Innovation

Mamba RISE app

Mamba RISE App Looks Toward New Frontier of Athletic Performance

As bodies continue to evolve physically, Mamba Sports Academy believes the next frontier of athletic performance is cognition.  With that foundational belief, the company – owned by Kobe Bryant, along with former Kansas State football captain Chad Faulkner – is launching the first product from its incubator, Mamba Sports Venture Lab, called Mamba RISE. Mamba RISE is a mobile app providing athletes an opportunity to work on their cognitive abilities.  “We had the opportunity. to bring in a tech that […]

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Aurora Games Makes Important Debut But Shows Room For Improvement

Jerry Solomon is married to an Olympian, but it took another athlete to open his eyes to his next big venture. The sports agent – and husband to former Olympic figure skater Nancy Kerrigan – was in Rio during the 2016 Summer Olympics to support his client, judo wrestler, and gold-medalist Kayla Harrison. While in Brazil, Solomon paid close attention to coverage between the male and female athletes. What he saw gave him the inspiration behind an event meant to […]

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Pledge It Helps Brands Drive Engagement Through Cause Marketing

(Pledge It is a proud partner of Front Office Sports) Athletes have more power now than ever before to tell their stories and share what is most important to them off the field. Brands like adidas, New Balance and Nike have taken notice with branded campaigns aimed toward the causes athletes choose to champion. Pledge It is helping brands tell these unique stories by empowering athletes to use their platform to inspire change and social good.  Pledge It was developed […]

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Mountain West ShotTracker

Why the Mountain West Doesn’t Mind Being a Guinea Pig

As the Mountain West enters its 20th season, the conference is fully embracing its role as a guinea pig for the rest of the NCAA.   The conference was the first to launch a 24/7 linear TV network, The Mountain West Sports Network, in 2006, a year before the Big Ten Network. It was also the first conference to sign with Precision Timing Systems in 2003 and work with DVSports basketball instant replay system, and the first conference to broadcast on […]

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Spill the Wine: NFL Clubs Pushing Team-Branded Wine Collections

A bottle of white, a bottle of red. Perhaps a bottle of team-branded NFL wine instead? As the NFL prepares to kick off its historic 100th season, teams such as the Indianapolis Colts, Tennessee Titans, Carolina Panthers and New York Jets are marketing their own wine collections to fans. Beer and football have long gone hand-in-hand, but shifts in drinking habits mean you’re increasingly likely to see someone enjoying a Cabernet Sauvignon at a game instead of a Coors Light. […]

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Q&A: Why The Northern Trust Is Expecting Its Biggest Event Yet In 2019

If the New York-New Jersey area were to build a golf tournament, what would it look like? For Julie Tyson, the answer is simple: The Northern Trust, the event teeing off on August 8 at Liberty National Golf Cup in Jersey City, New Jersey. “It’s quintessentially New York, said Tyson, who serves as executive director of The Northern Trust. From picturesque views of the Statue of Liberty, to a curated lineup of local food vendors and well-known brands, to a […]

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NBA USA Twitch

Broadcast Innovation Key To NBA, Twitch Partnership

Broadcast innovation is at the heart of an expanded partnership between the NBA, USA Basketball and Twitch.  Twitch will live stream 76 games of the Jr. NBA Global Championship games this week. The streaming platform will also live stream USA National Team exhibition games, beginning with Friday’s Blue vs. White game in Las Vegas followed by four international exhibitions.  The NBA was one of Twitch’s first partners outside of gaming as the two entities have come together in deals the […]

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Now Evaluating NFL Player Contracts? AI

NFL teams pay players a premium to maximize their on-field performance. Now, clubs will be given a new tool to assess how they’re using their resources – in the front-office. Pro Football Focus, a website and data company that provides in-depth, analytical analysis regarding NFL and college football teams, announced that the NFL will start using its newly-created artificial intelligence system that can assess player contract salaries. PFF has contracts with all 32 of the league’s teams. Going forward, NFL […]

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Leagues Continuing to Appreciate, Embrace AI

In 2019, it is impossible to avoid the ever-growing presence of artificial intelligence – in the workforce. In the media. And last, but certainly not least, sports. From professional baseball to the NBA to the NFL, three of America’s most prominent sports have made their interests in AI abundantly clear. Instead of shying away from the conversation, the trio are making deeper investments into a space where the future ramifications are still too unclear to predict. While professional sports push […]

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Blues Find Success With Predictive Gaming En Route To Stanley Cup Win

As the St. Louis Blues tested themselves against two of the toughest teams in the NHL in the San Jose Sharks and Boston Bruins en route to the team’s first Stanley Cup victory, another test was going on off the ice in St. Louis – could predictive gaming catch the attention of hockey fans during the sport’s most exciting time of the year? The answer to that question? Yes. Prior to the start of the Western Conference Final, the Blues […]

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