The NFL recently wrapped this season’s London schedule with its fourth and final game of this season. Based on the results, the league is optimistic about its future in the United Kingdom. All four regular seasons games sold out at Tottenham Hotspur and Wembley Stadiums this season, drawing a total attendance of 289,041. TV viewership rose 32% in the U.K. during the 2018 season. Weekly ratings for Sky Sports have doubled over the last decade. London has been such a […]
Without question, the past few years have been great for the NBA, while tough for the NFL. While the NBA has ridden a host of marketable stars to position itself as the league of the future, the NFL has been marred by spats with politicians, protestors, fans and its own players. However, when it came to revenues, the $15 billion NFL business remained the king compared to the $7.5 billion business of the NBA. But the NBA has been making […]
Surfing will make its debut at the Olympics in 2020. With the sport’s global coming out party in Tokyo less than a year away, corporate sponsors are climbing aboard the World Surf League. Coming into 2019, WSL already had global sponsors such as Anheuser-Busch and Jeep. With the Olympics on the horizon, the league signed an array of new ad partners this year, including Harley Davidson, Boost Mobile, Red Bull, BFGoodrich and the New York State Division of Tourism. Harley-Davidson, for […]
(BrandForward is a proud partner of Front Office Sports) Rugby World Cup 2019 is set to get underway in Japan bringing the sport’s best of the best together to compete for the Webb Ellis Cup. For the USA National Team, they take the field at an important time for the sport in America. Participation in rugby is on the rise and youth players look to athletes like USA wing and captain Blaine Scully. “We tend to think in four-year cycles […]
(Varsity Partners are proud partners of Front Office Sports) Eric Smith and Billy Owens raised their families on baseball. The two close friends regularly coached youth teams in the Charlotte area, and both saw their own children develop into strong players over the years. The two would also take their families on vacation together. During one trip to Turks and Caicos, the pair befriended a local baseball coach who did not have enough gloves for a full team. When Smith […]
(New York University is a proud partner of Front Office Sports) For the better part of the last two decades, the NYU School of Professional Studies Preston Robert Tisch Institute for Global Sport has provided graduate students with a stellar NYU education that has prepared them to be thought leaders and drivers of change in the industry. The educational content that the Tisch Institute provides has set the standard for excellence in the field of sports business with its globally […]
The parent company of Ironman is looking to raise its profile ahead of the next Winter Olympic games in Bejing, China in 2022.
UFC has built footholds on three continents. Now, it’s hoping for a fourth, with China serving as its greatest focal point.
Hussain Naqi is leading an aggressive investment by the Jacksonville Jaguars to build a fanbase in the U.K. beyond its once-a-year London games.
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