Innovation

Authenticity Reigns in the Era of Influencer Marketing

With the influencer marketing industry growing at a breakneck pace, Thuzio is using Julius to stay ahead of the pack. Barber, (left) seen alongside superstar linebacker Lawrence Taylor. (right) Photo via Thuzio It began as way for fans to book athletes for experiences, but as time went on it grew into an ingenious business model. Julius and the Executive Club are two products under the Thuzio brand that work side by side to leverage a massive database of 50,000+ influencers. Ranging from […]

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Meet PADLOKT: The New Platform Connecting Fans & Celebrities

Each of us has that person that we want to have lunch with one day PADLOKT is changing the game when it comes to how players and fans interact. Photo via PADLOKT Each of us has that person that we want to have lunch with one day. That inspirational figure who we have a burning question for and would give anything to ask that question. Enter PADLOKT, the brainchild of Trent Sydney, Jason Blewitt, Adam Hollioake and worldwide media agency Ogilvy, that […]

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Amazon and Live Sports: Can it Happen?

By: Casey Sudzina, @CaseySudzina It can be difficult to be a fan of an out of state team. I have never personally encountered this situation, being as I have always lived in Ohio, but I know some who have. My grandparents live in South Carolina, but are still fans of the Cleveland Cavaliers, the Indians, Browns, and The Ohio State Buckeyes. A lot of times, unless the games are very big, they cannot watch them because they only broadcast the […]

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Paranoid Fan and the Journey to Startup Success

As any successful entrepreneur will allude to, the fate of a new company relies on a strong idea, a gap in the market, people who believe in it and a bit of luck. By Arin Segal, @ArinSegal Paranoid Fan is a GPS-based social networking utility for sports fans. Users crowdsource social activities such as watch parties, tailgates, venue check-ins, and meetups. Image via Paranoid Fan As any successful entrepreneur will allude to, the fate of a new company relies on a strong […]

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