Innovation

BetMGM Livestreaming

BetMGM Aims to Differentiate With Live Streaming Sports

  • BetMGM is now offering free live streams of sports from around the globe.
  • By creating a handheld sportsbook and offering in-play betting, the company hopes it can separate from other apps.

With sports betting spreading across the U.S. and mobile betting becoming a norm, operators are now looking for something that will differentiate them from the pack.  For BetMGM that means creating a handheld sportsbook experience through the creation of its own live streaming platform. BetMGM now offers free live streams of European soccer leagues, tennis, and other select sports. To watch, users have to register on the app and make a deposit in the account, which will then allow them […]

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Detroit Practice Facility

NBA Practice Facilities Bringing in Community, Sponsorships

  • NBA teams are increasingly investing in bigger and better practice facilities.
  • With the investments come an increased focus on community, and partners recognize the value.

As the Detroit Pistons made their move from the Palace of Auburn Hills to Little Caesars Arena in downtown Detroit in 2017, the team also made a bigger commitment to be a part of the Detroit community – a new practice facility. In October, the Pistons opened the Henry Ford Detroit Pistons Performance Center, less than two miles from its new home court. The $90 million-dollar facility is meant to help contribute to the “continued rebirth and revitalization” of Detroit, […]

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NBA Looks To Superserve Fans With ‘Virtual Content Factory’

  • Managing content catered to 1.6 billion basketball fans worldwide can be difficult for the NBA.
  • Through its own cloud-based platform, the Virtual Content Factory, the NBA can now better streamline the entire lifecycle of its content.

Creating and maintaining control of the content catered to 1.6 billion basketball fans worldwide can provide headaches for the NBA.  As a global sports league, the NBA – for some time – has not always been the sole provider of in-game content. It shares that responsibility with numerous other properties and media companies. On top of that, all 30 NBA teams have their own social media departments, players are more active in their content creation, and regional sports networks are […]

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Gx Gatorade

Gx Development Shows Gatorade’s Commitment Beyond Thirst Quencher

  • Still the dominant sports drink, Gatorade is focused on growing other business segments as well.
  • Athlete personalization and technology are at the forefront of Gatorade's innovation.

Xavi Cortadellas, Gatorade’s head of innovation and design, jokes his job is often thought of as just changing drink colors.  But what it truly entails is the development of products ranging from energy chews and protein powders to digital platforms. It’s all part of Gatorade’s plan to push further into technology and athlete personalization, and taking those innovations from the professional level to weekend warriors as a way to maintain its status as the dominant sports drink. “[It’s] everything we’re […]

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Augmented Reality Activations Offer Teams A New Source Of Revenue

  • Despite more examples of AR and even mixed reality popping up around the sports industry to boost the fan experience, the market remains largely underpenetrated, experts say.
  • There is ample opportunity for teams and leagues to cash in on AR activations by selling ad inventory to brands looking to connect with consumers differently.

As the sports industry delves further into augmented reality, there is ample opportunity for teams to grow revenue streams by selling advertising around activations. But to do that, more clubs and professional sports leagues have to embrace the still nascent technology first. The AR market in sports remains largely underpenetrated, even as more examples of franchises using augmented and mixed reality pop up, experts say. Virtual reality is also becoming a larger part of team’s innovation plans. However, headsets and […]

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‘Raising Little Giants’: New York Giants Help Team Dads With Fatherhood

  • Better fathers and husbands make for better men and better football players, according to David Tyree of New York Giants.
  • The 'helmet catch' hero of Super Bowl XLII organized team's first 'Raising Little Giants' parenting session for team Moms and Dads.

Better fathers and husbands make for better men. Better men make for better players. And better players make for a better, more successful football team. That’s the driving ethos of a new internal program launched by the New York Giants. The “Raising Little Giants Parenting Session” was the brainchild of David Tyree, the team’s director of player engagement, and Ashley Lynn, assistant director of player engagement. Tyree, most remembered for his “helmet catch” that helped the Giants beat Tom Brady […]

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The Pro Athletes Buying Into Cryptocurrency

  • Brooklyn Nets Guard Spencer Dinwiddie wants to let fans invest in his contract through blockchain.
  • There is potential for blockchain to change the way athletes make and maintain wealth, but not without hurdles.

Brooklyn Nets guard Spencer Dinwiddie made sure sports fans got a glimpse at the cryptocurrency world this offseason when he announced a plan to offer up his $34 million contract to investors.  Dinwiddie planned on tokenizing his three-year extension, selling the tokens tied to the contract to investors for the principal and interest. His plan to allow investors to “invest in the first-ever security represented by a Professional Athlete Investment Token, or PAInT,” is detailed on his website. He plans […]

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Miami Dolphins’ Partnership With Litecoin Gives Fans More Options

  • Fans can pay with cryptocurrency throughout Hard Rock Stadium
  • Litecoin, the sixth-largest cryptocurrency, is the official cryptocurrency of the Dolphins

The usage of cryptocurrency by the general public is still far from universal, but that’s not stopping teams from accepting payments at an increasing speed. For the most part, teams have started accepting cryptocurrency as a way to offer their fans more options, without any expectations. The Dallas Mavericks and Sacramento Kings, are just two of the many teams who have taken steps into the worlds of cryptocurrency and blockchain. As more teams adopt some form of cryptocurrency, the hope […]

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Coyotes Ambassador Program

Coyotes Ambassador Program Aims To Attract Younger Ticket Buyers

  • Looking to reach a younger demographic, the Coyotes are empowering their young fans.
  • The fans can sell tickets through social platforms, earning points that can be redeemed for rewards.

Currently on a seven-year playoff drought, the Arizona Coyotes have struggled to draw fans to Gila River Arena.    The team has had an average attendance in the bottom five across the NHL dating back to the 2010-2011 season. Last season, it had the third-lowest average attendance with 13,989 fans per game. But amid an influx of young talent on the ice as well as a promising new owner, the team is looking to draw in more young fans across Phoenix […]

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Future sports lab MLSE

Startups Are Central To These Toronto Pro Teams’ Innovation Plans

  • Maple Leaf Sports & Entertainment, owner of multiple Toronto-based teams including the Raptors and Maple Leafs, entered a partnership with local incubator Future of Sport Lab in September 2018.
  • Rival.ai and Spalk are just two examples of incubated FSL startups that launched pilots with MLSE's teams over the past year.

Maple Leaf Sports & Entertainment, the owner of multiple Toronto-based teams including the Raptors, Maple Leafs, and the Canadian Football League’s Argonauts, has different ways of keeping its finger on the pulse of the latest innovations in sports technology. MLSE relies internally on a new innovation lab that it opened in June 2018, which works directly with the sports conglomerate’s marketing, ticketing, and food and beverage teams to improve operations. But outside of its four walls, MLSE also leverages its […]

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