Global Sport

Team USA’s Monica Abbott Growing American Softball Amidst The Sport’s Olympic Return

(BrandForward is a proud partner of Front Office Sports) After a long absence, softball is returning to the Olympics at Tokyo 2020 after last appearing in 2008. Team USA recently named their roster for the event, featuring longtime standout pitcher Monica Abbott. The powerhouse left-handed pitcher has been described as the world’s most valuable player in fastpitch softball, with achievements including 17 different championship titles and recognition as the Most Valuable Player of National Pro Fastpitch and the Japan Professional […]

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Thirteen Years In, NFL’s Popularity Continues To Grow In London

  • Since starting to play regular-season games in London, the NFL has built a base of 13 million fans in the United Kingdom, including 4 million avid ones.
  • Leagues believes creation of the first NFL Academy in London will lead to more British players suiting up for the NFL's 32 clubs.

The NFL recently wrapped this season’s London schedule with its fourth and final game of this season. Based on the results, the league is optimistic about its future in the United Kingdom.  All four regular seasons games sold out at Tottenham Hotspur and Wembley Stadiums this season, drawing a total attendance of 289,041. TV viewership rose 32% in the U.K. during the 2018 season. Weekly ratings for Sky Sports have doubled over the last decade.  London has been such a […]

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NFL Exec: Love Seeing ‘Woke’ NBA Hoisted By Own Political Petard

  • One NFL team official, who declined to be named, said he's enjoyed watching NBA players and coaches publicly bend to the wishes of the Chinese government.

Without question, the past few years have been great for the NBA, while tough for the NFL. While the NBA has ridden a host of marketable stars to position itself as the league of the future, the NFL has been marred by spats with politicians, protestors, fans and its own players. However, when it came to revenues, the $15 billion NFL business remained the king compared to the $7.5 billion business of the NBA. But the NBA has been making […]

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With Olympics Looming, Sponsors Jumping Aboard World Surf League

Surfing will make its debut at the Olympics in 2020. With the sport’s global coming out party in Tokyo less than a year away, corporate sponsors are climbing aboard the World Surf League.  Coming into 2019, WSL already had global sponsors such as Anheuser-Busch and Jeep. With the Olympics on the horizon, the league signed an array of new ad partners this year, including Harley Davidson, Boost Mobile, Red Bull, BFGoodrich and the New York State Division of Tourism. Harley-Davidson, for […]

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USA Captain Blaine Scully Ready To Help Rugby Reach Next Level in America

(BrandForward is a proud partner of Front Office Sports) Rugby World Cup 2019 is set to get underway in Japan bringing the sport’s best of the best together to compete for the Webb Ellis Cup. For the USA National Team, they take the field at an important time for the sport in America. Participation in rugby is on the rise and youth players look to athletes like USA wing and captain Blaine Scully.  “We tend to think in four-year cycles […]

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Turn Two for Youth Brings Baseball to Underserved Children

(Varsity Partners are proud partners of Front Office Sports) Eric Smith and Billy Owens raised their families on baseball. The two close friends regularly coached youth teams in the Charlotte area, and both saw their own children develop into strong players over the years. The two would also take their families on vacation together.  During one trip to Turks and Caicos, the pair befriended a local baseball coach who did not have enough gloves for a full team. When Smith […]

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Tisch Institute for Global Sport of NYU School of Professional Studies Launches New MS in Global Sport

(New York University is a proud partner of Front Office Sports) For the better part of the last two decades, the NYU School of Professional Studies Preston Robert Tisch Institute for Global Sport has provided graduate students with a stellar NYU education that has prepared them to be thought leaders and drivers of change in the industry. The educational content that the Tisch Institute provides has set the standard for excellence in the field of sports business with its globally […]

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