Innovation

MGM Yahoo New Jersey

MGM, Yahoo Partnership Builds With New Jersey Launch

  • With partnership, MGM receives direct access to 60 million Yahoo users.
  • MGM views sports betting as a funnel to rest of the company's portfolio.
  • Yahoo benefits include live broadcast capabilities from MGM properties during major sporting events.

The Yahoo Sports integration of BetMGM is officially off the ground. Starting November 14, Yahoo Sports app users in New Jersey can place bets by clicking on the stated odds, which will move them through to the BetMGM platform.  The partnership and rollout of the Yahoo integration is the latest step in MGM’s desire to create a “quality and comprehensive interactive platform,” said Scott Butera, MGM president of interactive gaming. “We believe in appealing through quality and breadth of product […]

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Mavericks Giving Fans Options, Preparing For Cryptocurrency Future

  • Dallas Mavericks are the second NBA team to accept cryptocurrency for tickets and merchandise.
  • The move is to provide fans options and prepare for wider adoption of the technology.

Cryptocurrency isn’t fully mainstream yet, but the Dallas Mavericks are looking to ensure its business is ready when it is.  This summer, the Mavericks became the second NBA team to accept bitcoin payments for merchandise and tickets. That came little more than a year after the team partnered with Lympo, a blockchain app to motivate people to exercise.  The Sacramento Kings were well ahead of the rest of the league, accepting the payment form in 2014. But rather than wait […]

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5G Sports Benefits

5G Providers Continue To Lean on Sports To Demonstrate Possibilities

  • Verizon’s 5G network will be in 10 NBA arenas throughout the season.
  • For now, 5G is largely limited by consumer devices.

Sports continues to be one of the industries showing the power of 5G, providing some of the best use cases for the next generation of connectivity. As major telecommunications firms AT&T, Verizon and T-Mobile continue to deploy 5G coverage, they continue to tout sports venues as a perfect place to demonstrate the technology before it becomes ubiquitous. Verizon counts its latest deployments as three NBA arenas: Phoenix’s Talking Stick Resort Arena, San Francisco’s Chase Center, and Denver’s Pepsi Center. Madison […]

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Sacramento Kings Continuing Push To Remain NBA’s Tech Leader

  • The Sacramento Kings and Blockparty have partnered to create the NBA's first blockchain-powered rewards program.
  • Its "Call the Shots" rewards program is the latest example of the Kings' interests in blockchain, which dates back to 2014.

For the 2018-2019 NBA season, the Sacramento Kings finished with their best record since 2005 – at 39-43. While the team hasn’t made a playoff appearance since their 2005-postseason run, its executives are hell-bent on driving change through other means.  “From the first day that [co-owner Vivek Ranadivé] purchased the team [in 2013], he really wanted us to have innovation as part of our DNA,” Kings Chief Technology Officer Ryan Montoya said. “He started off with the big vision of […]

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Nike React Running shoe

New Nike, Under Armour CEOs Expected To Lead Direct To Consumer Sports Push

  • Nike and Under Armour’s annual revenue from direct-to-consumer sales is 20% and 35%, respectively, according to analysts.
  • The CEO change at Nike is expected to go over more smoothly compared to Under Armour, making the brand more attractive to potential athlete partners.

Nike and Under Armour will each have new CEOs in 2020, but the sports apparel and footwear companies are expected to tread different paths en route to growing their digital businesses – and potentially adding new sponsorship deals with athletes. Analysts estimate that both Nike and Under Armour’s annual revenue from direct-to-consumer sales is 20% and 35%, respectively, compared to their wholesale segments. Yet direct business is easily more profitable, with retailers taking home a larger percentage of revenue when […]

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theScore Bet app

theScore Bet Aims for Seamless Integration With News App

  • theScore Bet app launched in September in New Jersey.
  • 11 states are in the works through a partnership with Penn National Gaming.
  • CEO John Levy expects significant revenue from betting app to drive the media company.

As theScore Bet begins to build its user base, the company’s founder and CEO John Levy said the venture was a long time coming. Levy, who started the Canadian-based theScore in 2012, said the idea of the company moving into sports betting has percolated for years and was essentially planned for the entire time. The new effort, which was launched in New Jersey at the beginning of September, makes theScore the first media company to create and launch a sports […]

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nba-statement-edition

New Season, New Look For Many NBA Franchises

  • For the 2019-2020 NBA season, 17 teams partnered with Nike to release "Special Edition" uniforms.
  • Every year the NBA and Nike work to include features of a team's city into its new uniform designs.

For NBA teams, the 2019-2020 season gives them a fresh slate. It also provides them with a feeling of change – and it starts with their uniforms. This season, as many as 17 NBA clubs – nine in the Western Conference and eight in the Eastern Conference – have released their new Nike uniform designs. Every year the NBA and Nike work on incorporating features of a team’s city into the uniform’s design. They include everything from architecture, cultural landmarks, […]

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busan-lpga-tour

BMW Ladies Championship Landmark Moment For Busan, South Korea

  • Host of the inaugural BMW Ladies Championship, the LPGA International Busan is the LPGA Tour's first non-U.S. golf facility.
  • The BMW Ladies Championship is the first time that Busan has hosted a professional sports event since 2002.

South Korean cities like Seoul and Pyeongchang have risen in the sports world through hosting global sporting events like the 2002 FIFA World Cup and the 2018 Winter Olympics, respectively. Now, another South Korean hub is back to running professional sporting events. In late September, the LPGA Tour celebrated the grand opening of the LPGA International Busan golf facility. Located in Busan Metropolitan City, Republic of Korea, it’s the tour’s first golf facility outside the United States. The 27-hole golf […]

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Bulls, LOUD Capital Join Together To Launch Venture Competition

  • The Chicago Bulls have recently launched the Chicago Bulls Venture Competition with VC-firm LOUD Capital.
  • The winner of the CBVC winner will receive a $50,000 investment from LOUD Capital.

Alongside the start of the Chicago Bulls 2019-2020 season, another showdown has been starting to take place off the hardwood. On October 3, the Bulls partnered with LOUD Capital – a Columbus-based venture capital firm – to launch the Chicago Bulls Venture Competition. Offered for Chicago-based entrepreneurs, it allows them to win $50,000 in investments and services from LOUD Capital.  To submit their application, participants need to visit the CBVC website and submit a 90-second pitch video. Each round of […]

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nba-ny-comic-con

How Black Panther And Spider-Man Led The NBA To NY Comic Con

  • The NBA and media brand Fandom debuted its Tip Off activation at the 2019 New York Comic Con event.
  • NBA fans are two times more likely to enjoy comic books than the average consumer.

For those in attendance at the 2019 New York Comic Con event, seeing Spider-Man or other Marvel comic-book characters seems like it would be a slam dunk. But Zion Williamson? While the pairing might seem peculiar on paper, the NBA’s deep dive into understanding comic-book aficionados brought many realizations, said Kevin Best, the league’s vice president of brand and advertising. When brainstorming how to recreate the excitement seen during a possession, Best discovered that NBA fans enjoy comic books more […]

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