Marketing

The Great Eight At The Great Wall: Ovechkin Trip Aids NHL’s China Push

As Alex Ovechkin’s flight arrived at the airport early this month, there were already scores of kids wearing his #8 Washington Capitals jersey just waiting to catch a glimpse of one of the NHL’s top goal scorers of all time. But the airport wasn’t Washington Dulles or Reagan National Airport; rather it was Beijing Capital International Airport, where Ovechkin was traveling to serve as an ambassador for the league in China, the first time that an active NHL player has […]

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The Summer Of New Balance

When it comes to sports apparel and sneaker brands, there was one clear winner during the 2019 summer – it doesn’t have a swoosh, but does own stripes – just not Adidas’.  According to Patrick Cassidy, New Balance’s global director of consumer marketing, one word has reverberated around the sports apparel company this summer: momentum. With teenage tennis star Coco Gauff set to appear in the US Open on August 26, it will be the crescendo on what has been […]

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Allegiant Marketing Strategy

Allegiant Takes ‘Aggressive’ Step With Raiders Stadium Deal

As the ninth-largest commercial airline in the U.S., discount airline Allegiant might not be first in mind for ticket buyers, or for sports sponsorships.  But the company took many by surprise when it was announced that Allegiant would be the naming rights partner for the new $1.8 billion stadium being built in Las Vegas that will house the Oakland Raiders when the team relocates from Oakland ahead of the 2020 NFL season. Even Allegiant executives admit it was an aggressive […]

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Little League sponsors

Little League Sponsors Evolve To Seasonality Approach

At the core of Little League International’s sponsorship program is deepening the relationship between the partners and the local leagues across the country and globe. The past 18 to 24 months have seen an expansion of sponsorship programming from existing partners, Little League CMO Liz DiLullo Brown said. From long-term partners like Honda to a new “Unity Band” initiative from adidas, Little League sponsors are deepening participation.  “The involvement and interest has grown and changed in a positive way,” said […]

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NHL Getting Assist From Players, Media Partners In Growing European Reach

As the NHL continues to build its reach in Europe, 23 players from teams across the league are dropping into the market to help further the cause. On August 15, the league and the NHLPA will hold its third European player media tour. The event is being held in Stockholm, Sweden at the headquarters of Viasat, which holds the NHL’s international media rights in Finland, Norway and Sweden. Dozens of media outlets are expected to attend, ranging from local news […]

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Exclusive: NFL Planning Business Partnership With Jay-Z’s Roc Nation

The NFL is poised to announce a sweeping business partnership with Jay-Z’s Roc Nation, sources tell Front Office Sports. The deal will give Jay-Z a prominent role in the league’s social justice initiative with players as well as creative input into the league’s Super Bowl halftime shows. “The deal effectively positions Jay-Z—who once rapped I said no to the Super Bowl, you need me, I don’t need you’ —as the face of the NFL’s social justice program, Inspire Change, which […]

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Royals Social

Royals Use New Hires To Push Social To New Levels In Down Year

The Kansas City Royals haven’t had the same success on the field this season as recent years, but a revamped digital strategy has the fanbase as engaged as ever. Following last season, there was a realization there would be struggles the Royals fanbase wasn’t accustomed to during the past few seasons, which includes the World Series Championship team in 2015.  That realization led to an expansion of the digital content team, said Erin Sleddens, the Royals senior director of digital […]

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New Data: Sports Organizations are Crushing It on Instagram Stories

(Conviva is a proud partner of Front Office Sports) Instagram Stories consumption has grown more than 100% in the past year, with approximately 500 million users consuming them daily in the first 6 months of 2019.  Most sports organizations with a social audience are getting involved at this point, but many have gone all in. The ability to provide behind the scenes content, share links, videos and connect with fans on a more personal level has driven their social engagement […]

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Dallas Stars Win Fans Over With Commitment To Digital

(Team Infographics is a proud partner of Front Office Sports) When sports fans think of traditional hockey markets, Dallas, Texas doesn’t usually top the list. That hasn’t stopped the Dallas Stars from building a sizable and passionate following within the American Airlines Center as well as on social media. Stars’ Executive Vice President and Chief Sales and Marketing Officer Matt Bowman credits this growth to the organization’s quality digital team as well as executive leadership that understands the importance of […]

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2019 Season Marks 25th Year of NFL Players Inc.

(The NFLPA is a proud partner of Front Office Sports) The NFL Players Association means business. The union represents more than 2,000 active professional football players in the National Football League and has a long history of assuring recognition and representation of players’ interest. That mission was invigorated prior to the 1994 season when the NFLPA formed NFL Players Inc., the union’s for-profit licensing and marketing arm. The first-of-its-kind model allows NFL players to share in a revenue pool that […]

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