Innovation

houston-texans-zoom

Houston Texans Turn To Zoom for More Than Meetings

  • When their draft begins on Friday, the Houston Texans will be relying on Zoom for their draft-day activities.
  • Draft Day activities range from watch party prizes to happy hour prizes, where fans and can have their own exclusive parties.

Much like the rest of the world, video conferencing has become increasingly important for the NFL and its 32 teams. For the Houston Texans, Zoom meetings are now also a fan engagement tool, with the team leaning into the technology as a way to interact with them around the draft.  “The idea here is to have our fans feel like they’re part of the draft all weekend,” Houston Texans Director of Marketing Jackie Maldonado said. “It is a unique opportunity […]

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NBA Offers Home Drills for Pent-Up Kids as Pandemic Response Expands

  • The Jr. NBA at Home platform has generated 57 million views since launching March 20 and will now expand into longer-form workouts with NBA and WNBA players and staff.
  • With the youth program in 72 countries, there’s a more substantial post-pandemic opportunity to expand Jr. NBA at Home workouts.

Children with pent up energy have a new outlet from the NBA. The league is launching an expanded version of its Jr. NBA at Home instructional series April 21, featuring longer-form workouts with NBA and WNBA talent showcasing drills and exercises for limited space.  “This time of year, we usually have kids playing with teammates, and we’re running an extensive calendar of camps and clinics,” David Krichavsky, NBA senior vice president and head of youth development, said. “In the current […]

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at-home-workout-routines

Team Trainers Bringing At-Home Workout Routines to Fans

  • With gyms closed nationwide, sports teams are bringing their workout routines into the homes of their isolated fans.
  • The Boston Red Sox, Cleveland Cavaliers, FC Cincinnati, and Houston Rockets are a handful of teams providing fans with at-home workout routines.

On Wednesday, March 11, the NBA put its season on hold after Utah Jazz player Rudy Gobert tested positive with coronavirus. Two days later, Houston Rockets trainer Willie Cruz received word that one-on-one workouts would also be halted, so he prepared to head home unsure of what his job duties would entail. Before leaving the Toyota Center, however, Rockets digital content coordinator Lindsey Scheinthal offered Cruz a suggestion: start an at-home workout tutorial to keep fans busy.  “At that point […]

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nhl-mlb-stem-education

NHL And MLB Bringing STEM To Homes Of Young Fans

  • In sports, some leagues and teams are using original content to supplement home-schooling lessons.
  • The NHL, MLB and the Miami Marlins are among those offering unique educational resources to fans at home.

With roughly 39 million school-aged students currently learning at home in the United States and Canada, Major League Baseball and the National Hockey League are looking to increase the reach of their science, technology, engineering and mathematics-focused efforts. MLB’s Summer Slugger digital program, which aims to kids engaged in subjects like math and science, is a 18-week-long program that covers educational topics like units of measure, place value, arithmetic, geometry, spelling, phonemic awareness, and vocabulary and comprehension. The program is […]

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Friday Five: R/GA’s Kyle Bunch

  • Bunch leads R/GA Ventures’ sports innovation partnerships with properties like adidas, Dick’s Sporting Goods, Fox Sports, Levy Restaurants, MLB, MLS, the Los Angeles Dodgers, and UEFA.
  • "It’s a totally different landscape - it is that moment when the cable goes out for a day, and you pick up that old comic book, and all of a sudden, even when the cable is back, you say I’m going to keep reading this," he said.

As vice president and managing director of the Global Sports Venture Studio at R/GA Ventures, Kyle Bunch is tasked with helping partners like Adidas, MLB, MLS, and the Los Angeles Dodgers find new ways to improve the future of the athlete and fan experience through technology and innovation. However, there has been no moment in the history of the modern sports business that has made it harder to predict what that future looks like due to the complete shuttering of […]

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MaxOne’s SmartCoachAi Gives Athletes An On-Demand Digital Trainer at Home

  • M1 SmartCoach has seen a 1000% increase in downloads and has skyrocketed to a top 20 app on the app stores.
  • The M1 SmartCoach is the first on-demand digital trainer that combines personal data and proven training concepts empowering athletes to get better.

(MaxOne is a proud partner of Front Office Sports) Basketball athletes who want to take their game to the next level are always seeking out the latest and greatest tool, or a coach that can help them reach that goal. In 2020, both of these things can be found within a smartphone. For many athletes, the season was cut short and training has been put on hold. While this may spell trouble for those seeking to get better at their […]

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sports-coaching-training-apps-youth

Demand For Virtual Training Apps Climbs in $19 Billion Youth Sports Space

  • Famer, an interactive sports coaching, training, and mentorship platform, has seen the usage of its app double almost every day since late last week.
  • Techne Futbol, a soccer training app developed by former USWNT player Yael Averbuch, has seen app usage up 30 times over the previous few days.

As practices, games, and travel have been canceled across the board for the foreseeable future at the youth sports level, applications on mobile platforms are emerging as the paramount replacement for the in-person elements of sports for children. “One week ago today in our world, things changed,” said Rich Abend, CEO of Famer, an interactive virtual coaching and training app that launched just one year ago. In just the past week, those companies dedicated to meeting the sports education, practice […]

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kulturecity-sports

How One Family Brought KultureCity To The Sports World

  • Rocket Mortgage FieldHouse is the first sensory inclusive arena certified in the U.S.
  • KultureCity has more than 65 global sports partnerships.

KultureCity is looking to sports to further its mission of making the world a better place for those who suffer from sensory sensitivity. The nonprofit helped make Rocket Mortgage FieldHouse the first certified sensory-inclusive arena in the United States. It also helped the Cavaliers’ esports team, Cavs Legion Gaming Club, make its Legion Lait Lit by TCP facility sensory inclusive. Uma Srivastava, KultureCity’s chief operating officer, says that the Cavaliers and the NBA were the first sports entities to work […]

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frank-matrisciano-basketball

Meet ‘Hell’s Trainer,’ The Man Challenging All of Amateur Basketball

  • Famed pro sports trainer launches 12-month program for high school basketball players to skip college.
  • Two players will feature in ChamelonBX’s 2020 class, with five and seven expected in 2021 and 2022.

Frank Matrisciano has trained everyone from special operations forces to law enforcement officers and professional athletes. Blake Griffin, Von Miller, and Cordarrelle Patterson are among those who have worked with the intense, secretive man known in pro sports as “Hell’s Trainer.” Matrisciano is extremely protective of his identity, to the point of not appearing in photographs, but he’s not as secretive when speaking about college basketball’s growing number of injustices aimed at its players. “I believe [former Georgetown basketball coach […]

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virtual-content-factory-teams

NBA’s Virtual Content Factory Helps Teams Make Memories

  • Nineteen of the NBA’s 30 teams are currently using the league’s cloud-based platform.
  • About 10,000 pieces of content - amounting to roughly 128 terabytes - is stored on the cloud.

The impact of the passing of NBA legend Kobe Bryant was felt across the entire league. On January 26, just hours before the New Orleans Pelicans were scheduled to face the Boston Celtics at Smoothie King Center, news spread that Bryant, his 13-year-old daughter Gianna, and seven others had died in a helicopter crash. As the team began prepping for their Sunday night showdown on the court, staff were scrambling trying to create a video tribute that would pay homage […]

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