Innovation

Houston Rockets Bringing Art To Life Outside Toyota Center

  • The Houston Rockets are looking beyond the Toyota Center to highlight their city's arts scene.
  • Over the summer, the Rockets worked with local artists to design murals on the eight electrical boxes outside the Toyota Center.

In the last few years, the city of Houston’s emerging arts scene has taken to the streets, with murals and street art highlighting the city’s culture becoming ubiquitous. The Rockets and marketing manager Hunter Segesta took notice as well, looking to integrate art into a mural inside of the Toyota Center. While brainstorming the idea in 2017, the Rockets came across Houston-based artist Franky Cardona.  In the months leading up to the 2017 World Series, Hurricane Harvey swept through Houston, […]

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Marques Colston Helping Athletes Catch New Investments

  • As a partner at The Players' Impact, Marques Colton is looking to help professional athletes bolster their business portfolio.
  • The TPI-owned Global Locker Room is a digital platform that helps pro athletes find entrepreneurial and investment opportunities.

While Marques Colston is most known for his ability to catch passes on the football field, he’s been using his post-NFL career to pass business opportunities to his peers. Colston is a partner and managing director of The Players’ Impact, a group that connects professional athletes to the startup ecosystem. He became a partner in 2018 when the Boston-based firm evolved from an investment club into an advisory company for athletes wanting to invest. In 2019, The Players’ Impact began […]

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Vikings Going The Distance To Reach Fans Beyond Football

  • A 10-6 record and a playoff isn't all that Minnesota Vikings fans had to cheer for in 2019.
  • Vikings faithful also enjoyed products like the team's AR-friendly commemorative cups, Pass or Play game, and the "Where's Viktor's Mustache?" children's book.

To better reach existing fans as well as develop new ones, the Minnesota Vikings are turning to both new and traditional forms of media to find success.  Ahead of their Week 10 matchup versus the Dallas Cowboys, the Vikings rolled out their new “Pass or Play” game on their mobile app, said Vikings Executive Director of Digital Media and Innovation Scott Kegley. Minnesota collaborated with Sportshub to develop this game, the first of its kind in the NFL.  Following the […]

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Allegiant Marketing Strategy

Allegiant Stadium Technology Critical To Fan Experience

  • The Raiders and Cox Business partnered to ensure Allegiant Stadium will be among the most connected NFL stadiums.
  • With modern fan behavior, new stadiums require state-of-the-art connectivity or risk backlash.

With new NFL stadiums set to open in two of the world’s foremost entertainment cities, technology will be paramount to their success. Both Las Vegas’ Allegiant Stadium and Los Angeles’ SoFi Stadium are promising to deliver state-of-the-art technology integration to fans.  For the Raiders – who will officially become the Las Vegas Raiders later this spring – and the team’s fans, that can’t come soon enough. In Oakland, the team didn’t control its stadium, which lacked technological advancements, according to […]

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BetMGM Livestreaming

BetMGM Aims to Differentiate With Live Streaming Sports

  • BetMGM is now offering free live streams of sports from around the globe.
  • By creating a handheld sportsbook and offering in-play betting, the company hopes it can separate from other apps.

With sports betting spreading across the U.S. and mobile betting becoming a norm, operators are now looking for something that will differentiate them from the pack.  For BetMGM that means creating a handheld sportsbook experience through the creation of its own live streaming platform. BetMGM now offers free live streams of European soccer leagues, tennis, and other select sports. To watch, users have to register on the app and make a deposit in the account, which will then allow them […]

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NBA Looks To Superserve Fans With ‘Virtual Content Factory’

  • Managing content catered to 1.6 billion basketball fans worldwide can be difficult for the NBA.
  • Through its own cloud-based platform, the Virtual Content Factory, the NBA can now better streamline the entire lifecycle of its content.

Creating and maintaining control of the content catered to 1.6 billion basketball fans worldwide can provide headaches for the NBA.  As a global sports league, the NBA – for some time – has not always been the sole provider of in-game content. It shares that responsibility with numerous other properties and media companies. On top of that, all 30 NBA teams have their own social media departments, players are more active in their content creation, and regional sports networks are […]

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Gx Gatorade

Gx Development Shows Gatorade’s Commitment Beyond Thirst Quencher

  • Still the dominant sports drink, Gatorade is focused on growing other business segments as well.
  • Athlete personalization and technology are at the forefront of Gatorade's innovation.

Xavi Cortadellas, Gatorade’s head of innovation and design, jokes his job is often thought of as just changing drink colors.  But what it truly entails is the development of products ranging from energy chews and protein powders to digital platforms. It’s all part of Gatorade’s plan to push further into technology and athlete personalization, and taking those innovations from the professional level to weekend warriors as a way to maintain its status as the dominant sports drink. “[It’s] everything we’re […]

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Augmented Reality Activations Offer Teams A New Source Of Revenue

  • Despite more examples of AR and even mixed reality popping up around the sports industry to boost the fan experience, the market remains largely underpenetrated, experts say.
  • There is ample opportunity for teams and leagues to cash in on AR activations by selling ad inventory to brands looking to connect with consumers differently.

As the sports industry delves further into augmented reality, there is ample opportunity for teams to grow revenue streams by selling advertising around activations. But to do that, more clubs and professional sports leagues have to embrace the still nascent technology first. The AR market in sports remains largely underpenetrated, even as more examples of franchises using augmented and mixed reality pop up, experts say. Virtual reality is also becoming a larger part of team’s innovation plans. However, headsets and […]

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‘Raising Little Giants’: New York Giants Help Team Dads With Fatherhood

  • Better fathers and husbands make for better men and better football players, according to David Tyree of New York Giants.
  • The 'helmet catch' hero of Super Bowl XLII organized team's first 'Raising Little Giants' parenting session for team Moms and Dads.

Better fathers and husbands make for better men. Better men make for better players. And better players make for a better, more successful football team. That’s the driving ethos of a new internal program launched by the New York Giants. The “Raising Little Giants Parenting Session” was the brainchild of David Tyree, the team’s director of player engagement, and Ashley Lynn, assistant director of player engagement. Tyree, most remembered for his “helmet catch” that helped the Giants beat Tom Brady […]

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The Pro Athletes Buying Into Cryptocurrency

  • Brooklyn Nets Guard Spencer Dinwiddie wants to let fans invest in his contract through blockchain.
  • There is potential for blockchain to change the way athletes make and maintain wealth, but not without hurdles.

Brooklyn Nets guard Spencer Dinwiddie made sure sports fans got a glimpse at the cryptocurrency world this offseason when he announced a plan to offer up his $34 million contract to investors.  Dinwiddie planned on tokenizing his three-year extension, selling the tokens tied to the contract to investors for the principal and interest. His plan to allow investors to “invest in the first-ever security represented by a Professional Athlete Investment Token, or PAInT,” is detailed on his website. He plans […]

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