Marketing

The Social Media Seven: 12/11–12/18

This week we’ll cover new features, statistics, and some incredible video and graphic work that will surely turn your head Florida State is one of many programs that leverage social media successfully in their recruiting battle. Check them out and more in this week’s SM Seven! Lead Image Credit: @FSU_Recruiting It’s that time again! Welcome to a new edition of the Social Media Seven! This week we’ll cover new features, statistics, and some incredible video and graphic work that will surely […]

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Authenticity Reigns in the Era of Influencer Marketing

With the influencer marketing industry growing at a breakneck pace, Thuzio is using Julius to stay ahead of the pack. Barber, (left) seen alongside superstar linebacker Lawrence Taylor. (right) Photo via Thuzio It began as way for fans to book athletes for experiences, but as time went on it grew into an ingenious business model. Julius and the Executive Club are two products under the Thuzio brand that work side by side to leverage a massive database of 50,000+ influencers. Ranging from […]

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Spalding and Chris Paul Team Up to ‘Honor the Game’

In a nod to a game that has inspired millions of people across generations, Spalding’s newest campaign relies heavily on social media to encourage fans and what they are coining as, ‘#TrueBelievers’ With Chris Paul helping spearhead the campaign, Spalding looks to build off the momentum from #TrueBelievers campaign. Image via Spalding With basketball’s 125th anniversary a week away, Spalding, one of the games’ most well known brands and the largest basketball supplier in the world has launched their ‘Honor the […]

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Learning Lessons and Breaking Records

This post is part of the #YPSportsChat Blog Series! This series will give young professionals an inside look at the intricacies of the sports business world and advice on how to navigate it. By: Morgan Talbot, @MorganLTalbot Interning in an athletic department is an incredible experience. When I was first hired at Utah State Athletics, the spring semester of my freshman year, I wasn’t exactly sure what working in sports would entail. Two years later, working for the athletic department […]

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Young by Age, Wise by Experience

This interview is presented to you by the University of Nebraska — Lincoln Master of Arts in Business with a Specialization in Intercollegiate Athletics Administration. By: Meaghan McCloskey, @Meaghan_Mc3 Don’t let Tessa Ruid’s age fool you. Despite having only graduated from the University of Wisconsin in 2015, Ruid is a seasoned sports industry veteran. Currently the Green Bay Packers’ Email and Fan Acquisition Coordinator, she got her start as a Communications Student Assistant in the Badgers’ Athletic Department during her sophomore year. […]

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Marketing Yourself for Success: David Brown’s Journey through Sports Marketing

This interview is presented to you by the University of Nebraska — Lincoln Master of Arts in Business with a Specialization in Intercollegiate Athletics Administration. By: Austin Weaver, @AustinTWeaver Norman, Oklahoma, home of the Sooners, was the right place at the right time for David Brown, Executive Vice-President of idegy, inc. After spending two years as a student assistant in the media relations department while he worked towards a degree in public relations, Brown earned a full-time position with the Sooners marketing […]

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Bleacher Report Serves It Up to the Fans, Taking Down Stephen Curry and Colin Kaepernick’s Peaceful Protest – A Conversation with Beckley Mason.

This interview is presented to you by the University of Nebraska — Lincoln Master of Arts in Business with a Specialization in Intercollegiate Athletics Administration By: Derrick Sanchez, @derricksanchez When you take down an NBA player in a three-point contest, you’ve got bragging rights. However, when you’ve defeated two-time reigning NBA MVP Stephen Curry, then you’ve got serious game. Beckley Mason, Senior Director of Branded Content for Bleacher Report is that guy and he’ll take this victory to the grave. Mason is […]

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Straight to the Majors: Mandy Lincoln’s Path to a Major League Front Office

This interview is presented to you by the University of Nebraska — Lincoln Master of Arts in Business with a Specialization in Intercollegiate Athletics Administration By: Meaghan McCloskey, @Meaghan_Mc3 “I’m not the norm. I’m an exception.” That’s what Mandy Lincoln, Senior Marketing Manager of the Seattle Mariners, emphasized when we talked on the phone. Lincoln, who started working for the Mariners in 2008, is one of the rare industry professionals hired by a pro sports team in a full-time capacity within a […]

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Bryan Srabian: Social Media Trailblazer

This interview is presented to you by the University of Nebraska — Lincoln Master of Arts in Business with a Specialization in Intercollegiate Athletics Administration. By: Derrick Sanchez, @derricksanchez “I didn’t really get the whole Facebook thing. She (My wife) was ahead of that, but I was on Dogster before her,” said Vice President of Brand Development and Digital Media for the San Francisco Giants, Bryan Srabian. That isn’t the first social media account many would think of using, even during the […]

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Good Days and Better Ones

This interview is presented to you by the University of Nebraska — Lincoln Master of Arts in Business with a Specialization in Intercollegiate Athletics Administration. By: Joe Londergan, @joehio_ Not everybody is fortunate enough to know exactly what they’re meant to do with their life from childhood. However, when your first word is “ball,” you get a good general idea. This was the case for Zach Soskin, Grassroots Sports Marketing Coordinator for adidas, growing up in his native Minnesota. “When I was […]

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