Friday Five: R/GA’s Kyle Bunch

  • Bunch leads R/GA Ventures’ sports innovation partnerships with properties like adidas, Dick’s Sporting Goods, Fox Sports, Levy Restaurants, MLB, MLS, the Los Angeles Dodgers, and UEFA.
  • "It’s a totally different landscape - it is that moment when the cable goes out for a day, and you pick up that old comic book, and all of a sudden, even when the cable is back, you say I’m going to keep reading this," he said.

As vice president and managing director of the Global Sports Venture Studio at R/GA Ventures, Kyle Bunch is tasked with helping partners like Adidas, MLB, MLS, and the Los Angeles Dodgers find new ways to improve the future of the athlete and fan experience through technology and innovation. However, there has been no moment in the history of the modern sports business that has made it harder to predict what that future looks like due to the complete shuttering of […]

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MaxOne’s SmartCoachAi Gives Athletes An On-Demand Digital Trainer at Home

  • M1 SmartCoach has seen a 1000% increase in downloads and has skyrocketed to a top 20 app on the app stores.
  • The M1 SmartCoach is the first on-demand digital trainer that combines personal data and proven training concepts empowering athletes to get better.

(MaxOne is a proud partner of Front Office Sports) Basketball athletes who want to take their game to the next level are always seeking out the latest and greatest tool, or a coach that can help them reach that goal. In 2020, both of these things can be found within a smartphone. For many athletes, the season was cut short and training has been put on hold. While this may spell trouble for those seeking to get better at their […]

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Demand For Virtual Training Apps Climbs in $19 Billion Youth Sports Space

  • Famer, an interactive sports coaching, training, and mentorship platform, has seen the usage of its app double almost every day since late last week.
  • Techne Futbol, a soccer training app developed by former USWNT player Yael Averbuch, has seen app usage up 30 times over the previous few days.

As practices, games, and travel have been canceled across the board for the foreseeable future at the youth sports level, applications on mobile platforms are emerging as the paramount replacement for the in-person elements of sports for children. “One week ago today in our world, things changed,” said Rich Abend, CEO of Famer, an interactive virtual coaching and training app that launched just one year ago. In just the past week, those companies dedicated to meeting the sports education, practice […]

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How One Family Brought KultureCity To The Sports World

  • Rocket Mortgage FieldHouse is the first sensory inclusive arena certified in the U.S.
  • KultureCity has more than 65 global sports partnerships.

KultureCity is looking to sports to further its mission of making the world a better place for those who suffer from sensory sensitivity. The nonprofit helped make Rocket Mortgage FieldHouse the first certified sensory-inclusive arena in the United States. It also helped the Cavaliers’ esports team, Cavs Legion Gaming Club, make its Legion Lait Lit by TCP facility sensory inclusive. Uma Srivastava, KultureCity’s chief operating officer, says that the Cavaliers and the NBA were the first sports entities to work […]

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Meet ‘Hell’s Trainer,’ The Man Challenging All of Amateur Basketball

  • Famed pro sports trainer launches 12-month program for high school basketball players to skip college.
  • Two players will feature in ChamelonBX’s 2020 class, with five and seven expected in 2021 and 2022.

Frank Matrisciano has trained everyone from special operations forces to law enforcement officers and professional athletes. Blake Griffin, Von Miller, and Cordarrelle Patterson are among those who have worked with the intense, secretive man known in pro sports as “Hell’s Trainer.” Matrisciano is extremely protective of his identity, to the point of not appearing in photographs, but he’s not as secretive when speaking about college basketball’s growing number of injustices aimed at its players. “I believe [former Georgetown basketball coach […]

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NBA’s Virtual Content Factory Helps Teams Make Memories

  • Nineteen of the NBA’s 30 teams are currently using the league’s cloud-based platform.
  • About 10,000 pieces of content - amounting to roughly 128 terabytes - is stored on the cloud.

The impact of the passing of NBA legend Kobe Bryant was felt across the entire league. On January 26, just hours before the New Orleans Pelicans were scheduled to face the Boston Celtics at Smoothie King Center, news spread that Bryant, his 13-year-old daughter Gianna, and seven others had died in a helicopter crash. As the team began prepping for their Sunday night showdown on the court, staff were scrambling trying to create a video tribute that would pay homage […]

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Friday Five: WSL CEO Erik Logan On Surfing’s Olympic Debut, WSL Growth

  • Surfing will make its long-awaited debut in the Olympics this year in Tokyo.
  • "We have also studied and looked at what the debut and status of being an Olympic sport has done for other sports," Logan said.

Surfing will make its Olympic Games debut this year in Tokyo, and there are few people more excited to ride the swell of momentum likely to come to the sport than Erik Logan, the CEO of the World Surf League. Logan was named to that position in January after previously serving as the WSL’s president of content, media, and studios since February 2019. He said it’s near impossible to try to quantify or even describe the potential impact Olympics can […]

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NBA Teams See Value In KINEXON’s Performance Data

(KINEXON is a proud partner of Front Office Sports) As NBA All-Star Weekend 2020 is set to get underway in Chicago, the eyes of the basketball world will be on the league’s biggest stars. Just down the road from the United Center, the site of Sunday’s All-Star Game, is the U.S. headquarters for one of the fastest growing performance data and analytics providers in the world, KINEXON.  In 2016, the German-based technology company opened its first U.S. office. After finding […]

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eMLS Expands Schedule And Player Roster To Crack Crowded Esports Market

  • eMLS, MLS’s esports effort, is now in its third season.
  • Its last event on Dec. 1 drew a league-record 1.1 million views on Twitch.

While the 2020 MLS season is still weeks away, the league is hoping its esports arm will quench fan’s thirst for soccer. On Jan. 10, eMLS kicked off its 2020 campaign with its League Series One event in Philadelphia. It not only drew 1.1 million views on Twitch, but was eMLS’s most-viewed single stream broadcast to date on the platform.  The event marked a significant increase in views from its premier event in 2018 and 2019, the eMLS Cup tournament, […]

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NHL Brings New Look To Stadium Series With Air Force Academy Weekend

  • The success of outdoor hockey has the NHL looking to bring games to different venues.
  • Navy Federal Credit Union starts stint as title sponsor in fitting venue.

As the NHL approaches its 30th outdoor game on February 15, the league is seeking a fresh look for games played outside its traditional arenas. The game at the Air Force Academy in Colorado Springs is the second in a series of games at U.S. military academies, following 2018’s Stadium Series contest at the U.S. Naval Academy in Annapolis, Maryland. The Colorado Avalanche will host the Los Angeles Kings in Air Force’s 45,000-seat Falcon Stadium, which will be one of […]

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