Marketing

Celtics, GE announce jersey sponsorship deal

Due to the color scheme and design, the GE logo is seamlessly integrated onto the Celtics jersey. Photo via Kyle Clauss — Boston Magazine The Boston Celtics have struck a sponsorship deal with General Electric that places GE’s logo on the Celtics’ jerseys starting next season. The agreement also pins GE as the Celtics’ exclusive analytics and data partner per ESPN’s Darren Rovell. Jersey sponsorship aside, having an analytical partner of GE’s stature could be a coup for the Celtics both on the […]

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Three Tiers of Sponsorship: Breaking Down NASCAR’s Sponsor Process

Jimmie Johnson and the №48 car have been sponsored by Lowe’s since 2001 when he started. This is the longest standing primary sponsorship deal in NASCAR today. Photo via sportingnews.com NASCAR is not like any other sport when it comes to looking like a team. In fact, teams with multiple drivers do not have the same color cars, nor do they have the same sponsors on their Chevrolet, Toyota or Ford machines. Hendrick Motorsports, located in small town Concord, NC, […]

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Steelers, Stars, and Seminoles Lead the Way in Latest SMSeven

The Steelers are one of many teams continuing to excel on social media, as the Black & Gold push towards an AFC Championship Game appearance vs. the Patriots. Lead Image Credit: @Steelers Welcome to another edition of the Social Media Seven, your weekly home for all things social media in the world of sports. Want to join in on the conversation and have some input on next week’s article? Share your favorite content with the hashtag #SMSeven and keep the […]

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New Year, New Me — Minor League Baseball Edition

The Jacksonville Jumbo Shrimp were one of the four teams that boldly rebranded themselves for the 2017 season. Photo via Minor League Baseball Rumble Ponies, Baby Cakes, Jumbo Shrimp, and Fire Frogs. These are the four new nicknames for Minor League Baseball teams headed into the 2017 season. Are they different, more outrageous names? Yes. However, when Minor League Baseball is full of names like Biscuits, Mud Hens, Isotopes, Yard Goats, and Muck Dogs, teams have to find a way to […]

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FC Barcelona Streamlines Global Commercial Activities with Implementation of ProSports Sponsorship™

KORE Software has revolutionized the way that the global sports industry does business. Image via KORE Software FC Barcelona, one of the world’s most iconic football brands, has selected KORE Software, a global leader in business management software for the sports and entertainment industry, to implement the KORE ProSports Sponsorship™, placing all of Barcelona’s everyday global commercial activities under the same tool. As Barcelona continues its expansion into global markets with a new abroad office in New York City, KORE ProSports […]

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December’s Finest: Marketing and Promotions Edition

Promotions play an important part in enhancing the fan experience and can sometimes be the deciding factor in someone going to a game or not. The Memphis Grizzlies gave away this wrapping paper before their 12/20 game against the Celtics. Photo via @memgrizz Twitter. Welcome to the Promo Spotlight! Each month I will look at some of the best promotions that have taken place around the sports world and share them with you. Promotions play an important part in enhancing the […]

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Top Tweets from the College Football Bowl Season

The 2016–17 college football season has seen many twists and turns, bringing us some fun bowl matchups as a result. Check out what teams have excelled on social media during bowl season! Image via the CFP It’s been a tremendous college football bowl season, with big matchups, highlight-reel plays, and of course, strong graphic and video work. Read below to see what stood out on social in college football! Rose Bowl: (9) USC defeats (5) Penn State, 52–49 We start with perhaps […]

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Hawks, Huskers, and Blue Devils Lead the Way in Latest SMSeven

By: Parth Shah, TJ Endebrock, Meaghan McCloskey, Carl Schmid, Chase McCaskill, and Adam White The first #SMSeven of 2017 is a special one — the first as a Front Office Sports team collaboration! Welcome to the first #SMSeven of 2017! This week, we have something special in store for you — a Front Office Sports collaboration where our team highlights some of our favorite posts on social. Get ready for some awesome perspectives and insights! Let’s get started below: 1. Duke Blue Devils Three […]

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From ‘More Cowbell’ to the 12th Man, Jason Cook’s Journey from One Maroon to Another

This feature is presented to you by the University of Nebraska — Lincoln Master of Arts in Business with a Specialization in Intercollegiate Athletics Administration. Jason Cook, now at Baylor, spent much of his time at Texas A&M improving their brand image. Image via Jason Cook *Following his interview with Front Office Sports, Jason Cook was named the new VP of Marketing/Communications and Chief Marketing Officer at Baylor University* For Jason Cook, maroon has been a way of life. Currently the Senior Associate […]

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6 Questions For The Belk Bowl

We appreciate the Belk Bowl’s time and wish it well on its never ending quest to be BFFs with every football fan on the planet. The Belk Bowl, hosted by the Charlotte Sports Foundation, has been noted as one of the best CFB Twitter accounts to follow by ESPN, and has a black belt in emoji usage. Image via the Belk Bowl For the first time in FOS history, we had the opportunity to conduct a brief interview with a college football […]

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