Innovation

cybersecurity-pro-sports

Amid High Profile Hacks, Teams Strengthen Cybersecurity Efforts

  • Teams like the Boston Red Sox and San Diego Padres are bolstering their cybersecurity practices.
  • In the past three years, 93% of organizations have suffered at least one cybersecurity attack.

On January 28, 15 NFL teams’ social media accounts – including both Super Bowl LIV contestants, the Kansas City Chiefs and San Francisco 49ers – began posting strange messages. It was the work of OurMine, a Saudi hacker group, who not only gained access to the team accounts but to the main @NFL account as well. This incident shined a spotlight on the issue of cybersecurity for teams and leagues, especially given the sheer amount of information that every franchise […]

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mlb-youth-outreach

MLB Increasing Youth Outreach With Help From USA Baseball and Softball

  • Though MLB attendance is down, youth participation is up and outpacing football and soccer.
  • Increasing travel ball costs remain an obstacle, and a target for MLB's efforts.

Amid waning attendance numbers, Major League Baseball is putting more emphasis on engaging with kids to help maintain the sport’s popularity. In 2020, MLB will host a wide range of baseball and softball development initiatives designed to increase accessibility and foster development within the youth and amateur levels of baseball. That is coming via increased efforts from the league to work with some of the sport’s other big stakeholders in USA Baseball and USA Softball.  “What’s exciting is that we’re […]

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Globe Life Park

Globe Life Park Begins Second Life As Rangers Move Out

  • A $10 million renovation to the former Ballpark in Arlington creates opportunity for tenants in the XFL and USL League One.
  • Texas Rangers still hold the lease on the stadium, drawing inspiration from the Cowboys’ AT&T Stadium to host multiple events.

While just barely 25 years old, Globe Life Park is finding a second life in retirement. The former home of the Texas Rangers will begin its newest role as the home of the XFL’s Dallas Renegades on Sunday with the kickoff of the new league. Globe Life Park will also be home to USL League One team North Texas SC, which will play its first game in the stadium on April 4. The Rangers left the stadium at the end […]

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us-army-goarmy-edge

U.S. Army Looks To Sports To Showcase Technology, Draw New Recruits

  • The U.S. Army's GoArmy Edge technology is helping the military connect with the youth through sports.
  • Used by football teams like the Indianapolis Colts and LSU, the Army recently released a soccer version named GoArmy Edge Soccer.

Every team is looking for a way to gain the slightest advantage over its opponent. For LSU, the edge that propelled them to a national championship title over Clemson on Jan. 13 wasn’t just the arm of quarterback Joe Burrow. Instead, the Tigers found an unusual ally in football technology: the United States Army. Heading into the 2019 season, LSU’s football operations complex underwent a $28-million renovation that enabled coaches and players to stand on a 50-foot-wide turf floor, look […]

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Houston Rockets Bringing Art To Life Outside Toyota Center

  • The Houston Rockets are looking beyond the Toyota Center to highlight their city's arts scene.
  • Over the summer, the Rockets worked with local artists to design murals on the eight electrical boxes outside the Toyota Center.

In the last few years, the city of Houston’s emerging arts scene has taken to the streets, with murals and street art highlighting the city’s culture becoming ubiquitous. The Rockets and marketing manager Hunter Segesta took notice as well, looking to integrate art into a mural inside of the Toyota Center. While brainstorming the idea in 2017, the Rockets came across Houston-based artist Franky Cardona.  In the months leading up to the 2017 World Series, Hurricane Harvey swept through Houston, […]

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tpi-global-locker-room

Marques Colston Helping Athletes Catch New Investments

  • As a partner at The Players' Impact, Marques Colton is looking to help professional athletes bolster their business portfolio.
  • The TPI-owned Global Locker Room is a digital platform that helps pro athletes find entrepreneurial and investment opportunities.

While Marques Colston is most known for his ability to catch passes on the football field, he’s been using his post-NFL career to pass business opportunities to his peers. Colston is a partner and managing director of The Players’ Impact, a group that connects professional athletes to the startup ecosystem. He became a partner in 2018 when the Boston-based firm evolved from an investment club into an advisory company for athletes wanting to invest. In 2019, The Players’ Impact began […]

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NFL Teams Hit The Gym To Engage Fans

  • The NFL's 49ers, Bears, Browns and Cowboys are partnering with 24-Hour Fitness founder Mark Mastrov to open team-themed fitness centers.
  • The new 49ers Fit allows members to study film of how he trained for the NFL season, says three-time Super Bowl champion Roger Craig.

As NFL teams look to maximize their non-football related revenue while also engaging fans away from games, they’re looking to a place where more Americans are showing up each year – the gym. In the last few years, the San Francisco 49ers, Chicago Bears, Cleveland Browns, and Dallas Cowboys have all teamed with 24 Hour Fitness founder Mark Mastrov to open team-branded gyms.  “If you think about NFL revenue streams, we have our broadcast, we have our ticket sales, we […]

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minnesota-vikings-fans

Vikings Going The Distance To Reach Fans Beyond Football

  • A 10-6 record and a playoff isn't all that Minnesota Vikings fans had to cheer for in 2019.
  • Vikings faithful also enjoyed products like the team's AR-friendly commemorative cups, Pass or Play game, and the "Where's Viktor's Mustache?" children's book.

To better reach existing fans as well as develop new ones, the Minnesota Vikings are turning to both new and traditional forms of media to find success.  Ahead of their Week 10 matchup versus the Dallas Cowboys, the Vikings rolled out their new “Pass or Play” game on their mobile app, said Vikings Executive Director of Digital Media and Innovation Scott Kegley. Minnesota collaborated with Sportshub to develop this game, the first of its kind in the NFL.  Following the […]

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Allegiant Marketing Strategy

Allegiant Stadium Technology Critical To Fan Experience

  • The Raiders and Cox Business partnered to ensure Allegiant Stadium will be among the most connected NFL stadiums.
  • With modern fan behavior, new stadiums require state-of-the-art connectivity or risk backlash.

With new NFL stadiums set to open in two of the world’s foremost entertainment cities, technology will be paramount to their success. Both Las Vegas’ Allegiant Stadium and Los Angeles’ SoFi Stadium are promising to deliver state-of-the-art technology integration to fans.  For the Raiders – who will officially become the Las Vegas Raiders later this spring – and the team’s fans, that can’t come soon enough. In Oakland, the team didn’t control its stadium, which lacked technological advancements, according to […]

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BetMGM Livestreaming

BetMGM Aims to Differentiate With Live Streaming Sports

  • BetMGM is now offering free live streams of sports from around the globe.
  • By creating a handheld sportsbook and offering in-play betting, the company hopes it can separate from other apps.

With sports betting spreading across the U.S. and mobile betting becoming a norm, operators are now looking for something that will differentiate them from the pack.  For BetMGM that means creating a handheld sportsbook experience through the creation of its own live streaming platform. BetMGM now offers free live streams of European soccer leagues, tennis, and other select sports. To watch, users have to register on the app and make a deposit in the account, which will then allow them […]

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