Marketing

INFLCR Highlights Sports’ Best Leaders With “I Want Your Job”

(INFLCR is a proud partner of Front Office Sports) Since the company’s inception, INFLCR and founder Jim Cavale have taken pride in helping a great number of athletes, teams, and leagues tell their stories through their software platform. Now, Cavale is taking it even further with his podcast titled “I Want Your Job”.  Each episode features Cavale interviewing a different leader from the world of athletics with each guest coming from a different partner of INFLCR’s. For Cavale, the impetus […]

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Korn Ferry, PGA Tour Confident About Future Going Forward Together

With a career path that’s taken her everywhere from CAA to Fenway Sports Management, Alex Baldwin was always drawn to golf. Little did she know that she would eventually become the face of change for the PGA Tour.  After becoming president of the PGA Tour’s Web.com developmental tour in late January, Baldwin has already spearheaded massive changes. Less than five months after becoming the first female president of one of the PGA Tour’s six global tours, the Web.com tour changed […]

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AB NFL beers

NFL Beers Highlight New Approach to Anheuser-Busch Sports Marketing

The next generation of Anheuser-Busch sports marketing is descending upon the industry, including several NFL beers to kick off the season.  While Bud Light isn’t going anywhere, the beverage behemoth is increasingly branching into new territory, particularly with its craft beer brands, highlighted by five collaborations between the company’s craft breweries and NFL teams. This also comes along with the company’s hard seltzer brand Bon & Viv’s NFL partnership.  “For years, all they had to do was put Bud Light […]

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Gatorade G-League

Gatorade Focuses on G League As A Pathway for Innovation

As the most active sports time of the year approaches, Gatorade is looking to solidify its market share. Jeff Kearney, Gatorade’s global head of sports marketing, always gets excited heading into the fall season when baseball and the WNBA hit their postseason and the NFL, NBA and NHL all get underway.  This year, however, he’s most eager to start the third season of the company’s partnership with the NBA G League, the first U.S. professional league with naming rights. Kearney […]

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Tennis’s Next Big Star? Call Her Coco

While most 15-year-olds are getting ready to go back to school, Coco Gauff is busy with something else: grabbing the tennis world’s attention. With the 2019 US Open beginning on August 26, the Delray Beach, Fla., native expects to be a premier attraction – both on and off the court. For fans, they can catch Gauff’s US Open debut on August 27, when she faces off against 18-year-old Russian Anastasia Potapova on Louis Armstrong Stadium.  The center-stage treatment that the […]

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NYCFC Finding New Fans Through Differentiated Events

When New York City FC fans arrived at the adidas Fifth Avenue flagship store in Manhattan for a meet-the-team event, they might have expected the traditional approach that some of these events follow – players seated at a long table, where a fan can walk down the line and get an item signed and then walk away. But as the more than 150 fans arrived, the scene was quite different. A quick look around the room and you might spot […]

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SheIS, USTA Aiming For Progress At 2019 US Open

As complicated as its history may be, the United States Tennis Association has always been at the forefront of gender equality. From its equal-pay push in the early 1970s to its relationship with American tennis legend Billie Jean King, the organization and its flagship event, the US Open, are always looking to move the needle when it comes to women’s rights. Heading into the 2019 US Open, the USTA will aim to increase the awareness of female sports through its […]

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TV Viewers Thanking NBC/Golf Channel for ‘Playing Through’ Commercials

Sports viewers have liked NBC/GOLF Channel’s split-screen Playing Through advertising format since its launch at the 2016 Ryder Cup. Without missing any of the action, golf fans can continue to watch their favorite players while TV commercials air in a second on-screen box. With GOLF Channel and parent NBC Sports wrapping up coverage of the 2019 FedExCup Playoffs at the Tour Championship from Aug 22-25, the network has shared some interesting data about the ad format with Front Office Sports […]

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The Great Eight At The Great Wall: Ovechkin Trip Aids NHL’s China Push

As Alex Ovechkin’s flight arrived at the airport early this month, there were already scores of kids wearing his #8 Washington Capitals jersey just waiting to catch a glimpse of one of the NHL’s top goal scorers of all time. But the airport wasn’t Washington Dulles or Reagan National Airport; rather it was Beijing Capital International Airport, where Ovechkin was traveling to serve as an ambassador for the league in China, the first time that an active NHL player has […]

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The Summer Of New Balance

When it comes to sports apparel and sneaker brands, there was one clear winner during the 2019 summer – it doesn’t have a swoosh, but does own stripes – just not Adidas’.  According to Patrick Cassidy, New Balance’s global director of consumer marketing, one word has reverberated around the sports apparel company this summer: momentum. With teenage tennis star Coco Gauff set to appear in the US Open on August 26, it will be the crescendo on what has been […]

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