British Open Already Has Winner: Undefeated Titleist Pro V1 Golf Ball

The most dominant player at the 2019 British Open will be 1.68 inches in diameter and weigh 1.62 ounces. Say hello to the undefeated heavyweight champ of the golf world: the Titleist Pro V1 golf ball. Since launching nearly 20 years ago, the Pro V1 and its sibling Pro V1x have become the No. 1 choice for PGA and LPGA Tour stars. As the world’s top players clash at the 148th British Open in Northern Ireland Thursday, most will be […]

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American Flag Football League: Revolutionary or Momentary?

Jeff Lewis found the inspiration to launch the American Flag Football League in an unlikely place – on a field on Randall’s Island in New York City watching his son’s then-third grade flag football team. “It put the question into my head, which is essentially: if third graders make this game so exciting, what would it look like played by the greatest athletes in the world,” said Lewis. That came to life through the creation of the American Flag Football […]

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Increased Focus On Diversity, Theme Nights Instrumental in MiLB Merchandise Sales Growth

With constant external concern over professional baseball’s lack of fan diversity and dry nature, Minor League Baseball has found success celebrating its multiculturalism and its unique theme nights, which is now trickling down to its merchandise sales. During the 2018 season, MiLB registered record-setting merchandise sales statistics among its 25-highest performing teams. During that stretch, MiLB posted over $73 million in retail sales — a 4.2% increase year-over-year. Since the 2011 season, MiLB has improved its merchandise sales numbers by […]

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MLB Ticketing Revenue Expected To Increase in 2019, Amid Another Attendance Drop

As Major League Baseball begins the second half of its season tonight, a new forecast suggests that the league’s attendance woes are not expected to rebound in 2019. Attendance across the league is projected to finish at 68.8 million fans by season-end, according to a proprietary attendance-modelling formula from Two Circles, WPP’s sports property-facing agency. If equaled, that figure would represent the league’s fourth-consecutive annual decrease in league-wide attendance, a decline of 1.3% year-over-year. When MLB concluded its first-half on […]

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Are changes coming to the NBA season?

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. The 2021-2022 NBA season could look a little different than usual. According to Kevin Arnovitz of ESPN, the league is formally exploring how it might use its 75th anniversary season as an opportunity to test not only a midseason cup and postseason play-in tournament, but also a reduction in the 82-game regular-season schedule. What did the conversations cover? According to Arnovitz, the committee, made up of approximately a […]

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