the St. Louis Cardinals are still in playoff contention. Regardless of how they finish their season, the Cardinals can find solace in knowing that fans still showed up to Busch Stadium in 2019.  According to a proprietary attendance-modelling formula from Two Circles, WPP’s sports property-facing agency, St. Louis had an average home attendance of 42,019 in 2018 – a decline of roughly 1.2% year-over-year. This season, not only are the Cardinals expected to […]

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CFB Programs Unsure If Earlier Games Will Increase Pac-12 Attendance

When the Pac-12 opens its 2019 campaign on Aug. 24 with Arizona-Hawaii, eyeballs could be focused not on the field, but on the game-clock. With much discussion surrounding college football’s attendance plateaus, the Pac-12 is considering a change that deviates from its traditionalist history.  During Pac-12 media day on July 24, Pac-12 Commissioner Larry Scott announced that the conference was experimenting with the idea of kickoff times as early as 9 a.m. PT. This progressive mentality has many in the […]

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Minor League Baseball Teams Partner With StellarAlgo on Ticket Sales Strategy

(StellarAlgo is a proud partner of Front Office Sports) In 2018, Minor League Baseball experienced an expected slight decrease in attendance due to fewer scheduled games and unusually cold April and May. It is more important than ever that teams from single-A to triple-A understand their fans and what keeps them coming out to the ballpark.  One tool that clubs are using to help with this process is StellarAlgo’s Customer Data Platform (CDP). StellarAlgo’s technology allows teams to consolidate fan-specific […]

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UAB Emphasizing Fan Experience To Keep Football Alive

It’s difficult to envision an American university closing the doors on its football program. For Mark Ingram, that impossibility became reality when he was named director of athletics at The University of Alabama at Birmingham in May 2015. With UAB suspending its football operations during the 2015 and 2016 seasons due to financial mismanagement, Ingram had to strategize how to bring the sport back to one of college football’s best TV markets – Birmingham, Ala. Fast-forward to 2019, and the […]

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MLS Seeing Attendance Decline At 2019 Halfway Point

As MLS begins the second half of its 2019 season following last week’s all-star game, attendance across the league is down roughly four percent. Atlanta United, fresh off setting a league regular season record Saturday with a crowd of 72,548, once again leads the league averaging 53,269 fans per game. That paces ahead of last year’s league-record average of 53,002. FC Cincinnati is also drawing well in its first season in MLS, averaging 27,691 fans across its 11 home matches […]

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CFB Community Divided On How To Solve Attendance Woes

With baseball – both MiLB and MLB – adopting new ways to drive fan engagement at the ballpark, college football is aiming to solve this same problem. One season removed from the sport’s worst attendance record since 1996, college football is divided on how to address this issue. At Big Ten media day on July 19, Northwestern football coach Pat Fitzgerald argued that cellphones are making spectators disinterested with the in-game experience. Even if they do attend, Fitzgerald claims their […]

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LGBT Night Promotions

LGBT Promotions Gain Steam, But Success Requires More Than One Night

Seven years ago, when the Los Angeles Dodgers first held an LGBT Night, there was a fear of alienating fans.  At this year’s LGBT Night on May 31, the club welcomed 54,307 fans, the largest Dodger Stadium crowd since 2012 – including the more than 12,000 tickets sold for the night’s promotion.  The Dodgers are just one example of the growing number of teams and leagues looking to build more inclusive fan bases. Dodgers Senior Vice President of Marketing and […]

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Twins’ Focus On Fans Leads To Rise In Attendance

With Major League Baseball continuing to have annual attendance woes, there’s one team that commissioner Rob Manfred doesn’t have to worry about. And it’s not a team from New York, Los Angeles or Boston. It’s in Minnesota, where the Twins have had one of the biggest attendance turnarounds year-over-year in the league, riding a wave of both team success and a renewed focus on the fan experience. With a lackluster 78-84 record in 2018, the Twins ranked 20th in MLB […]

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