Fan Experience

Denver Broncos Using Technology To Connect With Fans At Mile High

  • Dating back to 2010, the Denver Broncos have relied on more than just football to engage with their fans at Empower Field at Mile High.
  • Investments in areas like concessions, ticketing and WiFi have proven to resonate well with visitors.

Professional sports teams are always aiming to improve the home-game experience for their thousands of fans. In Denver, the Broncos are making a more concerted effort to reach their fans through technology. In recent years, the Broncos have slowly made a move from physical to mobile-ticketing options. Back in 2014, Denver quietly activated mobile ticketing to gauge whether spectators at the Empower Field at Mile High would be receptive to it, said senior director of ticket strategy and analytics Clark […]

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Story Of Community Brings MiLB, Octagon Together In Content Partnership

  • As it tries to grow its relationship with fans, Minor League Baseball has partnered with Octagon to develop a long-term content, media and distribution strategy.
  • The MiLB-Octagon partnership comes on the heels of Major League Baseball's recent proposal to cut parent-club ties with 42 MiLB teams by 2021.

While many critics have claimed the sport of baseball is on the decline, the local popularity of Minor League Baseball teams has soared as a deeper emphasis has been placed on engaging that loyal fanbase through community-focused content and messaging. “What Minor League Baseball has stood for over time and where they’ve made great gains in recent years, it’s been able to hone in on this idea that the MiLB story is a story of community,” said Brad Horn, professor […]

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Pitt Panthers Make Major Fan Experience Upgrades For New Basketball Season

(Varsity Partners are a proud partner of Front Office Sports) With the 2019-2020 college basketball season underway, fans of the University of Pittsburgh will notice a number of changes to the team’s home arena: the Petersen Events Center (PEC). These upgrades include LED lighting throughout the entire building, a new state-of-the-art center-hung video board, two end zone replay/stats boards, free public WiFi and a dedicated media WiFi network, a new media suite complete with press row seating and media room, […]

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NBC Aims To Create ‘New Tradition’ With Premier League Fan Fests

  • NBC and Premier League Are Planning 'Premier League Mornings Live' fan fest in Miami from Dec. 14-15.
  • This will be the second NBC-Premier League fan fest this year. 'It's almost turned into Comic-Con," says NBC's Dan Palla.

Being an American fan of the English Premier League can sometimes be a lonely existence, relegated to just watching matches on television.  But If the Premier League’s U.S. soccer fans can’t get to Britain, then NBC Sports is looking to bring a bit of the British-style gameday experience to them. NBC and the Premier League are teaming up to stage a “Premier League Mornings Live” fan fest at Miami’s Clevelander Hotel from Dec. 14-15. It will be the sixth fan […]

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Game Changer MVP Gives Rodeo Fans More To Cheer About

(Game Changer MVP is a proud partner of Front Office Sports) The Fort Worth Stock Show & Rodeo (FWSSR), one of the world’s oldest rodeos, will draw the biggest rodeo fans from the state of Texas and beyond to the newly opened Dickies Arena this winter. The events teams of both the FWSSR and Dickies Arena face the tough task of executing 25 shows in 23 nights. For assistance producing such an event and to add to the fan experience […]

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Washington Capitals Ovechkin

Augmented Reality Has Its Limits, But Is Here To Stay In Sports

  • Familiar obstacles when it comes to integrating augmented reality for teams include the duration of time required to launch a new activation and challenges in finding the right vendor.
  • Organizations spanning all major sports leagues continue to roll out new AR initiatives in droves, with the market for the technology set for meteoric growth through 2025.

The sports industry continues to showcase the breadth of opportunities available to teams willing to implement augmented reality to boost the fan experience. To date, AR technology has mostly been used by organizations looking to build deeper connections with fans through collaborations with players and the introduction of gaming – all while simultaneously improving the in-arena experience by providing real-time venue information to guests. This innovation is all made possible by leveraging cameras already equipped on mobile devices. But similar […]

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New Belgium College Beers

New Belgium Brewing Looks To College Athletics To Foster Community

  • New Belgium Brewing started its college partnerships with Colorado State and has expanded to N.C. State.
  • A portion of sales head back to the universities to support students, athletics and academics.

As one of the largest craft breweries in the country, Colorado’s New Belgium Brewing continues to seek ways to further its community reach. Now, to do that even more effectively, it has turned to sports. The nearly 30-year-old brewery has released year-round beers in partnership with Colorado State University and North Carolina State University, called Old Aggie and Old Tuffy premium lagers, respectively. New Belgium also owns San Francisco’s Magnolia Brewing, which is brewing Dubs Golden Ale for the Golden […]

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Las Vegas Lights

Las Vegas Lights Keep Entertainment Top Of Mind With MLS Looming

  • Las Vegas Lights have dropped cash from a helicopter, signed a marijuana partner and hosted a giant water balloon fight.
  • Owner Brett Lashbrook wants the organization to embody the spirit of Las Vegas as it continues to grow.
  • Lights connected to a potential MLS expansion effort.

Bright lights, glitz, kitsch, debauchery.  That is what Las Vegas Lights Owner and President Brett Lashbrook wants his team to represent. Just like the Green Bay Packers embody the blue-collar midwest and Los Angeles Lakers capture the glitz and glamor of Hollywood, the Lights are trying to embrace the reputation of Sin City. “When we started, we thought of Jerry Tarkanian and the Runnin’ Rebels, so right away, we wanted to play and uptempo, fast soccer style,” Lashbrook said. “But […]

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XFL Summer Showcase
FOS Exclusive

XFL’s New Fan Advisory Network Will Guide Major League Decisions

  • Anyone can join the FAN, yet the network will act as a direct communication channel between the league and its most loyal viewers.
  • The XFL will release game rules, official team jerseys, and the league’s game ball to the public in the coming weeks.

The XFL aims to be a different kind of professional football league compared to both the NFL and its former namesake launched nearly two decades ago, and will lean on its most passionate fans to help it achieve that. A new Fan Advisory Network, launched Monday, is key to that strategy by acting as a direct communication channel between the XFL and its fans, according to league officials. Anyone can join the FAN. And in return, fans will be able […]

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No Luck, No Problem For Indianapolis Colts

  • Life without longtime QB Andrew Luck hasn't been as strenuous for the Indianapolis Colts as many expected.
  • Heading into Week 11, the Colts have seen year-over-year bumps in average home attendance and group sales.

A quarterback change can derail an NFL team’s season. In Indianapolis, Andrew Luck’s sudden retirement from the Colts could have been the catalyst for a steep decline for the franchise. Since his departure, it has instead been business as usual for the Colts. Not only has the team weathered the storm on the field, but they’ve also been able to withstand the noise and media buzz centered around Luck’s unexpected news off it as well. “We stepped our way through […]

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