Marketing

NYCFC Pops Up in the Big Apple

The shop has been a hit with fans and on social media. Photo via @NYCFC Yesterday, New York City FC opened #NYCFCHouse, its first-ever pop-up retail shop and soccer experience space in the Meatpacking District. The pop-up is a three-week activation celebrating the club and soccer community in New York. During the next three weeks, the club will host various fan engagement opportunities including “Chalk Talk” seminars with key members of the city’s soccer community, pick up games, and nighttime parties. Along […]

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Will Changes to PGA TOUR Schedule Impact Bottom Line?

The changes are slated to take place in 2019. Changes to the PGA TOUR Schedule will hopefully help to grow the sport. Image courtesy of CBS Sports. Last week at the PGA Championship, the PGA TOUR and PGA of America announced some monumental changes to the game’s annual schedule. Beginning in 2019, the Players Championship and the PGA Championship will move earlier in the year. The Players will now be contested in late March and the PGA Championship in late May. Sandwiched […]

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The Importance of a Tinder/Man U Partnership

It’s more than just swipe right or left. What the new partnership may look like. (Photo via Footy Headlines) There’s much to like about Tinder’s reported negotiations to become Manchester United’s official sleeve sponsor. While it has raised curiosity and clever comments, there is absolutely a case to be made that it may be one of their most important marketing moves ever. But before we get to that, let’s start with an overview of the company. The Tinder strategy Tinder follows a […]

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How Instagram’s New “Live With” Feature Can Work For Sports Teams

It could be a game-changing feature. (Via Instagram) On Tuesday, Instagram announced its plan to add a new feature to its live video streaming capabilities. While it has no formal name, social media users have dubbed the update “live with” since the update will enable the initial broadcaster to allow any user currently watching the broadcast to join as a co-host in split screen fashion. Included in Instagram’s announcement was the news that the new feature is “currently testing with […]

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5 Reasons Why Vince Wilfork’s Sponsored Retirement Worked

A look at Wilfork’s sponsored retirement announcement, and what it means for the future of athlete influencer marketing. From the LeBron James | B/R backed UNINTERRUPTED, to The Player’s Tribune, to lesser publicized entities like The Cauldron and UNSCRIPTD, the idea of direct-to-fan, athlete-driven content is not a new concept. Now, the digital connection that sports stars have with their followers can be captured & leveraged by brands looking to reach online audiences. “Few young men and women today realize […]

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Why Mobil 1 and NASCAR Makes Sense for Fans and Teams

Move comes amid NASCAR losing partners such as Target. Mobil 1 driver Kevin Harvick celebrates his Sonoma victory on June 25th, 2017 It’s no secret that partnerships, relationships and sponsors are pivotal in NASCAR — and that is why Mobil 1 is renewing its title as the Official Motor Oil of NASCAR. 2017 is the 15th consecutive season for the company’s rank and the agreement will extend the partnership through 20 years. But do ordinary citizens, fans and non-fans benefit from these deals? Mobil […]

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5 Books Social Media Pros Should Read

Want to up your Twitter game? These are for you. Have a look at a few books that can help you boost your team or brand equity through an improved social media strategy. (Photo via Pexels.com) A quick glimpse through the hashtag “SMSports” on Twitter will show you just how seriously (and deservedly so) digital media professionals take building a quality social media presence. There’s a lot of thought and work that goes into managing the content creation, the distribution strategy, […]

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July Promo Spotlight

A look back at some of the best promotions in sports. The replica USS Mariner, given away by the Seattle Mariners on 7/29, has a backstory that helped make it one of the best promotions in July. Image via mariners.com/specialevents. Welcome to the Promo Spotlight! Each month I will look at some of the best promotions that have taken place around the sports world and share them with you. Promotions play an important part in enhancing the fan experience and can […]

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SportBox Group on Why Now is the Perfect Time to Launch a Global Soccer Division

Soccer, it looks like, is here to stay. Photo via @SportBoxGroup The United States has never been a soccer country. Sports like baseball, football, and basketball have defined the sports culture in the U.S. for generations. The past couple of years, however, something has changed. Major League Soccer has been expanding at a rapid rate, European clubs are creating captivating summer tours and activations, and a series of successful men and women’s World Cups has laid the foundation for a new […]

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Are Mobile Passes the Future of Tickets?

We go inside the Chiefs’ new initiative, the Bud Light Game Day Pass to find out just that. Arrowhead Stadium (Photo via Kansas City Chiefs) For many fans, purchasing season tickets for your favorite NFL team might seem like true fantasy football. On cost alone, it may seem like a non-starter — particularly for younger fans or those just starting to accumulate disposable income in their personal lives. It’s understandable. Ticket options for fans have been fairly standard for years, although, in the last […]

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