MLS Refreshes Sports Drink Category With BodyArmor

BodyArmor has signed a four-year, multi-million dollar partnership with MLS which will make it the league’s official sports drink partner in the U.S. starting in 2020. The sports drink brand replaces AdvoCare in the category for MLS, a partnership that had dated back to 2015. Per the terms of the deal, BodyArmor sports drink will be featured on the sidelines of matches, in locker rooms and at training facilities, with the company’s logo being featured on everything from coolers to […]

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Shot Callers: Jim Cavale, Founder & CEO, INFLCR

(Citrin Cooperman is a proud partner of Front Office Sports) In recent years, college and professional athletes have become empowered to tell their stories and build their personal brands on social media thanks content sharing tools. One such tool that many organizations with are having success with is INFLCR, which is now close to 100 partners. In the latest episode of Shot Callers, FOS Editor Ian Thomas chat with INFLCR CEO Jim Cavale about storytelling in athletics and how his […]

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INFLCR Highlights Sports’ Best Leaders With “I Want Your Job”

(INFLCR is a proud partner of Front Office Sports) Since the company’s inception, INFLCR and founder Jim Cavale have taken pride in helping a great number of athletes, teams, and leagues tell their stories through their software platform. Now, Cavale is taking it even further with his podcast titled “I Want Your Job”.  Each episode features Cavale interviewing a different leader from the world of athletics with each guest coming from a different partner of INFLCR’s. For Cavale, the impetus […]

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Korn Ferry, PGA Tour Confident About Future Going Forward Together

With a career path that’s taken her everywhere from CAA to Fenway Sports Management, Alex Baldwin was always drawn to golf. Little did she know that she would eventually become the face of change for the PGA Tour.  After becoming president of the PGA Tour’s developmental tour in late January, Baldwin has already spearheaded massive changes. Less than five months after becoming the first female president of one of the PGA Tour’s six global tours, the tour changed […]

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AB NFL beers

NFL Beers Highlight New Approach to Anheuser-Busch Sports Marketing

The next generation of Anheuser-Busch sports marketing is descending upon the industry, including several NFL beers to kick off the season.  While Bud Light isn’t going anywhere, the beverage behemoth is increasingly branching into new territory, particularly with its craft beer brands, highlighted by five collaborations between the company’s craft breweries and NFL teams. This also comes along with the company’s hard seltzer brand Bon & Viv’s NFL partnership.  “For years, all they had to do was put Bud Light […]

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Gatorade G-League

Gatorade Focuses on G League As A Pathway for Innovation

As the most active sports time of the year approaches, Gatorade is looking to solidify its market share. Jeff Kearney, Gatorade’s global head of sports marketing, always gets excited heading into the fall season when baseball and the WNBA hit their postseason and the NFL, NBA and NHL all get underway.  This year, however, he’s most eager to start the third season of the company’s partnership with the NBA G League, the first U.S. professional league with naming rights. Kearney […]

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Tennis’s Next Big Star? Call Her Coco

While most 15-year-olds are getting ready to go back to school, Coco Gauff is busy with something else: grabbing the tennis world’s attention. With the 2019 US Open beginning on August 26, the Delray Beach, Fla., native expects to be a premier attraction – both on and off the court. For fans, they can catch Gauff’s US Open debut on August 27, when she faces off against 18-year-old Russian Anastasia Potapova on Louis Armstrong Stadium.  The center-stage treatment that the […]

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NYCFC Finding New Fans Through Differentiated Events

When New York City FC fans arrived at the adidas Fifth Avenue flagship store in Manhattan for a meet-the-team event, they might have expected the traditional approach that some of these events follow – players seated at a long table, where a fan can walk down the line and get an item signed and then walk away. But as the more than 150 fans arrived, the scene was quite different. A quick look around the room and you might spot […]

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SheIS, USTA Aiming For Progress At 2019 US Open

As complicated as its history may be, the United States Tennis Association has always been at the forefront of gender equality. From its equal-pay push in the early 1970s to its relationship with American tennis legend Billie Jean King, the organization and its flagship event, the US Open, are always looking to move the needle when it comes to women’s rights. Heading into the 2019 US Open, the USTA will aim to increase the awareness of female sports through its […]

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TV Viewers Thanking NBC/Golf Channel for ‘Playing Through’ Commercials

Sports viewers have liked NBC/GOLF Channel’s split-screen Playing Through advertising format since its launch at the 2016 Ryder Cup. Without missing any of the action, golf fans can continue to watch their favorite players while TV commercials air in a second on-screen box. With GOLF Channel and parent NBC Sports wrapping up coverage of the 2019 FedExCup Playoffs at the Tour Championship from Aug 22-25, the network has shared some interesting data about the ad format with Front Office Sports […]

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