Marketing

Inside The Huddle: Brands, Athletes, and Equity Deals with Ricky Medina

In the buildup to Front Office Sports’ Brand Marketing Huddle at the LA Stadium Premiere Center on July 11, we’re introducing you to the huddle leaders who will be lending their expertise to the conversation. Today, meet Ricky Medina: Senior Manager of Licensing and Business Development with the NFL Players Association. In this role, Medina leads negotiations for new licensing deals & partnerships while representing the intellectual property for a group player licensing program for all current NFL players. Growing […]

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Indochino RJ Barrett

Indochino Wants Sports In Its Future With Team, Player Deals

While RJ Barrett had plenty of eyes on him at the NBA Draft, the team at custom apparel company Indochino was hoping his outfit would garner attention as well.  The Canadian company signed the New York Knicks selection as a brand ambassador to a multi-year deal prior to the draft. It was the third signature athlete deal for the company, following its deals with Didi Gregorious and Xander Bogaerts, the shortstops for the New York Yankees and Boston Red Sox, […]

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Inside The Huddle: Group Player Rights with Gina Scott

In the buildup to Front Office Sports’ Brand Marketing Huddle at the LA Stadium Premiere Center on July 11, we’re introducing you to the huddle leaders who will be lending their expertise to the conversation. Today, meet Gina Scott: Vice President of Group Licensing and Partner Services at the NFL Players Association. She will be one of the leaders of the huddle “Standing Together: The Power of Group Player Rights.” Scott completed her undergraduate and graduate degrees at the University […]

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Expanded Gold Cup A Success For Concacaf

Concacaf’s efforts to expand its Gold Cup tournament both in terms of number of games and teams as well as in its fan-facing efforts has led to a revenue boost for the confederation. The 2019 edition of the tournament, won by Mexico on July 7, had been expanded from 12 to 16 teams. Thirty one matches in total were played in the Gold Cup this year, compared to 25 in 2017. That expansion, which also included holding matches in Costa […]

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opendorse Further Streamlines Content Marketing With New Update

(opendorse is a proud partner of Front Office Sports) Since 2012, more than 7,000 athletes have used opendorse to approve and publish content from partners to their personal social channels with the click of a button. These partners include organizations like the PGA TOUR, LPGA, NFLPA, dozens of professional teams and 50-plus college athletics programs. The organization has received and reviewed feedback from their partners over the last several years to build a platform tailored to their current needs with […]

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E-Commerce App Joins Toronto Fans in ‘Wish-ing’ for Kawhi Contract

With NBA free agency now open, all Toronto Raptors fans are wishing for is a contract extension for Kawhi Leonard.  Across Toronto, a new advertisement popped up last week seemingly in agreeance. Seen across traditional billboards as well as on digital advertising on taxis and the sides of trucks, a message that says ‘Wish-ing he stays’ can be seen in Raptors’ red and black. Fans refreshing ESPN on their mobile devices will see it also. Ditto in other Canadian cities […]

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Inside the Huddle: Using Sports to Drive Business Goals with Steven Ziff

In the buildup to Front Office Sports’ Brand Marketing Huddle at the LA Stadium Premiere Center on July 11, we’re introducing you to the huddle leaders who will be lending their expertise to the conversation. Today, meet Steven Ziff: Chief Marketing Officer with the Los Angeles Chargers. He will be one of the leaders of the huddle “Your Eyes Here: Using Sports to Drive Business Goals”. Ziff graduated from the University of Central Florida with a degree in marketing. In […]

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Inside The Huddle: Group Player Rights with Steve Scebelo

In the buildup to Front Office Sports’ Brand Marketing Huddle at the LA Stadium Premiere Center on July 11, we’re introducing you to the huddle leaders who will be lending their expertise to the conversation. Today, meet Steve Scebelo: Vice President of Licensing & Business Development at the NFLPA. Scebelo will be one of the leaders of the huddle titled “Standing Together: The Power of Group Player Rights”. After nearly three decades in the sports industry, Scebolo describes his entrance […]

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