Innovation

AI Powered Concessions

AI-Powered Concession Stands Full Speed Ahead At Sport Venues

Whether it’s to ease the strain of labor issues, increase consistent quality or save valuable time so fans can find their way back to their seats for game action, AI-powered and robotic concession stands are popping up across U.S. sports venues – with more expected to come in the future. “We’re continuing to explore opportunities in our client and partner venues,” said Carl Mittleman, president of Aramark Sports & Entertainment. “Management teams are clamoring for more units, but we’re not […]

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Humans vs. AI: Drone Racing League Debuts Autonomous Racing Drone

Artificial intelligence’s presence in professional sports is rapidly expanding.  Since July, the Atlantic League of Professional Baseball and the NFL have each experimented with AI technology to improve their business practices.  This week, another sport revealed its intentions with advanced technology – but with the desire to directly challenge its human participants. The Drone Racing League is debuting its first-ever autonomous racing drone called RacerAI. It uses the drone’s configuration to provide a non-obstructive, frontal view computer view during racing. […]

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Best NHL Free-Agent Signings This Summer? Service Dogs

On November 6, 2016, the Anaheim Ducks hosted their Military Appreciation Night versus the Calgary Flames. During the pregame ceremony, Lance Corporal Brandon C. Benningfield was joined on the ice by Corporal Nero.  Little did the crowd know that Nero was a military police patrol and explosive detector dog who was holding in his mouth the ceremonial puck. Once he made the puck drop, fans at the Honda Center went wild for the German Shepherd – as did social media.  […]

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Vikings, Pepsi Create Augmented Reality-Featured Commemorative Cups

The Minnesota Vikings might be 2-2 going into Week 5 of the 2019 season, but that hasn’t stopped them from making plays off the field. To start off the year, Minnesota partnered with long-time partner PepsiCo, Inc. to unveil a commemorative cup that’s both scan-able and augmented-reality inspired. Since transitioning to a more digital-savvy organization, the Vikings have been experimenting with the unprecedented – and haven’t caused a turnover yet. “It was something that no other team had really taken […]

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MLB Diversity Fellowship Aims To Embrace Acceptance In Baseball

Since joining Major League Baseball, Tyrone Brooks has been determined to have America’s Pastime grow through diversity. With the first class of MLB’s Diversity Fellowship nearing its end, he’s confident that this opportunity will serve as a professional springboard for them – similar to what he has experienced in the sport. After graduating from the University of Maryland in 1996, Brooks’ introduction to sports came through the Atlanta Braves as a part of MLB’s Career Initiative Training Program. Developed by […]

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49ers-mentorship-academy

Five Years Later, 49ers’ Mentorship Academy Continues To Inspire

When the San Francisco 49ers launched their first-ever Mentorship Academy back in 2014, only one school participated in it. The team traveled to Oak Grove High School in San Jose to teach the Eagles’ 60 football players how to be leaders on and off the gridiron. Since that first trip to Oak Grove, five more iterations of the academy have passed, with each growing in size.  When 49ers PREP – the group behind this initiative – hosted its sixth-annual Mentorship […]

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Drone Racing League: A Futuristic View Of Sports – In 2019

In early 2015, Nicholas Horbaczewski saw an amateur sports race at a Home Depot store on Long Island. It was unlike anything he’d ever seen before. At that moment, he realized that the future of sports might be out of human control – and that’s the point.  “I just thought it was one of the coolest things I’d ever seen,” Horbaczewski said of drone racing. “I think the sport is amazing to watch, I’d love to watch more of it. […]

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Mamba RISE app

Mamba RISE App Looks Toward New Frontier of Athletic Performance

As bodies continue to evolve physically, Mamba Sports Academy believes the next frontier of athletic performance is cognition.  With that foundational belief, the company – owned by Kobe Bryant, along with former Kansas State football captain Chad Faulkner – is launching the first product from its incubator, Mamba Sports Venture Lab, called Mamba RISE. Mamba RISE is a mobile app providing athletes an opportunity to work on their cognitive abilities.  “We had the opportunity. to bring in a tech that […]

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Aurora Games Makes Important Debut But Shows Room For Improvement

Jerry Solomon is married to an Olympian, but it took another athlete to open his eyes to his next big venture. The sports agent – and husband to former Olympic figure skater Nancy Kerrigan – was in Rio during the 2016 Summer Olympics to support his client, judo wrestler, and gold-medalist Kayla Harrison. While in Brazil, Solomon paid close attention to coverage between the male and female athletes. What he saw gave him the inspiration behind an event meant to […]

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Pledge It Helps Brands Drive Engagement Through Cause Marketing

(Pledge It is a proud partner of Front Office Sports) Athletes have more power now than ever before to tell their stories and share what is most important to them off the field. Brands like adidas, New Balance and Nike have taken notice with branded campaigns aimed toward the causes athletes choose to champion. Pledge It is helping brands tell these unique stories by empowering athletes to use their platform to inspire change and social good.  Pledge It was developed […]

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