Innovation

TBT Charts Course Into Betting With Genius Sports

When The Basketball Tournament launched in 2014, CEO and Founder Jon Mugar compiled some of the statistics for the winner-take-all tournament in Microsoft Excel on his laptop. Now entering its sixth year, the TBT has signed a multi-year partnership with Genius Sports to not only capture and distribute more real-time stats around its games, but also pave the way for the integration of sports betting around the TBT in the near future. When the TBT begins its 2019 tournament on […]

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How do Adam Silver and Roger Goodell view influence of tech?

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. This past week, Adam Silver and Roger Goodell joined the likes of Reid Hoffman and Dara Khosrowshahi at the Allen & Co. conference in Sun Valley, Idaho. While there, CNBC caught up with them to get their thoughts on technology’s impact on sports.  Competition is fierce… Now more than ever, sports teams and leagues have to compete with everything from Netflix and Instagram to Snapchat and esports. […]

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Formula E Growth

Formula E Brings A Mission of Sustainability To Racing

Formula E finished up its fifth and latest season this weekend in New York City, capping off a 13-race circuit as the organization looks toward a promising future. On the verge of bankruptcy four years ago, Formula E Chairman and CEO Alejandro Agag expects the all-electric race series to be in the black next year as its value surges beyond $1 billion thanks to investments and major brand partnerships like the multi-year, nine-figure deal signed by title sponsor ABB last […]

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Eagles Take Flight With Podcasting Strategy

When Philadelphia Eagles media executive Jen Kavanagh arrived at the team facility on June 27, she was pulled aside by a player. What if the Eagles launched a player’s podcast, he asked. What if he served as the star and host? Kavanagh, the team’s senior vice president of media and marketing, was smiling as she recounted the story in the team’s draft war room later that day – having active players buy into the team’s ambitious podcast strategy is half […]

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ESPN To Show Alternate ‘Statcast’ Version Of HR Derby For Analytics Fans

For MLB fans fearful that their team’s slugger will be victim to the “Home Run Derby Curse,” ESPN has a broadcast of the competition for you. That topic will be addressed directly – with data to back why fans shouldn’t be concerned – during ESPN’s data-driven “Statcast” version of its annual Home Run Derby telecast. This alternate telecast will feature everything from 3D spray charts of home run distances and flight paths to exit velocities off bats and launch angles […]

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Topps Highlights MLB Player Business Successes with Vaynerchuk Card Collection

For sports-card aficionados, they know baseball season is nearing when Topps releases its annual card series. With Major League Baseball celebrating its 150th anniversary this season, the card company wanted to be inventive with its most recent release, Series 2. When it debuted in early June, it featured something unique: a collection with Gary Vaynerchuk. Working with Topps on an insert set titled, “Gary Vee’s Top Entrepreneurs in Baseball,” the media mogul added his own innovative imprint. Instead of featuring […]

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B/R, Bumble Court NBA Summer League Fans With Activation

With the 2019 NBA Summer League just weeks away, fans will be flocking to Las Vegas to watch the likes of Zion Williamson, Ja Morant, and RJ Barrett get their first NBA reps. Beyond basketball and Summer League, a new activation is aiming to help guests also focus on something just as interesting: their relationships. Thanks to the partnership between the Los Angeles Clippers and dating app Bumble, Bleacher Report is working with the duo for its second annual “Jump […]

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XFL Sees Transparency As Key To Business Success

During its short existence, the Alliance of American Football was often shrouded in secrecy. Nobody knew what to believe about the startup — until it suspended operations on April 2, less than three months into its first season. But unlike the AAF, the XFL is embracing transparency, according to Oliver Luck, commissioner and chief executive officer of the new spring football league. That starts with how it recruits players for its inaugural 2020 season.  “In today’s world, it doesn’t matter […]

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Wimbledon Celebrating Its History While Prepping For Future

Many of Wimbledon’s traditions are linked to its 1877 founding, from its strict dress code for both players and attendees, the absence of sponsor branding around the court to its popular strawberries and cream concession item, which dates back to Tudor England. But despite its historic roots, the All England Lawn Tennis Club is investing heavily in digital and social fan-facing initiatives, aiming to make sure its 142-year-old event is “future-proof.” “Being accessible to the audiences of the future is […]

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