Marketing

Shot Callers: Adi Kunalic, Co-Founder, opendorse

(opendorse is a proud partner of Front Office Sports) The rise of social media has allowed athletes to tell their own stories and build their personal brands as well as that of their team or league. For years, however, access to high quality content captured by the team or league was limited for the athletes. Thanks to tools like opendorse, founded by Adi Kunalic and Blake Lawrence in 2012, the process is now much more streamlined. Kunalic sat down with […]

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Athlete x Brand Jumpstart Event Recap

On Friday, July 12th, more than 50 athletes and industry executives joined Front Office Sports and BrandForward for Athlete x Brand Jumpstart, a one-day event presented in partnership with INFLCR at the UFC Performance Institute in Las Vegas designed to help athletes be as successful off the field as they are on it. Below are some of the highlights of the event, which featured some of the industry’s top business minds in athlete branding, financial literacy, investing, sports tech and […]

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Budweiser Taps Premier League, LaLiga For New Deals

The King of Beers’ next move is to become the King of Soccer. Budweiser has long been one of the most prominent brands in sports sponsorship, with deals with leagues like the NBA, the NFL and MLB to team-level deals across the entire industry. It even recently tried to trademark phrases related to esports, like “the official beer of gaming.” Now, the beer brand has signed multi-year deals with both the English Premier League and LaLiga, as Budweiser sees the […]

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Houston Dynamo Partner With StellarAlgo To Gain Predictive Insights Into Fans

(StellarAlgo is a proud partner of Front Office Sports) For just over a year, the Houston Dynamo of Major League Soccer have been partnered with StellarAlgo in order to gain a more thorough understanding of their audience. The MLS club works with StellarAlgo’s customer data platform (CDP) to consolidate fan-specific data and gain predictive insights about their customers and their behaviors. This data, in turn, affects the team’s customer engagement strategy.  “From the standpoint of engagement, it is incredibly important […]

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Borussia Dortmund Sees U.S. Growth Ahead, Even Without Pulisic

Christian Pulisic’s swift ascent to stardom introduced Borussia Dortmund to America. But even as the U.S. Men’s National Team star is departing for Chelsea, the Bundesliga club is doubling down on its outreach to the U.S., with an assist from Lagardère Sports. “It was great to have Christian, and he certainly opened doors and created an interest in the club in the U.S. – we see the door having been pushed wide open,” said Benedikt Scholz, the club’s head of […]

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Inside The Huddle: Brands, Athletes, and Equity Deals with Ricky Medina

In the buildup to Front Office Sports’ Brand Marketing Huddle at the LA Stadium Premiere Center on July 11, we’re introducing you to the huddle leaders who will be lending their expertise to the conversation. Today, meet Ricky Medina: Senior Manager of Licensing and Business Development with the NFL Players Association. In this role, Medina leads negotiations for new licensing deals & partnerships while representing the intellectual property for a group player licensing program for all current NFL players. Growing […]

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Indochino RJ Barrett

Indochino Wants Sports In Its Future With Team, Player Deals

While RJ Barrett had plenty of eyes on him at the NBA Draft, the team at custom apparel company Indochino was hoping his outfit would garner attention as well.  The Canadian company signed the New York Knicks selection as a brand ambassador to a multi-year deal prior to the draft. It was the third signature athlete deal for the company, following its deals with Didi Gregorious and Xander Bogaerts, the shortstops for the New York Yankees and Boston Red Sox, […]

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Inside The Huddle: Group Player Rights with Gina Scott

In the buildup to Front Office Sports’ Brand Marketing Huddle at the LA Stadium Premiere Center on July 11, we’re introducing you to the huddle leaders who will be lending their expertise to the conversation. Today, meet Gina Scott: Vice President of Group Licensing and Partner Services at the NFL Players Association. She will be one of the leaders of the huddle “Standing Together: The Power of Group Player Rights.” Scott completed her undergraduate and graduate degrees at the University […]

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Expanded Gold Cup A Success For Concacaf

Concacaf’s efforts to expand its Gold Cup tournament both in terms of number of games and teams as well as in its fan-facing efforts has led to a revenue boost for the confederation. The 2019 edition of the tournament, won by Mexico on July 7, had been expanded from 12 to 16 teams. Thirty one matches in total were played in the Gold Cup this year, compared to 25 in 2017. That expansion, which also included holding matches in Costa […]

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