Marketing

Bolstered by Tebow, Columbia Fireflies Lead League in Attendance

Tebow may be an average minor leaguer, but he is making major impacts off the field. Tebow in his #15 Columbia Fireflies’ jersey. Photo via Saturday Down South. Maybe you’re sick of hearing about Tim Tebow and when he hits a home run, but the thing is, it matters. Tebow’s success is great for Minor League baseball, especially when it comes to the numbers off the field. So what is the actual effect of Tebow? At first glance, he’s just a very […]

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4 Ways to Stay Relevant In Today’s Marketing World

As many of you know, today’s marketing and communications landscape is changing rapidly. As we approach graduation season, a popular topic that’s appearing on my social feeds is advice for those about to graduate. While this post is being published around the same time, I try not to wait until just this time of year to help those who may need it. I strive to set meetings, write blogs and join discussions all year long, focusing on self improvement and career […]

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Behind Every Bucket: How Spalding’s NBA Basketball Becomes Game Ready

The ball will begin to shift in color from an orange to a brown color and the feel changes with sweat and oil from the player’s hands. Official NBA game balls by Spalding With the NBA playoffs in full swing, Spalding has released a new digital short highlighting its most popular product. The film shows fans around the world how an NBA ball is constructed and the process it goes through to reach the hardwood floor. In a conversation with Kenyatta Bynoe, […]

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Social Media Seven: Playoffs? We’re Talking About Playoffs

In this week’s Social Media Seven, we look at the 7 of the best teams on social left in the playoffs. Sure, Allen Iverson was talking about practice in his famous press conference with the Sixers, but who says we can’t have a little fun talking about the NBA and NHL playoffs? In this week’s Social Media Seven, we look at seven of the best teams on social left in the playoffs. Sixteen teams. Seven spots. Who made a positive […]

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Soccer and Sustainability: A Look into New York City FC’s Earth Day Celebration

The fight for sustainability is long from over but it is clear that NYCFC, MLS and adidas, are in it for the long haul. Parley for the Oceans founder and NYCFC players during a Parley education session Sports teams across the country celebrated Earth Day on April 22. While countless teams engaged in environmentally friendly activities off of the field, few found successful ways to bring sustainability to games themselves. New York City FC was an exception. Through a unique partnership […]

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Brandiose: Making Creative Dreams a Reality

When Brandiose takes on a new project, they commit to making something that goes beyond the standard ball cap or script lettering. The “Los Muertos” look. (Image courtesy of Cut4) When a professional sports team is looking to inject some life and creativity into their identity, the industry has but one phone call. Jason Klein and Casey White at Brandiose are on the other line, waiting to make the team’s creative dreams a reality. So when the Corpus Christi Hooks asked […]

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April Promo Spotlight

From ticket specials to giveaways, promotions are a great way to engage fans and give them a little ‘something extra.’ The Georgetown Hoyas’ Cargo Shorts Retirement Party got a lot of attention from the media and fans. Image via Georgetown Hoyas. Welcome to the Promo Spotlight! Each month, I will look at some of the best promotions that have taken place around the sports world and share them with you. Promotions play an important part in enhancing the fan experience […]

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Social Media Seven

Here are the highlights from across the social sphere. Major League Lacrosse and Twitter announced a live streaming deal this week. Read about this and more in the Social Media Seven! Lead Image Credit: @MLL_Lacrosse It was another busy week on social, with the NFL Draft underway, the NBA and NHL playoffs in full swing, and the MLB, MLS, and MLL seasons ramping up. Here are the highlights from across the social sphere: Major League Lacrosse Major League Lacrosse announced a […]

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A Look at the Charleston RiverDogs’ ‘Legalize Marinara’ Night

On the day some people celebrate a certain substance, the RiverDogs pulled a quick one with ‘Legalize Marinara’ night. The Charleston RiverDogs hosted one of the tastiest promotions of the year with their ‘Legalize Marinara’ night on April 20th. Photo Courtesy of the Charleston RiverDogs. When it comes to promotions in Minor League Baseball, no topic is safe. Such was the case on April 20, as the Charleston RiverDogs took on the Asheville Tourists. On the day some people celebrate […]

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Monday Musings

10 stories from across the world of sports and business that deserve your attention. A look at the veranda of the Pestalozzi Foundation kindergarten inside F.C. St. Pauli’s stadium. Gordon Welters/The New York Times Check out a compiled list of 10 stories from across multiple industries that are worth your time today. Welcome to the World’s Coolest Kindergarten In his latest, Andrew Keh takes a look inside the Pestalozzi Foundation kindergarten inside F.C. St. Pauli’s stadium. The kindergarten borrows the stadium’s […]

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