NFL Fumbles In Latest Diversity Hiring Grades

  • In its 2019 Racial and Gender Report Card, the NFL received an overall score of 79.3% - its lowest mark in 15 years.
  • It also received C+ and B marks in its gender and racial hiring practices, respectively.

The NFL received its lowest overall score in racial and gender hiring practices in 15 years, according to the latest report from the University of Central Florida’s Institute for Diversity and Ethics in Sports. The league received a B- overall grade in the 2019 NFL Racial and Gender Report Card, an annual report published by TIDES. It also received C+ and B marks in its gender and racial hiring practices, respectively. Last year, the league received a B overall grade. […]

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Professional Fighters League Punching Above Its Weight Class In Year Two

  • The Professional Fighters League is the first MMA organization to be structured like a traditional sports league with a regular season, knock-out playoff rounds and a winner-take-all championship.
  • The PFL has been a hit thus far in the eyes of investors and fans, raising more than $58 million and drawing more than 200,000 viewers for its broadcasts this season.

In July 2016, venture capitalist Donn Davis was sitting at his desk reading the press release that announced UFC was being sold for approximately $4 billion to a grounp led by the Hollywood talent agency WME-IMG, now known as Endeavor. At the time, Davis didn’t consider himself a big mixed martial arts fan. Regardless, there were always a few times a year that he found himself buying a pay-per-view for a fight: “It’s just great theatre,” he said. But, Davis […]

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dugoutmugs MLB

Baseball Bat Mug Startup Taps Into Fans Love of Beer

  • Dugout Mugs is an official licensed partner of Major League Baseball, with merchandise available in 70 stadiums across the U.S.
  • The Florida-based merchant expects to rake in $3.5 million in revenue in 2019.

Not every idea for a baseball-themed product is a home run. But a new startup selling customized beer mugs made out of the barrels of baseball bats thinks it has hit out of the park. Winter Haven, Florida-based Dugout Mugs became an officially licensed partner of Major League Baseball after the conclusion of the 2018 regular season. Its merchandise is now available in 70 stadiums across MLB and Minor League Baseball. The company’s partnership with the MLB Players Association also […]

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Pac-12 Las Vegas

Pac-12 Presence Continues Las Vegas Push As Sports Destination

  • Las Vegas hosts the Pac-12 men's and women's basketball tournaments and football championship
  • Las Vegas is bidding on five NCAA championship events.

Despite not having a college in Las Vegas, the Pac-12 Conference is making its presence felt in the city. This academic year, the city will again host the men’s and women’s Pac-12 basketball tournaments and, beginning next season, the city begins hosting the Pac-12 football championship in 2020 and 2021.  While the Pac-12 is all-in on the relationship with Las Vegas, the city is just as invested in the conference’s presence in Southern Nevada. The conference’s relationship with Las Vegas […]

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Former NBA Commissioner David Stern Looks Back On Career in Keynote at UMass Amherst

(UMass Amherst is a proud partner of Front Office Sports) Future sport industry leaders are cultivated through a critical understanding of the past, coupled with an innovative and curious eye towards the future.  As the Mark H. McCormack Department of Sport Management at UMass Amherst welcomed NBA Commissioner Emeritus David Stern to the stage to deliver his signature address, titled “The NBA: Technological Innovation, Social Responsibility and Grass Roots Activation Lead to Global Success,” students leaned in to listen from […]

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WNBA Remains Leader In Gender And Racial Hirings Across Sports

  • The WNBA received an A+ overall grade in the 2019 WNBA Racial and Gender Report Card.
  • That gives the WNBA the highest report card grade amongst its peers.

Since its inception in 1996, the WNBA has aimed to be at the forefront of gender and racial inclusivity in professional sports. With the 2019 season – the first under Commissioner Cathy Engelbert – now under wraps, the league has plenty to celebrate regarding its progress. The WNBA received an A+ overall grade in the 2019 WNBA Racial and Gender Report Card, an annual report published by the University of Central Florida’s Institute for Diversity and Ethics in Sport. It […]

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MLS Fans Consume More Content In 2019, But Average Attendance Drops

MLS saw increases nearly across the board in terms of content consumption by fans during its 2019 season, highlighted by the setting of several new league records on digital and social platforms. However, despite the uptick in fan interest in the league’s content, average attendance dropped for the second consecutive season. “Looking back at the year and linear and digital consumption, we think there is positive momentum on our side,” said Seth Bacon, MLS senior vice president of media. On […]

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MLB Roundtable: Executives On The Current, Future State Of Their Teams

With playoffs underway in Major League Baseball, the league is just weeks away from concluding another whirlwind season. While the league overall faced another year of declining attendance, Front Office Sports spoke with executives from five MLB clubs about their thoughts on attendance – and what the future holds. FOS: Heading into the 2019 season, what was your respective team’s plan to increase attendance and enhance the fan experience? John Fisher, Senior Vice President of Ticket Sales and Marketing, Arizona […]

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Phil Horn Burger Patch

Ex-NBA Exec Finds New Career Path in Plant-Based Burger Patch

After more than a decade as a sports executive, Phil Horn thought he’d always work in the industry – at least until an entrepreneurial itch took hold. Now, the former Sacramento Kings senior vice president of sales and services has gone from selling tickets and sponsorships to plant-based burgers as he looks to build a vegan fast-food empire.  For Horn, the decision to leave his role in sports and dive head-first into the Burger Patch operation along with his wife, […]

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To Grow Hockey In China, Kings Take A Page Out Of SoCal Playbook

Since retiring from the NHL in 2010 after a 17-year playing career, Derek Armstrong has dedicated much of his time to coaching youth hockey. Working with children in his home country of Canada, he often stresses having fun to ensure that they fall in love with the sport and become lifelong hockey fans, regardless if they become the next Sidney Crosby or Jack Hughes. Armstrong has been taking that same approach in teaching hockey to children in what many across […]

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