Last year, Super Bowl LII generated an estimated $450 million in new spending to Minneapolis, but historical Super Bowl economic impact is felt nationwide.
By creating this new event, the team behind it is aiming to attract new fans with upscale entertainment and hospitality experiences.
Damon West’s story of warning and hope captivates audiences across the country, including Clemson football head coach Dabo Swinney.
The new partnership will see the two leagues collaborate with an emphasis on co-hosted events, youth initiatives, broadcast exposure, and new media.
With Chattanooga FC launching its public ownership crowdfunding campaign, the team’s co-founders are cementing their commitment to the community.
Uncertainties of long-term head trauma impacts leave sports organizations at risk, seeking preventative and proactive measures like concussion insurance.
The NFL Environmental Program started a focus on Super Bowl sustainability 25 years ago, providing an example for sporting events across the country.
A life in sports can be demanding, but that doesn’t mean an office has to be unwelcoming. Rather, open communication can provide a variety of benefits.
The 2019 Bridgestone Winter Classic drew the best ratings the event has had in four years, thanks to a lot of hard work between the NHL and Notre Dame.
Using quantitative research and social media data together is an example of the new holistic approach NASCAR is taking under Norris Scott’s leadership.
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