Cleveland Cavaliers Use ‘Mousetrap Team’ To Improve Through Innovation

  • With no basketball to lean on, the Cavaliers’ organization is turning to innovation to grow.
  • The club’s efforts to improve as a business through its Mousetrap team was recently recognized by Ideascale with the “Best Innovation Engagement Strategy” award.

When Jack Carmichael joined the Cleveland Cavaliers in December 2015, he had a very specific task from owner Dan Gilbert: help create a department that could establish itself as the eyes and ears of the organization. The intent of that group was to be able to take a step back, and work closely with the Cavaliers’ subject matter experts to improve office efficiencies and become innovative leaders. That idea became known as the Cavaliers Mousetrap team, a part of the […]

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The Pensacola Blue Wahoos ‘Events Company’ Aims To Offer More Than Airbnb Stays

  • Attractions at Admiral Fetterman Field include high school graduations, movie nights, and a disc golf course.
  • The Twins Double-A affiliate expects to salvage one-quarter of its annual $8 million in revenue thanks to its events business, owner says.

While gaining national attention for putting its stadium on Airbnb, the Pensacola Blue Wahoos have also become locally synonymous with high school graduations, date nights at its in-stadium restaurant, and a disc golf course designed by Masters champion and minority owner Bubba Watson. The growing list of attractions at Admiral Fetterman Field at Blue Wahoos Stadium is all a part of a new strategy by the Double-A affiliate of the Minnesota Twins: one where the team operates as an events […]

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Sports Teams Turning Venues Into Theaters

  • With fans not allowed to attend sporting events, some teams are finding creative ways to bring them out to the stadium.
  • Clubs like the San Diego Padres and Texas Rangers are redesigning their venues to appear as drive-in music and movie theaters for their supporters to visit.

Although sports are slowly returning to a sense of normalcy, teams are turning to drive-in entertainment to bring themselves directly to their fans.  Originally supposed to open on March 23 ahead of the MLB season, the Texas Rangers’ new $1.1 billion home, Globe Life Field, is no longer a baseball field – at least for now. After officially opening its doors on May 29, the Rangers converted their stadium’s parking lot to host a four-day, drive-in concert series called “Concert […]

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Professional Bowlers Association Brings Sports Betting To Events

  • Celebrating its return to action this weekend, the PBA has announced that it will include online gambling into its events operations.
  • The partnership between the PBA and FOX Bet Sportsbook will be highlighted in the former’s Strike Derby event on FOX from 7 to 9 p.m. ET on June 6.

When the Professional Bowling Association returns to the lanes on June 6 for the first time since the coronavirus pandemic put a stop to live events, it will come with a new twist – sports betting. The PBA has signed a new deal with FOX Bet Sportsbook ahead of its PBA Strike Derby tournament at Bowlero Jupiter in Jupiter, Fl., which will be its first since March 15.  Subsequent events – the PBA Summer Clash on June 13 and a […]

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NASCAR Boosts At-Home Fan Experience On Facebook

  • With NASCAR’s return to empty racetracks, it is leaning more into technology to reach fans at home.
  • It has partnered with Facebook to launch Venue, a mobile app that aims to improve the second-screen experience for those watching live events.

Even without fans at races right now, NASCAR is making sure it provides them a quality experience – from their cellphones. The governing body is partnering with Facebook around the launch of the tech company’s new mobile app, Venue. Venue, which will be available on both iOS and Android, will look to improve the second-screen experience for fans watching sports at home. NASCAR, which will be the first sports partner with Facebook around the app, will utilize it to bring […]

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College Football Teams Keeping Tailgates Alive Online

  • While spring football might be on hold, some programs have turned to technology to keep the party alive for fans.
  • Teams like Penn State and Texas have hosted their own virtual tailgate parties for fans at home to participate in.

While there are plenty of activities synonymous with college football, there are none perhaps more unifying than tailgating. For decades, Saturday mornings across the country’s college campuses have meant games, grilling, and interaction with fellow fans before kickoff. Since mid-March, college sports have been put on pause due to the coronavirus pandemic. But to ensure the tailgate tradition continues, college football programs are taking it upon themselves to host virtual, social-distanced styled events. Penn State held its 2020 Blue-White Virtual […]

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Nike Pushes Remote Workouts To Grow App Use In Lockdown

  • Nike is using its various digital platforms to connect with its millions of customers at home trying to maintain physical well-being.
  • According to Nike, its running club app welcomed more than one million new runners in March and has since seen a 42% rise in runs logged.

With gyms closed nationwide, people everywhere are looking for ways to remain physically and emotionally fit at home. Nike has seized on the opportunity and is utilizing its diverse digital offerings – as well as its athlete relationships – to serve communities throughout the country.  Since March, Nike has invested heavily in its apps, particularly Nike Training Club and Nike Running Club. The company’s strategy has long been to create direct connections with consumers – an effort that has only […]

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Tennis Channel Adjusts To New Reality Of Live Coverage

  • After almost two months without professional tennis, Tennis Channel is back to bringing live matches to its viewers.
  • The Tennis Channel returned on May 1 with an exhibition series, and followed with the UTR Pro Match Series, a two-day round-robin tournament.

Tennis Channel entered the 2020 Australian Open as the fastest-growing television network in the United States. Then the coronavirus pandemic led to the cancelation of the Indian Wells tennis tournament in March, starting a domino effect across the professional tennis circuit. But while tour-sanctioned tournaments remain on hold until July 13, the reemergence of live tennis has suddenly breathed new life into Tennis Channel and its millions of viewers. “We’ve been getting ready for this moment our whole lives,” Ken […]

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Q&A: NASCAR Chief Digital Officer Tim Clark On Racing’s Return

  • NASCAR’s race at Darlington Raceway on May 16 will be its first competition since March 8.
  • The organization plans to include live in-car cameras and live data taken directly from cars in its mobile app.

Slowly but surely, live sports are coming back into the national spotlight. Weeks after professional tennis made its return, NASCAR is back on the racetrack on May 16 at Darlington Raceway – its first competition since Joey Logano took the checkered flag at Phoenix Raceway on March 8. While fans are unable to attend the event, NASCAR will be leaning on new features in its mobile app to connect with those at home.  They include: a “scanner” that enables fans […]

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Awaiting MLS Debut, Sacramento Republic Looks To Fans At Home

  • Before it joins MLS in 2022, Sacramento Republic FC is using the coronavirus pandemic to both discover new fans and maintain its existing ones.
  • From its “Let’s Talk Soccer” initiative to “Indomitable Hands,” the club is using both its digital and personal touch to connect with Sacramento locals.

A current member of the USL Championship, Sacramento Republic FC had its eyes on 2022, when it was set to become the 29th team in Major League Soccer. But now that the coronavirus pandemic has made 2022 feel eons away, team president Benjamin Gumpert is focusing on what he and his staff can do to fulfill Sacramento Republic’s ultimate mission: to make its community a better place. “By doing this, this isn’t top-down by any means,” Gumpert said. “This is […]

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