Marketing

Cavaliers, Nets add jersey sponsors

A look at the Brooklyn Nets’ jerseys with the Infor logo. Photo via NBA.com It appears that the dominoes are beginning to fall in regards to NBA teams striking deals for jersey sponsorship. On the heels of the Boston Celtics announcing their partnership with General Electric, both the Cleveland Cavaliers and Brooklyn Nets have thrown their hats into the ring. Bloomberg News reported that Brooklyn secured a deal with the technology company Infor that will pay $8 million annually to place […]

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January Promotions and Giveaways Set the Bar for 2017

Georgetown University held their second annual Denim Night on January 25th. Photo courtesy of Chris Grosse. Welcome to the Promo Spotlight! Each month I will look at some of the best promotions that have taken place around the sports world and share them with you. Promotions play an important part in enhancing the fan experience and can sometimes be the deciding factor in someone going to a game or not. From ticket specials to giveaways, promotions are a great way to […]

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2017 Team and Sponsor Previews: Stewart-Haas and Germain Racing

Stewart-Haas Racing made the switch from Chevrolet to Ford for the upcoming season. The team currently fields four drivers, including two past champions. Image via racingnews.co Less than 30 days remain until the running of the 2017 Daytona 500, therefore, our NASCAR team and sponsor previews continue. Our latest installment features Stewart-Haas Racing and Germain Racing. Stewart-Haas Racing (SHR) Overview Founder Gene Haas announced the beginning of his racing operation in April 2002 and, just six years later, champion driver Tony […]

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A Second Screen Super Bowl: A Look at the Houston Super Bowl Host Committee’s Digital Media Plan

This year, the Houston Super Bowl Committee will roll out the red carpet on social media. Image via HouSuperBowl.com Long before the Falcons and Patriots clinched their respective spots in Super Bowl LI, the Houston Super Bowl Host Committee’s “Social Media QB” began his work to deliver the best possible fan experience in Texas. The goal? To promote the city of Houston and its incredible diversity, food, tourism industry, and entertainment, as well as the great work that the city […]

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NBA Aspires to Hit $150 Million Mark with Ad Sales

With some marquee teams yet to have advertisers, the NBA aspires to hit $150 million mark with ad sales. Image via ESPN On the heels of last week’s announcement that the Boston Celtics had reached a deal with General Electric to place their logo on the team’s jersey for an annual price of $7 million, the Hollywood Reporter reports that the NBA is looking to reach $150 million in revenue by way of jersey ad sales. The $150 million benchmark would […]

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Nick Kelly: Brewing a Winning Career

This feature is presented to you by the University of Nebraska — Lincoln Master of Arts in Business with a Specialization in Intercollegiate Athletics Administration. Nick Kelly, Director of Sports Experiential Marketing at Anheuser-Busch Photo via Nick Kelly Working in executive search, I spend the majority of my days looking at resumes and understanding the various paths people took to their positions. What instantly became clear was that there is no one path you take to become person X at any team, brand […]

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SMU Sport Management: Bucking the Trend of Traditional Sport Management Programs

SMU Sport Management students working on the set of ESPN’s College Gameday. Photo via SMU Sport Management A common gripe from industry professionals is how sport management degrees fail to offer real-world training on subjects such as sales, negotiations, marketing, and other aspects of business. Thus, these professionals are now challenging programs around the country to consider a new teaching philosophy. With the help of Michael Lysko, Director and Professor of Practice of the Southern Methodist University (SMU) Sport Management […]

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Taco Buyout: The Fresno Grizzlies and their alter ego

The first ever Fresno Tacos uniforms from 2015. Photo via espn.com Every season, the Fresno Grizzlies, the Triple-A affiliate of the Houston Astros, change their name to the Fresno Tacos in what is one of the best theme nights in all of sports. The Tacos’ 2017 uniforms. Photo via Twitter This year, they went big and actually bought the taco emoji, which was announced last Tuesday along with the uniforms that the team would be wearing for the game. According to milb.com, […]

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Brands to Watch During Super Bowl Week

Marshawn Lynch shared his candy with some new friends as part of Skittles’ campaign for Super Bowl LI. Photo via @Skittles With 115 million people watching the Super Bowl last year, it has become the ultimate opportunity for brand exposure. While there are some brands who can afford the $5 million starting rate for a commercial and use it effectively, that isn’t necessarily essential anymore to own the conversation. Social media has also proved to be incredibly valuable in capitalizing […]

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2017 Team and Sponsor Previews: Richard Childress Racing & Wood Brothers

RCR’s Ryan Newman chases down Wood Brothers driver Ryan Blaney. Photo via zimbio.com With less than one month to go until the 59th annual Daytona 500, race teams are finalizing sponsorship deals and confirming drivers. Two historic NASCAR teams are in that process right now; Richard Childress Racing and Wood Brothers Racing. RCR is currently home to Austin Dillon, Paul Menard and Ryan Newman, while Ryan Blaney calls Wood Brothers home. Richard Childress Racing RCR has been racing since 1969, […]

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