Innovation

Nike React Running shoe

New Nike, Under Armour CEOs Expected To Lead Direct To Consumer Sports Push

  • Nike and Under Armour’s annual revenue from direct-to-consumer sales is 20% and 35%, respectively, according to analysts.
  • The CEO change at Nike is expected to go over more smoothly compared to Under Armour, making the brand more attractive to potential athlete partners.

Nike and Under Armour will each have new CEOs in 2020, but the sports apparel and footwear companies are expected to tread different paths en route to growing their digital businesses – and potentially adding new sponsorship deals with athletes. Analysts estimate that both Nike and Under Armour’s annual revenue from direct-to-consumer sales is 20% and 35%, respectively, compared to their wholesale segments. Yet direct business is easily more profitable, with retailers taking home a larger percentage of revenue when […]

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theScore Bet app

theScore Bet Aims for Seamless Integration With News App

  • theScore Bet app launched in September in New Jersey.
  • 11 states are in the works through a partnership with Penn National Gaming.
  • CEO John Levy expects significant revenue from betting app to drive the media company.

As theScore Bet begins to build its user base, the company’s founder and CEO John Levy said the venture was a long time coming. Levy, who started the Canadian-based theScore in 2012, said the idea of the company moving into sports betting has percolated for years and was essentially planned for the entire time. The new effort, which was launched in New Jersey at the beginning of September, makes theScore the first media company to create and launch a sports […]

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nba-statement-edition

New Season, New Look For Many NBA Franchises

  • For the 2019-2020 NBA season, 17 teams partnered with Nike to release "Special Edition" uniforms.
  • Every year the NBA and Nike work to include features of a team's city into its new uniform designs.

For NBA teams, the 2019-2020 season gives them a fresh slate. It also provides them with a feeling of change – and it starts with their uniforms. This season, as many as 17 NBA clubs – nine in the Western Conference and eight in the Eastern Conference – have released their new Nike uniform designs. Every year the NBA and Nike work on incorporating features of a team’s city into the uniform’s design. They include everything from architecture, cultural landmarks, […]

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busan-lpga-tour

BMW Ladies Championship Landmark Moment For Busan, South Korea

  • Host of the inaugural BMW Ladies Championship, the LPGA International Busan is the LPGA Tour's first non-U.S. golf facility.
  • The BMW Ladies Championship is the first time that Busan has hosted a professional sports event since 2002.

South Korean cities like Seoul and Pyeongchang have risen in the sports world through hosting global sporting events like the 2002 FIFA World Cup and the 2018 Winter Olympics, respectively. Now, another South Korean hub is back to running professional sporting events. In late September, the LPGA Tour celebrated the grand opening of the LPGA International Busan golf facility. Located in Busan Metropolitan City, Republic of Korea, it’s the tour’s first golf facility outside the United States. The 27-hole golf […]

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Bulls, LOUD Capital Join Together To Launch Venture Competition

  • The Chicago Bulls have recently launched the Chicago Bulls Venture Competition with VC-firm LOUD Capital.
  • The winner of the CBVC winner will receive a $50,000 investment from LOUD Capital.

Alongside the start of the Chicago Bulls 2019-2020 season, another showdown has been starting to take place off the hardwood. On October 3, the Bulls partnered with LOUD Capital – a Columbus-based venture capital firm – to launch the Chicago Bulls Venture Competition. Offered for Chicago-based entrepreneurs, it allows them to win $50,000 in investments and services from LOUD Capital.  To submit their application, participants need to visit the CBVC website and submit a 90-second pitch video. Each round of […]

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nba-ny-comic-con

How Black Panther And Spider-Man Led The NBA To NY Comic Con

  • The NBA and media brand Fandom debuted its Tip Off activation at the 2019 New York Comic Con event.
  • NBA fans are two times more likely to enjoy comic books than the average consumer.

For those in attendance at the 2019 New York Comic Con event, seeing Spider-Man or other Marvel comic-book characters seems like it would be a slam dunk. But Zion Williamson? While the pairing might seem peculiar on paper, the NBA’s deep dive into understanding comic-book aficionados brought many realizations, said Kevin Best, the league’s vice president of brand and advertising. When brainstorming how to recreate the excitement seen during a possession, Best discovered that NBA fans enjoy comic books more […]

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Atlanta Hawks Empowering Female Players With Her Time To Play Clinic

As a former captain and three-year starter for Georgia Tech men’s basketball, Jon Babul easily noticed what often happened to his eight-year-old daughter when she would attend a basketball camp.   “I know when she comes to a camp and sees 80 boys – some of whom are older – in the gym, young females can become apprehensive when they walk in and just see that environment,” Babul said.  As the NBA has struggled to attract young girls to basketball, the […]

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Packers-Microsoft’s TitletownTech Joint Venture Trying To Win Different Kind of Game

  • TitletownTech’s Venture Capital Fund has grown to $25 million and 17 individual investors.
  • It has already invested in three companies.

Green Bay Packers fans have saved the team multiple times through stock offerings. Now the Packers have teamed with Microsoft on a joint venture to support entrepreneurs and fledgling businesses in the greater Green Bay area. In its first year, the Packers and Microsoft’s “TitletownTech” has already invested in three companies – and is doing due diligence on another five. The combination venture fund/innovation lab/venture studio operates in the shadow of Lambeau Field, the storied home of football legends ranging […]

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pedromartinezcollection

Bleacher Report Continues Commerce Push, Adds Pedro Martinez To Its World Tour Clothing Collection

Fresh off its World Tour Collection clothing launches for Dwayne Wade and Mariano Rivera this year, Bleacher Report has partnered with Hall of Fame pitcher Pedro Martinez, in efforts to sell apparel to fans commemorating the player’s 18-year baseball career. The campaign is the latest for Bleacher Report’s growing e-commerce team launched last year, as the Turner-owned media company attempts to grow revenue through branded content, merchandise, and offering unique sports experiences to fans. According to Bleacher Report’s Head of […]

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AI Powered Concessions

AI-Powered Concession Stands Full Speed Ahead At Sport Venues

Whether it’s to ease the strain of labor issues, increase consistent quality or save valuable time so fans can find their way back to their seats for game action, AI-powered and robotic concession stands are popping up across U.S. sports venues – with more expected to come in the future. “We’re continuing to explore opportunities in our client and partner venues,” said Carl Mittleman, president of Aramark Sports & Entertainment. “Management teams are clamoring for more units, but we’re not […]

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