Fan Experience

Warriors Chase Center Tickets

Warriors Keep Ticket Prices Stable In Chase Center Move

  • Warriors kept season ticket prices stable while renewing 70% of season tickets in move to San Francisco.
  • Efforts to make tickets accessible include $25 ticket programs for every game.

As the Golden State Warriors kick off their first season in the Chase Center, the organization is making a cognizant effort to keep ticket prices stable. Despite moving from the oldest arena in the NBA to a long-awaited, state-of-the-art arena that’s 1,500 seats smaller and plays home to one of the best teams in the league, the Warriors have kept ticket prices relatively stable, said Brandon Schneider, the team’s chief revenue officer. “We weren’t really concerned, we knew that everything […]

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NHL, Partners Lean Into Canada’s Hockey History At Heritage Classic

  • The Heritage Classic games have been a huge draw for Canadian fans. The 2003 game, held in Edmonton, set an at-the-time NHL record with an attendance of 57,167.
  • The NHL and its corporate partners are leaning into Canada's deep history with the sport of hockey, ranging from activations like youth hockey games to giving fans the opportunity to pose with old-school equipment.

At its most basic, the NHL’s slate of annual regular-season outdoor games aims to bring both fans and players back to the roots of the sport, when hockey games were played on ponds, lakes and other bodies of water. That messaging is most apparent in the league’s Heritage Classic series, which features exclusively Canadian teams and is set to host its 2019 edition on October 26 in Regina, Saskatchewan between the Calgary Flames and Winnipeg Jets. The Heritage Classic was […]

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Cleveland Cavaliers’ Newly Renovated Arena Putting Fans First

  • The Cleveland Cavaliers' Rocket Mortgage FieldHouse recently completed a two-year, $185-million renovation.
  • In 2019, the Cavs attracted 793,337 fans to its home games - the eighth-highest mark in the NBA.

While Cleveland Cavaliers Chief Marketing Officer Tracy Marek has been with the organization since 2003, the finalization of Rocket Mortgage FieldHouse’s $185 million renovation this offseason has even her double-checking where she is. “It really feels like a brand new building,” Marek said. “I’ve worked here for a long time and it takes me a minute to get my bearings straight because everything is so dramatically different.”  In February 2018, the Cavaliers began construction on the Rocket Mortgage FieldHouse Transformation […]

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Chase Center Warriors

Chase Center Providing Warriors Plenty of New Discoveries

  • 70% of the season ticket base made the transition over to the new arena.
  • The Warriors have an agreement with the Bay Area Transit System to offer ticket holders free rides for the entire day of a game.

The Golden State Warriors are now in a year of discovery. The team that has been to the NBA Finals five years running is certainly feeling out a new look on the court without some key contributors, but more than anything the business side of the organization is feeling out the new court it’s playing on inside the new $1.6 billion Chase Center. The year of discovery, as Warriors Chief Revenue Officer Brandon Schneider called it, is just getting started […]

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customers at mlb distributor location

MLB’s Flagship Store Will Be Tested By Timid Sports Retail Sales Trends

  • Merchandise sales for MLB, NBA, and the NFL are all flat or down in the high single digits over the last 12 months, NPD says.
  • The new outpost, set to open in Manhattan in 2020, will be the only official MLB league store location made available in the U.S.

Major League Baseball expects its flagship retail store, set to open next year, to be a sanctuary for baseball fans to nerd out while also driving revenue. That’s according to MLB’s SVP of Consumer Products Denis Nolan, who said that after kicking around the idea of a flagship store in the U.S. internally for several years, the league found the right location and right partner in Legends Project Development to operate the 17,000-square-foot store that is now under construction.  “We […]

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Goodyear Embraces Hospitality For Three Nights With Airbnb Partnership

The Goodyear blimp is synonymous with college football. And this year, the 150th season of the sport, the tire manufacturer is taking the opportunity to open the famed attraction up to fans in partnership with Airbnb.  The short-term rental provider and Goodyear began discussions earlier this year to convert its blimp into an overnight hotel – with stays available between October 22 and October 24 – leading up to the Michigan Wolverines and Notre Dame Fighting Irish game in Ann […]

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How Thor And Spider-Man Helped Turn Around Mets’ Attendance

Two years ago, Mets EVP and Chief Revenue Officer Lou DePaoli started to notice that visitors to Citi Field were reacting well when the team shared the spotlight with superheroes. On July 22, 2017, New York worked with Marvel to create a Thor bobblehead centered around pitcher Noah Syndergaard. With first pitch scheduled for 7:10 p.m., fans lined up hours beforehand – and by 5:40, all 15,000 bobbleheads were handed out. That success in driving attendance led the team to […]

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Chop On! Braves Boast MLB’s Biggest Fan Group on Facebook

There’s a certain thrill watching a live sporting event with tens of thousands of fellow fans in a stadium. Then there’s the feeling of watching it alone at home. A recent effort between Major League Baseball and Facebook is helping to bridge that gap for fans. Over the past two seasons, MLB and the social media platform have launched individual fan groups for each of baseball’s 30 clubs on Facebook. Think of them as the equivalent of virtual sports bars. […]

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Another Year Of Declining Attendance: How Worried Should MLB Be?

MLB’s 2019 season was the year of the home run, as 6,770 long balls were hit, more than 600 than the previous high, with 15 teams setting new individual records. But while more baseballs made it to the stands, less fans were there to catch them.  Roughly 68.5 million fans attended MLB games during the 2019 regular season – down 1.7% from 69.7 million in 2018.  The 2019 campaign continued the concerning trend of declining MLB attendance figures: It represents […]

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Lightning Florida hockey growth

Florida Hockey Popularity Spurred By Community Investment

When Steve Griggs joined the Tampa Bay Lightning front office in 2010, the team had fallen on hard times. It had lost the magic from its 2004 Stanley Cup Championship, and season ticket membership had dwindled to 3,000. In the past decade, the team has surged to become one of the elite NHL teams on the ice, now with 16,000 season ticket holders. That has also helped grow the popularity of the sport of hockey in Florida. Griggs, who started […]

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