The Match II

Match II Sets Records

  • This article was first published in the FOS Daily Newsletter. Subscribe here.
  • Tiger Woods and Peyton Manning won while the event raised $20 million.

Tiger Woods and Peyton Manning took home bragging rights from Sunday’s “The Match: Champions for Charity” against Phil Mickelson and Tom Brady, but the foursome delivered a hole in one for tournament organizers and Turner.  With 5.8 million average viewers across TNT, TBS, truTV and HLN, the program became the most-watched golf event ever on cable TV. Other Notable Numbers: 38 Million video views on Bleacher Report digital and social platforms 5 million social engagements and 172 million impressions for […]

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Peloton Bike

Peloton Speeds Ahead

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  • Peloton’s CEO says a cheaper bike is a priority to fuel continued growth.

While the future of group fitness remains cloudy, Peloton continues its push for industry dominance. The company’s sales jumped 66% in the third-quarter, and it now has more than 2.6 million members. CEO John Foley said Peloton is focused on developing a lower-priced bike model. “If you can get to 20 bucks a month per person, you’re starting to get below Planet Fitness-style, low-end gym chain affordability, and we think that that’s a pretty big opportunity for Peloton,” Foley said. […]

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Headlined by Big Names, The Match Quickly Shifts Focus To Charity

  • After the success of the November 2018 event between Mickelson and Woods, a rematch was planned for June 2020.
  • However, after the coronavirus pandemic, the event was shifted to have a charity-first focus.

Almost immediately following the November 2018 head-to-head match play golf challenge between Phil Mickelson and Tiger Woods for $9 million, the question arose – how could that event be even bigger? Eighteen months later that has come to life, as Mickelson and Woods will meet in a rematch alongside Tom Brady and Peyton Manning in a charity event expected to raise more than $10 million for COVID-19 relief efforts. Originally, the hope was to hold the event in the second […]

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Live Golf Returns With Big Dollar Donations And Average Audiences

  • The TaylorMade Driving Relief event on May 17 drew a total average audience of 2.35 million viewers while raising more than $5.5 million for COVID-19 relief efforts.
  • Viewership was “in the ballpark for golf this time of year,” says sports communications expert, but ‘The Match: Champions for Charity’ on May 24 will likely draw more interest.

Live golf returned to television for the first time in two months on May 17, with the TaylorMade Driving Relief event drawing a total audience of 2.35 million average viewers across NBC, GOLF Channel, NBCSN, along with NBC Sports and PGA TOUR streaming platforms, according to Nielsen and Adobe Analytics. The event raised more than $5.5 million for COVID-19 relief efforts along the way, $4 million of which came from corporate partners. The live broadcast’s total audience delivery was comparable […]

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Michael Jordan

Last Dance Legacy

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  • Following the success of ‘The Last Dance,’ ESPN is leaning heavily on documentaries.

Success of ‘The Last Dance’ may be enough to fuel ESPN in the absence of live sports. The Michael Jordan docuseries is now the network’s most-watched documentary and the positive numbers have led ESPN to move up the release dates of three other ‘30 for 30’ documentaries. The network has also ordered a nine-part series on Tom Brady that will air next year.  ‘The Last Dance’ By The Numbers Averaged 5.6 million U.S. viewers across the 10 episodes. 23.8 million […]

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Manchester United

Premier League Paybacks

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  • Premier League teams will be on the hook for at least $387 million in rebates to broadcasters.

Even if the Premier League returns to action this season, its clubs will have to refund millions of dollars to broadcast partners like Sky, BT Sport and Amazon after Manchester United confirmed it expects to pay a $24.5 million rebate on broadcast rights. The EPL’s 20 teams, depending on how often they play on television, owe a collective $367 million. That figure could double if the Premier League can’t play out the season’s remaining 92 games. The Premier League largely […]

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Maple Leafs Lightning

Border Limits

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  • As sports continue to start back up, international travel restrictions could limit competition

The Canadian-U.S. border will be closed until at least June 21, but that won’t affect how the NHL plans to resume its season. NHL Deputy Commissioner Bill Daly said NHL players and team staff fall into the category of “non-discretionary” purposes, including work, that can still cross the border. The league is hoping to move forward with Phase 2 of its plan soon, which would open practice facilities to small groups of players. That step will be optional, as players […]

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Rio Tinto Stadium

Start Up in Place

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  • The NWSL is closing in on a finalized plan to return, while the MLS, NBA and NHL move closer as well.

As leagues develop plans to return to play, many are counting on a centralized location to ensure the safety of players and staff. The National Women’s Soccer League has chosen Salt Lake City as its preferred spot for a month-long tournament set to start June 27 before returning to a regular schedule this year. All nine of the league’s owners have voted in favor of the proposal, which would see games played at facilities operated by the Utah Royals FC […]

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Endorser: Factoring For Your Cash Flow

  • Endorser aims to fill the void from banks by providing cash advances to live events on sponsorship, media rights, and licensing agreements.
  • Organizations can get up to a $10 million cash advance

(Endorser is a proud partner of Front Office Sports) Endorser, a newly launched financial services startup out of Miami, wants to make things a bit easier for live events in sports and entertainment to get back on their feet.  In 2019, a survey by the Federal Reserve showed 66% of U.S. small business employers faced financial challenges. 43% of those polled stated their most common challenge was paying their operating expenses, and 46% stated they planned to take out additional […]

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Mike Tomlin

Rooney Rule Revisited

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  • The NFL has altered the Rooney Rule in hopes of increasing diverse hires by teams.

The NFL has implemented several Rooney Rule changes in an effort to help diversify coaching and front office hires. The previous Rooney Rule required one external minority applicant be interviewed for a head coach opening. Rule Changes Teams will be required to interview two minority candidates outside their organization for vacant head coach jobs and one for offensive, defensive and special teams coordinator positions. Teams will be prohibited from denying interviews with other teams. Must include at least one external […]

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